{"ticker": {"uuid": "4092c7f2-04a2-4b53-a772-31a7f1cf1243", "symbol": "ELF", "name": "ELF Beauty Inc", "exchange": "NYSE", "country": "US", "sector": "Consumer Defensive", "industry": "Household & Personal Products"}, "articles": [{"title": "UBS Adjusts Price Target on e.l.f. Beauty to $80 From $60, Maintains Neutral Rating", "summary": "", "url": "https://finance.yahoo.com/markets/stocks/articles/ubs-adjusts-price-target-e-135811800.html", "source_name": "MT Newswires", "published_at": "2026-07-16T13:58:11+00:00", "published_display": "16 Jul 2026 13:58", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is Rapid Sales Growth With Margin Pressure Altering The Investment Case For e.l.f. Beauty (ELF)?", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-07-16T03:57:43+00:00", "published_display": "16 Jul 2026 03:57", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty Marketing Strategy (2026)", "summary": "e.l.f. Beauty's current marketing strategy is characterized by heavy digital and social media spending, disruption-first tactics, and strategic acquisitions like rhode, moving past its early reputation for organic virality. While the brand has achieved significant net sales growt", "url": "https://businessmodelanalyst.com/elf-beauty-marketing-strategy/", "source_name": "Business Model Analyst", "published_at": "2026-07-15T15:31:56", "published_display": "15 Jul 2026 15:31", "sentiment": "negative", "sentiment_pct": 40, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Deutsche Bank Raises its Price Target on e.l.f. Beauty (ELF)", "summary": "Deutsche Bank raised its price target on e.l.f. Beauty (ELF) to $64 from $62, maintaining a Hold rating, citing the company's expansion into hair care. Simultaneously, e.l.f. Hair launched with six prestige-quality products. Another firm, Bernstein, initiated coverage with a Mark", "url": "https://finance.yahoo.com/markets/stocks/articles/deutsche-bank-raises-price-target-144804540.html", "source_name": "Market source", "published_at": "2026-07-15T14:48:00", "published_display": "15 Jul 2026 14:48", "sentiment": "positive", "sentiment_pct": 67, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty Inc (ELF) Stock Down 3.8% -- Now Undervalued? GF S", "summary": "", "url": "https://news.google.com/rss/articles/CBMipAFBVV95cUxOeTdmUEJmTDU2emFpcERWUDVCbVlsY202TmRJcG5GNjBhSEhHb2VRMVZObDNhRFBKaDRObjFndURsanVEZGpGMkpaVTNDdW9lNERMUlNJS21FSmE2bElON2FiQ0pjSExjRWNCMTIwcWowWUUxVWtfQTlTMnZIVmxtMTJLY1VvaF9wYlZISEpHaG9zOEJhRTVnTWhOQkVfc3pVUmZoZA?oc=5", "source_name": "GuruFocus", "published_at": "2026-07-15T00:01:28+00:00", "published_display": "15 Jul 2026 00:01", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Stock Dips While Market Gains: Key Facts", "summary": "", "url": "https://news.google.com/rss/articles/CBMic0FVX3lxTE9LdEJqMEJ2Y25jVmUtMmdKd3Rsbm0zMWVCNVdLSnFJMWNBRzI3OEJUSmVaY2FueGFvV0tEejR2NkRaQlJtazFhNUFzVGloUzZEUWgtcGhXR0R5YURNbEEtTy1PVlZPaTlDd1FxNjY3OVdwMXM?oc=5", "source_name": "Yahoo! Finance Canada", "published_at": "2026-07-14T21:45:05+00:00", "published_display": "14 Jul 2026 21:45", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Takes Grip, Set, Go Wider As Valuation Questions Linger", "summary": "", "url": "https://news.google.com/rss/articles/CBMic0FVX3lxTE5lQTZkcGtmUzc2ZEtCTjllV3hfMUNMd3BieEhsQkpNOUhLNHNNaXpRYkVBX2t4amVZSHBIZEg5TThuRFlHRWY4eTlwa0NIeVVtZ3dXNE93dF9weEJsTkx1cVdBdmJCbm1RVEd6OUdzamdFYXc?oc=5", "source_name": "Yahoo! Finance Canada", "published_at": "2026-07-14T10:15:31+00:00", "published_display": "14 Jul 2026 10:15", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Stock Looks Above Fair Value While Sales Stay Strong", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-07-14T09:02:21+00:00", "published_display": "14 Jul 2026 09:02", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "ELF Stock Wipes Off Early Gains As Analysts Reset Price Targets After Q4 Results \u2013 Elf Brand Softness Remains A Concern", "summary": "Shares of e.l.f. Beauty Inc. (ELF) lost early gains after analysts lowered price targets following Q4 results, citing slowing growth for the core Elf brand. While Q4 revenue and adjusted EPS beat estimates, the FY27 guidance indicated a lower organic growth baseline, causing conc", "url": "https://stocktwits.com/news-articles/markets/equity/elf-stock-wipes-off-early-gains-as-analysts-reset-price-targets-after-q4-results-elf-brand-softness-remains-a-concern/cZXCJ4TRe84", "source_name": "Stocktwits", "published_at": "2026-07-14T08:09:48", "published_display": "14 Jul 2026 08:09", "sentiment": "negative", "sentiment_pct": 39, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Kornitzer Capital Management Inc. KS Cuts Stock Position in e.l.f. Beauty $ELF", "summary": "Kornitzer Capital Management Inc. KS significantly reduced its stake in e.l.f. Beauty by 57% in the first quarter, leaving it with 56,210 shares worth approximately $3.4 million. This move comes despite e.l.f. Beauty recently exceeding earnings and revenue expectations, reporting", "url": "https://www.marketbeat.com/instant-alerts/filing-kornitzer-capital-management-inc-ks-cuts-stock-position-in-elf-beauty-elf-2026-07-12/", "source_name": "MarketBeat", "published_at": "2026-07-12T17:11:12", "published_display": "12 Jul 2026 17:11", "sentiment": "negative", "sentiment_pct": 40, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know", "summary": "e.l.f. Beauty (ELF) has seen significant investor attention, with its shares returning +24.9% over the past month. The article analyzes the company's earnings estimate revisions, projected revenue growth, and past performance, noting a Zacks Rank #3 (Hold) despite positive revisi", "url": "https://sg.finance.yahoo.com/news/e-l-f-beauty-elf-130003001.html", "source_name": "Market source", "published_at": "2026-07-10T09:00:00", "published_display": "10 Jul 2026 09:00", "sentiment": "positive", "sentiment_pct": 63, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Form DEF 14A ELF Beauty Inc For: 8 July By Investing.com", "summary": "This article announces that ELF Beauty Inc. filed a Form DEF 14A on July 8. The document is related to stock market activities and the article provides a link to view it.", "url": "https://ng.investing.com/news/stock-market-news/form-def-14a-elf-beauty-inc-for-8-july-93CH-2591985", "source_name": "Investing.com Nigeria", "published_at": "2026-07-09T08:40:15", "published_display": "09 Jul 2026 08:40", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Should e.l.f. Beauty\u2019s (ELF) Earnings Beat Streak and Double-Digit Sales Outlook Require Investor Action?", "summary": "e.l.f. Beauty reported strong fiscal 2026 performance with 25% net sales growth and projects double-digit sales increases for fiscal 2027, driven by its core brand and Rhode. This consistent outperformance and growth guidance are bolstering analyst confidence in its near-term ear", "url": "https://simplywall.st/stocks/us/household/nyse-elf/elf-beauty/news/should-elf-beautys-elf-earnings-beat-streak-and-double-digit", "source_name": "Simply Wall Street", "published_at": "2026-07-09T00:39:17", "published_display": "09 Jul 2026 00:39", "sentiment": "positive", "sentiment_pct": 66, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 77, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Proxy filing Summary", "summary": "e.l.f. Beauty (ELF) has scheduled its annual meeting for August 20, 2026, to be held virtually. Key agenda items include the election of four directors, an advisory vote on executive compensation, and the ratification of Deloitte & Touche LLP as the independent auditor. Sharehold", "url": "https://quartr.com/events/e-l-f-beauty-inc-elf-proxy-filing_3eZ8DCHk", "source_name": "Quartr", "published_at": "2026-07-08T20:39:17", "published_display": "08 Jul 2026 20:39", "sentiment": "positive", "sentiment_pct": 70, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Stock Traders Buy High Volume of e.l.f. Beauty Call Options (NYSE:ELF)", "summary": "e.l.f. Beauty (NYSE:ELF) experienced unusually high call option trading volume