{"ticker": {"uuid": "d4342066-338a-4a68-899f-f35f03bd7a31", "symbol": "PGCO34", "name": "The Procter & Gamble Company", "exchange": "SAO", "country": "BR", "sector": "Consumer Defensive", "industry": "Household & Personal Products"}, "articles": [{"title": "Procter & Gamble (PG) Issues 2027 Guidance, Is The Stock Expensive?", "summary": "Find winning stocks in any market cycle. Join 7 million investors using Simply Wall St's investing ideas for FREE. Procter & Gamble (PG) has just updated investors with full year 2027 guidance, new quarterly earnings expectations, and fresh details on capital returns, including dividends and share buybacks, all released alongside its latest annual results. See our latest analysis for Procter & Gamble. At a share price of $146.44, Procter & Gamble has seen a 3.28% year to date share price return, while the 1 year total shareholder return is down 2.73%. This signals momentum that is still relati", "url": "https://finance.yahoo.com/markets/stocks/articles/procter-gamble-pg-issues-2027-151436168.html", "source_link": "https://finance.yahoo.com/markets/stocks/articles/procter-gamble-pg-issues-2027-151436168.html", "source_link_is_lookup": false, "source_name": "finance.yahoo.com", "published_at": "2026-08-11T15:14:36+00:00", "published_display": "11 Aug 2026 15:14", "source_kind": "aggregator", "sentiment": "positive", "sentiment_pct": 65, "tone_signals": ["Operating growth", "Share Buyback", "Positive valuation view", "Negative valuation view"], "event_type": "earnings", "event_label": "Earnings", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.153022, "evidence_share": 35.4, "evidence_share_display": "35.4", "freshness_pct": 75.7, "age_days": 2.0, "influence_label": "High", "duplicate_count": 3, "topics": ["Balance Sheet", "Dividends", "Earnings", "Guidance", "Quarterly Earnings", "Revenue Growth"], "evidence_basis": "", "score_included": true}, {"title": "Old Spice Introduces This Year\u2019s Limited-Edition Fallidudes Collection, Serving Up Peak Fall Freshness with Pumpking, Apple Crumbro and Frankenstud", "summary": "CINCINNATI, August 11, 2026--(BUSINESS WIRE)--Pumpkin spice may have met its match. This fall, Old Spice is bringing fresh energy to the season with the seasonal return of its limited-edition Fallidudes Collection. This year's lineup features three bold characters: Pumpking, Apple Crumbro and Frankenstud. Inspired by the scents that define autumn, the collection delivers long-lasting freshness with a playful twist, helping guys smell incredible from hayrides to haunted houses. Meet the Fallidudes: Pumpking \u2013 the fan-favorite fall scent returns, bringing its bold take on the pumpkin spice craze", "url": "https://finance.yahoo.com/media-advertising/articles/old-spice-introduces-limited-edition-120600390.html", "source_link": "https://finance.yahoo.com/media-advertising/articles/old-spice-introduces-limited-edition-120600390.html", "source_link_is_lookup": false, "source_name": "finance.yahoo.com", "published_at": "2026-08-11T12:06:00+00:00", "published_display": "11 Aug 2026 12:06", "source_kind": "aggregator", "sentiment": "negative", "sentiment_pct": 34, "tone_signals": ["Negative financial language"], "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.051317, "evidence_share": 11.9, "evidence_share_display": "11.9", "freshness_pct": 47.7, "age_days": 2.1, "influence_label": "Medium", "duplicate_count": 2, "topics": [], "evidence_basis": "", "score_included": true}, {"title": "P&G\u2019s (PG) $3.8B Wellness Deal Collides With a Costly Outlook", "summary": "Procter & Gamble (NYSE:PG) is buying its way into wellness. On August 4, L Catterton announced it had signed a definitive agreement to sell Thorne, a science-backed health and wellness brand, to Procter & Gamble for $3.8 billion in cash. The deal lands a day after an August 3 analysis flagged a fiscal 2027 earnings guide that came in below expectations, weighed down by roughly $1 billion in new cost headwinds. Investors now have two stories