{"ticker": {"uuid": "9a657d4b-f9af-4a93-a28a-47e7a275026d", "symbol": "SO", "name": "Southern Company", "exchange": "NYSE", "country": "US", "sector": "Utilities", "industry": "Utilities - Regulated Electric"}, "articles": [{"title": "History Might Be Telling Us Why Nvidia Stock Is So Cheap. Should Investors Listen?", "summary": "", "url": "https://news.google.com/rss/articles/CBMimAFBVV95cUxPdVU5djYwQ3gzZlJjUlNNTThxWkYzX2thcHBTMXd2a2tySHdEdUo1LVVhZ2QydE1TZ1NnRWVyX1J1X2VDUVpTY0l0cnBDQk9Pc3ktRW5XSHVUNEFDRFM4bjQ5cnZ0ZlNveWlfSmRQM1FVampTaHEwV1ZKQm5fZzUySWJHMVVXNi1iYmNNY0dqQzR4RTZKYTNiOA?oc=5", "source_name": "The Motley Fool", "published_at": "2026-07-17T07:57:53+00:00", "published_display": "17 Jul 2026 07:57", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company stock rises on 2026 earnings and rate base growth", "summary": "Southern Company's stock is showing upward momentum driven by its 2026 earnings guidance of $4.20 to $4.30 per share and continued rate base growth. The company's regulated utility earnings and a significant capital plan underpin its steady financial progression. With 2025 operat", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/southern-company-stock-rises-on-2026-earnings-and-rate-base-growth/69785256", "source_name": "Ad Hoc News", "published_at": "2026-07-17T06:24:15", "published_display": "17 Jul 2026 06:24", "sentiment": "positive", "sentiment_pct": 70, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Co. (SO) Advances While Market Declines: Some Information for Investors", "summary": "", "url": "https://finance.yahoo.com/markets/stocks/articles/southern-co-advances-while-market-221503862.html", "source_name": "Zacks", "published_at": "2026-07-16T22:15:03+00:00", "published_display": "16 Jul 2026 22:15", "sentiment": "negative", "sentiment_pct": 42, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is Georgia Power\u2019s Base-Rate Freeze Through 2028 Reshaping Southern\u2019s (SO) Risk and Earnings Profile?", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-07-16T15:37:36+00:00", "published_display": "16 Jul 2026 15:37", "sentiment": "negative", "sentiment_pct": 34, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Co. stock outperforms competitors on strong trading day", "summary": "Southern Co. (SO) stock rose 1.55% to $96.07 on Thursday, outperforming the broader market despite a dismal trading session where the S&P 500 Index and Dow Jones Industrial Average both fell. This increase broke a two-day losing streak for the company's shares.", "url": "https://www.marketwatch.com/data-news/southern-co-stock-outperforms-competitors-on-strong-trading-day-1a1413a2-486faa9244d5?mod=mw_quote_news", "source_name": "MarketWatch", "published_at": "2026-07-16T16:37:00", "published_display": "16 Jul 2026 16:37", "sentiment": "positive", "sentiment_pct": 70, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Ladenburg Thalmann Adjusts Price Target on Southern Company to $95.50 From $96.50, Maintains Neutral Rating", "summary": "Ladenburg Thalmann has updated its price target for Southern Company (NYSE: SO), lowering it to $95.50 from the previous $96.50. Despite this minor adjustment, the firm has decided to maintain its Neutral rating on the stock. This revision reflects Ladenburg Thalmann's latest val", "url": "https://www.moomoo.com/news/post/73075543/ladenburg-thalmann-adjusts-price-target-on-southern-company-to-95", "source_name": "Moomoo", "published_at": "2026-07-16T15:09:10", "published_display": "16 Jul 2026 15:09", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "JPMorgan Adjusts Price Target on Southern Company to $104 From $101, Maintains Neutral Rating", "summary": "JPMorgan has increased its price target for Southern Company (SO) to $104 from $101, while reiterating a Neutral rating on the stock. This adjustment suggests a modest positive revision in the bank's valuation outlook for the utility company.", "url": "https://www.moomoo.com/news/post/73075538/jpmorgan-adjusts-price-target-on-southern-company-to-104-from", "source_name": "Moomoo", "published_at": "2026-07-16T14:09:46", "published_display": "16 Jul 2026 14:09", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company to Host Utility Inspection & Geospatial Alliance (UIGA) Summer Event in Atlanta", "summary": "Southern Company will host the Utility Inspection & Geospatial Alliance (UIGA) Summer Event in Atlanta on August 25-26, 