on Tuesday, with 20,426 contracts traded, 93% above its daily average. The stock rose 1.0% to $74.23, although it remains significantly below its 52-week high. Analysts currently rate e.l.f. Beauty as ", "url": "https://www.marketbeat.com/instant-alerts/stock-traders-buy-high-volume-of-elf-beauty-call-options-nyseelf-2026-07-07/", "source_name": "MarketBeat", "published_at": "2026-07-07T19:09:36", "published_display": "07 Jul 2026 19:09", "sentiment": "positive", "sentiment_pct": 67, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "The Technical Signals Behind (ELF) That Institutions Follow", "summary": "This article analyzes E.l.f. Beauty Inc. (NYSE: ELF) using AI-generated signals to identify institutional trading strategies. It highlights strong near and mid-term sentiment, weak long-term outlook, and presents position, momentum breakout, and risk hedging strategies with speci", "url": "https://news.stocktradersdaily.com/news_release/81/The_Technical_Signals_Behind_ELF_That_Institutions_Follow_070726020803_1783404483.html", "source_name": "Stock Traders Daily", "published_at": "2026-07-07T01:46:53", "published_display": "07 Jul 2026 01:46", "sentiment": "positive", "sentiment_pct": 71, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Can e.l.f. Beauty Extend Its Double-Digit Sales Growth Run?", "summary": "e.l.f. Beauty expects to continue its double-digit sales growth in fiscal 2027, projecting 12% to 14% growth driven significantly by Rhode's contribution. While Rhode is expected to account for a large portion of this growth, the core e.l.f. brand needs stronger organic contribut", "url": "https://sg.finance.yahoo.com/news/e-l-f-beauty-extend-145000891.html", "source_name": "Market source", "published_at": "2026-07-06T14:40:18", "published_display": "06 Jul 2026 14:40", "sentiment": "positive", "sentiment_pct": 67, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "17,100 Shares in e.l.f. Beauty $ELF Purchased by Louisiana State Employees Retirement System", "summary": "The Louisiana State Employees Retirement System has acquired 17,100 shares of e.l.f. Beauty, valued at approximately $1.04 million, during the first quarter. This investment is noteworthy as broader institutional ownership remains high, despite recent stock sales by insiders like", "url": "https://www.marketbeat.com/instant-alerts/filing-17100-shares-in-elf-beauty-elf-purchased-by-louisiana-state-employees-retirement-system-2026-07-05/", "source_name": "MarketBeat", "published_at": "2026-07-05T09:09:11", "published_display": "05 Jul 2026 09:09", "sentiment": "positive", "sentiment_pct": 64, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why e.l.f. Beauty Stock Jumped 32% in June", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiAFBVV95cUxOTEFOQzFMY2ZyOEpja2tOZjVrOHZ4TnpXSFkzdHp1N0VEWnhNQVlGSG5mSWVrNFZqbU8yWHFZZzVwcU41V05WNHRWY2hGLXB4S2JPMTlQb1dWa2x3NE5nRkJ6akE0ZFpUU3Y2b1p5R0k1QkxIMHpDenpEcUFjVWUyQnhrVlVQc1Vj?oc=5", "source_name": "Market source", "published_at": "2026-07-05T07:00:00+00:00", "published_display": "05 Jul 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "ELF - e.l.f. Beauty Inc Options", "summary": "This article provides a detailed financial overview of e.l.f. Beauty Inc. (ELF), including its last closing price, key financial metrics, stock performance data, and insider/institutional ownership percentages. It also lists various valuation ratios, growth rates, and technical i", "url": "https://finviz.com/quote?t=ELF&ta=0&p=w&ty=oc&r=y2&ov=chain_strike&s=180", "source_name": "Finviz", "published_at": "2026-07-04T13:09:11", "published_display": "04 Jul 2026 13:09", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "If You Invested $100 In e.l.f. Beauty Stock 5 Years Ago, You Would Have This Much Today", "summary": "This article calculates the return on a hypothetical $100 investment in e.l.f. Beauty (NYSE: ELF) stock five years ago. Due to the company's outperformance with an average annual return of 23.29%, the initial $100 investment would be worth $284.83 today. The piece highlights the ", "url": "https://www.sahmcapital.com/news/content/if-you-invested-100-in-elf-beauty-stock-5-years-ago-you-would-have-this-much-today-2026-07-02", "source_name": "Sahm", "published_at": "2026-07-04T02:09:36", "published_display": "04 Jul 2026 02:09", "sentiment": "positive", "sentiment_pct": 71, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Law firm investigates e.l.f. Beauty officers fo...", "summary": "A law firm, Halper Sadeh LLC, is investigating whether officers and directors of e.l.f. Beauty, Inc. may have breached their fiduciary duties to shareholders. Long-term shareholders are encouraged to seek free consultations to explore corporate governance reforms or other relief,", "url": "https://pluang.com/en/news-feed/apakah-petinggi-elf-beauty-langgar-tugas-fidusia-pemegang-saham", "source_name": "Pluang", "published_at": "2026-07-03T17:13:29", "published_display": "03 Jul 2026 17:13", "sentiment": "negative", "sentiment_pct": 18, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Did e.l.f. Beauty, Inc. Insiders Breach their Fiduciary Duties to Shareholders?", "summary": "Halper Sadeh LLC, an investor rights law firm, is investigating whether e.l.f. Beauty, Inc. (ELF) officers and directors breached their fiduciary duties to shareholders. The firm encourages long-term shareholders of e.l.f. Beauty to contact them to discuss potential rights and op", "url": "https://www.tradingview.com/news/prnewswire:7a996500f646f:0-did-e-l-f-beauty-inc-insiders-breach-their-fiduciary-duties-to-shareholders/", "source_name": "TradingView", "published_at": "2026-07-03T16:13:29", "published_display": "03 Jul 2026 16:13", "sentiment": "negative", "sentiment_pct": 29, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Insider Unloading: Tarang Amin Sells $822K Worth Of e.l.f. Beauty Shares", "summary": "e.l.f. Beauty CEO Tarang Amin sold 15,829 company shares for a total of $822,158. The company shows strong revenue growth and gross margin, but faces challenges with debt management and its EPS is below the industry average. Insider transactions, while not sole investment decider", "url": "https://www.benzinga.com/news/26/07/60266108/insider-unloading-tarang-amin-sells-822k-worth-e-l-f-beauty-shares", "source_name": "Benzinga", "published_at": "2026-07-03T15:13:29", "published_display": "03 Jul 2026 15:13", "sentiment": "negative", "sentiment_pct": 38, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Stock Analysis Report | Ratings, Financials & Performance", "summary": "This report provides a comprehensive analysis of e.l.f. Beauty (ELF) stock, covering its general information, financial performance, growth potential, and peer comparisons. It includes Benzinga Edge rankings for growth, value, momentum, and quality, along with analyst price targe", "url": "https://es.benzinga.com/quote/ELF/report", "source_name": "Benzinga Espa\u00f1a", "published_at": "2026-07-03T14:11:33", "published_display": "03 Jul 2026 14:11", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Extends Sales Growth Streak, Is The Stock Already Above Fair Value?", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-07-03T07:00:00+00:00", "published_display": "03 Jul 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Stock Looks Rich On Sales But Reasonable On Growth", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiAFBVV95cUxNYjV1VmdQd3owTWZvQl9yNVI5dTJ1aW94OTVJSXRJcXN4bVV4eUdJaFRRNUJFdFpUOXB0LWNVVGFTR2xJTFFUTjRlTlJGVjJkc2x6MExMek9ZSzk3c3JaMVZKQWk1Zi1HRUpWTlIzemhJb2ZzalNWWTZEYkhkajhyOVQ0dTVhcVVO?oc=5", "source_name": "Market source", "published_at": "2026-07-03T07:00:00+00:00", "published_display": "03 Jul 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty CEO Tarang Amin sells $360,710 in ELF stock", "summary": "e.l.f. Beauty CEO Tarang Amin sold 7,000 shares of ELF stock for $360,710 on June 9, 2026, to cover tax obligations related to vested Restricted Stock Units. After the sale, Amin still directly holds 128,593 shares, including 110,496 RSUs. The report also