{"ticker": {"uuid": "067fb63b-8d7a-454e-94af-51f8c27656bb", "symbol": "CLX", "name": "The Clorox Company", "exchange": "MEX", "asset_type": "equity"}, "latest_week": "2026-07-24", "summary": "CLX closed the latest completed week at 1,696 MXN. The 4-week return is 2.1% and the 12-week return is 2.8%. The trend backdrop is inactive, with activity pressure at 0.30.", "description": "The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.", "setup_signature": "Risk-first tape", "composite_score": "28", "kpis": [{"label": "Latest Close", "value": "1,696 MXN", "hint": "2026-07-24"}, {"label": "1W Return", "value": "1.6%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "2.1%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "2.8%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "0.0%", "hint": "0 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.0x", "hint": "vs 13-week average"}], "classification": {"exchange": "MEX", "country": "MX", "sector": "Consumer Defensive", "industry": "Household & Personal Products", "currency": "MXN", "market_cap": "192.3B"}, "price": {"trend_line": "1,810 MXN", "fair_value": "2,510 MXN", "vs_trend": "-6.3%", "vs_fair_value": "-32.4%", "high_52": "2,385 MXN", "low_52": "1,510 MXN", "drawdown": 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"return": 4.640788632242391, "return_label": "4.6%", "return_tone": "positive", "volume_height": 7.792787052376704, "volume": "1.2K"}, {"week": "29 May", "return": -3.1373743527261655, "return_label": "-3.1%", "return_tone": "negative", "volume_height": 4, "volume": "97"}, {"week": "5 Jun", "return": 1.0062893081761006, "return_label": "1.0%", "return_tone": "positive", "volume_height": 4, "volume": "315"}, {"week": "12 Jun", "return": 5.85305105853051, "return_label": "5.9%", "return_tone": "positive", "volume_height": 4, "volume": "0"}, {"week": "19 Jun", "return": 0.0, "return_label": "0.0%", "return_tone": "neutral", "volume_height": 4, "volume": "0"}, {"week": "26 Jun", "return": -2.2882367058823547, "return_label": "-2.3%", "return_tone": "negative", "volume_height": 6.371861858034918, "volume": "1.0K"}, {"week": "3 Jul", "return": 2.341823163086966, "return_label": "2.3%", "return_tone": "positive", "volume_height": 4, "volume": "58"}, {"week": "10 Jul", "return": -3.7647058823529407, "return_label": "-3.8%", "return_tone": "negative", "volume_height": 4, "volume": "571"}, {"week": "17 Jul", "return": 2.078239608801956, "return_label": "2.1%", "return_tone": "positive", "volume_height": 4, "volume": "15"}, {"week": "24 Jul", "return": 1.5790416167664683, "return_label": "1.6%", "return_tone": "positive", "volume_height": 4, "volume": "33"}], "insights": [{"label": "Participation", "value": "0.0x", "detail": "Latest volume versus the 13-week average.", "tone": "neutral"}, {"label": "Baseline", "value": "1.5K", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "1.1K", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "3.0%", "volatility_52": "3.8%", "downside_weeks": 23, "upside_weeks": 15, "downside_breadth": "44.2%", "average_gain": "3.9%", "average_loss": "-3.8%", "distribution_scale": "9%", "return_callouts": [{"label": "Weeks higher", "value": "9 of 26", "detail": "13 weeks finished lower.", "tone": "negative"}, {"label": "Best week", "value": "+8.8%", "detail": "Week of 6 Feb.", "tone": "positive"}, {"label": "Worst week", "value": "-7.2%", "detail": "Week of 20 Mar.", "tone": "negative"}, {"label": "Latest week", "value": "+1.6%", "detail": "Week of 24 Jul.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 5, "share": 19.230769230769234, "share_label": "19.2%", "tone": "positive"}, {"label": "Modest gains", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "positive"}, {"label": "Flat weeks", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "neutral"}, {"label": "Modest losses", "count": 9, "share": 34.61538461538461, "share_label": "34.6%", "tone": "negative"}, {"label": "Sharp losses", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "3.0%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "3.8%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "15/23", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "negative"}, {"label": "Average skew", "value": "3.9% / -3.8%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "Buy signal", "tone": "positive"}, {"label": "Price vs Trend", "value": "-6.3%", "tone": "negative"}, {"label": "Volume", "value": "0.0x", "tone": "neutral"}], "opportunities": ["Activity pressure is positive on the latest completed week.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Next-week expectancy is negative at 20.76% based on similar historical setup states.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-07-24", "close": "1,696 MXN", "return": null, "return_tone": null, "trend_line": "1,810 MXN", "fair_value": "2,510 MXN", "activity_pressure": "0.30", "relative_leadership": "-15.36", "volume": "33", "trend_backdrop": null}, {"week": "2026-07-17", "close": "1,670 MXN", "return": null, "return_tone": null, "trend_line": "1,812 MXN", "fair_value": "2,515 MXN", "activity_pressure": "0.12", "relative_leadership": "-17.82", "volume": "15", "trend_backdrop": null}, {"week": "2026-07-10", "close": "1,636 MXN", "return": null, "return_tone": null, "trend_line": "1,816 MXN", "fair_value": "2,521 MXN", "activity_pressure": "-0.05", "relative_leadership": "-20.18", "volume": "571", "trend_backdrop": null}, {"week": "2026-07-03", "close": "1,700 MXN", "return": null, "return_tone": null, "trend_line": "1,824 MXN", "fair_value": "2,527 MXN", "activity_pressure": "-0.19", "relative_leadership": "-18.62", "volume": "58", "trend_backdrop": null}, {"week": "2026-06-26", "close": "1,661 MXN", "return": null, "return_tone": null, "trend_line": "1,832 MXN", "fair_value": "2,533 MXN", "activity_pressure": "-0.46", "relative_leadership": "-21.38", "volume": "1.0K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "1,700 MXN", "return": null, "return_tone": null, "trend_line": "1,841 MXN", "fair_value": "2,539 