{"ticker": {"uuid": "d34d03ff-fd7e-49d0-b8ce-c529ee85aba8", "symbol": "BORG", "name": "Bj\u00f6rn Borg AB (publ)", "exchange": "STO", "country": "SE", "sector": "Consumer Cyclical", "industry": "Apparel Manufacturing"}, "articles": [{"title": "Change in number of shares and votes in Bj\u00f6rn Borg AB", "summary": "", "url": "https://news.google.com/rss/articles/CBMiuwFBVV95cUxOUmdRX1pVV3ZxX29vSXpuZWZ6dUcyN2JBa0VoNFN3WjFWVGx2ZEk3RmhuVllhS2I4a2tvLVQ5T3dOT2MyOTRnRjFfZ09BT2VCdy0yeFdTSUlnOFBYRkNkM1N6RUotMUQzQS1OUzRpNTNlNlVZMUdCNWlqa0Rtc01aNUI3MWxzQnQyWTcwcDhkTFRGblhhVC1NWVhRaDNCN3hIMlhsdVA4RGk2eDF3NVZDWVp5LU1GSGZkekl3?oc=5", "source_name": "TradingView", "published_at": "2026-07-01T13:00:00+00:00", "published_display": "01 Jul 2026 13:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Bj\u00f6rn Borg and Patricia \u00d6stfeldt combined net worth in 2025: Former tennis world no 1 career, earnings, i", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "The Times of India", "published_at": "2025-12-31T08:00:00+00:00", "published_display": "31 Dec 2025 08:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Bj\u00f6rn Borg Q2 2025 slides: E-commerce surges 26% as sports apparel leads growth", "summary": "", "url": "https://news.google.com/rss/articles/CBMizgFBVV95cUxOcHBvLXdkb1hBMFBSLVc5VU9BVGZ4eDlWOG9DaFJxcDVVelNRVW1ySG5MaFBHc0t2cFNRSlIzWU5pME5pZk1YLUJjWTMtaVJRbE9TQ21LdlR0cFdjbE14R3VDbzFRbVI2WTloWUlTNUc0MU1BNWMzcDRHVzd1QzFxbHpsQU5WTDVMTG51aC1kZkExTFBuS0tac0V2OHMycW1IRl9rNDU2YXBJMnpCSTN2THZpdk5CeERsTTlnODc0ek1ub2FyRmt1M251bkZjQQ?oc=5", "source_name": "Investing.com", "published_at": "2025-08-15T07:00:00+00:00", "published_display": "15 Aug 2025 07:00", "sentiment": "positive", "sentiment_pct": 82, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}], "by_tier": {"direct": [{"title": "Change in number of shares and votes in Bj\u00f6rn Borg AB", "summary": "", "url": "https://news.google.com/rss/articles/CBMiuwFBVV95cUxOUmdRX1pVV3ZxX29vSXpuZWZ6dUcyN2JBa0VoNFN3WjFWVGx2ZEk3RmhuVllhS2I4a2tvLVQ5T3dOT2MyOTRnRjFfZ09BT2VCdy0yeFdTSUlnOFBYRkNkM1N6RUotMUQzQS1OUzRpNTNlNlVZMUdCNWlqa0Rtc01aNUI3MWxzQnQyWTcwcDhkTFRGblhhVC1NWVhRaDNCN3hIMlhsdVA4RGk2eDF3NVZDWVp5LU1GSGZkekl3?oc=5", "source_name": "TradingView", "published_at": "2026-07-01T13:00:00+00:00", "published_display": "01 Jul 2026 13:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Bj\u00f6rn Borg and Patricia \u00d6stfeldt combined net worth in 2025: Former tennis world no 1 career, earnings, i", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "The Times of India", "published_at": "2025-12-31T08:00:00+00:00", "published_display": "31 Dec 2025 08:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Bj\u00f6rn Borg Q2 2025 slides: E-commerce surges 26% as sports apparel leads growth", "summary": "", "url": "https://news.google.com/rss/articles/CBMizgFBVV95cUxOcHBvLXdkb1hBMFBSLVc5VU9BVGZ4eDlWOG9DaFJxcDVVelNRVW1ySG5MaFBHc0t2cFNRSlIzWU5pME5pZk1YLUJjWTMtaVJRbE9TQ21LdlR0cFdjbE14R3VDbzFRbVI2WTloWUlTNUc0MU1BNWMzcDRHVzd1QzFxbHpsQU5WTDVMTG51aC1kZkExTFBuS0tac0V2OHMycW1IRl9rNDU2YXBJMnpCSTN2THZpdk5CeERsTTlnODc0ek1ub2FyRmt1M251bkZjQQ?oc=5", "source_name": "Investing.com", "published_at": "2025-08-15T07:00:00+00:00", "published_display": "15 