{"ticker": {"uuid": "d5c34323-902b-45d8-a605-a2e7a28ab9f5", "symbol": "CLX", "name": "The Clorox Company", "exchange": "NYSE", "country": "US", "sector": "Consumer Defensive", "industry": "Household & Personal Products"}, "articles": [{"title": "Clorox Co. stock outperforms competitors on strong trading day", "summary": "Shares of Clorox Co. (CLX) increased by 2.32% to $96.95 on Wednesday, ending a two-day losing streak. This performance occurred on a positive trading day where the S&P 500 Index and the Dow Jones Industrial Average also saw gains. The stock's rise indicates outperformance compare", "url": "https://www.marketwatch.com/data-news/clorox-co-stock-outperforms-competitors-on-strong-trading-day-cbc387e0-824794acc217?mod=goog_fin_scmw", "source_name": "MarketWatch", "published_at": "2026-07-15T17:14:00", "published_display": "15 Jul 2026 17:14", "sentiment": "positive", "sentiment_pct": 72, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox stock reflects a steady consumer staples profile as the company leans on household brands and margin discipline", "summary": "The article describes Clorox Co. (ISIN US1890541097) as a mature US consumer staples company focused on household brands, with its stock offering defensive, non-cyclical demand exposure. It highlights the importance of managing margins, costs, and demand trends for everyday produ", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/clorox-stock-reflects-a-steady-consumer-staples-profile-as-the-company/69772634", "source_name": "Ad-hoc-news.de", "published_at": "2026-07-15T12:03:00", "published_display": "15 Jul 2026 12:03", "sentiment": "positive", "sentiment_pct": 66, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox stock reflects a steady consumer staples profile as the company leans on household brands and", "summary": "", "url": "https://news.google.com/rss/articles/CBMiyAFBVV95cUxOVjdhRWlxcUdvZlJ1elFGRURZWFl3M1lwTFBoTTRhTmVjNTF0WUFkNG5mVWJYNExVWDVuOGEzWHc5SlpYWC1yZWhma2lMVk5FUGdPUnNFN21XLXVnRDBrQ1F2djVaWkFoQnlMM21TZGxOdDlDN3RwakNNMnZuU2ZRYmhwUUxpcmhKR3BmSnBmelhmS24zcHJVYkFUTnZudTBLaXl3czFsQlI3NDZ5SGxIbjVUYlpHb0QzQmc5R2tZcFM4eDJlOWx1Tw?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-15T10:03:06+00:00", "published_display": "15 Jul 2026 10:03", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Burt's Bees Moisturizing Lip Balm by The Clorox Company - natural care in the pocket", "summary": "This article highlights Burt's Bees Moisturizing Lip Balm, a key product for The Clorox Company, focusing on its natural ingredients like beeswax and plant oils. It details the product's formulation, market positioning, target audience, and its contribution to Clorox's \"Lifestyle", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/burt-s-bees-moisturizing-lip-balm-by-the-clorox-company-natural-care-in/69771367", "source_name": "Ad-hoc-news.de", "published_at": "2026-07-15T07:29:08", "published_display": "15 Jul 2026 07:29", "sentiment": "positive", "sentiment_pct": 67, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Church & Dwight stock reflects steady consumer staples profile", "summary": "Church & Dwight Co., Inc. (US1713401024) is a prominent US consumer products company known for its portfolio of household and personal care brands, offering investors exposure to the defensive consumer staples sector. The company's business model relies on stable demand for essen", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/church-and-dwight-stock-reflects-steady-consumer-staples-profile/69769611", "source_name": "Ad-hoc-news.de", "published_at": "2026-07-15T00:25:24", "published_display": "15 Jul 2026 00:25", "sentiment": "positive", "sentiment_pct": 65, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "industry", "tier_label": "Industry context"}, {"title": "Is Household Segment Strength Enough to Sustain Clorox's Growth?", "summary": "Clorox's Household segment, particularly its Cleaning business, is performing strongly with successful product launches and market share gains. However, this growth is being offset by challenges in the Fresh Step cat litter business and Food categories, which are experiencing tra", "url": "https://www.tradingview.com/news/zacks:d37aed8e2094b:0-is-household-segment-strength-enough-to-sustain-clorox-s-growth/", "source_name": "TradingView", "published_at": "2026-07-14T13:07:58", "published_display": "14 Jul 2026 13:07", "sentiment": "negative", "sentiment_pct": 38, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Teachers Retirement System of The State of Kentucky Purchases 167,000 Shares of The Clorox Company $CLX", "summary": "The Teachers Retirement System of The State of Kentucky significantly increased its stake in The Clorox Company by purchasing an additional 167,000 shares, bringing its total holdings to 176,599 shares valued at $18.3 million. Despite this institutional interest, analysts have gr", "url": "https://www.marketbeat.com/instant-alerts/filing-teachers-retirement-system-of-the-state-of-kentucky-purchases-167000-shares-of-the-clorox-company-clx-2026-07-14/", "source_name": "MarketBeat", "published_at": "2026-07-14T10:15:34", "published_display": "14 Jul 2026 10:15", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Sumitomo Mitsui Trust Group Inc. Decreases Stock Position in The Clorox Company $CLX", "summary": "Sumitomo Mitsui Trust Group Inc. reduced its stake in The Clorox Company by 5.8% in Q1 2026, selling 18,124 shares and holding 293,931 shares valued at $30.46 million. Despite Clorox beating earnings estimates with $1.64 per share, analysts maintain a cautious outlook with an ave", "url": "https://www.marketbeat.com/instant-alerts/filing-sumitomo-mitsui-trust-group-inc-decreases-stock-position-in-the-clorox-company-clx-2026-07-14/", "source_name": "MarketBeat", "published_at": "2026-07-14T09:17:27", "published_display": "14 Jul 2026 09:17", "sentiment": "negative", "sentiment_pct": 40, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Burt's Bees Lip Balm by The Clorox Company - natural care in a small tube", "summary": "The article highlights Burt's Bees Lip Balm as a natural-origin product by The Clorox Company, known for its simple beeswax and plant-based oil formula. It discusses the lip balm's market positioning, widespread distribution, and its contribution to Clorox's personal care portfol", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/burt-s-bees-lip-balm-by-the-clorox-company-natural-care-in-a-small-tube/69765150", "source_name": "Ad Hoc News", "published_at": "2026-07-14T08:10:30", "published_display": "14 Jul 2026 08:10", "sentiment": "positive", "sentiment_pct": 72, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why Dividend Stocks Are Flashing A Buy Signal", "summary": "This article suggests that it may be an opportune time to invest in certain dividend stocks, specifically mentioning well-known companies like Clorox and Verizon. The author, Jacob Sonenshine of Barron's, indicates that these stocks are showing a \"buy signal.\"", "url": "https://www.realclearmarkets.com/2026/07/14/why_dividend_stocks_are_flashing_a_buy_signal_1194251.html", "source_name": "RealClearMarkets", "published_at": "2026-07-14T08:08:29", "published_display": "14 Jul 2026 08:08", "sentiment": "positive", "sentiment_pct": 72, "event_type": "capital_return", "event_label": "Capital return", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Announces August 3 Webcast of Fourth-Quarter and Fiscal Year 2026 Results", "summary": "The Clorox Company (CLX) announced that it will release its fourth-quarter and fiscal year 2026 results on August 3, 2026. The announcement will include a press release and prepared management remarks posted on the company's website at 1:15 p.m. PT / 4:15 p.m. ET, followed by a l", "url": "https://www.tradingview.com/news/prnewswire:174d652a6c53e:0-clorox-announces-august-3-webcast-of-fourth-quarter-and-fiscal-year-2026-results/", "source_name": "TradingView", "published_at": "2026-07-13T20:30:27", "published_display": "13 Jul 2026 20:30", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. stock underperforms Monday when compared to competitors", "summary": "Shares of Clorox Co. (CLX) fell by 1.56% on Monday, closing at $95.05. This underperformance occurred on a generally down day for the stock market, with both the S&P 500 and Dow Jones Industrial Average also declining. The stock is currently trading 28.01% below its 52-week high ", "url": "https://www.marketwatch.com/data-news/clorox-co-stock-underperforms-monday-when-compared-to-competitors-22a022d5-b021542c00ce", "source_name": "MarketWatch", "published_at": "2026-07-13T17:16:00", "published_display": "13 Jul 2026 17:16", "sentiment": "negative", "sentiment_pct": 30, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Nvidia, Clorox, Nebius Group And A Consumer Cyclical Stock On CNBC\u2019s \u2018Final Trades\u2019", "summary": "Stephen Weiss recommended Dick's Sporting Goods (DKS) despite mixed Q1 earnings. Jenny Van Leeuwen Harrington highlighted Clorox (CLX) for its 5% dividend yield, while Bill Baruch picked Nebius Group (NBIS) ahead of its earnings report. Kevin Simpson advised buying NVIDIA (NVDA) ", "url": "https://www.sahmcapital.com/news/content/nvidia-clorox-nebius-group-and-a-consumer-cyclical-stock-on-cnbcs-final-trades-2026-07-13", "source_name": "Sahm", "published_at": "2026-07-13T11:37:29", "published_display": "13 Jul 2026 11:37", "sentiment": "positive", "sentiment_pct": 63, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox stock reflects a steady consumer staples profile in a cautious market", "summary": "", "url": "https://news.google.com/rss/articles/CBMixwFBVV95cUxNQzdIOGZQZExTVHNqUm9MZmNYUzFxc3pEa3pJVko0eUxWeHNNZFNUUXJnNHZwejYwZTMyMnFPQXI0a00zSkZTWmhOTERrNWZqcndtVkhuWWJXLTRhNjlRR1M5WUpORkVreTk3aXFyeUdyQzgxVUlBcEZCeTZNOFR0dGNhb0V6RWRRbE9VR1JFQzBOeGRxTmIzYTUxVmRzM25QOEQ0NjdyUld0enp4dmE3cUVWME1QaW82am1TWWVlR1BQUHUyN21F?