2026. This event targets leaders in the electric utility industry focusing on asset inspections, storm response, vegetation management, and wildfire mitigation.", "url": "https://www.einpresswire.com/article/926916771/southern-company-to-host-utility-inspection-geospatial-alliance-uiga-summer-event-in-atlanta", "source_name": "EIN Presswire", "published_at": "2026-07-16T12:00:49", "published_display": "16 Jul 2026 12:00", "sentiment": "positive", "sentiment_pct": 73, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company stock reflects steady utility demand in a regulated power market", "summary": "Southern Company (SO) is a major regulated electric and gas utility in the U.S., serving millions of customers in the Southeast. Its stock performance is driven by stable earnings from regulated operations, infrastructure investments subject to rate recovery, and consistent divid", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/southern-company-stock-reflects-steady-utility-demand-in-a-regulated-power/69776974", "source_name": "Ad Hoc News", "published_at": "2026-07-16T04:06:19", "published_display": "16 Jul 2026 04:06", "sentiment": "positive", "sentiment_pct": 70, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "As data centers choose Georgia, Georgia Power unveils customer pledge", "summary": "Georgia Power, a subsidiary of Southern Company (NYSE: SO), has launched a new Customer Protection Pledge to ensure state growth benefits all customers, especially with new residents and large-energy users like data centers moving into Georgia. The pledge includes six commitments", "url": "https://www.stocktitan.net/news/SO/georgia-power-reaffirms-longstanding-commitment-to-make-growth-work-pxuyq5azlv27.html", "source_name": "Stock Titan", "published_at": "2026-07-15T20:00:00", "published_display": "15 Jul 2026 20:00", "sentiment": "positive", "sentiment_pct": 86, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Co. stock underperforms Wednesday when compared to competitors", "summary": "Shares of Southern Co. (SO) declined by 1.42% on Wednesday, closing at $94.60, as the stock marked its second consecutive day of losses. This underperformance occurred despite a generally positive trading session for the broader market, with both the S&P 500 Index and the Dow Jon", "url": "https://www.marketwatch.com/data-news/southern-co-stock-underperforms-wednesday-when-compared-to-competitors-831d4218-f74e1ba14c8c?mod=mw_quote_news", "source_name": "MarketWatch", "published_at": "2026-07-15T16:37:00", "published_display": "15 Jul 2026 16:37", "sentiment": "negative", "sentiment_pct": 40, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company stock reflects a steady regulated utility profile", "summary": "Southern Company (ISIN US8425871071) operates as a major US regulated electric and gas utility, focusing on long-term infrastructure, grid reliability, and shareholder returns through dividends. The company's profile is characterized by stable cash flows, a predictable dividend p", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/southern-company-stock-reflects-a-steady-regulated-utility-profile/69773171", "source_name": "Ad-hoc-news.de", "published_at": "2026-07-15T11:34:54", "published_display": "15 Jul 2026 11:34", "sentiment": "positive", "sentiment_pct": 82, "event_type": "capital_return", "event_label": "Capital return", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern (SO) And The Valuation Case After Its Data Center Growth Story", "summary": "", "url": "https://news.google.com/rss/articles/CBMiogFBVV95cUxPVjl6aDQ3UkxNbEU1VHpSbWs1S0hvMmtVcWRuRHJoS1A2clY2VkFLR2M4dWlMdG4xM0w0UUt1cGtSN0pBbDNZenlySEpFd3BCZHlnSVZYZGNWRUI4dUsxNHZOSi13OXNKOU5xM0N5emtUTUctSHdnbnVYaEpvRlZxTWtnbnpTQmhBUnhoTlJXYWJtVDZfTGNMWWhrUGo2QzExMWc?oc=5", "source_name": "Market source", "published_at": "2026-07-13T01:08:00+00:00", "published_display": "13 Jul 2026 01:08", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know", "summary": "", "url": "https://news.google.com/rss/articles/CBMimwFBVV95cUxQMlphR3FJU3VCV1p4Q1p1VkJNYnZ5TmVjcGRrZC1WcF8zSm1EMlNhYllMQ0JsMUhTMnZKVGxseDZISEZveDhEeWtBTkpIUzVrdUcwcGl6cjBlZ0NHWGxVNkhqb0twdERhZF91dzZsMFN6MnJIV21NLVdiUGpBeGg4ZzdPSWM1Um9xSDh2Nk9GSnZZcHprT0ZUTExLZw?oc=5", "source_name": "Market source", "published_at": "2026-07-06T07:00:00+00:00", "published_display": "06 Jul 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern (SO) Stock