to weigh at once: fresh expansion and a tougher near-term cost picture.P&G's (PG) $3.8B Wellness Deal Collides With a Costly Outlook Bull Case: A Bigger Fo", "url": "https://finance.yahoo.com/healthcare/articles/p-g-pg-3-8b-183514791.html", "source_link": "https://finance.yahoo.com/healthcare/articles/p-g-pg-3-8b-183514791.html", "source_link_is_lookup": false, "source_name": "finance.yahoo.com", "published_at": "2026-08-09T18:35:14+00:00", "published_display": "09 Aug 2026 18:35", "source_kind": "aggregator", "sentiment": "neutral", "sentiment_pct": 49, "tone_signals": ["Missed expectations", "Improving financial comparison", "Deteriorating financial comparison", "Operating deterioration"], "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.076711, "evidence_share": 17.8, "evidence_share_display": "17.8", "freshness_pct": 58.5, "age_days": 3.9, "influence_label": "Medium", "duplicate_count": 2, "topics": ["DIVIDENDS", "Dividends", "EARNINGS", "EARNINGS GROWTH", "Earnings", "Earnings Growth"], "evidence_basis": "", "score_included": true}, {"title": "What Could Procter & Gamble (PG) Chairman Change Mean After Jon Moeller Retires?", "summary": "Track your investments for FREE with Simply Wall St, the portfolio command center trusted by over 7 million individual investors worldwide. Procter & Gamble (NYSE:PG) appointed Shailesh Jejurikar as Chairman of the Board, succeeding Jon R. Moeller following his retirement after 38 years at the company. The board transition shifts leadership at the top of Procter & Gamble's governance structure as Moeller steps down from his role as Executive Chairman. Investors are watching the handover closely, given the potential long term implications for company culture, operations, and board oversight. Fo", "url": "https://finance.yahoo.com/markets/stocks/articles/could-procter-gamble-pg-chairman-061237482.html", "source_link": "https://finance.yahoo.com/markets/stocks/articles/could-procter-gamble-pg-chairman-061237482.html", "source_link_is_lookup": false, "source_name": "finance.yahoo.com", "published_at": "2026-08-09T06:12:37+00:00", "published_display": "09 Aug 2026 06:12", "source_kind": "aggregator", "sentiment": "positive", "sentiment_pct": 62, "tone_signals": ["Operating growth"], "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.020341, "evidence_share": 4.7, "evidence_share_display": "4.7", "freshness_pct": 21.9, "age_days": 4.4, "influence_label": "Low", "duplicate_count": 2, "topics": ["CONSUMER-STAPLES", "COST-CONTROL", "Consumer Staples", "Cost Control", "DIVIDENDS", "Dividends"], "evidence_basis": "", "score_included": true}, {"title": "Argus downgrades Procter & Gamble stock rating to hold on growth", "summary": "", "url": "", "source_link": "https://www.google.com/search?tbm=nws&q=%22Argus+downgrades+Procter+%26+Gamble+stock+rating+to+hold+on+growth%22+%22Investing.com+Canada%22", "source_link_is_lookup": true, "source_name": "Investing.com Canada", "published_at": "2026-08-08T01:47:16.590931+00:00", "published_display": "08 Aug 2026 01:47", "source_kind": "publisher", "sentiment": "neutral", "sentiment_pct": 50, "tone_signals": [], "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.024866, "evidence_share": 5.8, "evidence_share_display": "5.8", "freshness_pct": 27.6, "age_days": 5.6, "influence_label": "Low", "duplicate_count": 1, "topics": [], "evidence_basis": "headline_only", "score_included": true}, {"title": "A $3.8 Billion Reason Why Procter & Gamble Stock Is in Focus Today", "summary": "", "url": "", "source_link": "https://www.google.com/search?tbm=nws&q=%22A+%243.8+Billion+Reason+Why+Procter+%26+Gamble+Stock+Is+in+Focus+Today%22+%22Barchart.com%22", "source_link_is_lookup": true, "source_name": "Barchart.com", "published_at": "2026-08-07T03:38:17.726116+00:00", "published_display": "07 Aug 2026 03:38", "source_kind": "publisher", "sentiment": "neutral", "sentiment_pct": 50, "tone_signals": [], "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.005645, "evidence_share": 