{"slug": "john-neff-its-not-always-easy-to-do-whats-not-popular-but-thats-where-you-ma", "quote": "It's not always easy to do what's not popular, but that's where you make your money.", "attribution": "John Neff", "attribution_role": "Portfolio Manager, Vanguard Windsor Fund", "theme": "Contrarian value investing", "published_at": "2026-06-22T18:00:35.082777+00:00", "image": "https://sharemaestro.com/market-wisdom/images/john-neff-its-not-always-easy-to-do-whats-not-popular-but-thats-where-you-ma/", "download": "https://sharemaestro.com/market-wisdom/download/john-neff-its-not-always-easy-to-do-whats-not-popular-but-thats-where-you-ma/", "url": "https://sharemaestro.com/market-wisdom/john-neff-its-not-always-easy-to-do-whats-not-popular-but-thats-where-you-ma/"}