Looks Fairly Priced Despite New Solar Program", "summary": "", "url": "https://news.google.com/rss/articles/CBMioAFBVV95cUxNN0xXN18xNU1LZ2dpdXlBbGM0dEMyMnZPRGllM0lMN3dUX0tncjdjdUhhOVM1c0t4TXNYbTlTYWJyMkg3NnhNQmRyRF9PaFdnVmcweHl6RzhQVFJhamZBUmJBb08xVDNNVlhLVUJ0Z29nZGJqVHU2ZEZOaGFFc3R0SDNKalBQQ0JKQklRelpwVnVZM01ZOVdHWlR6V25abnJp?oc=5", "source_name": "Market source", "published_at": "2026-07-04T07:00:00+00:00", "published_display": "04 Jul 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company outlines long-term energy strategy as a regulated U.S. utility", "summary": "", "url": "https://news.google.com/rss/articles/CBMiyAFBVV95cUxQMlc3M3RHOW1CbTYxNlg3T3ZrdGJzRzhla0FOai1JNDE3cUowQ3RoOWpkWjM4d29qR1kxWmZCd1haOEphbHIwQkRlUzZPdTdtM0hPdUtLQk1oejhJbC04TFBJREtNOTZNbXpsU0E3WlhDQXg3blM5bFlGb1VCR1I1bWZVUnJGYlJnUDBndktZMkV5Tlo4X3JTYnBDamlWclNjOWJrMVdPV1M2Mk5kVHRXMUUyLUhNLUNPd3JjLVBxdi1lM3gwb1V6UA?oc=5", "source_name": "ad-hoc-news.de", "published_at": "2026-07-02T09:30:20+00:00", "published_display": "02 Jul 2026 09:30", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Barclays Lowers Price Target on The Southern Company (SO)", "summary": "", "url": "https://news.google.com/rss/articles/CBMipAFBVV95cUxQZmlSTTg1S1YtVG51NjVOVUwyX3dMaTh0b0c2MTZuRWhQNnpkQmduaDV2NkNnNmM1RFVnbWgyall2M0JGSDJRb19vYmtIemJfZTlpdjM4ZThNTWRsMEFIN1dZY3BHUC0tMzNwcDdwVTJ2YXVTRHNYVkdGdzRZOXNYS0VReFNOSG12dUtvaDRmRGtJdjJSTkZGc3NSS1dQa1AzejROYg?oc=5", "source_name": "Market source", "published_at": "2026-06-24T07:00:00+00:00", "published_display": "24 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "What Southern (SO)'s Anticipated Earnings Uptick and Premium Valuation Mean For Shareholders", "summary": "", "url": "https://news.google.com/rss/articles/CBMirgFBVV95cUxNUDhtQVBqT3RaTWFCWUd3U2NHc3NWZk8xRzNBNWIxbENCQUd2V1RPazZCMjZ4WElpV1B3U2pGT29Qd3pyT0dVYVppUUExcm90ZWlCOVV2cG01YnRjbHBKTzUxOGtmaUhDLTRldWFpX1hnQnREUXlOTkpQR1pObkRBTXBrbGg0OGh6M1VBNkxRUUNVaWQzRUU5NFJqZnpjZ0hhSWhjMHBOcGJHWjhQTVE?oc=5", "source_name": "Market source", "published_at": "2026-06-24T07:00:00+00:00", "published_display": "24 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Norfolk Southern Corp. Stock (US6558441084): Institutional buying and merger debate keep NSC in focu", "summary": "", "url": "https://news.google.com/rss/articles/CBMiwgFBVV95cUxQNHRKaGItR294UXlUb3l6V2M0X1o3dmw5VDItSTU1RmJWZ1RpNmZCbEdoakVoX0hEbmdKZ293OHJkSkZaLVZMdEJESzdqNm9Md2lVLV9SaXhlZVVoZlQ5Vmw5V2lhVWNsdmduY1laYzc0eGlPMHJqVXFSWkNRa1VPbWhnNWpUZGpmTDVnQTNManU4TGU2d09HQVRPTGlvM2lsRWoxMWZGTHdqY1RZY3M5T2lDcW5PbVp2MjFDT21UXy11QQ?oc=5", "source_name": "ad-hoc-news.de", "published_at": "2026-06-15T07:00:00+00:00", "published_display": "15 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 77, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Hunton Advises on The Southern Company\u2019s Common Stock ATM", "summary": "", "url": "https://news.google.com/rss/articles/CBMijAFBVV95cUxNWmxCZWxMeUE2MmRvU0lXaldIdDFtQU1hUnJwOE1CUUU1aUJpVFJZM1Ftd1d1aU5pUEpGQVlsVS0yTGZ3ZnJiR2czX2hOYjVqa3RyRGY3N1FkMmMwcHVYN2NMdHh4cnUyTEJrVDUyS0dlUVQ2elRBcEhESkVoUFl5VEZBc0ItNk5LS19LWQ?oc=5", "source_name": "Hunton Andrews Kurth LLP", "published_at": "2026-06-08T07:00:00+00:00", "published_display": "08 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company stock (US8425871071): trading near 52-week highs as investors eye technical levels", "summary": "", "url": "https://news.google.com/rss/articles/CBMiwgFBVV95cUxOQVY3SXRmTVVxUFVDeTJUWl9qWk5jMi1nbk9mdTFRVGlGNWhwX2otdjluVUlJOC1GZWEwVzFoTWpuMFN6NzFuMnQ5V09VeTdGTkNpTkc3amE1ZVpMbkFTZFhqNlRlSzJvekd6dko0YWlnZHAwZDFrTXZzcENsbHhFYXphYS1qWl9UejBHTnNjY0VweFlrSW41SnljaDlXaWFVREUxQkhiak9TX1NWdUF4SXJjM2xmb2d1ZGxUbktsMktyUQ?oc=5", "source_name": "ad-hoc-news.de", "published_at": "2026-05-31T07:00:00+00:00", "published_display": "31 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "World stocks and oil prices are mixed after the US launches strikes in southern Iran", "summary": "", "url": "https://news.google.com/rss/articles/CBMixwFBVV95cUxNMVNpX3BLZkFrUFV1M3BBNjJxMUo2SjljQWJJbnZpRHdWYmtCVlZCV3AtR0Nva0pDODlyN1RWd3Rfb090MGFQYTd4cWgweUQzeGJqTFZGcmdWRVlGQmVsQjR6U2VPYU9vT3pHaktKN3RjSnFYWWdWbHdINHVMOGQ5YUNZcEhSczVfM25MWmRfOV9sX205MmFTTXQzTlBsdnVTMGE1bEZOaE1oeUUzQTlydUNQc1ZXMjhFWmoyTW5IcG4xMmJRXzFN?oc=5", "source_name": "Orlando Sentinel", "published_at": "2026-05-26T07:00:00+00:00", "published_display": "26 