highlights that the stoc", "url": "https://www.investing.com/news/insider-trading-news/elf-beauty-ceo-tarang-amin-sells-360710-in-elf-stock-93CH-4774513", "source_name": "Investing.com", "published_at": "2026-07-03T00:40:34", "published_display": "03 Jul 2026 00:40", "sentiment": "negative", "sentiment_pct": 38, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Insider Sell: Jennifer Hartnett Sells Shares of e.l.f. Beauty In", "summary": "Jennifer Hartnett, Chief Commercial Officer of e.l.f. Beauty Inc (ELF), sold 25,357 shares of the company on July 1, 2026, lowering her total holdings to 28,699 shares. This sale is part of a pattern of insider selling, with 36 insider sells against 1 insider buy over the past ye", "url": "https://www.gurufocus.com/news/8943933/insider-sell-jennifer-hartnett-sells-shares-of-elf-beauty-inc-elf", "source_name": "GuruFocus", "published_at": "2026-07-03T00:10:20", "published_display": "03 Jul 2026 00:10", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (NYSE:ELF) Insider Sells 25,357 Shares", "summary": "e.l.f. Beauty insider Jennifer Catherine Hartnett sold 25,357 shares of the company's stock on July 1st, reducing her position by almost 47%. The sale, valued at over $2 million, comes as the stock dropped 3.2% in Thursday trading following mixed Q2 earnings results that nonethel", "url": "https://www.marketbeat.com/instant-alerts/elf-beauty-nyseelf-insider-sells-25357-shares-2026-07-02/", "source_name": "MarketBeat", "published_at": "2026-07-02T23:09:57", "published_display": "02 Jul 2026 23:09", "sentiment": "negative", "sentiment_pct": 40, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty CEO Tarang Amin sells $822,158 in company stock", "summary": "e.l.f. Beauty CEO Tarang Amin sold 15,829 shares of company stock for $822,158 to cover tax obligations related to restricted stock units. Following this, he directly holds 135,593 shares, including RSUs. The company recently reported strong fiscal Q4 2026 results and launched a ", "url": "https://www.investing.com/news/insider-trading-news/elf-beauty-ceo-tarang-amin-sells-822158-in-company-stock-93CH-4774480", "source_name": "Investing.com", "published_at": "2026-07-02T22:10:21", "published_display": "02 Jul 2026 22:10", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty CEO Tarang Amin sells $3.9m in company stock", "summary": "e.l.f. Beauty CEO Tarang Amin sold approximately $3.9 million worth of company common stock, exercising options while adhering to a Rule 10b5-1 trading plan. Despite the sale, Amin maintains substantial direct and indirect ownership in the company. The sales come amidst recent po", "url": "https://www.investing.com/news/insider-trading-news/elf-beauty-ceo-tarang-amin-sells-39m-in-company-stock-93CH-4774512", "source_name": "Investing.com", "published_at": "2026-07-02T22:10:21", "published_display": "02 Jul 2026 22:10", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty CEO Tarang Amin sells $822,158 in company stock By Investing.com", "summary": "e.l.f. Beauty CEO Tarang Amin recently sold 15,829 shares of the company's common stock for $822,158 to cover tax obligations from RSU vesting. Following the sale, Amin directly holds 135,593 shares, including 110,496 RSUs. The report also highlights e.l.f. Beauty's strong fiscal", "url": "https://ca.investing.com/news/stock-market-news/elf-beauty-ceo-tarang-amin-sells-822158-in-company-stock-93CH-4719248", "source_name": "Investing.com Canada", "published_at": "2026-07-02T22:09:57", "published_display": "02 Jul 2026 22:09", "sentiment": "negative", "sentiment_pct": 40, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Stock Moves -2.96%: What You Should Know", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiAFBVV95cUxPYUJiTmthbGZ3bTBtY0tzbXZoUGVFTnhMdW1RQVJORU04SVlIdXhBNmFZRUo1SHRLQU54R25SOERBd294RlR4R0NvM293TlVHMXV5SlRETUo3RHVDMEZtSzQtWjdpRVNGY183ZjBWVUFOZkw3TnN3VmtPLUpjUUthb0hSNDEtVW9X?oc=5", "source_name": "Market source", "published_at": "2026-07-02T07:00:00+00:00", "published_display": "02 Jul 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Soars 5.9%: Is Further Upside Left in the Stock?", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiAFBVV95cUxQU1JHeXdBYy1lMTl4RUdXODVSTS11SkdsaHdTenJiUzcwRGhMWkVrckdCNGtpT1V6OFNhSks3SjU2a0lyQnN3emwzeG92dVljbzdCUWNkUXB5NGJaUEFwU1Fnd1BjQmlqRTJ5MjN1TkpYdWZMMU1PUnUtc3otUS1hdG1NVUlBc1p4?oc=5", "source_name": "Market source", "published_at": "2026-07-01T07:00:00+00:00", "published_display": "01 Jul 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "E.l.f. taps into soccer fandom with NWSL, World Cup activations", "summary": "E.l.f. Beauty is engaging with soccer fans through in-person activations for the World Cup and National Women\u2019s Soccer League (NWSL) games, leveraging the significant interest in women's soccer. The brand, which is the official makeup and skin care partner of the NWSL, will have ", "url": "https://www.marketingdive.com/news/elf-taps-into-soccer-fandom-with-nwsl-world-cup-activations/823950/", "source_name": "Marketing Dive", "published_at": "2026-06-29T14:40:36", "published_display": "29 Jun 2026 14:40", "sentiment": "positive", "sentiment_pct": 71, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "ELF Beauty Taps Skincare and Global Expansion as Growth Shifts Higher", "summary": "ELF Beauty is expanding its growth beyond color cosmetics by focusing on skincare and international markets, with skincare now representing about 23% of its portfolio. While international net sales grew significantly, they still only account for 21% of total sales, indicating sub", "url": "https://www.tradingview.com/news/zacks:d99e7b014094b:0-elf-beauty-taps-skincare-and-global-expansion-as-growth-shifts-higher/", "source_name": "TradingView", "published_at": "2026-06-29T13:40:36", "published_display": "29 Jun 2026 13:40", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is ELF Stock a Buy at 19 Times Earnings With Growth in Transition", "summary": "e.l.f. Beauty (ELF) stock has pulled back significantly, trading at 19.3X forward earnings, which is more reasonable but not cheap given its need for above-category growth. While core brand softness and margin pressure present challenges, strong growth drivers like Rhode, Naturiu", "url": "https://www.tradingview.com/news/zacks:5a190b2b4094b:0-is-elf-stock-a-buy-at-19-times-earnings-with-growth-in-transition/", "source_name": "TradingView", "published_at": "2026-06-29T13:40:36", "published_display": "29 Jun 2026 13:40", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "ELF Stock Outlook Hinges on Rhode Growth and Core Brand Reset in 2027", "summary": "e.l.f. Beauty (ELF) is diversifying its portfolio with new brands like Rhode and Naturium, alongside international expansion, to drive future growth. While the new brands, particularly Rhode, show significant promise and growth, the company's core e.l.f. brand has seen a slowdown", "url": "https://www.tradingview.com/news/zacks:306b7fa82094b:0-elf-stock-outlook-hinges-on-rhode-growth-and-core-brand-reset-in-2027/", "source_name": "TradingView", "published_at": "2026-06-29T12:40:36", "published_display": "29 Jun 2026 12:40", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is e.l.f. Beauty, Inc. (ELF) A Good Stock To Buy Now?", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiAFBVV95cUxNQTdvdkV3NURCMXZBeG83TmdJRzlnYTRpbFJrQzNHQ1N4M0NzaWJOeWRnaU10Ukh6YzNtN0J2RXViRU1tMjJPOFdiUzBjaTgtQU1yYmJVT2hPRzBJYktPYnJpMi1nSFFvVVBUM1hwMG5qRHF5QTZhYjFNZGhzTjIxTEVIX3VVQXEt?oc=5", "source_name": "Market source", "published_at": "2026-06-12T07:00:00+00:00", "published_display": "12 Jun 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Elf Beauty warns Iran conflict could hit earnings despite strong quarterly beat (ELF)", "summary": "", "url": "https://news.google.com/rss/articles/CBMimwFBVV95cUxQai1JUkM1elFFOUlOMU9ZZDFDbTZnaGZvWHdIdHZjR2FqdGMzZWxXUXBiV2ZfdG5IbEZwVEVxUGJaVE40M1R5MXgxTmJheXFyNHpTU3k2bFBNdVJGVk54SG02SFdLVXhBakRVbGx3MjVKbWloYnNrWFZrTVVCazhqekpVNzlZTzN3TVpnUkljX2xQMVY2M3RVTmF5NA?oc=5", "source_name": "Market