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-13T10:32:15+00:00", "published_display": "13 Jul 2026 10:32", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is Clorox (CLX) Cheap On Its Lower 2026 Outlook?", "summary": "Clorox (CLX) has reduced its fiscal 2026 outlook due to increased manufacturing and logistics costs, and dilution from the GOJO acquisition, impacting margins and sales. Despite short-term share price pressure, the stock is considered undervalued by its most followed narrative, w", "url": "https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/is-clorox-clx-cheap-on-its-lower-2026-outlook", "source_name": "Simply Wall Street", "published_at": "2026-07-12T11:29:23", "published_display": "12 Jul 2026 11:29", "sentiment": "negative", "sentiment_pct": 40, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 77, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox stock reflects a steady consumer staples profile", "summary": "", "url": "https://news.google.com/rss/articles/CBMitAFBVV95cUxNVFR1aF96NGxjNDN6OENic0p1QjVnRWx0VTBfX2pqZ0E3YkFfQkZBZFo1VHVHQVJLNndWUTlfTkNkN1pFNU5ZaWZvU3hVMWZiUllmcS04SjE3MUJqZHFOdUdxcHVfUkgwOUk4ZWVOdWE1MnZWMk9DQ3ozZEdURkEtWExSYm1kSmt4b0d5NkQtQXJadVRxazhaeXB1YWFxMVM3TFZSNFJ6eGhNbWJIWEhtUGxxYk4?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-12T01:39:09+00:00", "published_display": "12 Jul 2026 01:39", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox (NYSE:CLX) gains 3.8% in New York, but 5% yield gets tested as payout ratio runs at 89%", "summary": "Clorox (NYSE:CLX) shares rose 3.8% in New York, maintaining a 5% dividend yield, but the dividend's sustainability is being questioned due to an 89% payout ratio. The stock closed at $96.56, offering a 5.14% yield, which is higher than the 10-year U.S. Treasury, but its income cu", "url": "https://ts2.tech/en/clorox-nyseclx-gains-3-8-in-new-york-but-5-yield-gets-tested-as-payout-ratio-runs-at-89/", "source_name": "TechStock\u00b2", "published_at": "2026-07-11T17:32:16", "published_display": "11 Jul 2026 17:32", "sentiment": "negative", "sentiment_pct": 40, "event_type": "capital_return", "event_label": "Capital return", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "How Lowered 2026 Outlook And Cost Pressures At Clorox (CLX) Has Changed Its Investment Story", "summary": "", "url": "https://news.google.com/rss/articles/CBMiogFBVV95cUxPa05ZSWJleV9CNUxGRXJLY2p1anAya1o1T01GOUx2cVUwZmVDc2Q0UXJKRnM5VGNhYkJNV3NHMHZPdGxZWTVrQU1TaE5IcDZ6bXZXaXowNlJtcC1Tc3VuQ0QxbVl4R1dhWmZsd2pPRWxGUEZpald5ajU2UGR6eHAwZDlYQW9PNXBSaEJOZ2RNMWZySHFRUE4zdXR2RFhCVXQwUnc?oc=5", "source_name": "Market source", "published_at": "2026-07-11T13:11:46+00:00", "published_display": "11 Jul 2026 13:11", "sentiment": "negative", "sentiment_pct": 34, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Has Clorox (CLX) Fallen Far Enough To Merit A Discount?", "summary": "", "url": "https://news.google.com/rss/articles/CBMimAFBVV95cUxNdTdibURkYlRSbF9RNFRPdWd5TWRIVFFXUm1mRXREcFAxQ1ZlUVVkYy1wNl9tZ3VRWWdoTGNtY21QMHk1ME1oc0ZuU3F6alh3Sk8wR3gxS3VPRVg0a0F1c2J3dlFHbjJsTzBjeGZmZ3ZXX05tdDhfOW55UjltNU1IZWJJQ3BKZHhZSkR1cFRpQmtHYXppX2pFcw?oc=5", "source_name": "Market source", "published_at": "2026-07-11T10:10:18+00:00", "published_display": "11 Jul 2026 10:10", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Price to earnings forward of Clorox Company \u2013 MUN:CXX", "summary": "This article provides a brief financial overview for The Clorox Company (CXX) on the Munich Stock Exchange, specifically focusing on its forward Price to Earnings (P/E) ratio. It notes that the market is currently closed with no trades. The content primarily comes from TradingVie", "url": "https://www.tradingview.com/symbols/MUN-CXX/financials-statistics-and-ratios/price-earnings-fwd/", "source_name": "TradingView", "published_at": "2026-07-11T08:07:21", "published_display": "11 Jul 2026 08:07", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is Clorox (CLX) Undervalued Following Guidance Cuts And Upcoming Earnings?", "summary": "", "url": "https://news.google.com/rss/articles/CBMiqgFBVV95cUxOOG5TTm9ZT1ZhMFZySGNzaWV5TnpYODZsVnBQV2ZFMnBTUl82Yk94WnJJdVlMeEstTTRJeXMtWFlnM004SnpmSENzYzNOcTdIbXFJNEJ6TnRoVXAyMm1UMXp0NDVQSk11czRyT2drN2pSQlZJZWYtV0g4dld3ZUJXX1U0RzJvaHVPS2dLV0dVLUN0aDFnQnA2VkdzdHJoeThTM0NSQ3UwbXlrdw?oc=5", "source_name": "Market source", "published_at": "2026-07-11T06:14:00+00:00", "published_display": "11 Jul 2026 06:14", "sentiment": "negative", "sentiment_pct": 34, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "How Clorox\u2019s (CLX) Addition to Key Russell Indexes Will Impact Investors", "summary": "The Clorox Company (NYSE: CLX) was recently added to the Russell 2500 Index and Russell 2500 Value Benchmark, signaling evolving sentiment and renewed institutional interest despite prior operational challenges. While this inclusion may boost liquidity and attention, the core inv", "url": "https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/how-cloroxs-clx-addition-to-key-russell-indexes-will-impact", "source_name": "Simply Wall Street", "published_at": "2026-07-11T00:07:24", "published_display": "11 Jul 2026 00:07", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "liquidity", "event_label": "Balance sheet", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why Verizon, Clorox and More Dividend Stocks Are Flashing a Buy Signal", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiwFBVV95cUxNSEZ2ZzY0MnpFU0lYeVdRUWUzaXh0TTRZYkJ0X0FRZU1QLWlHNzVydVF4Q0ZxRU1oUV9sM3FOakZoZEwzcUtCczJGbFVZZWxlQzVkdU9aNFE2bFFVMm5UQTZYb1Z0clRYUkFrM1FPeHo0Q1FBek1XWkxiRDB6U2tpMFRDbTNOT2RMc184?oc=5", "source_name": "Barron's", "published_at": "2026-07-10T19:16:00+00:00", "published_display": "10 Jul 2026 19:16", "sentiment": "positive", "sentiment_pct": 66, "event_type": "capital_return", "event_label": "Capital return", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox's 5.2% Yield: A Dividend King Emerging from ERP Turbulence", "summary": "Clorox (CLX) is presenting an attractive 5.2% dividend yield, backed by 51 years of consecutive increases, despite recent stock declines and financial pressures. The company is navigating temporary headwinds related to a costly ERP system transition, strategic acquisitions, and c", "url": "https://www.kavout.com/market-lens/clorox-s-5-2-yield-a-dividend-king-emerging-from-erp-turbulence", "source_name": "Kavout | AI", "published_at": "2026-07-10T19:37:19", "published_display": "10 Jul 2026 19:37", "sentiment": "positive", "sentiment_pct": 64, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why Clorox (CLX) Stock Is Up Today", "summary": "", "url": "https://news.google.com/rss/articles/CBMie0FVX3lxTE96eldBaVdhQk9pd1pqeGotRjlobmpFN0NibGRBcHFhb1VOd3RDWDFUSVVzLUVBTDdYQVJBRGVobHdIUG0yN0tTVjFWZmNRcngtc0tYal9Vb0sxNG9fYzdQMThadFVRYS16ZGc4OFRXQmlvcE95ODVqcnpVMA?oc=5", "source_name": "Quiver Quantitative", "published_at": "2026-07-10T18:37:00+00:00", "published_display": "10 Jul 2026 18:37", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "CLX stock reflects Clorox\u2019s defensive consumer staples profile in a shifting market", "summary": "", "url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxOc2ZtQmt4cFByTjFGTDJlWnd4b2E5dnJpMzFCTmZtY2ZhZWRWY1FUZFB3RDhrM1d3VHg0eGhnbHB2el80TkFTeTJ2Nk4yVE1fTUtSYjNzZ0Fub0JXdzFvQUpxSlJFZGM5MFBMX1JDNnNiLXJTTGRvc2lXOWUxTG1OR1A4bllLYV9HdkotUHdlS1Nkc0VyWnk0VmN4N1BHcjdlNExlOGpjSXZjWkNUX0ZoY2FlOGRBNHgzMWNobDNaaEp4d2J4?