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Union Pacific Stock Rises After Q1 Beat and Norfolk Southern Merger Filing: What Comes Next", "summary": "", "url": "https://news.google.com/rss/articles/CBMitwFBVV95cUxOZWdnN2hkeC1RYjhLODBvT0g4THEtUEkwdDlaYXBsRzN4am00MnVIMHBjeWxoT1EwWWlNTjJRQ2JyQjJjYWpzUDdCMEV2ZDB1OE44bEctVWZGTTRrVmZkMWFULTZuVUFWcVl4bnAtbEREZmttSnNsWFpjSzNTNElFaTRZRTdBZVZTV2dTVXcyTjVHLVVSc0ljME5nZGRjUGU5X1RYYXVyOTNRLWstbmdzNlZwYnlwMTg?oc=5", "source_name": "TIKR.com", "published_at": "2026-05-19T07:00:00+00:00", "published_display": "19 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 77, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Norfolk Southern\u2019s (NYSE:NSC) Q1 CY2026 Earnings Results: Revenue In Line With Expectations", "summary": "", "url": "https://news.google.com/rss/articles/CBMi4wFBVV95cUxNb0FPc0U0QUJSVEhSTHVSSktqaW44bjdIbFVENnJQVzY3RkJfZm9OcFp4RWZ1aHI0OGxQZ25WMEV6Z3BVWTVtQWRGdWVsMHY2NktTdGdXNnYyZGFLNVRJTGtpNzJ1RlBuaHNPRk40Y1NNUDY0SllyLUp5NFNmUGJkd213RDJMRHVZY3dpV2pkbzQzUEc3NnNqNVpqSUl5V1gyeDhXRnNQZEZaMUhTeDdJTXNOWDNrZ3NqTnE2UkdFVHE2a0IySDktVzNDVWJ0ODc1WnRWQ0ExbnhwMDNhSWIzVF94Zw?oc=5", "source_name": "TradingView", "published_at": "2026-04-24T07:00:00+00:00", "published_display": "24 Apr 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Utility Stock Showdown: Southern Company vs. NextEra Energy -- Which Is the Better Buy?", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiwFBVV95cUxObUpkRGhSUUx3QmwzVXozX3d2T05tdzhZeXpzMTN0MEFzY011SFBEei1vVzBud0RKZDB6Q1NLMWNkb2NOTndLTzZ2bVFhRGpFYzRYMDJCQWVXWm1USFZVNzF3blVWbDd0X1ZEZzdHYUtIb1dMZy1TczdVMGNTSFdPNjdIN1U0cmdWTGQ0?oc=5", "source_name": "AOL.com", "published_at": "2026-04-17T17:55:21+00:00", "published_display": "17 Apr 2026 17:55", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern First Bancshares, Inc. Announces Public Offering of Common Stock", "summary": "", "url": "https://news.google.com/rss/articles/CBMixgFBVV95cUxNdlY1a1dQNlQ4Q1NxTXNqZVhITldtYTNaZzRXZDV1QUpULTR0U1ZVTTVOYnFiUDdlY1ktUWZPSzZyVEZ6TWZhSTE2b1RjNTVqR2JUNExNOVByT3dwRFFZNEItZXM3VTFkTGtEZVBpYkROekwweWtWZUVWZGNiNFE1T3g3ck80Qm9Ud1pfMmNUVWgwVWpQUHZCZXBqZi1tbFFidTZXc2FERDlkNzhFQUxaRGo1Rjh2dFJxWlVQWExBSVRIRmZNX2c?oc=5", "source_name": "PR Newswire", "published_at": "2026-04-15T07:00:00+00:00", "published_display": "15 Apr 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Here Are Friday\u2019s Top Wall Street Analyst Research Calls: Autodesk, Delek US Holdings, Insmed, Nike, Nutanix, ServiceNow, Shake Shack, Southern Copper, Veeva Systems, and More", "summary": "", "url": "https://news.google.com/rss/articles/CBMisgJBVV95cUxQSFVjc2VFZ1VSbWNGTHBVd3YxUlFOY3luVXZmQzRseWk2cWhkX21kWWFDZlM4Nkktdjd2SkRWbmVzb2RDbTAzOXJvZ0hZTExkUVRkVldHZGdMYUlsVmFXWHg0VFZ4c1FMbXFWZlNwOEZRYTBjc1BEUHg0VFgwa19TbE5SSGFkWWdoM1RGb2FLbFk4SlczRUUyTV9USVVic0NRVHExNVA1Y0MwTlM1NV9iaVFQSmxjOU9tbk5ZWTlOYjR6Q21tLTItWmQ5X3Y4R3UzSDJKMkU3QTlaTlFEc0hPSjNpYWp3WFhFRk11aTI0V0IxY3VHV095VnJWdmtxbGhkVU1BLWs5c1dZb19rSWY5Q0c5Wl9hcmpseWM3YWgyZFJ5b0gwSjlteGFRZWo3Vk1QWGc?oc=5", "source_name": "24/7 Wall St.", "published_at": "2026-04-10T07:00:00+00:00", "published_display": "10 Apr 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "The AI Utility: Southern Company (SO) and the New Energy Tsunami", "summary": "", "url": "https://news.google.com/rss/articles/CBMizAFBVV95cUxNdkVWRF9tMEhubWlhazdfUTcySE5JWjhtdXNSQmp4Z3I0SWFidnI5Sk9UX1Z1TW5aYlMxUGpNaVdxVHEzZFpBNTFHNkZudHMzWEMyLWJidkMxc2RHNWo0YWJPS0lkNUx5d25nRFp0LUxpR1E4cGpKMkNjZEd1ZU1hT3RmRUpFeG9Ia0p6YXpwWUVjQl9OUXViOTU4d3lEZE5GQjBxMk9YNjBUOFBuZV95VjlMTy16Q21LVk9xTVFFaDNSOUlCS3l1QXA0N0g?oc=5", "source_name": "FinancialContent", "published_at": "2026-02-19T08:00:00+00:00", "published_display": "19 Feb 2026 08:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "The Southern Company's (NYSE:SO) Business Is Yet to Catch Up With Its Share Price", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2025-09-08T07:00:00+00:00", "published_display": "08 Sep 2025 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Union Pacific and Norfolk Southern to Create America\u2019s First Transcontinental Railroad", "summary": "", "url": "https://news.google.com/rss/articles/CBMijAFBVV95cUxNS18xcHVKU2pscVlwRFRzUFV1NFVmUUhJZ19xSlNCRUdxNVdmRkNweXVlWGZvVWl0azRudlljMGNiRDYxZEJyeWNNMjZXWUMxRjlFOXV6WDB2T0hLMTdyY19HS2pPdHhEWjJ2a0Y1bkMxOHNIcjlHVHhzMnR1MV9pLWRlcC1wYWhVY0xDRA?oc=5", "source_name": "Union