1.3, "evidence_share_display": "1.3", "freshness_pct": 10.6, "age_days": 6.5, "influence_label": "Low", "duplicate_count": 1, "topics": [], "evidence_basis": "headline_only", "score_included": true}, {"title": "Procter & Gamble (Dinari Tokenized Stock) Price: PG/USD Live Price Chart, Market Cap & News Today", "summary": "", "url": "", "source_link": "https://www.google.com/search?tbm=nws&q=%22Procter+%26+Gamble+%28Dinari+Tokenized+Stock%29+Price%3A+PG%2FUSD+Live+Price+Chart%2C+Market+Cap+%26+News+Today%22+%22CoinGecko%22", "source_link_is_lookup": true, "source_name": "CoinGecko", "published_at": "2026-08-05T13:47:16.835890+00:00", "published_display": "05 Aug 2026 13:47", "source_kind": "publisher", "sentiment": "neutral", "sentiment_pct": 50, "tone_signals": [], "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.003268, "evidence_share": 0.8, "evidence_share_display": "0.8", "freshness_pct": 6.1, "age_days": 8.1, "influence_label": "Low", "duplicate_count": 1, "topics": [], "evidence_basis": "headline_only", "score_included": true}, {"title": "As the AI Selloff Worsens, Time-Tested Procter & Gamble Stock Could Be the Biggest Winner", "summary": "", "url": "", "source_link": "https://www.google.com/search?tbm=nws&q=%22As+the+AI+Selloff+Worsens%2C+Time-Tested+Procter+%26+Gamble+Stock+Could+Be+the+Biggest+Winner%22+%22Barchart.com%22", "source_link_is_lookup": true, "source_name": "Barchart.com", "published_at": "2026-08-04T04:34:52.600853+00:00", "published_display": "04 Aug 2026 04:34", "source_kind": "publisher", "sentiment": "neutral", "sentiment_pct": 50, "tone_signals": [], "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.002023, "evidence_share": 0.5, "evidence_share_display": "0.5", "freshness_pct": 3.8, "age_days": 9.4, "influence_label": "Low", "duplicate_count": 1, "topics": [], "evidence_basis": "headline_only", "score_included": true}, {"title": "Procter & Gamble stock trades steady as margins and cash generation underpin valuation", "summary": "", "url": "", "source_link": 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By Investing.com", "summary": "", "url": "", "source_link": "https://www.google.com/search?tbm=nws&q=%22Why+is+Procter+%26+Gamble+stock+sliding+today%3F+By+Investing.com%22+%22Investing.com+Canada%22", "source_link_is_lookup": true, "source_name": "Investing.com Canada", "published_at": "2026-07-31T02:39:39.999385+00:00", "published_display": "31 Jul 2026 02:39", "source_kind": "publisher", "sentiment": "neutral", "sentiment_pct": 50, "tone_signals": [], "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.000672, "evidence_share": 0.2, "evidence_share_display": "0.2", "freshness_pct": 0.9, "age_days": 13.5, "influence_label": "Low", "duplicate_count": 1, "topics": [], "evidence_basis": "headline_only", "score_included": true}, {"title": "Earnings call transcript: Procter & Gamble Q4 2026 sales miss weighs on shares", "summary": "", "url": "", "source_link": "https://www.google.com/search?tbm=nws&q=%22Earnings+call+transcript%3A+Procter+%26+Gamble+Q4+2026+sales+miss+weighs+on+shares%22+%22Investing.com%22", "source_link_is_lookup": true, "source_name": "Investing.com", "published_at": "2026-07-30T15:10:33.631616+00:00", "published_display": "30 Jul 2026 15:10", "source_kind": "publisher", "sentiment": "negative", "sentiment_pct": 25, "tone_signals": ["Missed expectations"], "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.041905, "evidence_share": 9.7, "evidence_share_display": "9.7", "freshness_pct": 14.3, "age_days": 14.0, "influence_label": "Medium", "duplicate_count": 1, "topics": [], "evidence_basis": "headline_only", "score_included": true}, {"title": "Procter & Gamble Q4 2026 Earnings Preview \u2014 July 29, Street Expects $1.41 EPS", "summary": "", "url": "", "source_link": "https://www.google.com/search?tbm=nws&q=%22Procter+%26+Gamble+Q4+2026+Earnings+Preview+%E2%80%94+July+29%2C+Street+Expects+%241.41+EPS%22+%22AlphaStreet%22", "source_link_is_lookup": true, "source_name": "AlphaStreet", "published_at": "2026-07-29T15:00:29.541622+00:00", "published_display": "29 