source", "published_at": "2026-05-21T07:00:00+00:00", "published_display": "21 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 82, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty Beat Q4 Estimates. But Its Fiscal 2027 Guidance Is the Real Story for ELF Stock", "summary": "", "url": "https://news.google.com/rss/articles/CBMiuAFBVV95cUxON0FtRDdSMnBYWHpmOVNMTllxd3g4dmJrNUthRlNvelNDSENHSklHZDNpYmdBUGRBSGFtOHY0UHJmakI0Zk9aTFZqVUQxMGZVUktOTFJJV2xFMjdMcDI3Zi1uUHVOLTRuc3J5eVRKV1g0LTdpSFRjWjZPRTMzcVJaTGVqMUlybXhpbi1JLWItZ2V6SHh2VFlaLUdGQi0za0lPWWlmWXBlQ0dXMUZZc1RfZ2U5QVNDNXNH?oc=5", "source_name": "TIKR.com", "published_at": "2026-05-21T07:00:00+00:00", "published_display": "21 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "ELF Stock Falls After Earnings: e.l.f. Beauty\u2019s $449M Beat Meets a 12%-14% Growth Reset", "summary": "", "url": "https://news.google.com/rss/articles/CBMihgFBVV95cUxPY3BNTGdoWTBuNVo4OHZjUGZ4R2VsMjVha3NmUU1lZkxMOHpSS0lHN3FJcmRFR1ByN2FCNUZ2dkdxcnJRSU5feTFqTGN0MUY0U1VpMjlYSy1TcWR3RUlxczlja1pwWWRkNUhVeGpHMGtRZ04tc2hhNE5CN0ZZTGttU1Z6QU5QQQ?oc=5", "source_name": "EBC Financial Group", "published_at": "2026-05-21T07:00:00+00:00", "published_display": "21 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 54, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Earnings live updates: Intuit stock tumbles after announcing job cuts, e.l.f. Beauty says it will lower prices", "summary": "", "url": "https://news.google.com/rss/articles/CBMi8AFBVV95cUxQSnI2X2ViMktadUJ0U25FX2lzZk9kNFpUdEhxT3V4SGg4VUNKLUlQY043Yy1VMWN4TExOSHcxZk16T0h3T0pEMkIxcHU1RG9PZFJaMmQ5ZU4zeFJtYmkxdmZvVzk1Z3NhNXNaS3F3RUxTMVlqcjNWNjg2cjhHeVV4ZElQekNXZDJfMTYzQ2xick5Ta1IzbV9FOWQwbi1TcW8xR2NuQzVER1UyQ1FqbnM5ejlKSjFaNzRaaGhFVy1LTUxGZmZGZ2owaGc3U2xXa2FVVVZBbV9WOHhienQ4M2hOOUoyNzBYVTVVU3J4aVhGRWM?oc=5", "source_name": "Market source", "published_at": "2026-05-21T07:00:00+00:00", "published_display": "21 May 2026 07:00", "sentiment": "negative", "sentiment_pct": 18, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is It Too Early To Reconsider e.l.f. Beauty (ELF) After Its Recent Share Price Pullback?", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-05-08T07:00:00+00:00", "published_display": "08 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (NYSE:ELF) Q4 Earnings: Leading The Personal Care Pack", "summary": "", "url": "https://news.google.com/rss/articles/CBMiwwFBVV95cUxObEVtQ3o1VzRyZWpzRjY0TUI3amgwbGhRMkduVzl2cVFETHZ6d2VBSk9xeEphWThRdlJaSjJNRUZocFZwd0ExRWxGX0hDd0Q5djQ4Y2pFbHE5OFlsYUhkWi00VnM5ZVBPV2xla1V3RWxqTE1aRUdETHY5N1lTcUhIVXFKTVhlMUpHaldYT21lekRxbEgyX3pfekVOSjNqeG5KTW5YQmJONGNqQVA1ZjdrRlh1TURLZkNyYkNMWXhRS2NXTnc?oc=5", "source_name": "TradingView", "published_at": "2026-04-08T07:00:00+00:00", "published_display": "08 Apr 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "elf Beauty Number of Employees 2026 | Employee Count & Headcount Data", "summary": "", "url": "https://news.google.com/rss/articles/CBMia0FVX3lxTFBLUDlXYkxXODNpeEMxZGxPSVZRc2ZwcDY0V2RzQjlaQkhFd0RxTHRVdFJnTDdhQXNhdG5WQlVSOWV6aktCUjJCVXkzaWR5VlBkTHdvaVpBN0lwam9QYjNCMjEtclhNVjMwSjQ4?oc=5", "source_name": "Revelio Labs", "published_at": "2026-04-06T20:03:11+00:00", "published_display": "06 Apr 2026 20:03", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Undervalued Consumer Stocks: E.l.f. Beauty & Jakks Pacific Analysis | 2026 - News and Statistics", "summary": "", "url": "https://news.google.com/rss/articles/CBMilwFBVV95cUxQSTJEZHAyMkg4amNPLVRGTkJuR3VXRUFnTWFoVVVjd0ppeFpCMGd5a1BHOEI0dUthaEhlQjVPcVR1bkRmNkNHU2wyNmRQM0VzWlVPdzJsQ05CTUYtWExha216YXJURFR2TDY4TGpTN1JfczYxOHhUaUw4bXJtUF8wQW5iM3RPOFlPWG9XbHFUa25KZ09EQ2dn?oc=5", "source_name": "IndexBox", "published_at": "2026-03-16T07:00:00+00:00", "published_display": "16 Mar 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is e.l.f. Beauty Stock a Hidden Gem in the Cosmetics Aisle?\u200b", "summary": "", "url": "https://news.google.com/rss/articles/CBMioAFBVV95cUxOVkRFZGswUFpBUllJNC10WnJ1U05xMGF2aFdzYjBEN2dQaHdLUG1xZU1odHZuWjlFRmRxMDNoZ0Uwb2hOY3Vfa2pndXBKblEzRWhEZEc3RTNBbURVMUFQRzlrLVZkYm1yXy13MmNLU2JPR0ZqdGRYeWkydng4WHlVYkJmN0FYM3RESlJoamxVR2Etam5mcnVyM0hra1lvcEJI?oc=5", "source_name": "AOL.com", "published_at": "2026-02-07T02:46:34+00:00", "published_display": "07 Feb 2026 02:46", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "EL vs. ELF: Which Beauty Stock Is the Better Investment Right Now?", "summary": "", "url": "https://news.google.com/rss/articles/CBMiuwFBVV95cUxOSU1zcWdKZ3F0Y2N2M3hFbUp1dlJySHNCeTdCcFM3MXJWTUpyUTFiZG5rbzJtWVZOTGxCaDFJUUkzWC15cjFZdjQtcVVhMG9fR1VDMlRNNDVqRGFoc1gtTGJsTVR3elc4Y0c1NVlwbEcyWlhPSlJzOGZDVEFfZjEzVERVZVMyQ3RlYU9va0J6ckw1eEFfcXlVNVRTQ2VieEl0dDZQWkg4djR5UTFJbEVUeTVPQXIyRzNVcUM4?oc=5", "source_name": "TradingView", "published_at": "2026-01-29T08:00:00+00:00", "published_display": "29 Jan 2026 08:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "E.l.f. Beauty stock plunges 29% on weak guidance, tariff impact", "summary": "", "url": "https://news.google.com/rss/articles/CBMid0FVX3lxTFBVY2VNLUtyb0hPU0pBMWdRQ0xrZHJHbk8xYThTMEprYkt1VkVZeHpfRlg1b1RwcU9oaVJvUXZkYUdpOVlLdlA2TUtTODNleFZZc183R3g4SUV1RHpwTEpJNjhOZ25CbnZyOWJEWEdFM2FTcUJueHo40gF8QVVfeXFMUDBodHFCZTVZbU9oVUxxYS0xQzlramtvQlBEQzlCckNqWFFzWktRV3NDN1RLem9CZkRXSHEtckFRZTRsWTNJaGRRLTdpRTQyTFVCT1dWQ2ZpM2lqVnBMZ3J5aVpWX2dvSUFNMC1uQkxVUW1aS0VwWk5sVkJudQ?oc=5", "source_name": "CNBC", "published_at": "2025-11-05T08:00:00+00:00", "published_display": "05 Nov 2025 08:00", "sentiment": "negative", "sentiment_pct": 34, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why e.l.f. Beauty's (NYSE:ELF) Shaky Earnings Are Just The Beginning Of Its Problems", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2025-08-14T07:00:00+00:00", "published_display": "14 Aug 2025 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal", "summary": "", "url": "https://news.google.com/rss/articles/CBMipwFBVV95cUxNdkZhMUpzZF93azY2NHR2RUNOZUtSWThRQkxGZHVhSVBSLTZqU29sMWVsRnJiS0pEVnRiOEhMRjJNZ2plSnByM21IWEZpQTdtWU1iRnQxYU1OcjFGZzRKeDdMeW5SVVNSYm1xMk5ZLXQxYkRFRWR5aEs1emhZV3hMUGN2OVlfX2VjQ2hiUWM5eHR3LXNod013TmR3X085czV3Z2w1OE1KMA?oc=5", "source_name": "investor.elfbeauty.com", "published_at": "2025-05-28T07:00:00+00:00", "published_display": "28 May 2025 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}], "by_tier": {"direct": [{"title": "UBS Adjusts Price Target on e.l.f. Beauty to $80 From $60, Maintains Neutral Rating", "summary": "", "url": "https://finance.yahoo.com/markets/stocks/articles/ubs-adjusts-price-target-e-135811800.html", "source_name": "MT Newswires", "published_at": "2026-07-16T13:58:11+00:00", "published_display": "16 Jul 2026 13:58", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is Rapid Sales Growth With Margin Pressure Altering The Investment Case For e.l.f. Beauty (ELF)?", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-07-16T03:57:43+00:00", "published_display": "16 Jul 2026 03:57", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty Marketing Strategy (2026)", "summary": "e.l.f. Beauty's current marketing strategy is characterized by heavy digital and social media spending, disruption-first tactics, and strategic acquisitions like rhode, moving past its early reputation for organic virality. While the brand has achieved significant net sales growt", "url": "https://businessmodelanalyst.com/elf-beauty-marketing-strategy/", "source_name": "Business Model Analyst", "published_at": "2026-07-15T15:31:56", "published_display": "15 Jul 2026 15:31", "sentiment": "negative", "sentiment_pct": 40, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Deutsche Bank Raises its Price Target on e.l.f. Beauty (ELF)", "summary": "Deutsche Bank raised its price target on e.l.f. Beauty (ELF) to $64 from $62, maintaining a Hold rating, citing the company's expansion into hair care. Simultaneously, e.l.f. Hair launched with six prestige-quality products. Another firm, Bernstein, initiated coverage with a Mark", "url": "https://finance.yahoo.com/markets/stocks/articles/deutsche-bank-raises-price-target-144804540.html", "source_name": "Market