{
  "id": "f695b6e8-5c4e-4442-864f-56fe085a76f6",
  "answer": "Procter & Gamble Company has a balanced company news read. Its latest completed weekly trend is negative.",
  "status": "balanced",
  "as_of": "2026-08-17T15:34:31.998425+00:00",
  "period_end": "2026-08-14",
  "scope": "company and instrument",
  "subject": {
    "type": "ticker",
    "key": "NYSE:PG",
    "name": "Procter & Gamble Company (PG)",
    "identity": {
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      "canonical_name": "Procter & Gamble Company",
      "isin": null,
      "lei": null,
      "cik": null,
      "website": null,
      "aliases": [
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      ],
      "provider_symbols": {
        "eodhd": [
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        ],
        "yahoo": "PG",
        "market": "NYSE",
        "alpha_vantage": "PG"
      },
      "same_as": []
    }
  },
  "coverage": {
    "country": "United States",
    "sector": "Consumer Defensive",
    "industry": "Household & Personal Products"
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  "score": 52.0,
  "confidence": 53,
  "evidence_count": 154,
  "independent_sources": 21,
  "freshest_evidence": "2026-08-17T15:00:00+00:00",
  "previous_read": 51.0,
  "change": 1.0,
  "method_version": "public-evidence-1",
  "facts": {
    "sector": "Consumer Defensive",
    "ticker": "PG",
    "company": "Procter & Gamble Company",
    "country": "United States",
    "currency": "USD",
    "exchange": "NYSE",
    "industry": "Household & Personal Products",
    "week_end": "2026-08-14",
    "asset_type": "equity",
    "news_count": 154,
    "trend_state": "negative",
    "latest_close": "144.550000",
    "score_change": 1.0,
    "weekly_change": -0.851,
    "evidence_status": "measured",
    "sentiment_score": 52
  },
  "canonical_url": "https://sharemaestro.com/evidence/f695b6e8-5c4e-4442-864f-56fe085a76f6/",
  "evidence_urls": [
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    {
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      "url": "https://sharemaestro.com/terminal/1b0cd8bc-65cf-43a2-964b-173eb2a49bd3/technicals/"
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    {
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      "url": "https://sharemaestro.com/terminal/1b0cd8bc-65cf-43a2-964b-173eb2a49bd3/technical-pack/"
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    {
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    }
  ],
  "related_research": {
    "type": "price_technicals_and_market_dynamics",
    "name": "Technicals & Market Dynamics",
    "publisher": "Sharemaestro",
    "framework": "Market Dynamics",
    "methodology": "proprietary",
    "scope": "completed-week price structure and underlying market support",
    "period_end": "2026-08-14",
    "url": "https://sharemaestro.com/terminal/1b0cd8bc-65cf-43a2-964b-173eb2a49bd3/technicals/",
    "technical_pack_url": "https://sharemaestro.com/terminal/1b0cd8bc-65cf-43a2-964b-173eb2a49bd3/technical-pack/",
    "technical_pack_pdf_url": "https://sharemaestro.com/terminal/1b0cd8bc-65cf-43a2-964b-173eb2a49bd3/technical-pack/download.pdf",
    "technical_pack_data_url": "https://sharemaestro.com/terminal/1b0cd8bc-65cf-43a2-964b-173eb2a49bd3/technical-pack/data.json",
    "description": "Sharemaestro's proprietary completed-week analysis of whether underlying market support is strengthening or weakening beneath price. It complements this company-news record and is not an input to the news score.",
    "relationship": "complementary_research",
    "included_in_news_score": false
  },
  "limitations": "This is dated market research. Coverage may be delayed, incomplete or unavailable.",
  "record_hash": "3ced9dcdced836476fca4d318d7222b81fe62ab15ecff51d69a70c5992bd253b",
  "citation": "Sharemaestro, Procter & Gamble Company (PG), 2026-08-17, https://sharemaestro.com/evidence/f695b6e8-5c4e-4442-864f-56fe085a76f6/"
}