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-10T18:30:46+00:00", "published_display": "10 Jul 2026 18:30", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox: I See A Positive Outlook With Over 5% Dividend Yield (NYSE:CLX)", "summary": "", "url": "https://news.google.com/rss/articles/CBMiqwFBVV95cUxPa1VkNW1HbUJwNHpib3pFNlBLV3pwUWI1aHhMWm5PMFpRWEhuYjJPLVZtd1BmRVN1UlMyRlRnbktZMXU3TFhMYjE2ZWNwTlM1TVczeUlQdU4wWVpxY0wzdVRqZEZMUURkZXpIM2pyS2dVLTUtY3EtNGZZVkNLV0MxYzBGUTJfakphejdnbTR5U05wMkpqZUZSS3ZwS3hxbkJodXlNMzNkT05ULVk?oc=5", "source_name": "Seeking Alpha", "published_at": "2026-07-10T15:20:08+00:00", "published_display": "10 Jul 2026 15:20", "sentiment": "positive", "sentiment_pct": 66, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox stock holds steady on a plain business update", "summary": "Clorox stock refers to the consumer staples maker's core household brands, with the company trading on the New York Stock Exchange and anchored by cleaning, trash, and wellness brands. Clorox is best known for brands such as Clorox bleach, Glad trash bags, Burt's Bees, Pine-Sol, ", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/clorox-stock-holds-steady-on-a-plain-business-update/69737645", "source_name": "Ad Hoc News", "published_at": "2026-07-10T12:36:00", "published_display": "10 Jul 2026 12:36", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. stock stays supported by its household brands", "summary": "", "url": "https://news.google.com/rss/articles/CBMitAFBVV95cUxNQ0trREJsdXdzNlFpZEFBN09UYzFGc2VubXhyeElTZ0NMclFDRHgzd182SnR1YWFPVFl2RTZJQ2xsNFNNWmNiMHRsc1VLX3JwRHZyOWxuQWU4UFZweDhSa2VyQldNVlFoWlhSLXE3Q2tRa3JuaGhRaUFpcVExd28yZXZhbFFmWEc3aldhMWxEQTRSRWRQbG81YVlTV0JyTGlkTFFRY3JydmVUXzBQLXNEeU9jcWM?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-10T07:08:10+00:00", "published_display": "10 Jul 2026 07:08", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Even as Cost Pressures Persist, We're Encouraged Clorox Is Resolute in Spending Behind Its Brands", "summary": "Morningstar is encouraged by Clorox's continued investment in its brands despite persistent cost pressures and increased industry promotional spending. The company, which has navigated various challenges including supply chain issues and a cyberattack, is seen as committed to lon", "url": "https://www.morningstar.com/company-reports/1487510-even-as-cost-pressures-persist-were-encouraged-clorox-is-resolute-in-spending-behind-its-brands", "source_name": "Morningstar", "published_at": "2026-07-10T01:07:26", "published_display": "10 Jul 2026 01:07", "sentiment": "positive", "sentiment_pct": 65, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox: Quality Isn't In Question, But Valuation Is", "summary": "", "url": "https://news.google.com/rss/articles/CBMimwFBVV95cUxOUTVrMWx6c2VXRUdLV0lLVmhhczQ2MjNnZVNlVmtsNGh2QWJISFlURUc4LTdNc0tENFlBZUctU0hCZi1aUUVlOWRnRDF2ak9EakV2VnJVRFZMRXpHZnM5bFZxeGdQVHBBZG1xY0F1Qlpnd3BqSVBsUW92dnJmamlJSzZFdmJRY0NtREFxSldwc2RhWmdtTU8tRlE5OA?oc=5", "source_name": "Seeking Alpha", "published_at": "2026-07-09T12:54:10+00:00", "published_display": "09 Jul 2026 12:54", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Stock: Quality Isn't In Question, But Valuation Is (NYSE:CLX)", "summary": "The author maintains a Hold rating on Clorox (CLX), acknowledging its appeal as a defensive dividend play for long-term investors despite recent stock weakness. However, a premium valuation is seen as a limiting factor, suggesting price consolidation rather than outperformance. P", "url": "https://seekingalpha.com/article/4920863-clorox-stock-quality-not-questionable-but-valuation-is?utm_source=feed_articles_dividends_dividend_ideas&utm_medium=referral&feed_item_type=article", "source_name": "Seeking Alpha", "published_at": "2026-07-09T12:54:35", "published_display": "09 Jul 2026 12:54", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. focuses on household brands as investors weigh long-term demand", "summary": "Clorox Co. (CLX) maintains its position as a key player in US consumer staples, with investors assessing its portfolio of cleaning and household brands. The company's performance is driven by consistent demand for its defensive products, but also faces scrutiny over input costs v", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/clorox-co-focuses-on-household-brands-as-investors-weigh-long-term-demand/69729975", "source_name": "Ad-hoc-news.de", "published_at": "2026-07-09T08:43:23", "published_display": "09 Jul 2026 08:43", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Palm Valley Capital adds Clorox, Molson Coors, and Vontier; sells Heartland Express in Q2", "summary": "Palm Valley Capital has announced its Q2 2026 portfolio changes, which include acquiring new positions in The Clorox Company, Molson Coors Beverage Company, and Vontier Corp. Concurrently, the fund divested its entire holding in Heartland Express. The report also highlighted that", "url": "https://pluang.com/en/news-feed/aktivitas-portofolio-fund-palm-valley-capital-kuartal-2-2026", "source_name": "Pluang", "published_at": "2026-07-09T07:07:22", "published_display": "09 Jul 2026 07:07", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co focus on cleaning brands as investors track consumer demand", "summary": "", "url": "https://news.google.com/rss/articles/CBMixwFBVV95cUxPcE1YQnY2dy1JRVBLSHhydUtSVDJvaVp0LUJLVWlBYkt3UDlKNGZTQkZMQXpTaGFtWmRCR08tWENtZC1wakNNNlgzTHpwRVFBNTdhYk9QWTRJVWpSdk0wMzZrNFI0R3J0OWdVcG5vTkladWpuWlU0TF82RVZwRFQ3aVVFRXBMUkZjWE4tQUM0eElDZGdVTnI3NUdxZC1BNmpmVHdfZ3NRaUwtRThkWVZSeHFfWGdzMWY1T3NSWkJYSWRtVTkwY2FJ?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-08T19:01:03+00:00", "published_display": "08 Jul 2026 19:01", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Burt's Bees Lip Balm by The Clorox Company - natural care in a small stick", "summary": "This article highlights Burt's Bees Lip Balm, a key product of The Clorox Company (ISIN US1890541097), emphasizing its natural ingredients like beeswax and plant oils, and its appealing sensory feel. The product's success is attributed to its daily ritualistic use, diverse flavor", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/burt-s-bees-lip-balm-by-the-clorox-company-natural-care-in-a-small-stick/69722475", "source_name": "AD HOC NEWS", "published_at": "2026-07-08T10:30:00", "published_display": "08 Jul 2026 10:30", "sentiment": "positive", "sentiment_pct": 74, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. business update as consumer demand shapes strategy", "summary": "", "url": "https://news.google.com/rss/articles/CBMiuwFBVV95cUxNWVF4ZGNKakllQWc5WEFYYXNzbHliT2RGR1F5a2JLU2xBMy0xU2NNRVpHd01oQklwNWQtZURHMWRhc2JPNVFxVm92dGxaVUI1dFQ4SFNOcjVzQkU4OGdDRFI2UEFKMkVjVURYQXJGYWFlTGtwVFVMSXllTWFyOGhwcFktbGVXaFlmUGxTT09KX1N2WGdyeHVlV1VndmVzOUViWnpvbGlFdkRWSmdiUUJuRWxJMXRrTHRmM0dr?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-05T08:04:02+00:00", "published_display": "05 Jul 2026 08:04", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Disinfecting Wipes from The Clorox Company - 75-count canister stays a bathroom staple", "summary": "", "url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxObnNIcm5OeEVEc0NBQ09CMUpDTEY0QndPMjJFY1ZZZ2hWSXIwdXI3LU1vZmU3NDBIcEsyc0JiNEM0UkFZMFZRNzRsSTBTZ29abFBzb0M0aU1fMEYtMTF6Q0YwTHZBcFRGX1A5NFVTRjZJNDJHMjFBU2xvRHdWZ1pHMlZ6UVRQN0dodnU3ckdHdzVFZzhHU21OVk9SblMwNHRzMEw3N0FCR3NUSWtUTzk0eG9xVnFqc2RvN3lkSHByRkZLMEdU?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-06-22T07:00:00+00:00", "published_display": "22 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Stock - Saturday look at the business model and moat", "summary": "", "url": "https://news.google.com/rss/articles/CBMitwFBVV95cUxPYXFVTmhHSy1xTUd5bktFUEZScnpoZlEtbGJhLWUxaWhqei15aHJVdW9Xc251dmxLaWl1Tkt3MDktaGlkN3l4ajlhZ3NSejR1UldPVXhZVUZBaFJBcVBIUzVuamxQU1N3WXJheUpkVDNPMnNKYVVmWXNSNURKb2p0S05XUndMWkxVbEpGdExGX0xXQXY4YzZSOF9Xc2JrX2NfUm9pR1NQZ2llNEhRRHJhN1AxWGxGaW8?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-06-20T13:43:44+00:00", "published_display": "20 Jun 2026 13:43", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox (CLX) Stock Valuation Snapshot After Mixed Recent Performance", "summary": "", "url": "https://news.google.com/rss/articles/CBMiogFBVV95cUxPZ3hDWThlOWxjVXFZXzhaM0I4ZkRNN0JvVzdmVXk0SnhCOFV4OG9ocDhydGlhRmFnQnFPbmF1MDE2MjlDak1FamUxaVZWSkwtWTNJb01ld1RQS3J6cnVsbTMzX1ZiWk5md2VFYnFSa1hNRzdfWXRUT2x5aWFCMVZCTFdfWDQ3MFhiSjBjNVNBTFhLX2R1Zk5KTVRaNWpOV2JzRVE?oc=5", "source_name": "Market source", "published_at": "2026-06-15T07:00:00+00:00", "published_display": "15 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox (CLX) Stock Sees Fair Value Cut As Analysts Lower Targets", "summary": "", "url": "https://news.google.com/rss/articles/CBMilgFBVV95cUxQWUFvaUh4TmpVMjZ4d1NWQ3RRMEpncmprZjUzSU9xLXRub3VNWWFVNjJ3RmJEM2dtU3F0MlhEbkpvTlgwem8tRDByUEZhajI4MG5wM2l4LVY0UW42aFpTYk56Y1ZHcVdTZmY0b3BGRjRlRjhRSThNZW1VWU9UXzRoOVd2ZWxRYjhTUGQ4RGktdmJSVUp6T3c?oc=5", "source_name": "Market source", "published_at": "2026-06-15T07:00:00+00:00", "published_display": "15 Jun 2026 07:00", "sentiment": "negative", "sentiment_pct": 18, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox (CLX) Stock After 1-Year Slump Is Recent Rebound A Valuation Opportunity", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-06-14T07:00:00+00:00", "published_display": "14 Jun 2026 07:00", "sentiment": "negative", "sentiment_pct": 34, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. stock (US1890541097): Cleaning giant stabilizes after cyberattack and pricing actions", "summary": "", "url": "https://news.google.com/rss/articles/CBMiuwFBVV95cUxNbHhwc1lEbl9saE1hbWtvajBRWWowekx1TFlqVzB0emlDSXhjc1B4Y1AyMFpwQWJHQWlLNHJTTm5qdUREZGdhLUJlUFpJcVo1a1gyNHBXWThCeG9hMEdXU1NzMEZXZ2N5STFjSzhJOWVqNDlmY0VoVU9uSzdwMm5HMVp0TTY2SWZlN2o3UF9SaTdtbHl6S3p2MnFXMDJlNjZxUnd3VVBnM0J6TUExVVI0akVrX0lualphSUYw?