Pacific", "published_at": "2025-07-29T07:00:00+00:00", "published_display": "29 Jul 2025 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Hunton Andrews Kurth Advises on The Southern Company\u2019s At-the-Market Program to Sell up to 50 Million Shares of Common Stock", "summary": "", "url": "https://news.google.com/rss/articles/CBMi5gFBVV95cUxPNEE4ZldOUVlvQWhUVFJpcnZJNEdJaEh1OEhTLUl4X280aTN6NlhORjhQekp0TS1UcXZRNC0zTWhaSVRwM2dDZUtSd0llS1cyUklNRG5WME1kYzNVLWt3dGxoT1l3V1NNcEtLbGNyclk2azVNeUM5T3RtLVU3RUJtbEc5bkRwUFBYSk9mWFlZckNvTXhqMkxPOGZFVFlubXlWNUQzWEhIdEdGWHNuY04wM2pySnFhU1c2S0Nod0xqUVc5akM1bVVNVE1PZlN6bmxfY1ZBLU9tSmEzRmYxdmxrTTdYUGh3dw?oc=5", "source_name": "Hunton Andrews Kurth LLP", "published_at": "2024-05-13T07:00:00+00:00", "published_display": "13 May 2024 07:00", "sentiment": "negative", "sentiment_pct": 34, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}], "by_tier": {"direct": [{"title": "History Might Be Telling Us Why Nvidia Stock Is So Cheap. Should Investors Listen?", "summary": "", "url": "https://news.google.com/rss/articles/CBMimAFBVV95cUxPdVU5djYwQ3gzZlJjUlNNTThxWkYzX2thcHBTMXd2a2tySHdEdUo1LVVhZ2QydE1TZ1NnRWVyX1J1X2VDUVpTY0l0cnBDQk9Pc3ktRW5XSHVUNEFDRFM4bjQ5cnZ0ZlNveWlfSmRQM1FVampTaHEwV1ZKQm5fZzUySWJHMVVXNi1iYmNNY0dqQzR4RTZKYTNiOA?oc=5", "source_name": "The Motley Fool", "published_at": "2026-07-17T07:57:53+00:00", "published_display": "17 Jul 2026 07:57", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company stock rises on 2026 earnings and rate base growth", "summary": "Southern Company's stock is showing upward momentum driven by its 2026 earnings guidance of $4.20 to $4.30 per share and continued rate base growth. The company's regulated utility earnings and a significant capital plan underpin its steady financial progression. With 2025 operat", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/southern-company-stock-rises-on-2026-earnings-and-rate-base-growth/69785256", "source_name": "Ad Hoc News", "published_at": "2026-07-17T06:24:15", "published_display": "17 Jul 2026 06:24", "sentiment": "positive", "sentiment_pct": 70, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Co. (SO) Advances While Market Declines: Some Information for Investors", "summary": "", "url": "https://finance.yahoo.com/markets/stocks/articles/southern-co-advances-while-market-221503862.html", "source_name": "Zacks", "published_at": "2026-07-16T22:15:03+00:00", "published_display": "16 Jul 2026 22:15", "sentiment": "negative", "sentiment_pct": 42, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is Georgia Power\u2019s Base-Rate Freeze Through 2028 Reshaping Southern\u2019s (SO) Risk and Earnings Profile?", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-07-16T15:37:36+00:00", "published_display": "16 Jul 2026 15:37", "sentiment": "negative", "sentiment_pct": 34, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Co. stock outperforms competitors on strong trading day", "summary": "Southern Co. (SO) stock rose 1.55% to $96.07 on Thursday, outperforming the broader market despite a dismal trading session where the S&P 500 Index and Dow Jones Industrial Average both fell. This increase broke a two-day losing streak for the company's shares.", "url": "https://www.marketwatch.com/data-news/southern-co-stock-outperforms-competitors-on-strong-trading-day-1a1413a2-486faa9244d5?mod=mw_quote_news", "source_name": "MarketWatch", "published_at": "2026-07-16T16:37:00", "published_display": "16 Jul 2026 16:37", "sentiment": "positive", "sentiment_pct": 70, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Ladenburg Thalmann Adjusts Price Target on Southern Company to $95.50 From $96.50, Maintains Neutral Rating", "summary": "Ladenburg Thalmann has updated its price target for Southern Company (NYSE: SO), lowering it to $95.50 from the previous $96.50. Despite this minor adjustment, the firm has decided to maintain its Neutral rating on the stock. This revision reflects Ladenburg Thalmann's latest val", "url": "https://www.moomoo.com/news/post/73075543/ladenburg-thalmann-adjusts-price-target-on-southern-company-to-95", "source_name": "Moomoo", "published_at": "2026-07-16T15:09:10", "published_display": "16 Jul 2026 15:09", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "JPMorgan Adjusts Price Target on Southern Company to $104 From $101, Maintains Neutral Rating", "summary": "JPMorgan has increased its price target for Southern Company (SO) to $104 from $101, while reiterating a Neutral rating on the stock. This adjustment suggests a modest positive revision in the bank's valuation outlook for the utility company.", "url": "https://www.moomoo.com/news/post/73075538/jpmorgan-adjusts-price-target-on-southern-company-to-104-from", "source_name": "Moomoo", "published_at": "2026-07-16T14:09:46", "published_display": "16 Jul 2026 14:09", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company to Host Utility Inspection & Geospatial Alliance (UIGA) Summer Event in Atlanta", "summary": "Southern Company will host the Utility Inspection & Geospatial Alliance (UIGA) Summer Event in Atlanta on August 25-26, 2026. This event targets leaders in the electric utility industry focusing on asset inspections, storm response, vegetation management, and wildfire mitigation.", "url": "https://www.einpresswire.com/article/926916771/southern-company-to-host-utility-inspection-geospatial-alliance-uiga-summer-event-in-atlanta", "source_name": "EIN Presswire", "published_at": "2026-07-16T12:00:49", "published_display": "16 Jul 2026 12:00", "sentiment": "positive", "sentiment_pct": 73, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company stock reflects steady utility demand in a regulated power market", "summary": "Southern Company (SO) is a major regulated electric and gas utility in the U.S., serving millions of customers in the Southeast. Its stock performance is driven by stable earnings from regulated operations, infrastructure investments subject to rate recovery, and consistent divid", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/southern-company-stock-reflects-steady-utility-demand-in-a-regulated-power/69776974", "source_name": "Ad Hoc News", "published_at": "2026-07-16T04:06:19", "published_display": "16 Jul 2026 04:06", "sentiment": "positive", "sentiment_pct": 70, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "As data centers choose Georgia, Georgia Power unveils customer pledge", "summary": "Georgia Power, a subsidiary of Southern Company (NYSE: SO), has launched a new Customer Protection Pledge to ensure state growth benefits all customers, especially with new residents and large-energy users like data centers moving into Georgia. The pledge includes six commitments", "url": "https://www.stocktitan.net/news/SO/georgia-power-reaffirms-longstanding-commitment-to-make-growth-work-pxuyq5azlv27.html", "source_name": "Stock Titan", "published_at": "2026-07-15T20:00:00", "published_display": "15 Jul 2026 20:00", "sentiment": "positive", "sentiment_pct": 86, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Co. stock underperforms Wednesday when compared to competitors", "summary": "Shares of Southern Co. (SO) declined by 1.42% on Wednesday, closing at $94.60, as the stock marked its second consecutive day of losses. This underperformance occurred despite a generally positive trading session for the broader market, with both the S&P 500 Index and the Dow Jon", "url": "https://www.marketwatch.com/data-news/southern-co-stock-underperforms-wednesday-when-compared-to-competitors-831d4218-f74e1ba14c8c?mod=mw_quote_news", "source_name": "MarketWatch", "published_at": "2026-07-15T16:37:00", "published_display": "15 Jul 2026 16:37", "sentiment": "negative", "sentiment_pct": 40, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company stock reflects a steady regulated utility profile", "summary": "Southern Company (ISIN US8425871071) operates as a major US regulated electric and gas utility, focusing on long-term infrastructure, grid reliability, and shareholder returns through dividends. The company's profile is characterized by stable cash flows, a predictable dividend p", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/southern-company-stock-reflects-a-steady-regulated-utility-profile/69773171", "source_name": "Ad-hoc-news.de", "published_at": "2026-07-15T11:34:54", "published_display": "15 Jul 2026 11:34", "sentiment": "positive", "sentiment_pct": 82, "event_type": "capital_return", "event_label": "Capital return", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern (SO) And The Valuation Case After Its Data Center Growth Story", "summary": "", "url": "https://news.google.com/rss/articles/CBMiogFBVV95cUxPVjl6aDQ3UkxNbEU1VHpSbWs1S0hvMmtVcWRuRHJoS1A2clY2VkFLR2M4dWlMdG4xM0w0UUt1cGtSN0pBbDNZenlySEpFd3BCZHlnSVZYZGNWRUI4dUsxNHZOSi13OXNKOU5xM0N5emtUTUctSHdnbnVYaEpvRlZxTWtnbnpTQmhBUnhoTlJXYWJtVDZfTGNMWWhrUGo2QzExMWc?oc=5", "source_name": "Market