source", "published_at": "2026-07-15T14:48:00", "published_display": "15 Jul 2026 14:48", "sentiment": "positive", "sentiment_pct": 67, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty Inc (ELF) Stock Down 3.8% -- Now Undervalued? GF S", "summary": "", "url": "https://news.google.com/rss/articles/CBMipAFBVV95cUxOeTdmUEJmTDU2emFpcERWUDVCbVlsY202TmRJcG5GNjBhSEhHb2VRMVZObDNhRFBKaDRObjFndURsanVEZGpGMkpaVTNDdW9lNERMUlNJS21FSmE2bElON2FiQ0pjSExjRWNCMTIwcWowWUUxVWtfQTlTMnZIVmxtMTJLY1VvaF9wYlZISEpHaG9zOEJhRTVnTWhOQkVfc3pVUmZoZA?oc=5", "source_name": "GuruFocus", "published_at": "2026-07-15T00:01:28+00:00", "published_display": "15 Jul 2026 00:01", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Stock Dips While Market Gains: Key Facts", "summary": "", "url": "https://news.google.com/rss/articles/CBMic0FVX3lxTE9LdEJqMEJ2Y25jVmUtMmdKd3Rsbm0zMWVCNVdLSnFJMWNBRzI3OEJUSmVaY2FueGFvV0tEejR2NkRaQlJtazFhNUFzVGloUzZEUWgtcGhXR0R5YURNbEEtTy1PVlZPaTlDd1FxNjY3OVdwMXM?oc=5", "source_name": "Yahoo! Finance Canada", "published_at": "2026-07-14T21:45:05+00:00", "published_display": "14 Jul 2026 21:45", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Takes Grip, Set, Go Wider As Valuation Questions Linger", "summary": "", "url": "https://news.google.com/rss/articles/CBMic0FVX3lxTE5lQTZkcGtmUzc2ZEtCTjllV3hfMUNMd3BieEhsQkpNOUhLNHNNaXpRYkVBX2t4amVZSHBIZEg5TThuRFlHRWY4eTlwa0NIeVVtZ3dXNE93dF9weEJsTkx1cVdBdmJCbm1RVEd6OUdzamdFYXc?oc=5", "source_name": "Yahoo! Finance Canada", "published_at": "2026-07-14T10:15:31+00:00", "published_display": "14 Jul 2026 10:15", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Stock Looks Above Fair Value While Sales Stay Strong", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-07-14T09:02:21+00:00", "published_display": "14 Jul 2026 09:02", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "ELF Stock Wipes Off Early Gains As Analysts Reset Price Targets After Q4 Results \u2013 Elf Brand Softness Remains A Concern", "summary": "Shares of e.l.f. Beauty Inc. (ELF) lost early gains after analysts lowered price targets following Q4 results, citing slowing growth for the core Elf brand. While Q4 revenue and adjusted EPS beat estimates, the FY27 guidance indicated a lower organic growth baseline, causing conc", "url": "https://stocktwits.com/news-articles/markets/equity/elf-stock-wipes-off-early-gains-as-analysts-reset-price-targets-after-q4-results-elf-brand-softness-remains-a-concern/cZXCJ4TRe84", "source_name": "Stocktwits", "published_at": "2026-07-14T08:09:48", "published_display": "14 Jul 2026 08:09", "sentiment": "negative", "sentiment_pct": 39, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Kornitzer Capital Management Inc. KS Cuts Stock Position in e.l.f. Beauty $ELF", "summary": "Kornitzer Capital Management Inc. KS significantly reduced its stake in e.l.f. Beauty by 57% in the first quarter, leaving it with 56,210 shares worth approximately $3.4 million. This move comes despite e.l.f. Beauty recently exceeding earnings and revenue expectations, reporting", "url": "https://www.marketbeat.com/instant-alerts/filing-kornitzer-capital-management-inc-ks-cuts-stock-position-in-elf-beauty-elf-2026-07-12/", "source_name": "MarketBeat", "published_at": "2026-07-12T17:11:12", "published_display": "12 Jul 2026 17:11", "sentiment": "negative", "sentiment_pct": 40, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) is Attracting Investor Attention: Here is What You Should Know", "summary": "e.l.f. Beauty (ELF) has seen significant investor attention, with its shares returning +24.9% over the past month. The article analyzes the company's earnings estimate revisions, projected revenue growth, and past performance, noting a Zacks Rank #3 (Hold) despite positive revisi", "url": "https://sg.finance.yahoo.com/news/e-l-f-beauty-elf-130003001.html", "source_name": "Market source", "published_at": "2026-07-10T09:00:00", "published_display": "10 Jul 2026 09:00", "sentiment": "positive", "sentiment_pct": 63, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Form DEF 14A ELF Beauty Inc For: 8 July By Investing.com", "summary": "This article announces that ELF Beauty Inc. filed a Form DEF 14A on July 8. The document is related to stock market activities and the article provides a link to view it.", "url": "https://ng.investing.com/news/stock-market-news/form-def-14a-elf-beauty-inc-for-8-july-93CH-2591985", "source_name": "Investing.com Nigeria", "published_at": "2026-07-09T08:40:15", "published_display": "09 Jul 2026 08:40", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Should e.l.f. Beauty\u2019s (ELF) Earnings Beat Streak and Double-Digit Sales Outlook Require Investor Action?", "summary": "e.l.f. Beauty reported strong fiscal 2026 performance with 25% net sales growth and projects double-digit sales increases for fiscal 2027, driven by its core brand and Rhode. This consistent outperformance and growth guidance are bolstering analyst confidence in its near-term ear", "url": "https://simplywall.st/stocks/us/household/nyse-elf/elf-beauty/news/should-elf-beautys-elf-earnings-beat-streak-and-double-digit", "source_name": "Simply Wall Street", "published_at": "2026-07-09T00:39:17", "published_display": "09 Jul 2026 00:39", "sentiment": "positive", "sentiment_pct": 66, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 77, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Proxy filing Summary", "summary": "e.l.f. Beauty (ELF) has scheduled its annual meeting for August 20, 2026, to be held virtually. Key agenda items include the election of four directors, an advisory vote on executive compensation, and the ratification of Deloitte & Touche LLP as the independent auditor. Sharehold", "url": "https://quartr.com/events/e-l-f-beauty-inc-elf-proxy-filing_3eZ8DCHk", "source_name": "Quartr", "published_at": "2026-07-08T20:39:17", "published_display": "08 Jul 2026 20:39", "sentiment": "positive", "sentiment_pct": 70, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Stock Traders Buy High Volume of e.l.f. Beauty Call Options (NYSE:ELF)", "summary": "e.l.f. Beauty (NYSE:ELF) experienced unusually high call option trading volume on Tuesday, with 20,426 contracts traded, 93% above its daily average. The stock rose 1.0% to $74.23, although it remains significantly below its 52-week high. Analysts currently rate e.l.f. Beauty as ", "url": "https://www.marketbeat.com/instant-alerts/stock-traders-buy-high-volume-of-elf-beauty-call-options-nyseelf-2026-07-07/", "source_name": "MarketBeat", "published_at": "2026-07-07T19:09:36", "published_display": "07 Jul 2026 19:09", "sentiment": "positive", "sentiment_pct": 67, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "The Technical Signals Behind (ELF) That Institutions Follow", "summary": "This article analyzes E.l.f. Beauty Inc. (NYSE: ELF) using AI-generated signals to identify institutional trading strategies. It highlights strong near and mid-term sentiment, weak long-term outlook, and presents position, momentum breakout, and risk hedging strategies with speci", "url": "https://news.stocktradersdaily.com/news_release/81/The_Technical_Signals_Behind_ELF_That_Institutions_Follow_070726020803_1783404483.html", "source_name": "Stock Traders Daily", "published_at": "2026-07-07T01:46:53", "published_display": "07 Jul 2026 01:46", "sentiment": "positive", "sentiment_pct": 71, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Can e.l.f. Beauty Extend Its Double-Digit Sales Growth Run?", "summary": "e.l.f. Beauty expects to continue its double-digit sales growth in fiscal 2027, projecting 12% to 14% growth driven significantly by Rhode's contribution. While Rhode is expected to account for a large portion of this growth, the core e.l.f. brand needs stronger organic contribut", "url": "https://sg.finance.yahoo.com/news/e-l-f-beauty-extend-145000891.html", "source_name": "Market source", "published_at": "2026-07-06T14:40:18", "published_display": "06 Jul 2026 14:40", "sentiment": "positive", "sentiment_pct": 67, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "17,100 Shares in