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-06-08T07:00:00+00:00", "published_display": "08 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is It Time To Reconsider Clorox (CLX) After A Tough Year For The Stock Price", "summary": "", "url": "https://news.google.com/rss/articles/CBMingFBVV95cUxPVk8yUTZqd3BRS2RzcUFtV1ljaHZYUG5hRGVDZ1VaU1BtalJvRlJwTVRhc09LcmVaQWx2RDUtdWd4VERNZnRlTFJrellRa2dQOTYyZzZUc0ZYdXRJQTItUXROSE9xYThZNHBtLUxzc3lrSFhsZUFpOHZPdVd5ekc1OXkyTkZhdVdxM1BSMzRvRGlwLVJ1LUt0V0hOMXdTdw?oc=5", "source_name": "Market source", "published_at": "2026-06-05T07:00:00+00:00", "published_display": "05 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co stock (US1890541097): new Clorox Healthcare wipes launch adds product momentum after recen", "summary": "", "url": "https://news.google.com/rss/articles/CBMixgFBVV95cUxQUmhlTktrLW1IN2hTZUFWX2xPb2dVUkp0bTBkcUJIYThLdzlXNUs4WjhucDJGcUdUbmtXckd6WVJ4OEdWSm1Ldll0XzdxUVQtb2hPR0E3WEY2VmJCZm9tdWxwbjNrcWdqNnpfRURjTzltQ2RRbDJtaWE4SEZ4VTV3NXZkcmJzSW9UdnI0aVVaZVJLRDFUeWJScnJYS1JydXdSakUyZEpORkhwZTRoWEdrOXZkT0xwS19NSXpEd1ROUjkwWnRGeVE?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-06-02T07:00:00+00:00", "published_display": "02 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. stock (US1890541097): shares drop after CEO Linda Rendle announces departure", "summary": "", "url": "https://news.google.com/rss/articles/CBMivwFBVV95cUxPbkVnak1MQ2RDczhvZmNEQ0c3OGxKeUJfSVVhemZBR2UyTVotVHBIa3FtSG9UOG5qSU11clNjUjVUa1I1dWs5QVBWTm1PdUlheW1LWk95M3FibTVOaTBpQURRWkczLUxRdUxYc014ZjNqUi1oaXU5RXFXMkRkNTYxQWh3eXB0RVFjckt4Vmh5N3QwZkZSdEdLeXNYaFdfQkgwVTVicEFLN1lJeWZ1SFZiSHcyNF9QNXpia2d6MGlKRQ?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-06-01T07:00:00+00:00", "published_display": "01 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co stock (US18539C2044): CEO transition and valuation metrics in focus", "summary": "", "url": "https://news.google.com/rss/articles/CBMixgFBVV95cUxOQW5NRXRmVzlTRElmZnhPMm5HNzcyQUR3cVJUM3NhYTJQWXM1ZGlYZExrUXhZQm1sUHIxajB6Nk0zTFFJdVhqcFFIcEIwZUxyY29qdzRpLVJjUTV4elBuU1VoYlBfR0VRYWFZcjlnOXZpVE5nQUhFclFNNkg0OXk3bzJVSW05eTNMZnl4c2tweGNsSXdGTHRKTElVRXNBZWpuQ1dVY2lMWm1rdFgxOFJKaHA3dnBkeFFvM1JRbTVUamdyZC0xR1E?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-05-29T07:00:00+00:00", "published_display": "29 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Procter & Gamble vs. Clorox: Which Consumer Goods Stock Is a Better Buy in 2026?", "summary": "", "url": "https://news.google.com/rss/articles/CBMizAFBVV95cUxPQXR2LTB2VjN0RkEyR2RBWjdtOTV6c09WbUpqdnYyUmh6Q0ljbV9tVkN0T2Z6cllVVm9fd2otSjVna3RRcEhESEk2NS1LMG16OWxBaWlubm53NEt2WmwzYW1RTG91NDdqVHYyaE9ZT0c1NFo0bTdmcDk0NTdQVklMTW1BZWFtUnlrclZYNHRfMkU1WFUyNFhBRmZ2OEtJeV83alJ3VWtxVmg0UllkU1k3UHRFRGZ0QUFnMFAyRF9ObE5tYUIyWlNfRGxGeTk?oc=5", "source_name": "The Motley Fool", "published_at": "2026-05-28T07:00:00+00:00", "published_display": "28 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox brands ring in America 250", "summary": "", "url": "https://news.google.com/rss/articles/CBMikAFBVV95cUxOeTk3RkNkUzBVdC1UZkZJQ3Y1cjlWTFZLLVF1a211X0tzQWFfaWM5VjRVdzlfLUI5cmh6Y25wLVFuVEVsb0NCal82VTUzeS1faFhTNXZHeUJKY3A4T2pqUkJpM1lpbUprOW1QWWh4RUVJOEVvNU0xTEh0aUhNTUx4b3JBdTNoRm1TQmtZNEdfNUs?oc=5", "source_name": "The Clorox Company", "published_at": "2026-05-18T07:00:00+00:00", "published_display": "18 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is It Time To Reassess Clorox (CLX) After A 33% One-Year Share Price Slide", "summary": "", "url": "https://news.google.com/rss/articles/CBMilwFBVV95cUxQQ01mQ3hfUDFaZ3VwZGpsRWZEX3YtN2Rnd2RnMER0Y0ZHMTkxU1Y2RXlVM1c3eXJDbFVTR01YT091N1FDOXFuNnVLa2VzNG1SczRXMWJRb1NjYjdBUVlGdVRiWnBVLS14YUctRGh2UmIwT3VBQ1NvbUktZU12NEVScmlRREM1clg3cDRwVEpaVnR5YUtVMU9r?oc=5", "source_name": "Market source", "published_at": "2026-05-05T07:00:00+00:00", "published_display": "05 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is The Clorox Company (CLX) A Good Stock To Buy Now?", "summary": "", "url": "https://news.google.com/rss/articles/CBMimgFBVV95cUxNSnhZbF9ZWENXQ2JDWEhGdEJ0VXM4YnV2Z3JqeU5qM0FPeVFmblVKOGZMa0FMLUQ1bzNzdTNxR3FWN0VwWXFqZVkxQlZVeTJKbFFfSlBkRjc5Z2ZDdkFNZHpuc3NiMmo4LWFVWHJSa2g5RnNOVTFMbkxGOHdPOE9iVEFfS0VXUEp3YlhQaDROZVhNc2JYcWZKRXRB?oc=5", "source_name": "Market source", "published_at": "2026-05-03T07:00:00+00:00", "published_display": "03 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why Clorox (CLX) Shares Are Getting Obliterated Today", "summary": "", "url": "https://news.google.com/rss/articles/CBMimgFBVV95cUxQOUN6RVE2RGpZWUZvaU56QUZSc0x4RUUweFdzM0hVdFhELW5mS0ZjUndFSmFhQU9KOWtObGhqNFdSeWpqMjl5UUFtckJJY2lKclFFQUhublRpVncwVDY0VThoSTdnU1EtT293bndINXMwdFl4WUE3dVd0THF6ZUFwWnRkUjFuSHRNSFRZbVEyTFpYUUZheEtpTy13?oc=5", "source_name": "Market source", "published_at": "2026-05-03T07:00:00+00:00", "published_display": "03 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox: A Consumer Staples Stock for Dividend Income in 2026 - News and Statistics", "summary": "", "url": "https://news.google.com/rss/articles/CBMimwFBVV95cUxPQ1Rxa2tWMFdhTjd1ZURsVk5zaHQzd2hfaWtVZ21sb1E2Y3NlZ2tFS2JNTjFSMThYUkFrOXVrWldxY25ScklzX1Q4dFN4NVQ1N3BtN25LeEctMndKRWZ0c0pWbTBMbXJ2TlR6SWVDUVYzSVhSRzFyVlBzcV9UOTl2bEhBdEI1dkdCSk1semZGQlhQTnR5UGpPSV9jbw?oc=5", "source_name": "IndexBox", "published_at": "2026-03-26T07:00:00+00:00", "published_display": "26 Mar 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "capital_return", "event_label": "Capital return", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why Clorox Stock Remains Worth Holding in Your Portfolio Now?", "summary": "", "url": "https://news.google.com/rss/articles/CBMitwFBVV95cUxOdVFrQ3o3a291WXIxQWg2clNZT0REU1VXTXk3U0FGNDlmeUJYcGlQYXM2d1Znem5Ja3VSbE9YZmRLWG05VHZMendzNTR1ZTdFMGNXcHpVR1FhdmNjaUc5WlItblpVTm8xbkk1dFpEOXBsMEdTd1JDMG1ZSUkyMldWZlRWV3BvU0FCX1h2M25USFg3Wkdzenk3Q0tJbkwzRW5TbktmcHktenRHbW5tVENKMTRjS0p4ZzQ?oc=5", "source_name": "TradingView", "published_at": "2026-01-16T08:00:00+00:00", "published_display": "16 Jan 2026 08:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "We Wouldn't Be Too Quick To Buy The Clorox Company (NYSE:CLX) Before It Goes Ex-Dividend", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2025-10-18T07:00:00+00:00", "published_display": "18 Oct 2025 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Full Year 2025 Earnings: EPS Beats Expectations", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2025-08-12T07:00:00+00:00", "published_display": "12 Aug 2025 07:00", "sentiment": "positive", "sentiment_pct": 85, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 85, "tier": "direct", "tier_label": "Direct company coverage"}], "by_tier": {"direct": [{"title": "Clorox Co. stock outperforms competitors on strong trading day", "summary": "Shares of Clorox Co. (CLX) increased by 2.32% to $96.95 on Wednesday, ending a two-day losing streak. This performance occurred on a positive trading day where the S&P 500 Index and the Dow Jones Industrial Average also saw gains. The stock's rise indicates outperformance compare", "url": "https://www.marketwatch.com/data-news/clorox-co-stock-outperforms-competitors-on-strong-trading-day-cbc387e0-824794acc217?mod=goog_fin_scmw", "source_name": "MarketWatch", "published_at": "2026-07-15T17:14:00", "published_display": "15 Jul 2026 17:14", "sentiment": "positive", "sentiment_pct": 72, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox stock reflects a steady consumer staples profile as the company leans on household brands and margin discipline", "summary": "The article describes Clorox Co. (ISIN US1890541097) as a mature US consumer staples company focused on household brands, with its stock offering defensive, non-cyclical demand exposure. It highlights the importance of managing margins, costs, and demand trends for everyday produ", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/clorox-stock-reflects-a-steady-consumer-staples-profile-as-the-company/69772634", "source_name": "Ad-hoc-news.de", "published_at": "2026-07-15T12:03:00", "published_display": "15 Jul 2026 12:03", "sentiment": "positive", "sentiment_pct": 66, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox stock reflects a steady consumer staples profile as the company leans on household brands and", "summary": "", "url": "https://news.google.com/rss/articles/CBMiyAFBVV95cUxOVjdhRWlxcUdvZlJ1elFGRURZWFl3M1lwTFBoTTRhTmVjNTF0WUFkNG5mVWJYNExVWDVuOGEzWHc5SlpYWC1yZWhma2lMVk5FUGdPUnNFN21XLXVnRDBrQ1F2djVaWkFoQnlMM21TZGxOdDlDN3RwakNNMnZuU2ZRYmhwUUxpcmhKR3BmSnBmelhmS24zcHJVYkFUTnZudTBLaXl3czFsQlI3NDZ5SGxIbjVUYlpHb0QzQmc5R2tZcFM4eDJlOWx1Tw?