source", "published_at": "2026-07-13T01:08:00+00:00", "published_display": "13 Jul 2026 01:08", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Co. (SO) Stock Sinks As Market Gains: What You Should Know", "summary": "", "url": "https://news.google.com/rss/articles/CBMimwFBVV95cUxQMlphR3FJU3VCV1p4Q1p1VkJNYnZ5TmVjcGRrZC1WcF8zSm1EMlNhYllMQ0JsMUhTMnZKVGxseDZISEZveDhEeWtBTkpIUzVrdUcwcGl6cjBlZ0NHWGxVNkhqb0twdERhZF91dzZsMFN6MnJIV21NLVdiUGpBeGg4ZzdPSWM1Um9xSDh2Nk9GSnZZcHprT0ZUTExLZw?oc=5", "source_name": "Market source", "published_at": "2026-07-06T07:00:00+00:00", "published_display": "06 Jul 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern (SO) Stock Looks Fairly Priced Despite New Solar Program", "summary": "", "url": "https://news.google.com/rss/articles/CBMioAFBVV95cUxNN0xXN18xNU1LZ2dpdXlBbGM0dEMyMnZPRGllM0lMN3dUX0tncjdjdUhhOVM1c0t4TXNYbTlTYWJyMkg3NnhNQmRyRF9PaFdnVmcweHl6RzhQVFJhamZBUmJBb08xVDNNVlhLVUJ0Z29nZGJqVHU2ZEZOaGFFc3R0SDNKalBQQ0JKQklRelpwVnVZM01ZOVdHWlR6V25abnJp?oc=5", "source_name": "Market source", "published_at": "2026-07-04T07:00:00+00:00", "published_display": "04 Jul 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company outlines long-term energy strategy as a regulated U.S. utility", "summary": "", "url": "https://news.google.com/rss/articles/CBMiyAFBVV95cUxQMlc3M3RHOW1CbTYxNlg3T3ZrdGJzRzhla0FOai1JNDE3cUowQ3RoOWpkWjM4d29qR1kxWmZCd1haOEphbHIwQkRlUzZPdTdtM0hPdUtLQk1oejhJbC04TFBJREtNOTZNbXpsU0E3WlhDQXg3blM5bFlGb1VCR1I1bWZVUnJGYlJnUDBndktZMkV5Tlo4X3JTYnBDamlWclNjOWJrMVdPV1M2Mk5kVHRXMUUyLUhNLUNPd3JjLVBxdi1lM3gwb1V6UA?oc=5", "source_name": "ad-hoc-news.de", "published_at": "2026-07-02T09:30:20+00:00", "published_display": "02 Jul 2026 09:30", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Barclays Lowers Price Target on The Southern Company (SO)", "summary": "", "url": "https://news.google.com/rss/articles/CBMipAFBVV95cUxQZmlSTTg1S1YtVG51NjVOVUwyX3dMaTh0b0c2MTZuRWhQNnpkQmduaDV2NkNnNmM1RFVnbWgyall2M0JGSDJRb19vYmtIemJfZTlpdjM4ZThNTWRsMEFIN1dZY3BHUC0tMzNwcDdwVTJ2YXVTRHNYVkdGdzRZOXNYS0VReFNOSG12dUtvaDRmRGtJdjJSTkZGc3NSS1dQa1AzejROYg?oc=5", "source_name": "Market source", "published_at": "2026-06-24T07:00:00+00:00", "published_display": "24 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "What Southern (SO)'s Anticipated Earnings Uptick and Premium Valuation Mean For Shareholders", "summary": "", "url": "https://news.google.com/rss/articles/CBMirgFBVV95cUxNUDhtQVBqT3RaTWFCWUd3U2NHc3NWZk8xRzNBNWIxbENCQUd2V1RPazZCMjZ4WElpV1B3U2pGT29Qd3pyT0dVYVppUUExcm90ZWlCOVV2cG01YnRjbHBKTzUxOGtmaUhDLTRldWFpX1hnQnREUXlOTkpQR1pObkRBTXBrbGg0OGh6M1VBNkxRUUNVaWQzRUU5NFJqZnpjZ0hhSWhjMHBOcGJHWjhQTVE?oc=5", "source_name": "Market source", "published_at": "2026-06-24T07:00:00+00:00", "published_display": "24 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Norfolk Southern Corp. Stock (US6558441084): Institutional buying and merger debate keep NSC in focu", "summary": "", "url": "https://news.google.com/rss/articles/CBMiwgFBVV95cUxQNHRKaGItR294UXlUb3l6V2M0X1o3dmw5VDItSTU1RmJWZ1RpNmZCbEdoakVoX0hEbmdKZ293OHJkSkZaLVZMdEJESzdqNm9Md2lVLV9SaXhlZVVoZlQ5Vmw5V2lhVWNsdmduY1laYzc0eGlPMHJqVXFSWkNRa1VPbWhnNWpUZGpmTDVnQTNManU4TGU2d09HQVRPTGlvM2lsRWoxMWZGTHdqY1RZY3M5T2lDcW5PbVp2MjFDT21UXy11QQ?oc=5", "source_name": "ad-hoc-news.de", "published_at": "2026-06-15T07:00:00+00:00", "published_display": "15 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 77, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Hunton Advises on The Southern Company\u2019s Common Stock ATM", "summary": "", "url": "https://news.google.com/rss/articles/CBMijAFBVV95cUxNWmxCZWxMeUE2MmRvU0lXaldIdDFtQU1hUnJwOE1CUUU1aUJpVFJZM1Ftd1d1aU5pUEpGQVlsVS0yTGZ3ZnJiR2czX2hOYjVqa3RyRGY3N1FkMmMwcHVYN2NMdHh4cnUyTEJrVDUyS0dlUVQ2elRBcEhESkVoUFl5VEZBc0ItNk5LS19LWQ?oc=5", "source_name": "Hunton Andrews Kurth LLP", "published_at": "2026-06-08T07:00:00+00:00", "published_display": "08 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern Company stock (US8425871071): trading near 52-week highs as investors eye technical levels", "summary": "", "url": "https://news.google.com/rss/articles/CBMiwgFBVV95cUxOQVY3SXRmTVVxUFVDeTJUWl9qWk5jMi1nbk9mdTFRVGlGNWhwX2otdjluVUlJOC1GZWEwVzFoTWpuMFN6NzFuMnQ5V09VeTdGTkNpTkc3amE1ZVpMbkFTZFhqNlRlSzJvekd6dko0YWlnZHAwZDFrTXZzcENsbHhFYXphYS1qWl9UejBHTnNjY0VweFlrSW41SnljaDlXaWFVREUxQkhiak9TX1NWdUF4SXJjM2xmb2d1ZGxUbktsMktyUQ?oc=5", "source_name": "ad-hoc-news.de", "published_at": "2026-05-31T07:00:00+00:00", "published_display": "31 