e.l.f. Beauty $ELF Purchased by Louisiana State Employees Retirement System", "summary": "The Louisiana State Employees Retirement System has acquired 17,100 shares of e.l.f. Beauty, valued at approximately $1.04 million, during the first quarter. This investment is noteworthy as broader institutional ownership remains high, despite recent stock sales by insiders like", "url": "https://www.marketbeat.com/instant-alerts/filing-17100-shares-in-elf-beauty-elf-purchased-by-louisiana-state-employees-retirement-system-2026-07-05/", "source_name": "MarketBeat", "published_at": "2026-07-05T09:09:11", "published_display": "05 Jul 2026 09:09", "sentiment": "positive", "sentiment_pct": 64, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why e.l.f. Beauty Stock Jumped 32% in June", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiAFBVV95cUxOTEFOQzFMY2ZyOEpja2tOZjVrOHZ4TnpXSFkzdHp1N0VEWnhNQVlGSG5mSWVrNFZqbU8yWHFZZzVwcU41V05WNHRWY2hGLXB4S2JPMTlQb1dWa2x3NE5nRkJ6akE0ZFpUU3Y2b1p5R0k1QkxIMHpDenpEcUFjVWUyQnhrVlVQc1Vj?oc=5", "source_name": "Market source", "published_at": "2026-07-05T07:00:00+00:00", "published_display": "05 Jul 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "ELF - e.l.f. Beauty Inc Options", "summary": "This article provides a detailed financial overview of e.l.f. Beauty Inc. (ELF), including its last closing price, key financial metrics, stock performance data, and insider/institutional ownership percentages. It also lists various valuation ratios, growth rates, and technical i", "url": "https://finviz.com/quote?t=ELF&ta=0&p=w&ty=oc&r=y2&ov=chain_strike&s=180", "source_name": "Finviz", "published_at": "2026-07-04T13:09:11", "published_display": "04 Jul 2026 13:09", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "If You Invested $100 In e.l.f. Beauty Stock 5 Years Ago, You Would Have This Much Today", "summary": "This article calculates the return on a hypothetical $100 investment in e.l.f. Beauty (NYSE: ELF) stock five years ago. Due to the company's outperformance with an average annual return of 23.29%, the initial $100 investment would be worth $284.83 today. The piece highlights the ", "url": "https://www.sahmcapital.com/news/content/if-you-invested-100-in-elf-beauty-stock-5-years-ago-you-would-have-this-much-today-2026-07-02", "source_name": "Sahm", "published_at": "2026-07-04T02:09:36", "published_display": "04 Jul 2026 02:09", "sentiment": "positive", "sentiment_pct": 71, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Law firm investigates e.l.f. Beauty officers fo...", "summary": "A law firm, Halper Sadeh LLC, is investigating whether officers and directors of e.l.f. Beauty, Inc. may have breached their fiduciary duties to shareholders. Long-term shareholders are encouraged to seek free consultations to explore corporate governance reforms or other relief,", "url": "https://pluang.com/en/news-feed/apakah-petinggi-elf-beauty-langgar-tugas-fidusia-pemegang-saham", "source_name": "Pluang", "published_at": "2026-07-03T17:13:29", "published_display": "03 Jul 2026 17:13", "sentiment": "negative", "sentiment_pct": 18, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Did e.l.f. Beauty, Inc. Insiders Breach their Fiduciary Duties to Shareholders?", "summary": "Halper Sadeh LLC, an investor rights law firm, is investigating whether e.l.f. Beauty, Inc. (ELF) officers and directors breached their fiduciary duties to shareholders. The firm encourages long-term shareholders of e.l.f. Beauty to contact them to discuss potential rights and op", "url": "https://www.tradingview.com/news/prnewswire:7a996500f646f:0-did-e-l-f-beauty-inc-insiders-breach-their-fiduciary-duties-to-shareholders/", "source_name": "TradingView", "published_at": "2026-07-03T16:13:29", "published_display": "03 Jul 2026 16:13", "sentiment": "negative", "sentiment_pct": 29, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Insider Unloading: Tarang Amin Sells $822K Worth Of e.l.f. Beauty Shares", "summary": "e.l.f. Beauty CEO Tarang Amin sold 15,829 company shares for a total of $822,158. The company shows strong revenue growth and gross margin, but faces challenges with debt management and its EPS is below the industry average. Insider transactions, while not sole investment decider", "url": "https://www.benzinga.com/news/26/07/60266108/insider-unloading-tarang-amin-sells-822k-worth-e-l-f-beauty-shares", "source_name": "Benzinga", "published_at": "2026-07-03T15:13:29", "published_display": "03 Jul 2026 15:13", "sentiment": "negative", "sentiment_pct": 38, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Stock Analysis Report | Ratings, Financials & Performance", "summary": "This report provides a comprehensive analysis of e.l.f. Beauty (ELF) stock, covering its general information, financial performance, growth potential, and peer comparisons. It includes Benzinga Edge rankings for growth, value, momentum, and quality, along with analyst price targe", "url": "https://es.benzinga.com/quote/ELF/report", "source_name": "Benzinga Espa\u00f1a", "published_at": "2026-07-03T14:11:33", "published_display": "03 Jul 2026 14:11", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Extends Sales Growth Streak, Is The Stock Already Above Fair Value?", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-07-03T07:00:00+00:00", "published_display": "03 Jul 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Stock Looks Rich On Sales But Reasonable On Growth", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiAFBVV95cUxNYjV1VmdQd3owTWZvQl9yNVI5dTJ1aW94OTVJSXRJcXN4bVV4eUdJaFRRNUJFdFpUOXB0LWNVVGFTR2xJTFFUTjRlTlJGVjJkc2x6MExMek9ZSzk3c3JaMVZKQWk1Zi1HRUpWTlIzemhJb2ZzalNWWTZEYkhkajhyOVQ0dTVhcVVO?oc=5", "source_name": "Market source", "published_at": "2026-07-03T07:00:00+00:00", "published_display": "03 Jul 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty CEO Tarang Amin sells $360,710 in ELF stock", "summary": "e.l.f. Beauty CEO Tarang Amin sold 7,000 shares of ELF stock for $360,710 on June 9, 2026, to cover tax obligations related to vested Restricted Stock Units. After the sale, Amin still directly holds 128,593 shares, including 110,496 RSUs. The report also highlights that the stoc", "url": "https://www.investing.com/news/insider-trading-news/elf-beauty-ceo-tarang-amin-sells-360710-in-elf-stock-93CH-4774513", "source_name": "Investing.com", "published_at": "2026-07-03T00:40:34", "published_display": "03 Jul 2026 00:40", "sentiment": "negative", "sentiment_pct": 38, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Insider Sell: Jennifer Hartnett Sells Shares of e.l.f. Beauty In", "summary": "Jennifer Hartnett, Chief Commercial Officer of e.l.f. Beauty Inc (ELF), sold 25,357 shares of the company on July 1, 2026, lowering her total holdings to 28,699 shares. This sale is part of a pattern of insider selling, with 36 insider sells against 1 insider buy over the past ye", "url": "https://www.gurufocus.com/news/8943933/insider-sell-jennifer-hartnett-sells-shares-of-elf-beauty-inc-elf", "source_name": "GuruFocus", "published_at": "2026-07-03T00:10:20", "published_display": "03 Jul 2026 00:10", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (NYSE:ELF) Insider Sells 25,357 Shares", "summary": "e.l.f. Beauty insider Jennifer Catherine Hartnett sold 25,357 shares of the company's stock on July 1st, reducing her position by almost 47%. The sale, valued at over $2 million, comes as the stock dropped 3.2% in Thursday trading following mixed Q2 earnings results that nonethel", "url": "https://www.marketbeat.com/instant-alerts/elf-beauty-nyseelf-insider-sells-25357-shares-2026-07-02/", "source_name": "MarketBeat", "published_at": "2026-07-02T23:09:57", "published_display": "02 Jul 2026 23:09", "sentiment": "negative", "sentiment_pct": 40, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty CEO Tarang Amin sells $822,158 in company stock", "summary": "e.l.f. Beauty CEO Tarang Amin sold 15,829 shares of company stock for $822,158 to cover tax obligations related to restricted stock units. Following this, he directly holds 135,593 shares, including RSUs. The