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-15T10:03:06+00:00", "published_display": "15 Jul 2026 10:03", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Burt's Bees Moisturizing Lip Balm by The Clorox Company - natural care in the pocket", "summary": "This article highlights Burt's Bees Moisturizing Lip Balm, a key product for The Clorox Company, focusing on its natural ingredients like beeswax and plant oils. It details the product's formulation, market positioning, target audience, and its contribution to Clorox's \"Lifestyle", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/burt-s-bees-moisturizing-lip-balm-by-the-clorox-company-natural-care-in/69771367", "source_name": "Ad-hoc-news.de", "published_at": "2026-07-15T07:29:08", "published_display": "15 Jul 2026 07:29", "sentiment": "positive", "sentiment_pct": 67, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is Household Segment Strength Enough to Sustain Clorox's Growth?", "summary": "Clorox's Household segment, particularly its Cleaning business, is performing strongly with successful product launches and market share gains. However, this growth is being offset by challenges in the Fresh Step cat litter business and Food categories, which are experiencing tra", "url": "https://www.tradingview.com/news/zacks:d37aed8e2094b:0-is-household-segment-strength-enough-to-sustain-clorox-s-growth/", "source_name": "TradingView", "published_at": "2026-07-14T13:07:58", "published_display": "14 Jul 2026 13:07", "sentiment": "negative", "sentiment_pct": 38, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Teachers Retirement System of The State of Kentucky Purchases 167,000 Shares of The Clorox Company $CLX", "summary": "The Teachers Retirement System of The State of Kentucky significantly increased its stake in The Clorox Company by purchasing an additional 167,000 shares, bringing its total holdings to 176,599 shares valued at $18.3 million. Despite this institutional interest, analysts have gr", "url": "https://www.marketbeat.com/instant-alerts/filing-teachers-retirement-system-of-the-state-of-kentucky-purchases-167000-shares-of-the-clorox-company-clx-2026-07-14/", "source_name": "MarketBeat", "published_at": "2026-07-14T10:15:34", "published_display": "14 Jul 2026 10:15", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Sumitomo Mitsui Trust Group Inc. Decreases Stock Position in The Clorox Company $CLX", "summary": "Sumitomo Mitsui Trust Group Inc. reduced its stake in The Clorox Company by 5.8% in Q1 2026, selling 18,124 shares and holding 293,931 shares valued at $30.46 million. Despite Clorox beating earnings estimates with $1.64 per share, analysts maintain a cautious outlook with an ave", "url": "https://www.marketbeat.com/instant-alerts/filing-sumitomo-mitsui-trust-group-inc-decreases-stock-position-in-the-clorox-company-clx-2026-07-14/", "source_name": "MarketBeat", "published_at": "2026-07-14T09:17:27", "published_display": "14 Jul 2026 09:17", "sentiment": "negative", "sentiment_pct": 40, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Burt's Bees Lip Balm by The Clorox Company - natural care in a small tube", "summary": "The article highlights Burt's Bees Lip Balm as a natural-origin product by The Clorox Company, known for its simple beeswax and plant-based oil formula. It discusses the lip balm's market positioning, widespread distribution, and its contribution to Clorox's personal care portfol", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/burt-s-bees-lip-balm-by-the-clorox-company-natural-care-in-a-small-tube/69765150", "source_name": "Ad Hoc News", "published_at": "2026-07-14T08:10:30", "published_display": "14 Jul 2026 08:10", "sentiment": "positive", "sentiment_pct": 72, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why Dividend Stocks Are Flashing A Buy Signal", "summary": "This article suggests that it may be an opportune time to invest in certain dividend stocks, specifically mentioning well-known companies like Clorox and Verizon. The author, Jacob Sonenshine of Barron's, indicates that these stocks are showing a \"buy signal.\"", "url": "https://www.realclearmarkets.com/2026/07/14/why_dividend_stocks_are_flashing_a_buy_signal_1194251.html", "source_name": "RealClearMarkets", "published_at": "2026-07-14T08:08:29", "published_display": "14 Jul 2026 08:08", "sentiment": "positive", "sentiment_pct": 72, "event_type": "capital_return", "event_label": "Capital return", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Announces August 3 Webcast of Fourth-Quarter and Fiscal Year 2026 Results", "summary": "The Clorox Company (CLX) announced that it will release its fourth-quarter and fiscal year 2026 results on August 3, 2026. The announcement will include a press release and prepared management remarks posted on the company's website at 1:15 p.m. PT / 4:15 p.m. ET, followed by a l", "url": "https://www.tradingview.com/news/prnewswire:174d652a6c53e:0-clorox-announces-august-3-webcast-of-fourth-quarter-and-fiscal-year-2026-results/", "source_name": "TradingView", "published_at": "2026-07-13T20:30:27", "published_display": "13 Jul 2026 20:30", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. stock underperforms Monday when compared to competitors", "summary": "Shares of Clorox Co. (CLX) fell by 1.56% on Monday, closing at $95.05. This underperformance occurred on a generally down day for the stock market, with both the S&P 500 and Dow Jones Industrial Average also declining. The stock is currently trading 28.01% below its 52-week high ", "url": "https://www.marketwatch.com/data-news/clorox-co-stock-underperforms-monday-when-compared-to-competitors-22a022d5-b021542c00ce", "source_name": "MarketWatch", "published_at": "2026-07-13T17:16:00", "published_display": "13 Jul 2026 17:16", "sentiment": "negative", "sentiment_pct": 30, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Nvidia, Clorox, Nebius Group And A Consumer Cyclical Stock On CNBC\u2019s \u2018Final Trades\u2019", "summary": "Stephen Weiss recommended Dick's Sporting Goods (DKS) despite mixed Q1 earnings. Jenny Van Leeuwen Harrington highlighted Clorox (CLX) for its 5% dividend yield, while Bill Baruch picked Nebius Group (NBIS) ahead of its earnings report. Kevin Simpson advised buying NVIDIA (NVDA) ", "url": "https://www.sahmcapital.com/news/content/nvidia-clorox-nebius-group-and-a-consumer-cyclical-stock-on-cnbcs-final-trades-2026-07-13", "source_name": "Sahm", "published_at": "2026-07-13T11:37:29", "published_display": "13 Jul 2026 11:37", "sentiment": "positive", "sentiment_pct": 63, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox stock reflects a steady consumer staples profile in a cautious market", "summary": "", "url": "https://news.google.com/rss/articles/CBMixwFBVV95cUxNQzdIOGZQZExTVHNqUm9MZmNYUzFxc3pEa3pJVko0eUxWeHNNZFNUUXJnNHZwejYwZTMyMnFPQXI0a00zSkZTWmhOTERrNWZqcndtVkhuWWJXLTRhNjlRR1M5WUpORkVreTk3aXFyeUdyQzgxVUlBcEZCeTZNOFR0dGNhb0V6RWRRbE9VR1JFQzBOeGRxTmIzYTUxVmRzM25QOEQ0NjdyUld0enp4dmE3cUVWME1QaW82am1TWWVlR1BQUHUyN21F?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-13T10:32:15+00:00", "published_display": "13 Jul 2026 10:32", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is Clorox (CLX) Cheap On Its Lower 2026 Outlook?", "summary": "Clorox (CLX) has reduced its fiscal 2026 outlook due to increased manufacturing and logistics costs, and dilution from the GOJO acquisition, impacting margins and sales. Despite short-term share price pressure, the stock is considered undervalued by its most followed narrative, w", "url": "https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/is-clorox-clx-cheap-on-its-lower-2026-outlook", "source_name": "Simply Wall Street", "published_at": "2026-07-12T11:29:23", "published_display": "12 Jul 2026 11:29", "sentiment": "negative", "sentiment_pct": 40, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 77, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox stock reflects a steady consumer staples profile", "summary": "", "url": "https://news.google.com/rss/articles/CBMitAFBVV95cUxNVFR1aF96NGxjNDN6OENic0p1QjVnRWx0VTBfX2pqZ0E3YkFfQkZBZFo1VHVHQVJLNndWUTlfTkNkN1pFNU5ZaWZvU3hVMWZiUllmcS04SjE3MUJqZHFOdUdxcHVfUkgwOUk4ZWVOdWE1MnZWMk9DQ3ozZEdURkEtWExSYm1kSmt4b0d5NkQtQXJadVRxazhaeXB1YWFxMVM3TFZSNFJ6eGhNbWJIWEhtUGxxYk4?