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "World stocks and oil prices are mixed after the US launches strikes in southern Iran", "summary": "", "url": "https://news.google.com/rss/articles/CBMixwFBVV95cUxNMVNpX3BLZkFrUFV1M3BBNjJxMUo2SjljQWJJbnZpRHdWYmtCVlZCV3AtR0Nva0pDODlyN1RWd3Rfb090MGFQYTd4cWgweUQzeGJqTFZGcmdWRVlGQmVsQjR6U2VPYU9vT3pHaktKN3RjSnFYWWdWbHdINHVMOGQ5YUNZcEhSczVfM25MWmRfOV9sX205MmFTTXQzTlBsdnVTMGE1bEZOaE1oeUUzQTlydUNQc1ZXMjhFWmoyTW5IcG4xMmJRXzFN?oc=5", "source_name": "Orlando Sentinel", "published_at": "2026-05-26T07:00:00+00:00", "published_display": "26 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Union Pacific Stock Rises After Q1 Beat and Norfolk Southern Merger Filing: What Comes Next", "summary": "", "url": "https://news.google.com/rss/articles/CBMitwFBVV95cUxOZWdnN2hkeC1RYjhLODBvT0g4THEtUEkwdDlaYXBsRzN4am00MnVIMHBjeWxoT1EwWWlNTjJRQ2JyQjJjYWpzUDdCMEV2ZDB1OE44bEctVWZGTTRrVmZkMWFULTZuVUFWcVl4bnAtbEREZmttSnNsWFpjSzNTNElFaTRZRTdBZVZTV2dTVXcyTjVHLVVSc0ljME5nZGRjUGU5X1RYYXVyOTNRLWstbmdzNlZwYnlwMTg?oc=5", "source_name": "TIKR.com", "published_at": "2026-05-19T07:00:00+00:00", "published_display": "19 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 77, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Norfolk Southern\u2019s (NYSE:NSC) Q1 CY2026 Earnings Results: Revenue In Line With Expectations", "summary": "", "url": "https://news.google.com/rss/articles/CBMi4wFBVV95cUxNb0FPc0U0QUJSVEhSTHVSSktqaW44bjdIbFVENnJQVzY3RkJfZm9OcFp4RWZ1aHI0OGxQZ25WMEV6Z3BVWTVtQWRGdWVsMHY2NktTdGdXNnYyZGFLNVRJTGtpNzJ1RlBuaHNPRk40Y1NNUDY0SllyLUp5NFNmUGJkd213RDJMRHVZY3dpV2pkbzQzUEc3NnNqNVpqSUl5V1gyeDhXRnNQZEZaMUhTeDdJTXNOWDNrZ3NqTnE2UkdFVHE2a0IySDktVzNDVWJ0ODc1WnRWQ0ExbnhwMDNhSWIzVF94Zw?oc=5", "source_name": "TradingView", "published_at": "2026-04-24T07:00:00+00:00", "published_display": "24 Apr 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Utility Stock Showdown: Southern Company vs. NextEra Energy -- Which Is the Better Buy?", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiwFBVV95cUxObUpkRGhSUUx3QmwzVXozX3d2T05tdzhZeXpzMTN0MEFzY011SFBEei1vVzBud0RKZDB6Q1NLMWNkb2NOTndLTzZ2bVFhRGpFYzRYMDJCQWVXWm1USFZVNzF3blVWbDd0X1ZEZzdHYUtIb1dMZy1TczdVMGNTSFdPNjdIN1U0cmdWTGQ0?oc=5", "source_name": "AOL.com", "published_at": "2026-04-17T17:55:21+00:00", "published_display": "17 Apr 2026 17:55", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Southern First Bancshares, Inc. 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"https://news.google.com/rss/articles/CBMisgJBVV95cUxQSFVjc2VFZ1VSbWNGTHBVd3YxUlFOY3luVXZmQzRseWk2cWhkX21kWWFDZlM4Nkktdjd2SkRWbmVzb2RDbTAzOXJvZ0hZTExkUVRkVldHZGdMYUlsVmFXWHg0VFZ4c1FMbXFWZlNwOEZRYTBjc1BEUHg0VFgwa19TbE5SSGFkWWdoM1RGb2FLbFk4SlczRUUyTV9USVVic0NRVHExNVA1Y0MwTlM1NV9iaVFQSmxjOU9tbk5ZWTlOYjR6Q21tLTItWmQ5X3Y4R3UzSDJKMkU3QTlaTlFEc0hPSjNpYWp3WFhFRk11aTI0V0IxY3VHV095VnJWdmtxbGhkVU1BLWs5c1dZb19rSWY5Q0c5Wl9hcmpseWM3YWgyZFJ5b0gwSjlteGFRZWo3Vk1QWGc?oc=5", "source_name": "24/7 Wall St.", "published_at": "2026-04-10T07:00:00+00:00", "published_display": "10 Apr 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "The AI Utility: Southern Company (SO) and the New Energy Tsunami", "summary": "", "url": "https://news.google.com/rss/articles/CBMizAFBVV95cUxNdkVWRF9tMEhubWlhazdfUTcySE5JWjhtdXNSQmp4Z3I0SWFidnI5Sk9UX1Z1TW5aYlMxUGpNaVdxVHEzZFpBNTFHNkZudHMzWEMyLWJidkMxc2RHNWo0YWJPS0lkNUx5d25nRFp0LUxpR1E4cGpKMkNjZEd1ZU1hT3RmRUpFeG9Ia0p6YXpwWUVjQl9OUXViOTU4d3lEZE5GQjBxMk9YNjBUOFBuZV95VjlMTy16Q21LVk9xTVFFaDNSOUlCS3l1QXA0N0g?oc=5", "source_name": "FinancialContent", "published_at": "2026-02-19T08:00:00+00:00", "published_display": "19 Feb 2026 08:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "The Southern Company's (NYSE:SO) Business Is Yet to Catch Up With Its Share Price", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2025-09-08T07:00:00+00:00", "published_display": "08 Sep 2025 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Union Pacific and Norfolk Southern to Create America\u2019s First Transcontinental Railroad", 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Telling Us Why Nvidia Stock Is So Cheap. Should Investors Listen?"}], "updated_at": "2026-07-17T10:55:56.068512+00:00", "disclaimer": "Educational market research only. Not financial, investment, trading, tax, or legal advice."}