Jul 2026 15:00", "source_kind": "publisher", "sentiment": "neutral", "sentiment_pct": 50, "tone_signals": [], "event_type": "earnings", "event_label": "Earnings", "event_confidence": 61, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.010264, "evidence_share": 2.4, "evidence_share_display": "2.4", "freshness_pct": 12.5, "age_days": 15.0, "influence_label": "Low", "duplicate_count": 1, "topics": [], "evidence_basis": "headline_only", "score_included": true}, {"title": "Procter & Gamble stock trades steadily as recent earnings and consumer demand support valuations", "summary": "", "url": "", "source_link": 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Join 7 million investors using Simply Wall St's investing ideas for FREE. Procter & Gamble (PG) has just updated investors with full year 2027 guidance, new quarterly earnings expectations, and fresh details on capital returns, including dividends and share buybacks, all released alongside its latest annual results. See our latest analysis for Procter & Gamble. At a share price of $146.44, Procter & Gamble has seen a 3.28% year to date share price return, while the 1 year total shareholder return is down 2.73%. This signals momentum that is still relati", "url": "https://finance.yahoo.com/markets/stocks/articles/procter-gamble-pg-issues-2027-151436168.html", "source_link": "https://finance.yahoo.com/markets/stocks/articles/procter-gamble-pg-issues-2027-151436168.html", "source_link_is_lookup": false, "source_name": "finance.yahoo.com", "published_at": "2026-08-11T15:14:36+00:00", "published_display": "11 Aug 2026 15:14", "provider": "eodhd", "providers": ["eodhd"], "source_names": ["finance.yahoo.com"], "source_kind": "aggregator", "story_key": "7d392b18810ef216c54352c0c69dcaf60968538d5ae799a4a18efb30025fd150", "target_scope": "", "durable_archive": false, "archive_provider": "", "sentiment_origin": "provider_blend", "model_confidence": 0.739, "provider_directional_mass": 0.1972, "relevance_score": 0.78, "entity_mapped": true, "sentiment_conflict": 0.53, "sentiment": "positive", "sentiment_pct": 65, "tone_signals": ["Operating growth", "Share Buyback", "Positive valuation view", "Negative valuation view"], "event_type": "earnings", "event_label": "Earnings", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.153022, "evidence_share": 35.4, "evidence_share_display": "35.4", "freshness_pct": 75.7, "age_days": 2.0, "influence_label": "High", "duplicate_count": 3, "topics": ["Balance Sheet", "Dividends", "Earnings", "Guidance", "Quarterly Earnings", "Revenue Growth"], "evidence_basis": "", "score_included": true}, {"title": "Old Spice Introduces This Year\u2019s Limited-Edition Fallidudes Collection, Serving Up Peak Fall Freshness with Pumpking, Apple Crumbro and Frankenstud", "summary": "CINCINNATI, August 11, 2026--(BUSINESS WIRE)--Pumpkin spice may have met its match. This fall, Old Spice is bringing fresh energy to the season with the seasonal return of its limited-edition Fallidudes Collection. This year's lineup features three bold characters: Pumpking, Apple Crumbro and Frankenstud. Inspired by the scents that define autumn, the collection delivers long-lasting freshness with a playful twist, helping guys smell incredible from hayrides to haunted houses. Meet the Fallidudes: Pumpking \u2013 the fan-favorite fall scent returns, bringing its bold take on the pumpkin spice craze", "url": "https://finance.yahoo.com/media-advertising/articles/old-spice-introduces-limited-edition-120600390.html", "source_link": "https://finance.yahoo.com/media-advertising/articles/old-spice-introduces-limited-edition-120600390.html", "source_link_is_lookup": false, "source_name": "finance.yahoo.com", "published_at": "2026-08-11T12:06:00+00:00", "published_display": "11 Aug 2026 12:06", "provider": "eodhd", "providers": ["eodhd"], "source_names": ["finance.yahoo.com"], "source_kind": "aggregator", "story_key": "c55a2f25c426f315c777e3b2b97a5981e10222c9e2f52648919c5add6f03d919", "target_scope": "", "durable_archive": false, "archive_provider": "", "sentiment_origin": "provider_blend", "model_confidence": 