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-12T01:39:09+00:00", "published_display": "12 Jul 2026 01:39", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox (NYSE:CLX) gains 3.8% in New York, but 5% yield gets tested as payout ratio runs at 89%", "summary": "Clorox (NYSE:CLX) shares rose 3.8% in New York, maintaining a 5% dividend yield, but the dividend's sustainability is being questioned due to an 89% payout ratio. The stock closed at $96.56, offering a 5.14% yield, which is higher than the 10-year U.S. Treasury, but its income cu", "url": "https://ts2.tech/en/clorox-nyseclx-gains-3-8-in-new-york-but-5-yield-gets-tested-as-payout-ratio-runs-at-89/", "source_name": "TechStock\u00b2", "published_at": "2026-07-11T17:32:16", "published_display": "11 Jul 2026 17:32", "sentiment": "negative", "sentiment_pct": 40, "event_type": "capital_return", "event_label": "Capital return", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "How Lowered 2026 Outlook And Cost Pressures At Clorox (CLX) Has Changed Its Investment Story", "summary": "", "url": "https://news.google.com/rss/articles/CBMiogFBVV95cUxPa05ZSWJleV9CNUxGRXJLY2p1anAya1o1T01GOUx2cVUwZmVDc2Q0UXJKRnM5VGNhYkJNV3NHMHZPdGxZWTVrQU1TaE5IcDZ6bXZXaXowNlJtcC1Tc3VuQ0QxbVl4R1dhWmZsd2pPRWxGUEZpald5ajU2UGR6eHAwZDlYQW9PNXBSaEJOZ2RNMWZySHFRUE4zdXR2RFhCVXQwUnc?oc=5", "source_name": "Market source", "published_at": "2026-07-11T13:11:46+00:00", "published_display": "11 Jul 2026 13:11", "sentiment": "negative", "sentiment_pct": 34, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Has Clorox (CLX) Fallen Far Enough To Merit A Discount?", "summary": "", "url": "https://news.google.com/rss/articles/CBMimAFBVV95cUxNdTdibURkYlRSbF9RNFRPdWd5TWRIVFFXUm1mRXREcFAxQ1ZlUVVkYy1wNl9tZ3VRWWdoTGNtY21QMHk1ME1oc0ZuU3F6alh3Sk8wR3gxS3VPRVg0a0F1c2J3dlFHbjJsTzBjeGZmZ3ZXX05tdDhfOW55UjltNU1IZWJJQ3BKZHhZSkR1cFRpQmtHYXppX2pFcw?oc=5", "source_name": "Market source", "published_at": "2026-07-11T10:10:18+00:00", "published_display": "11 Jul 2026 10:10", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Price to earnings forward of Clorox Company \u2013 MUN:CXX", "summary": "This article provides a brief financial overview for The Clorox Company (CXX) on the Munich Stock Exchange, specifically focusing on its forward Price to Earnings (P/E) ratio. It notes that the market is currently closed with no trades. The content primarily comes from TradingVie", "url": "https://www.tradingview.com/symbols/MUN-CXX/financials-statistics-and-ratios/price-earnings-fwd/", "source_name": "TradingView", "published_at": "2026-07-11T08:07:21", "published_display": "11 Jul 2026 08:07", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is Clorox (CLX) Undervalued Following Guidance Cuts And Upcoming Earnings?", "summary": "", "url": "https://news.google.com/rss/articles/CBMiqgFBVV95cUxOOG5TTm9ZT1ZhMFZySGNzaWV5TnpYODZsVnBQV2ZFMnBTUl82Yk94WnJJdVlMeEstTTRJeXMtWFlnM004SnpmSENzYzNOcTdIbXFJNEJ6TnRoVXAyMm1UMXp0NDVQSk11czRyT2drN2pSQlZJZWYtV0g4dld3ZUJXX1U0RzJvaHVPS2dLV0dVLUN0aDFnQnA2VkdzdHJoeThTM0NSQ3UwbXlrdw?oc=5", "source_name": "Market source", "published_at": "2026-07-11T06:14:00+00:00", "published_display": "11 Jul 2026 06:14", "sentiment": "negative", "sentiment_pct": 34, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "How Clorox\u2019s (CLX) Addition to Key Russell Indexes Will Impact Investors", "summary": "The Clorox Company (NYSE: CLX) was recently added to the Russell 2500 Index and Russell 2500 Value Benchmark, signaling evolving sentiment and renewed institutional interest despite prior operational challenges. While this inclusion may boost liquidity and attention, the core inv", "url": "https://simplywall.st/stocks/us/household/nyse-clx/clorox/news/how-cloroxs-clx-addition-to-key-russell-indexes-will-impact", "source_name": "Simply Wall Street", "published_at": "2026-07-11T00:07:24", "published_display": "11 Jul 2026 00:07", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "liquidity", "event_label": "Balance sheet", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why Verizon, Clorox and More Dividend Stocks Are Flashing a Buy Signal", "summary": "", "url": "https://news.google.com/rss/articles/CBMiiwFBVV95cUxNSEZ2ZzY0MnpFU0lYeVdRUWUzaXh0TTRZYkJ0X0FRZU1QLWlHNzVydVF4Q0ZxRU1oUV9sM3FOakZoZEwzcUtCczJGbFVZZWxlQzVkdU9aNFE2bFFVMm5UQTZYb1Z0clRYUkFrM1FPeHo0Q1FBek1XWkxiRDB6U2tpMFRDbTNOT2RMc184?oc=5", "source_name": "Barron's", "published_at": "2026-07-10T19:16:00+00:00", "published_display": "10 Jul 2026 19:16", "sentiment": "positive", "sentiment_pct": 66, "event_type": "capital_return", "event_label": "Capital return", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox's 5.2% Yield: A Dividend King Emerging from ERP Turbulence", "summary": "Clorox (CLX) is presenting an attractive 5.2% dividend yield, backed by 51 years of consecutive increases, despite recent stock declines and financial pressures. The company is navigating temporary headwinds related to a costly ERP system transition, strategic acquisitions, and c", "url": "https://www.kavout.com/market-lens/clorox-s-5-2-yield-a-dividend-king-emerging-from-erp-turbulence", "source_name": "Kavout | AI", "published_at": "2026-07-10T19:37:19", "published_display": "10 Jul 2026 19:37", "sentiment": "positive", "sentiment_pct": 64, "event_type": "deals", "event_label": "Deals and strategy", "event_confidence": 69, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why Clorox (CLX) Stock Is Up Today", "summary": "", "url": "https://news.google.com/rss/articles/CBMie0FVX3lxTE96eldBaVdhQk9pd1pqeGotRjlobmpFN0NibGRBcHFhb1VOd3RDWDFUSVVzLUVBTDdYQVJBRGVobHdIUG0yN0tTVjFWZmNRcngtc0tYal9Vb0sxNG9fYzdQMThadFVRYS16ZGc4OFRXQmlvcE95ODVqcnpVMA?oc=5", "source_name": "Quiver Quantitative", "published_at": "2026-07-10T18:37:00+00:00", "published_display": "10 Jul 2026 18:37", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "CLX stock reflects Clorox\u2019s defensive consumer staples profile in a shifting market", "summary": "", "url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxOc2ZtQmt4cFByTjFGTDJlWnd4b2E5dnJpMzFCTmZtY2ZhZWRWY1FUZFB3RDhrM1d3VHg0eGhnbHB2el80TkFTeTJ2Nk4yVE1fTUtSYjNzZ0Fub0JXdzFvQUpxSlJFZGM5MFBMX1JDNnNiLXJTTGRvc2lXOWUxTG1OR1A4bllLYV9HdkotUHdlS1Nkc0VyWnk0VmN4N1BHcjdlNExlOGpjSXZjWkNUX0ZoY2FlOGRBNHgzMWNobDNaaEp4d2J4?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-10T18:30:46+00:00", "published_display": "10 Jul 2026 18:30", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox: I See A Positive Outlook With Over 5% Dividend Yield (NYSE:CLX)", "summary": "", "url": "https://news.google.com/rss/articles/CBMiqwFBVV95cUxPa1VkNW1HbUJwNHpib3pFNlBLV3pwUWI1aHhMWm5PMFpRWEhuYjJPLVZtd1BmRVN1UlMyRlRnbktZMXU3TFhMYjE2ZWNwTlM1TVczeUlQdU4wWVpxY0wzdVRqZEZMUURkZXpIM2pyS2dVLTUtY3EtNGZZVkNLV0MxYzBGUTJfakphejdnbTR5U05wMkpqZUZSS3ZwS3hxbkJodXlNMzNkT05ULVk?oc=5", "source_name": "Seeking Alpha", "published_at": "2026-07-10T15:20:08+00:00", "published_display": "10 Jul 2026 15:20", "sentiment": "positive", "sentiment_pct": 66, "event_type": "guidance", "event_label": "Guidance", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox stock holds steady on a plain business update", "summary": "Clorox stock refers to the consumer staples maker's core household brands, with the company trading on the New York Stock Exchange and anchored by cleaning, trash, and wellness brands. Clorox is best known for brands such as Clorox bleach, Glad trash bags, Burt's Bees, Pine-Sol, ", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/clorox-stock-holds-steady-on-a-plain-business-update/69737645", "source_name": "Ad Hoc News", "published_at": "2026-07-10T12:36:00", "published_display": "10 Jul 2026 12:36", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. stock stays supported by its household brands", "summary": "", "url": "https://news.google.com/rss/articles/CBMitAFBVV95cUxNQ0trREJsdXdzNlFpZEFBN09UYzFGc2VubXhyeElTZ0NMclFDRHgzd182SnR1YWFPVFl2RTZJQ2xsNFNNWmNiMHRsc1VLX3JwRHZyOWxuQWU4UFZweDhSa2VyQldNVlFoWlhSLXE3Q2tRa3JuaGhRaUFpcVExd28yZXZhbFFmWEc3aldhMWxEQTRSRWRQbG81YVlTV0JyTGlkTFFRY3JydmVUXzBQLXNEeU9jcWM?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-10T07:08:10+00:00", "published_display": "10 Jul 2026 07:08", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Even as Cost Pressures Persist, We're Encouraged Clorox Is Resolute in Spending Behind Its Brands", "summary": "Morningstar is encouraged by Clorox's continued investment in its brands despite persistent cost pressures and increased industry promotional spending. The company, which has navigated various challenges including supply chain issues and a cyberattack, is seen as committed to lon", "url": "https://www.morningstar.com/company-reports/1487510-even-as-cost-pressures-persist-were-encouraged-clorox-is-resolute-in-spending-behind-its-brands", "source_name": "Morningstar", "published_at": "2026-07-10T01:07:26", "published_display": "10 Jul 2026 01:07", "sentiment": "positive", "sentiment_pct": 65, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox: Quality Isn't In Question, But Valuation Is", "summary": "", "url": "https://news.google.com/rss/articles/CBMimwFBVV95cUxOUTVrMWx6c2VXRUdLV0lLVmhhczQ2MjNnZVNlVmtsNGh2QWJISFlURUc4LTdNc0tENFlBZUctU0hCZi1aUUVlOWRnRDF2ak9EakV2VnJVRFZMRXpHZnM5bFZxeGdQVHBBZG1xY0F1Qlpnd3BqSVBsUW92dnJmamlJSzZFdmJRY0NtREFxSldwc2RhWmdtTU8tRlE5OA?oc=5", "source_name": "Seeking Alpha", "published_at": "2026-07-09T12:54:10+00:00", "published_display": "09 Jul 2026 12:54", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Stock: Quality Isn't In Question, But Valuation Is (NYSE:CLX)", "summary": "The author maintains a Hold rating on Clorox (CLX), acknowledging its appeal as a defensive dividend play for long-term investors despite recent stock weakness. However, a premium valuation is seen as a limiting factor, suggesting price consolidation rather than outperformance. P", "url": "https://seekingalpha.com/article/4920863-clorox-stock-quality-not-questionable-but-valuation-is?utm_source=feed_articles_dividends_dividend_ideas&utm_medium=referral&feed_item_type=article", "source_name": "Seeking Alpha", "published_at": "2026-07-09T12:54:35", "published_display": "09 Jul 2026 12:54", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "analyst", "event_label": "Analyst action", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. focuses