company recently reported strong fiscal Q4 2026 results and launched a ", "url": "https://www.investing.com/news/insider-trading-news/elf-beauty-ceo-tarang-amin-sells-822158-in-company-stock-93CH-4774480", "source_name": "Investing.com", "published_at": "2026-07-02T22:10:21", "published_display": "02 Jul 2026 22:10", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty CEO Tarang Amin sells $3.9m in company stock", "summary": "e.l.f. Beauty CEO Tarang Amin sold approximately $3.9 million worth of company common stock, exercising options while adhering to a Rule 10b5-1 trading plan. Despite the sale, Amin maintains substantial direct and indirect ownership in the company. The sales come amidst recent po", "url": "https://www.investing.com/news/insider-trading-news/elf-beauty-ceo-tarang-amin-sells-39m-in-company-stock-93CH-4774512", "source_name": "Investing.com", "published_at": "2026-07-02T22:10:21", "published_display": "02 Jul 2026 22:10", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty CEO Tarang Amin sells $822,158 in company stock By Investing.com", "summary": "e.l.f. Beauty CEO Tarang Amin recently sold 15,829 shares of the company's common stock for $822,158 to cover tax obligations from RSU vesting. Following the sale, Amin directly holds 135,593 shares, including 110,496 RSUs. The report also highlights e.l.f. Beauty's strong fiscal", "url": "https://ca.investing.com/news/stock-market-news/elf-beauty-ceo-tarang-amin-sells-822158-in-company-stock-93CH-4719248", "source_name": "Investing.com Canada", "published_at": "2026-07-02T22:09:57", "published_display": "02 Jul 2026 22:09", "sentiment": "negative", "sentiment_pct": 40, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Stock Moves -2.96%: What You Should Know", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiAFBVV95cUxPYUJiTmthbGZ3bTBtY0tzbXZoUGVFTnhMdW1RQVJORU04SVlIdXhBNmFZRUo1SHRLQU54R25SOERBd294RlR4R0NvM293TlVHMXV5SlRETUo3RHVDMEZtSzQtWjdpRVNGY183ZjBWVUFOZkw3TnN3VmtPLUpjUUthb0hSNDEtVW9X?oc=5", "source_name": "Market source", "published_at": "2026-07-02T07:00:00+00:00", "published_display": "02 Jul 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (ELF) Soars 5.9%: Is Further Upside Left in the Stock?", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiAFBVV95cUxQU1JHeXdBYy1lMTl4RUdXODVSTS11SkdsaHdTenJiUzcwRGhMWkVrckdCNGtpT1V6OFNhSks3SjU2a0lyQnN3emwzeG92dVljbzdCUWNkUXB5NGJaUEFwU1Fnd1BjQmlqRTJ5MjN1TkpYdWZMMU1PUnUtc3otUS1hdG1NVUlBc1p4?oc=5", "source_name": "Market source", "published_at": "2026-07-01T07:00:00+00:00", "published_display": "01 Jul 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "E.l.f. taps into soccer fandom with NWSL, World Cup activations", "summary": "E.l.f. Beauty is engaging with soccer fans through in-person activations for the World Cup and National Women\u2019s Soccer League (NWSL) games, leveraging the significant interest in women's soccer. The brand, which is the official makeup and skin care partner of the NWSL, will have ", "url": "https://www.marketingdive.com/news/elf-taps-into-soccer-fandom-with-nwsl-world-cup-activations/823950/", "source_name": "Marketing Dive", "published_at": "2026-06-29T14:40:36", "published_display": "29 Jun 2026 14:40", "sentiment": "positive", "sentiment_pct": 71, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "ELF Beauty Taps Skincare and Global Expansion as Growth Shifts Higher", "summary": "ELF Beauty is expanding its growth beyond color cosmetics by focusing on skincare and international markets, with skincare now representing about 23% of its portfolio. While international net sales grew significantly, they still only account for 21% of total sales, indicating sub", "url": "https://www.tradingview.com/news/zacks:d99e7b014094b:0-elf-beauty-taps-skincare-and-global-expansion-as-growth-shifts-higher/", "source_name": "TradingView", "published_at": "2026-06-29T13:40:36", "published_display": "29 Jun 2026 13:40", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is ELF Stock a Buy at 19 Times Earnings With Growth in Transition", "summary": "e.l.f. Beauty (ELF) stock has pulled back significantly, trading at 19.3X forward earnings, which is more reasonable but not cheap given its need for above-category growth. While core brand softness and margin pressure present challenges, strong growth drivers like Rhode, Naturiu", "url": "https://www.tradingview.com/news/zacks:5a190b2b4094b:0-is-elf-stock-a-buy-at-19-times-earnings-with-growth-in-transition/", "source_name": "TradingView", "published_at": "2026-06-29T13:40:36", "published_display": "29 Jun 2026 13:40", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "ELF Stock Outlook Hinges on Rhode Growth and Core Brand Reset in 2027", "summary": "e.l.f. Beauty (ELF) is diversifying its portfolio with new brands like Rhode and Naturium, alongside international expansion, to drive future growth. While the new brands, particularly Rhode, show significant promise and growth, the company's core e.l.f. brand has seen a slowdown", "url": "https://www.tradingview.com/news/zacks:306b7fa82094b:0-elf-stock-outlook-hinges-on-rhode-growth-and-core-brand-reset-in-2027/", "source_name": "TradingView", "published_at": "2026-06-29T12:40:36", "published_display": "29 Jun 2026 12:40", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is e.l.f. Beauty, Inc. (ELF) A Good Stock To Buy Now?", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiAFBVV95cUxNQTdvdkV3NURCMXZBeG83TmdJRzlnYTRpbFJrQzNHQ1N4M0NzaWJOeWRnaU10Ukh6YzNtN0J2RXViRU1tMjJPOFdiUzBjaTgtQU1yYmJVT2hPRzBJYktPYnJpMi1nSFFvVVBUM1hwMG5qRHF5QTZhYjFNZGhzTjIxTEVIX3VVQXEt?oc=5", "source_name": "Market source", "published_at": "2026-06-12T07:00:00+00:00", "published_display": "12 Jun 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Elf Beauty warns Iran conflict could hit earnings despite strong quarterly beat (ELF)", "summary": "", "url": "https://news.google.com/rss/articles/CBMimwFBVV95cUxQai1JUkM1elFFOUlOMU9ZZDFDbTZnaGZvWHdIdHZjR2FqdGMzZWxXUXBiV2ZfdG5IbEZwVEVxUGJaVE40M1R5MXgxTmJheXFyNHpTU3k2bFBNdVJGVk54SG02SFdLVXhBakRVbGx3MjVKbWloYnNrWFZrTVVCazhqekpVNzlZTzN3TVpnUkljX2xQMVY2M3RVTmF5NA?oc=5", "source_name": "Market source", "published_at": "2026-05-21T07:00:00+00:00", "published_display": "21 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 82, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty Beat Q4 Estimates. But Its Fiscal 2027 Guidance Is the Real Story for ELF Stock", "summary": "", "url": "https://news.google.com/rss/articles/CBMiuAFBVV95cUxON0FtRDdSMnBYWHpmOVNMTllxd3g4dmJrNUthRlNvelNDSENHSklHZDNpYmdBUGRBSGFtOHY0UHJmakI0Zk9aTFZqVUQxMGZVUktOTFJJV2xFMjdMcDI3Zi1uUHVOLTRuc3J5eVRKV1g0LTdpSFRjWjZPRTMzcVJaTGVqMUlybXhpbi1JLWItZ2V6SHh2VFlaLUdGQi0za0lPWWlmWXBlQ0dXMUZZc1RfZ2U5QVNDNXNH?oc=5", "source_name": "TIKR.com", "published_at": "2026-05-21T07:00:00+00:00", "published_display": "21 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "ELF Stock Falls After Earnings: e.l.f. Beauty\u2019s $449M Beat Meets a 12%-14% Growth Reset", "summary": "", "url": "https://news.google.com/rss/articles/CBMihgFBVV95cUxPY3BNTGdoWTBuNVo4OHZjUGZ4R2VsMjVha3NmUU1lZkxMOHpSS0lHN3FJcmRFR1ByN2FCNUZ2dkdxcnJRSU5feTFqTGN0MUY0U1VpMjlYSy1TcWR3RUlxczlja1pwWWRkNUhVeGpHMGtRZ04tc2hhNE5CN0ZZTGttU1Z6QU5QQQ?oc=5", "source_name": "EBC Financial Group", "published_at": "2026-05-21T07:00:00+00:00", "published_display": "21 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 54, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Earnings live updates: Intuit stock tumbles after announcing job cuts, e.l.f. Beauty says it will lower prices", "summary": "", "url": "https://news.google.com/rss/articles/CBMi8AFBVV95cUxQSnI2X2ViMktadUJ0U25FX2lzZk9kNFpUdEhxT3V4SGg4VUNKLUlQY043Yy1VMWN4TExOSHcxZk16T0h3T0pEMkIxcHU1RG9PZFJaMmQ5ZU4zeFJtYmkxdmZvVzk1Z3NhNXNaS3F3RUxTMVlqcjNWNjg2cjhHeVV4ZElQekNXZDJfMTYzQ2xick5Ta1IzbV9FOWQwbi1TcW8xR2NuQzVER1UyQ1FqbnM5ejlKSjFaNzRaaGhFVy1LTUxGZmZGZ2owaGc3U2xXa2FVVVZBbV9WOHhienQ4M2hOOUoyNzBYVTVVU3J4aVhGRWM?oc=5", "source_name": "Market source", "published_at": "2026-05-21T07:00:00+00:00", "published_display": "21 