{"ticker": {"uuid": "5ce2f117-369b-4188-9ee1-951ff5a4d6d7", "symbol": "PUIGN", "name": "PUIG BRANDS SA", "exchange": "MEX", "asset_type": "Equity", "sector": "Consumer Defensive", "industry": "Household & Personal Products", "currency": "MXN"}, "summary": "Over the latest 12 completed weeks ending 2026-07-17, PUIGN fell 15.18%, moving from 381.71 to 323.75. The latest weekly close is below the Trend Line and below Fair Value. Trend Signal is inactive on the latest week and was active in 7 of the last 12 weeks. Relative Strength is -4.16 and has softened across the 12-week window. Market Dynamics is -0.65 on the latest week. Next-week expectancy is negative at 10.79% based on similar historical setup states.", "key_points": [{"label": "Week Ending", "value": "2026-07-17"}, {"label": "Latest Close", "value": "323.75"}, {"label": "12-Week Change", "value": "-15.18%"}, {"label": "Trend Signal", "value": "Inactive"}, {"label": "Next-Week Expectancy", "value": "Negative 10.79%"}, {"label": "Signal Weeks", "value": "7 of 12"}, {"label": "Vs Trend Line", "value": "Below"}, {"label": "Vs Fair Value", "value": "Below"}, {"label": "Relative Strength", "value": "-4.16"}, {"label": "Market Dynamics", "value": "-0.65"}], "latest": {"week_ending": "2026-07-17", "ohlcv": {"open": 323.75, "high": 323.75, "low": 323.75, "close": 323.75, "volume": 0}, "trend_line": 327.006078, "activity_lines": {"activity_5": 323.75, "activity_10": 324.276339, "activity_20": 335.563908, "activity_30": 333.6673}, "trend_signal": 0, "fair_value": 332.779614, "relative_strength": -4.160248, "rate_of_change": 0.2620460838662465, 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