on household brands as investors weigh long-term demand", "summary": "Clorox Co. (CLX) maintains its position as a key player in US consumer staples, with investors assessing its portfolio of cleaning and household brands. The company's performance is driven by consistent demand for its defensive products, but also faces scrutiny over input costs v", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/clorox-co-focuses-on-household-brands-as-investors-weigh-long-term-demand/69729975", "source_name": "Ad-hoc-news.de", "published_at": "2026-07-09T08:43:23", "published_display": "09 Jul 2026 08:43", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Palm Valley Capital adds Clorox, Molson Coors, and Vontier; sells Heartland Express in Q2", "summary": "Palm Valley Capital has announced its Q2 2026 portfolio changes, which include acquiring new positions in The Clorox Company, Molson Coors Beverage Company, and Vontier Corp. Concurrently, the fund divested its entire holding in Heartland Express. The report also highlighted that", "url": "https://pluang.com/en/news-feed/aktivitas-portofolio-fund-palm-valley-capital-kuartal-2-2026", "source_name": "Pluang", "published_at": "2026-07-09T07:07:22", "published_display": "09 Jul 2026 07:07", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co focus on cleaning brands as investors track consumer demand", "summary": "", "url": "https://news.google.com/rss/articles/CBMixwFBVV95cUxPcE1YQnY2dy1JRVBLSHhydUtSVDJvaVp0LUJLVWlBYkt3UDlKNGZTQkZMQXpTaGFtWmRCR08tWENtZC1wakNNNlgzTHpwRVFBNTdhYk9QWTRJVWpSdk0wMzZrNFI0R3J0OWdVcG5vTkladWpuWlU0TF82RVZwRFQ3aVVFRXBMUkZjWE4tQUM0eElDZGdVTnI3NUdxZC1BNmpmVHdfZ3NRaUwtRThkWVZSeHFfWGdzMWY1T3NSWkJYSWRtVTkwY2FJ?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-08T19:01:03+00:00", "published_display": "08 Jul 2026 19:01", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Burt's Bees Lip Balm by The Clorox Company - natural care in a small stick", "summary": "This article highlights Burt's Bees Lip Balm, a key product of The Clorox Company (ISIN US1890541097), emphasizing its natural ingredients like beeswax and plant oils, and its appealing sensory feel. The product's success is attributed to its daily ritualistic use, diverse flavor", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/burt-s-bees-lip-balm-by-the-clorox-company-natural-care-in-a-small-stick/69722475", "source_name": "AD HOC NEWS", "published_at": "2026-07-08T10:30:00", "published_display": "08 Jul 2026 10:30", "sentiment": "positive", "sentiment_pct": 74, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. business update as consumer demand shapes strategy", "summary": "", "url": "https://news.google.com/rss/articles/CBMiuwFBVV95cUxNWVF4ZGNKakllQWc5WEFYYXNzbHliT2RGR1F5a2JLU2xBMy0xU2NNRVpHd01oQklwNWQtZURHMWRhc2JPNVFxVm92dGxaVUI1dFQ4SFNOcjVzQkU4OGdDRFI2UEFKMkVjVURYQXJGYWFlTGtwVFVMSXllTWFyOGhwcFktbGVXaFlmUGxTT09KX1N2WGdyeHVlV1VndmVzOUViWnpvbGlFdkRWSmdiUUJuRWxJMXRrTHRmM0dr?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-07-05T08:04:02+00:00", "published_display": "05 Jul 2026 08:04", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Disinfecting Wipes from The Clorox Company - 75-count canister stays a bathroom staple", "summary": "", "url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxObnNIcm5OeEVEc0NBQ09CMUpDTEY0QndPMjJFY1ZZZ2hWSXIwdXI3LU1vZmU3NDBIcEsyc0JiNEM0UkFZMFZRNzRsSTBTZ29abFBzb0M0aU1fMEYtMTF6Q0YwTHZBcFRGX1A5NFVTRjZJNDJHMjFBU2xvRHdWZ1pHMlZ6UVRQN0dodnU3ckdHdzVFZzhHU21OVk9SblMwNHRzMEw3N0FCR3NUSWtUTzk0eG9xVnFqc2RvN3lkSHByRkZLMEdU?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-06-22T07:00:00+00:00", "published_display": "22 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Stock - Saturday look at the business model and moat", "summary": "", "url": "https://news.google.com/rss/articles/CBMitwFBVV95cUxPYXFVTmhHSy1xTUd5bktFUEZScnpoZlEtbGJhLWUxaWhqei15aHJVdW9Xc251dmxLaWl1Tkt3MDktaGlkN3l4ajlhZ3NSejR1UldPVXhZVUZBaFJBcVBIUzVuamxQU1N3WXJheUpkVDNPMnNKYVVmWXNSNURKb2p0S05XUndMWkxVbEpGdExGX0xXQXY4YzZSOF9Xc2JrX2NfUm9pR1NQZ2llNEhRRHJhN1AxWGxGaW8?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-06-20T13:43:44+00:00", "published_display": "20 Jun 2026 13:43", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox (CLX) Stock Valuation Snapshot After Mixed Recent Performance", "summary": "", "url": "https://news.google.com/rss/articles/CBMiogFBVV95cUxPZ3hDWThlOWxjVXFZXzhaM0I4ZkRNN0JvVzdmVXk0SnhCOFV4OG9ocDhydGlhRmFnQnFPbmF1MDE2MjlDak1FamUxaVZWSkwtWTNJb01ld1RQS3J6cnVsbTMzX1ZiWk5md2VFYnFSa1hNRzdfWXRUT2x5aWFCMVZCTFdfWDQ3MFhiSjBjNVNBTFhLX2R1Zk5KTVRaNWpOV2JzRVE?oc=5", "source_name": "Market source", "published_at": "2026-06-15T07:00:00+00:00", "published_display": "15 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox (CLX) Stock Sees Fair Value Cut As Analysts Lower Targets", "summary": "", "url": "https://news.google.com/rss/articles/CBMilgFBVV95cUxQWUFvaUh4TmpVMjZ4d1NWQ3RRMEpncmprZjUzSU9xLXRub3VNWWFVNjJ3RmJEM2dtU3F0MlhEbkpvTlgwem8tRDByUEZhajI4MG5wM2l4LVY0UW42aFpTYk56Y1ZHcVdTZmY0b3BGRjRlRjhRSThNZW1VWU9UXzRoOVd2ZWxRYjhTUGQ4RGktdmJSVUp6T3c?oc=5", "source_name": "Market source", "published_at": "2026-06-15T07:00:00+00:00", "published_display": "15 Jun 2026 07:00", "sentiment": "negative", "sentiment_pct": 18, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox (CLX) Stock After 1-Year Slump Is Recent Rebound A Valuation Opportunity", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2026-06-14T07:00:00+00:00", "published_display": "14 Jun 2026 07:00", "sentiment": "negative", "sentiment_pct": 34, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. stock (US1890541097): Cleaning giant stabilizes after cyberattack and pricing actions", "summary": "", "url": "https://news.google.com/rss/articles/CBMiuwFBVV95cUxNbHhwc1lEbl9saE1hbWtvajBRWWowekx1TFlqVzB0emlDSXhjc1B4Y1AyMFpwQWJHQWlLNHJTTm5qdUREZGdhLUJlUFpJcVo1a1gyNHBXWThCeG9hMEdXU1NzMEZXZ2N5STFjSzhJOWVqNDlmY0VoVU9uSzdwMm5HMVp0TTY2SWZlN2o3UF9SaTdtbHl6S3p2MnFXMDJlNjZxUnd3VVBnM0J6TUExVVI0akVrX0lualphSUYw?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-06-08T07:00:00+00:00", "published_display": "08 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is It Time To Reconsider Clorox (CLX) After A Tough Year For The Stock Price", "summary": "", "url": "https://news.google.com/rss/articles/CBMingFBVV95cUxPVk8yUTZqd3BRS2RzcUFtV1ljaHZYUG5hRGVDZ1VaU1BtalJvRlJwTVRhc09LcmVaQWx2RDUtdWd4VERNZnRlTFJrellRa2dQOTYyZzZUc0ZYdXRJQTItUXROSE9xYThZNHBtLUxzc3lrSFhsZUFpOHZPdVd5ekc1OXkyTkZhdVdxM1BSMzRvRGlwLVJ1LUt0V0hOMXdTdw?oc=5", "source_name": "Market source", "published_at": "2026-06-05T07:00:00+00:00", "published_display": "05 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co stock (US1890541097): new Clorox Healthcare wipes launch adds product momentum after recen", "summary": "", "url": "https://news.google.com/rss/articles/CBMixgFBVV95cUxQUmhlTktrLW1IN2hTZUFWX2xPb2dVUkp0bTBkcUJIYThLdzlXNUs4WjhucDJGcUdUbmtXckd6WVJ4OEdWSm1Ldll0XzdxUVQtb2hPR0E3WEY2VmJCZm9tdWxwbjNrcWdqNnpfRURjTzltQ2RRbDJtaWE4SEZ4VTV3NXZkcmJzSW9UdnI0aVVaZVJLRDFUeWJScnJYS1JydXdSakUyZEpORkhwZTRoWEdrOXZkT0xwS19NSXpEd1ROUjkwWnRGeVE?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-06-02T07:00:00+00:00", "published_display": "02 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co. stock (US1890541097): shares drop after CEO Linda Rendle announces departure", "summary": "", "url": "https://news.google.com/rss/articles/CBMivwFBVV95cUxPbkVnak1MQ2RDczhvZmNEQ0c3OGxKeUJfSVVhemZBR2UyTVotVHBIa3FtSG9UOG5qSU11clNjUjVUa1I1dWs5QVBWTm1PdUlheW1LWk95M3FibTVOaTBpQURRWkczLUxRdUxYc014ZjNqUi1oaXU5RXFXMkRkNTYxQWh3eXB0RVFjckt4Vmh5N3QwZkZSdEdLeXNYaFdfQkgwVTVicEFLN1lJeWZ1SFZiSHcyNF9QNXpia2d6MGlKRQ?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-06-01T07:00:00+00:00", "published_display": "01 Jun 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Co stock (US18539C2044): CEO transition and valuation metrics in focus", "summary": "", "url": "https://news.google.com/rss/articles/CBMixgFBVV95cUxOQW5NRXRmVzlTRElmZnhPMm5HNzcyQUR3cVJUM3NhYTJQWXM1ZGlYZExrUXhZQm1sUHIxajB6Nk0zTFFJdVhqcFFIcEIwZUxyY29qdzRpLVJjUTV4elBuU1VoYlBfR0VRYWFZcjlnOXZpVE5nQUhFclFNNkg0OXk3bzJVSW05eTNMZnl4c2tweGNsSXdGTHRKTElVRXNBZWpuQ1dVY2lMWm1rdFgxOFJKaHA3dnBkeFFvM1JRbTVUamdyZC0xR1E?oc=5", "source_name": "Ad Hoc News", "published_at": "2026-05-29T07:00:00+00:00", "published_display": "29 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Procter & Gamble vs. Clorox: Which Consumer Goods Stock Is a Better Buy in 2026?", "summary": "", "url": "https://news.google.com/rss/articles/CBMizAFBVV95cUxPQXR2LTB2VjN0RkEyR2RBWjdtOTV6c09WbUpqdnYyUmh6Q0ljbV9tVkN0T2Z6cllVVm9fd2otSjVna3RRcEhESEk2NS1LMG16OWxBaWlubm53NEt2WmwzYW1RTG91NDdqVHYyaE9ZT0c1NFo0bTdmcDk0NTdQVklMTW1BZWFtUnlrclZYNHRfMkU1WFUyNFhBRmZ2OEtJeV83alJ3VWtxVmg0UllkU1k3UHRFRGZ0QUFnMFAyRF9ObE5tYUIyWlNfRGxGeTk?oc=5", "source_name": "The Motley Fool", "published_at": "2026-05-28T07:00:00+00:00", "published_display": "28 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox brands ring in America 