Aug 2025 07:00", "sentiment": "positive", "sentiment_pct": 82, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}], "industry": [], "sector": []}, "total_fetched": 75, "total_relevant": 3, "sentiment_summary": {"positive": 1, "negative": 0, "neutral": 2, "score": 61, "total": 3, "label": "Balanced news tone", "tone": "neutral"}, "classifier": {"primary_event": "general", "primary_label": "Market update", "confidence": 66, "events": [{"event": "general", "label": "Market update", "weight": 1.1, "count": 2}, {"event": "earnings", "label": "Earnings", "weight": 0.55, "count": 1}], "positive_events": 1, "negative_events": 0}, "market_context": {"has_market_context": true, "latest_close": 66.6, "latest_week": "2026-07-17", "one_week_move": 1.4, "four_week_move": 8.1, "twelve_week_move": 1.3, "trend_signal": "1", "trend_label": "Trend active", "trend_tone": "positive", "market_dynamics": -0.726341, "market_dynamics_buy_signal": false, "relative_strength": 1.615619, "fair_value_gap": 30.4, "fair_value_label": "Materially above fair value", "fair_value_tone": "negative", "expectation_direction": "undecided", "expectation_probability": 53.352, "reaction_label": "Price digesting", "reaction_tone": "neutral", "market_sentence": "+1.4% over one week, +8.1% over four weeks, trend active, and materially above fair value."}, "interpretation": {"label": "Balanced read", "tone": "neutral", "classification": "balanced", "summary": "News tone and price action are not far from neutral.", "confidence": 66, "badges": [], "opportunities": [], "risks": [], "event_label": "Market update", "sentiment_word": "balanced"}, "charts": {"sources": [{"label": "TradingView", "count": 1}, {"label": "The Times of India", "count": 1}, {"label": "Investing.com", "count": 1}], "tiers": [{"label": "Direct company coverage", "count": 3}, {"label": "Industry context", "count": 0}, {"label": "Sector context", "count": 0}], "events": [{"label": "Market update", "count": 2}, {"label": "Earnings", "count": 1}]}, "insights": [{"label": "Weighted tone", "value": "61/100", "tone": "neutral", "text": "Balanced news tone"}, {"label": "Market reaction", "value": "Balanced read", "tone": "neutral", "text": "News tone and price action are not far from neutral."}, {"label": "Primary event", "value": "Market update", "tone": "neutral", "text": "66/100 classification confidence."}, {"label": "Company focus", "value": "3", "tone": "positive", "text": "directly relevant articles"}, {"label": "Source quality", "value": "0", "tone": "neutral", "text": "high-authority source matches"}, {"label": "Trend context", "value": "Trend active", "tone": "positive", "text": "+1.4% over one week, +8.1% over four weeks, trend active, and materially above fair value."}, {"label": "Latest direct headline", "value": "Neutral", "tone": "neutral", "text": "Change in number of shares and votes in Bj\u00f6rn Borg AB"}], "updated_at": "2026-07-19T13:36:32.799689+00:00", "disclaimer": "Educational market research only. Not financial, investment, trading, tax, or legal advice."}