May 2026 07:00", "sentiment": "negative", "sentiment_pct": 18, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is It Too Early To Reconsider e.l.f. Beauty (ELF) After Its Recent Share Price Pullback?", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-05-08T07:00:00+00:00", "published_display": "08 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty (NYSE:ELF) Q4 Earnings: Leading The Personal Care Pack", "summary": "", "url": "https://news.google.com/rss/articles/CBMiwwFBVV95cUxObEVtQ3o1VzRyZWpzRjY0TUI3amgwbGhRMkduVzl2cVFETHZ6d2VBSk9xeEphWThRdlJaSjJNRUZocFZwd0ExRWxGX0hDd0Q5djQ4Y2pFbHE5OFlsYUhkWi00VnM5ZVBPV2xla1V3RWxqTE1aRUdETHY5N1lTcUhIVXFKTVhlMUpHaldYT21lekRxbEgyX3pfekVOSjNqeG5KTW5YQmJONGNqQVA1ZjdrRlh1TURLZkNyYkNMWXhRS2NXTnc?oc=5", "source_name": "TradingView", "published_at": "2026-04-08T07:00:00+00:00", "published_display": "08 Apr 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "elf Beauty Number of Employees 2026 | Employee Count & Headcount Data", "summary": "", "url": "https://news.google.com/rss/articles/CBMia0FVX3lxTFBLUDlXYkxXODNpeEMxZGxPSVZRc2ZwcDY0V2RzQjlaQkhFd0RxTHRVdFJnTDdhQXNhdG5WQlVSOWV6aktCUjJCVXkzaWR5VlBkTHdvaVpBN0lwam9QYjNCMjEtclhNVjMwSjQ4?oc=5", "source_name": "Revelio Labs", "published_at": "2026-04-06T20:03:11+00:00", "published_display": "06 Apr 2026 20:03", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Undervalued Consumer Stocks: E.l.f. Beauty & Jakks Pacific Analysis | 2026 - News and Statistics", "summary": "", "url": "https://news.google.com/rss/articles/CBMilwFBVV95cUxQSTJEZHAyMkg4amNPLVRGTkJuR3VXRUFnTWFoVVVjd0ppeFpCMGd5a1BHOEI0dUthaEhlQjVPcVR1bkRmNkNHU2wyNmRQM0VzWlVPdzJsQ05CTUYtWExha216YXJURFR2TDY4TGpTN1JfczYxOHhUaUw4bXJtUF8wQW5iM3RPOFlPWG9XbHFUa25KZ09EQ2dn?oc=5", "source_name": "IndexBox", "published_at": "2026-03-16T07:00:00+00:00", "published_display": "16 Mar 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is e.l.f. Beauty Stock a Hidden Gem in the Cosmetics Aisle?\u200b", "summary": "", "url": "https://news.google.com/rss/articles/CBMioAFBVV95cUxOVkRFZGswUFpBUllJNC10WnJ1U05xMGF2aFdzYjBEN2dQaHdLUG1xZU1odHZuWjlFRmRxMDNoZ0Uwb2hOY3Vfa2pndXBKblEzRWhEZEc3RTNBbURVMUFQRzlrLVZkYm1yXy13MmNLU2JPR0ZqdGRYeWkydng4WHlVYkJmN0FYM3RESlJoamxVR2Etam5mcnVyM0hra1lvcEJI?oc=5", "source_name": "AOL.com", "published_at": "2026-02-07T02:46:34+00:00", "published_display": "07 Feb 2026 02:46", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "EL vs. ELF: Which Beauty Stock Is the Better Investment Right Now?", "summary": "", "url": "https://news.google.com/rss/articles/CBMiuwFBVV95cUxOSU1zcWdKZ3F0Y2N2M3hFbUp1dlJySHNCeTdCcFM3MXJWTUpyUTFiZG5rbzJtWVZOTGxCaDFJUUkzWC15cjFZdjQtcVVhMG9fR1VDMlRNNDVqRGFoc1gtTGJsTVR3elc4Y0c1NVlwbEcyWlhPSlJzOGZDVEFfZjEzVERVZVMyQ3RlYU9va0J6ckw1eEFfcXlVNVRTQ2VieEl0dDZQWkg4djR5UTFJbEVUeTVPQXIyRzNVcUM4?oc=5", "source_name": "TradingView", "published_at": "2026-01-29T08:00:00+00:00", "published_display": "29 Jan 2026 08:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "E.l.f. Beauty stock plunges 29% on weak guidance, tariff impact", "summary": "", "url": "https://news.google.com/rss/articles/CBMid0FVX3lxTFBVY2VNLUtyb0hPU0pBMWdRQ0xrZHJHbk8xYThTMEprYkt1VkVZeHpfRlg1b1RwcU9oaVJvUXZkYUdpOVlLdlA2TUtTODNleFZZc183R3g4SUV1RHpwTEpJNjhOZ25CbnZyOWJEWEdFM2FTcUJueHo40gF8QVVfeXFMUDBodHFCZTVZbU9oVUxxYS0xQzlramtvQlBEQzlCckNqWFFzWktRV3NDN1RLem9CZkRXSHEtckFRZTRsWTNJaGRRLTdpRTQyTFVCT1dWQ2ZpM2lqVnBMZ3J5aVpWX2dvSUFNMC1uQkxVUW1aS0VwWk5sVkJudQ?oc=5", "source_name": "CNBC", "published_at": "2025-11-05T08:00:00+00:00", "published_display": "05 Nov 2025 08:00", "sentiment": "negative", "sentiment_pct": 34, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why e.l.f. Beauty's (NYSE:ELF) Shaky Earnings Are Just The Beginning Of Its Problems", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2025-08-14T07:00:00+00:00", "published_display": "14 Aug 2025 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal", "summary": "", "url": "https://news.google.com/rss/articles/CBMipwFBVV95cUxNdkZhMUpzZF93azY2NHR2RUNOZUtSWThRQkxGZHVhSVBSLTZqU29sMWVsRnJiS0pEVnRiOEhMRjJNZ2plSnByM21IWEZpQTdtWU1iRnQxYU1OcjFGZzRKeDdMeW5SVVNSYm1xMk5ZLXQxYkRFRWR5aEs1emhZV3hMUGN2OVlfX2VjQ2hiUWM5eHR3LXNod013TmR3X085czV3Z2w1OE1KMA?oc=5", "source_name": "investor.elfbeauty.com", "published_at": "2025-05-28T07:00:00+00:00", "published_display": "28 May 2025 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}], "industry": [], "sector": []}, "total_fetched": 108, "total_relevant": 53, "sentiment_summary": {"positive": 19, "negative": 11, "neutral": 23, "score": 53, "total": 53, "label": "Balanced news tone", "tone": "neutral"}, "classifier": {"primary_event": "general", "primary_label": "Market update", "confidence": 78, "events": [{"event": "general", "label": "Market update", "weight": 14.85, "count": 27}, {"event": "earnings", "label": "Earnings", "weight": 8.25, "count": 15}, {"event": "guidance", "label": "Guidance", "weight": 3.1, "count": 5}, {"event": "analyst", "label": "Analyst action", "weight": 1.65, "count": 3}, {"event": "deals", "label": "Deals and strategy", "weight": 1.1, "count": 2}, {"event": "macro", "label": "Macro sensitivity", "weight": 0.55, "count": 1}], "positive_events": 19, "negative_events": 11}, "market_context": {"has_market_context": true, "latest_close": 76.75, "latest_week": "2026-07-10", "one_week_move": 0.4, "four_week_move": 25.5, "twelve_week_move": 14.9, "trend_signal": "0", "trend_label": "Trend inactive", "trend_tone": "negative", "market_dynamics": 0.93351, "market_dynamics_buy_signal": false, "relative_strength": -23.303737, "fair_value_gap": -34.4, "fair_value_label": "Below fair value", "fair_value_tone": "positive", "expectation_direction": "undecided", "expectation_probability": 51.5393, "reaction_label": "Price digesting", "reaction_tone": "neutral", "market_sentence": "+0.4% over one week, +25.5% over four weeks, trend inactive, and below fair value."}, "interpretation": {"label": "Balanced read", "tone": "neutral", "classification": "balanced", "summary": "News tone and price action are not far from neutral.", "confidence": 51, "badges": ["Value support"], "opportunities": ["Price is below fair value while news tone is not negative."], "risks": [], "event_label": "Market update", "sentiment_word": "balanced"}, "charts": {"sources": [{"label": "Market source", "count": 10}, {"label": "TradingView", "count": 6}, {"label": "simplywall.st", "count": 5}, {"label": "MarketBeat", "count": 4}, {"label": "Investing.com", "count": 3}, {"label": "GuruFocus", "count": 2}, {"label": "Yahoo! Finance Canada", "count": 2}, {"label": "MT Newswires", "count": 1}], "tiers": [{"label": "Direct company coverage", "count": 53}, {"label": "Industry context", "count": 0}, {"label": "Sector context", "count": 0}], "events": [{"label": "Market update", "count": 27}, {"label": "Earnings", "count": 15}, {"label": "Guidance", "count": 5}, {"label": "Analyst action", "count": 3}, {"label": "Deals and strategy", "count": 2}, {"label": "Macro sensitivity", "count": 1}]}, "insights": [{"label": "Weighted tone", "value": "53/100", "tone": "neutral", "text": "Balanced news tone"}, {"label": "Market reaction", "value": "Balanced read", "tone": "neutral", "text": "News tone and price action are not far from neutral."}, {"label": "Primary event", "value": "Market update", "tone": "neutral", "text": "78/100 classification confidence."}, {"label": "Company focus", "value": "53", "tone": "positive", "text": "directly relevant articles"}, {"label": "Source quality", "value": "1", "tone": "positive", "text": "high-authority source matches"}, {"label": "Trend context", "value": "Trend inactive", "tone": "negative", "text": "+0.4% over one week, +25.5% over four weeks, trend inactive, and below fair value."}, {"label": "Latest direct headline", "value": "Neutral", "tone": "neutral", "text": "UBS Adjusts Price Target on e.l.f. Beauty to $80 From $60, Maintains Neutral Rating"}], "updated_at": "2026-07-16T14:31:27.379192+00:00", "disclaimer": "Educational market research only. Not financial, investment, trading, tax, or legal advice."}