250", "summary": "", "url": "https://news.google.com/rss/articles/CBMikAFBVV95cUxOeTk3RkNkUzBVdC1UZkZJQ3Y1cjlWTFZLLVF1a211X0tzQWFfaWM5VjRVdzlfLUI5cmh6Y25wLVFuVEVsb0NCal82VTUzeS1faFhTNXZHeUJKY3A4T2pqUkJpM1lpbUprOW1QWWh4RUVJOEVvNU0xTEh0aUhNTUx4b3JBdTNoRm1TQmtZNEdfNUs?oc=5", "source_name": "The Clorox Company", "published_at": "2026-05-18T07:00:00+00:00", "published_display": "18 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is It Time To Reassess Clorox (CLX) After A 33% One-Year Share Price Slide", "summary": "", "url": "https://news.google.com/rss/articles/CBMilwFBVV95cUxQQ01mQ3hfUDFaZ3VwZGpsRWZEX3YtN2Rnd2RnMER0Y0ZHMTkxU1Y2RXlVM1c3eXJDbFVTR01YT091N1FDOXFuNnVLa2VzNG1SczRXMWJRb1NjYjdBUVlGdVRiWnBVLS14YUctRGh2UmIwT3VBQ1NvbUktZU12NEVScmlRREM1clg3cDRwVEpaVnR5YUtVMU9r?oc=5", "source_name": "Market source", "published_at": "2026-05-05T07:00:00+00:00", "published_display": "05 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Is The Clorox Company (CLX) A Good Stock To Buy Now?", "summary": "", "url": "https://news.google.com/rss/articles/CBMimgFBVV95cUxNSnhZbF9ZWENXQ2JDWEhGdEJ0VXM4YnV2Z3JqeU5qM0FPeVFmblVKOGZMa0FMLUQ1bzNzdTNxR3FWN0VwWXFqZVkxQlZVeTJKbFFfSlBkRjc5Z2ZDdkFNZHpuc3NiMmo4LWFVWHJSa2g5RnNOVTFMbkxGOHdPOE9iVEFfS0VXUEp3YlhQaDROZVhNc2JYcWZKRXRB?oc=5", "source_name": "Market source", "published_at": "2026-05-03T07:00:00+00:00", "published_display": "03 May 2026 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why Clorox (CLX) Shares Are Getting Obliterated Today", "summary": "", "url": "https://news.google.com/rss/articles/CBMimgFBVV95cUxQOUN6RVE2RGpZWUZvaU56QUZSc0x4RUUweFdzM0hVdFhELW5mS0ZjUndFSmFhQU9KOWtObGhqNFdSeWpqMjl5UUFtckJJY2lKclFFQUhublRpVncwVDY0VThoSTdnU1EtT293bndINXMwdFl4WUE3dVd0THF6ZUFwWnRkUjFuSHRNSFRZbVEyTFpYUUZheEtpTy13?oc=5", "source_name": "Market source", "published_at": "2026-05-03T07:00:00+00:00", "published_display": "03 May 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox: A Consumer Staples Stock for Dividend Income in 2026 - News and Statistics", "summary": "", "url": "https://news.google.com/rss/articles/CBMimwFBVV95cUxPQ1Rxa2tWMFdhTjd1ZURsVk5zaHQzd2hfaWtVZ21sb1E2Y3NlZ2tFS2JNTjFSMThYUkFrOXVrWldxY25ScklzX1Q4dFN4NVQ1N3BtN25LeEctMndKRWZ0c0pWbTBMbXJ2TlR6SWVDUVYzSVhSRzFyVlBzcV9UOTl2bEhBdEI1dkdCSk1semZGQlhQTnR5UGpPSV9jbw?oc=5", "source_name": "IndexBox", "published_at": "2026-03-26T07:00:00+00:00", "published_display": "26 Mar 2026 07:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "capital_return", "event_label": "Capital return", "event_confidence": 53, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Why Clorox Stock Remains Worth Holding in Your Portfolio Now?", "summary": "", "url": "https://news.google.com/rss/articles/CBMitwFBVV95cUxOdVFrQ3o3a291WXIxQWg2clNZT0REU1VXTXk3U0FGNDlmeUJYcGlQYXM2d1Znem5Ja3VSbE9YZmRLWG05VHZMendzNTR1ZTdFMGNXcHpVR1FhdmNjaUc5WlItblpVTm8xbkk1dFpEOXBsMEdTd1JDMG1ZSUkyMldWZlRWV3BvU0FCX1h2M25USFg3Wkdzenk3Q0tJbkwzRW5TbktmcHktenRHbW5tVENKMTRjS0p4ZzQ?oc=5", "source_name": "TradingView", "published_at": "2026-01-16T08:00:00+00:00", "published_display": "16 Jan 2026 08:00", "sentiment": "neutral", "sentiment_pct": 50, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "We Wouldn't Be Too Quick To Buy The Clorox Company (NYSE:CLX) Before It Goes Ex-Dividend", "summary": "", "url": "https://news.google.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?oc=5", "source_name": "simplywall.st", "published_at": "2025-10-18T07:00:00+00:00", "published_display": "18 Oct 2025 07:00", "sentiment": "positive", "sentiment_pct": 66, "event_type": "general", "event_label": "Market update", "event_confidence": 35, "tier": "direct", "tier_label": "Direct company coverage"}, {"title": "Clorox Full Year 2025 Earnings: EPS Beats Expectations", "summary": "", "url": "https://news.google.com/rss/articles/CBMitwFBVV95cUxPWGxLNXBwNm5fZjFOa3NPOGcxVkNJckxWbnY5WVNRSjJYeG11WWRHRmI0cE1qcXRrTXJDU3htejN5ZTZEMW9HdWRBZFJSd0VDb254aHBKSkR5MV96OVZ6OTNkWS14WUREWTZ1SlQzYi03Wnhmb1F4MjFzcGEtOFBudl9XeEl2WkhMekNuQUVPbzBpNVFWR0tNSl9iVUFwNEFTcDk2VnV4U3hDVHVJNVUwanNPbGhETEXSAbwBQVVfeXFMT3BSX2dvQ293em5QOUx4VDY5SDlzTFNSbDI3QWh5OTRrc2ZQMUZMRGJhZ2YycTQ2d2liZDB6bDZmbW1QVWdvMjhhWGNnNE1zc3kyeUQzSG9CaXdCblA5Y2RyNkRGbUJ5cXFPaEZUeTJ5d2w2TkpuanZlOFJNbnM4MXZIR3ZwSFROVVhTa2tzSGRfOHkxbDJJS1ZfZ1dpMHFKc1ZZRDF5Q3dYWWtFdFpPVGxRVjBQdFlTcFRZWnY?oc=5", "source_name": "simplywall.st", "published_at": "2025-08-12T07:00:00+00:00", "published_display": "12 Aug 2025 07:00", "sentiment": "positive", "sentiment_pct": 85, "event_type": "earnings", "event_label": "Earnings", "event_confidence": 85, "tier": "direct", "tier_label": "Direct company coverage"}], "industry": [{"title": "Church & Dwight stock reflects steady consumer staples profile", "summary": "Church & Dwight Co., Inc. (US1713401024) is a prominent US consumer products company known for its portfolio of household and personal care brands, offering investors exposure to the defensive consumer staples sector. The company's business model relies on stable demand for essen", "url": "https://www.ad-hoc-news.de/boerse/news/ueberblick/church-and-dwight-stock-reflects-steady-consumer-staples-profile/69769611", "source_name": "Ad-hoc-news.de", "published_at": "2026-07-15T00:25:24", "published_display": "15 Jul 2026 00:25", "sentiment": "positive", "sentiment_pct": 65, "event_type": "macro", "event_label": "Macro sensitivity", "event_confidence": 53, "tier": "industry", "tier_label": "Industry context"}], "sector": []}, "total_fetched": 103, "total_relevant": 56, "sentiment_summary": {"positive": 16, "negative": 9, "neutral": 31, "score": 53, "total": 56, "label": "Balanced news tone", "tone": "neutral"}, "classifier": {"primary_event": "general", "primary_label": "Market update", "confidence": 80, "events": [{"event": "general", "label": "Market update", "weight": 18.65, "count": 32}, {"event": "earnings", "label": "Earnings", "weight": 3.85, "count": 7}, {"event": "macro", "label": "Macro sensitivity", "weight": 2.96, "count": 5}, {"event": "capital_return", "label": "Capital return", "weight": 2.55, "count": 4}, {"event": "deals", "label": "Deals and strategy", "weight": 1.65, "count": 3}, {"event": "analyst", "label": "Analyst action", "weight": 1.45, "count": 2}], "positive_events": 16, "negative_events": 9}, "market_context": {"has_market_context": true, "latest_close": 96.56, "latest_week": "2026-07-10", "one_week_move": -0.7, "four_week_move": -0.3, "twelve_week_move": -6.5, "trend_signal": "0", "trend_label": "Trend inactive", "trend_tone": "negative", "market_dynamics": -0.01656, "market_dynamics_buy_signal": false, "relative_strength": -19.499892, "fair_value_gap": -23.5, "fair_value_label": "Below fair value", "fair_value_tone": "positive", "expectation_direction": "undecided", "expectation_probability": 45.8872, "reaction_label": "Price digesting", "reaction_tone": "neutral", "market_sentence": "-0.7% over one week, -0.3% over four weeks, trend inactive, and below fair value."}, "interpretation": {"label": "Balanced read", "tone": "neutral", "classification": "balanced", "summary": "News tone and price action are not far from neutral.", "confidence": 52, "badges": ["Value support"], "opportunities": ["Price is below fair value while news tone is not negative."], "risks": [], "event_label": "Market update", "sentiment_word": "balanced"}, "charts": {"sources": [{"label": "Ad Hoc News", "count": 15}, {"label": "Market source", "count": 9}, {"label": "Ad-hoc-news.de", "count": 4}, {"label": "TradingView", "count": 4}, {"label": "Seeking Alpha", "count": 3}, {"label": "simplywall.st", "count": 3}, {"label": "MarketWatch", "count": 2}, {"label": "MarketBeat", "count": 2}], "tiers": [{"label": "Direct company coverage", "count": 55}, {"label": "Industry context", "count": 1}, {"label": "Sector context", "count": 0}], "events": [{"label": "Market update", "count": 32}, {"label": "Earnings", "count": 7}, {"label": "Macro sensitivity", "count": 5}, {"label": "Capital return", "count": 4}, {"label": "Deals and strategy", "count": 3}, {"label": "Analyst action", "count": 2}, {"label": "Guidance", "count": 2}, {"label": "Balance sheet", "count": 1}]}, "insights": [{"label": "Weighted tone", "value": "53/100", "tone": "neutral", "text": "Balanced news tone"}, {"label": "Market reaction", "value": "Balanced read", "tone": "neutral", "text": "News tone and price action are not far from neutral."}, {"label": "Primary event", "value": "Market update", "tone": "neutral", "text": "80/100 classification confidence."}, {"label": "Company focus", "value": "55", "tone": "positive", "text": "directly relevant articles"}, {"label": "Source quality", "value": "7", "tone": "positive", "text": "high-authority source matches"}, {"label": "Trend context", "value": "Trend inactive", "tone": "negative", "text": "-0.7% over one week, -0.3% over four weeks, trend inactive, and below fair value."}, {"label": "Latest direct headline", "value": "Positive", "tone": "positive", "text": "Clorox Co. stock outperforms competitors on strong trading day"}], "updated_at": "2026-07-16T11:50:11.143753+00:00", "disclaimer": "Educational market research only. Not financial, investment, trading, tax, or legal advice."}