0.593, "provider_directional_mass": 0.181, "relevance_score": 0.78, "entity_mapped": true, "sentiment_conflict": 0.0, "sentiment": "negative", "sentiment_pct": 34, "tone_signals": ["Negative financial language"], "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.051317, "evidence_share": 11.9, "evidence_share_display": "11.9", "freshness_pct": 47.7, "age_days": 2.1, "influence_label": "Medium", "duplicate_count": 2, "topics": [], "evidence_basis": "", "score_included": true}, {"title": "P&G\u2019s (PG) $3.8B Wellness Deal Collides With a Costly Outlook", "summary": "Procter & Gamble (NYSE:PG) is buying its way into wellness. On August 4, L Catterton announced it had signed a definitive agreement to sell Thorne, a science-backed health and wellness brand, to Procter & Gamble for $3.8 billion in cash. The deal lands a day after an August 3 analysis flagged a fiscal 2027 earnings guide that came in below expectations, weighed down by roughly $1 billion in new cost headwinds. Investors now have two stories to weigh at once: fresh expansion and a tougher near-term cost picture.P&G's (PG) $3.8B Wellness Deal Collides With a Costly Outlook Bull Case: A Bigger Fo", "url": "https://finance.yahoo.com/healthcare/articles/p-g-pg-3-8b-183514791.html", "source_link": "https://finance.yahoo.com/healthcare/articles/p-g-pg-3-8b-183514791.html", "source_link_is_lookup": false, "source_name": "finance.yahoo.com", "published_at": "2026-08-09T18:35:14+00:00", "published_display": "09 Aug 2026 18:35", "provider": "eodhd", "providers": ["eodhd"], "source_names": ["finance.yahoo.com"], "source_kind": "aggregator", "story_key": "359d03b1d3a46a6a7cbf10fbfad260e7f3fa4a3435a0eb81e36e0e516b30381b", "target_scope": "", "durable_archive": false, "archive_provider": "", "sentiment_origin": "provider_blend", "model_confidence": 0.675, "provider_directional_mass": 0.15, "relevance_score": 0.78, "entity_mapped": true, "sentiment_conflict": 0.781, "sentiment": "neutral", "sentiment_pct": 49, "tone_signals": ["Missed expectations", "Improving financial comparison", "Deteriorating financial comparison", "Operating deterioration"], "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage", "is_stale": false, "evidence_weight": 0.076711, "evidence_share": 17.8, "evidence_share_display": "17.8", "freshness_pct": 58.5, "age_days": 3.9, "influence_label": "Medium", "duplicate_count": 2, "topics": ["DIVIDENDS", "Dividends", "EARNINGS", "EARNINGS GROWTH", "Earnings", "Earnings Growth"], "evidence_basis": "", "score_included": true}, {"title": "What Could Procter & Gamble (PG) Chairman Change Mean After Jon Moeller Retires?", "summary": "Track your investments for FREE with Simply Wall St, the portfolio command center trusted by over 7 million individual investors worldwide. Procter & Gamble (NYSE:PG) appointed Shailesh Jejurikar as Chairman of the Board, succeeding Jon R. Moeller following his retirement after 38 years at the company. The board transition shifts leadership at the top of Procter & Gamble's governance structure as Moeller steps down from his role as Executive Chairman. Investors are watching the handover closely, given the potential long term implications for company culture, operations, and board oversight. 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Join 7 million investors using Simply Wall St's investing ideas for FREE. Procter & Gamble (PG) has just updated investors with full year 2027 guidance, new quarterly earnings expectations, and fresh details on capital returns, including dividends and share buybacks, all released alongside its latest annual results. See our latest analysis for Procter & Gamble. At a share price of $146.44, Procter & Gamble has seen a 3.28% year to date share price return, while the 1 year total shareholder return is down 2.73%. 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