MXN", "activity_pressure": "-0.64", "relative_leadership": "-20.96", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-12", "close": "1,700 MXN", "return": null, "return_tone": null, "trend_line": "1,849 MXN", "fair_value": "2,547 MXN", "activity_pressure": "-0.76", "relative_leadership": "-22.11", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-05", "close": "1,606 MXN", "return": null, "return_tone": null, "trend_line": "1,856 MXN", "fair_value": "2,555 MXN", "activity_pressure": "-0.89", "relative_leadership": "-25.17", "volume": "315", "trend_backdrop": null}, {"week": "2026-05-29", "close": "1,590 MXN", "return": null, "return_tone": null, "trend_line": "1,870 MXN", "fair_value": "2,564 MXN", "activity_pressure": "-0.79", "relative_leadership": "-29.30", "volume": "97", "trend_backdrop": null}, {"week": "2026-05-22", "close": "1,642 MXN", "return": null, "return_tone": null, "trend_line": "1,887 MXN", "fair_value": "2,573 MXN", "activity_pressure": "-0.76", "relative_leadership": "-27.62", "volume": "1.2K", "trend_backdrop": null}, {"week": "2026-05-15", "close": "1,569 MXN", "return": null, "return_tone": null, "trend_line": "1,904 MXN", "fair_value": "2,581 MXN", "activity_pressure": "-0.73", "relative_leadership": "-31.37", "volume": "139", "trend_backdrop": null}, {"week": "2026-05-08", "close": "1,595 MXN", "return": null, "return_tone": null, "trend_line": "1,925 MXN", "fair_value": "2,590 MXN", "activity_pressure": "-0.60", "relative_leadership": "-33.01", "volume": "15.7K", "trend_backdrop": null}, {"week": "2026-05-01", "close": "1,650 MXN", "return": null, "return_tone": null, "trend_line": "1,945 MXN", "fair_value": "2,599 MXN", "activity_pressure": "-0.49", "relative_leadership": "-29.67", "volume": "162", "trend_backdrop": null}, {"week": "2026-04-24", "close": "1,686 MXN", "return": null, "return_tone": null, "trend_line": "1,969 MXN", "fair_value": "2,607 MXN", "activity_pressure": "-0.28", "relative_leadership": "-30.51", "volume": "154", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "37", "primary_driver": {"label": "Patient Capital", "score": 76.0, "score_label": "76", "tone": "positive", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "Fresh buy signal", "metric": "Fresh", "url": "/patient-capital/", "available": true, "weight": 1}, "primary_conflict": {"label": "Indicator analysis", "score": 16.11805555555555, "score_label": "16", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "16/100", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 24.00362746790077, "score_label": "24", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 24/100 tape read.", "detail": "", "metric": "24/100", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 16.11805555555555, "score_label": "16", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "16/100", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 39.6215, "score_label": "40", "tone": "negative", "summary": "Next-week expectancy is negative with a 20.76% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 20.76%", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 76.0, "score_label": "76", "tone": "positive", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "Fresh buy signal", "metric": "Fresh", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 47.0, "score_label": "47", "tone": "neutral", "summary": "Weighted news tone is neutral across 34 relevant articles.", "detail": "Clorox Q2 Earnings Around the Corner: What Should Investors Know?", "metric": "47/100", "url": "/sentiment/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [{"label": "Patient Capital", "score": 76.0, "score_label": "76", "tone": "positive", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "Fresh buy signal", "metric": "Fresh", "url": "/patient-capital/", "available": true, "weight": 1}], "negatives": [{"label": "Indicator analysis", "score": 16.11805555555555, "score_label": "16", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "16/100", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 1.45}, {"label": "Weekly tape", "score": 24.00362746790077, "score_label": "24", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 24/100 tape read.", "detail": "", "metric": "24/100", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 1.6}, {"label": "Next-Week Expectancy", "score": 39.6215, "score_label": "40", "tone": "negative", "summary": "Next-week expectancy is negative with a 20.76% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 20.76%", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 1.05}], "conclusion": ["The strongest supporting evidence is patient capital: Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "1.6%", "detail": "Latest completed week; four-week move 2.1%.", "tone": "positive", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/"}, {"label": "Indicator stack", "value": "0/69", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/"}, {"label": "Patient Capital", "value": "Buy", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "positive", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 20.76%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/"}, {"label": "News sentiment", "value": "47/100", "detail": "34 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/067fb63b-8d7a-454e-94af-51f8c27656bb/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "28", "bottom_line": "The weekly trend is not active. Price is -6.3% below the Trend Line and sits at 21.3% of its 52-week range. The latest completed week returned 1.6%, after a 2.1% four-week move. The latest news-sentiment score is 47/100. Near-term considerations: volume confirmation is below normal.", "price_summary": "The weekly trend is not active. Price is -6.3% below the Trend Line and sits at 21.3% of its 52-week range. The latest completed week returned 1.6%, after a 2.1% four-week move.", "volume_summary": "Latest weekly volume is 0.0x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.", "momentum_summary": "Performance is 2.1% over four weeks, 2.8% over 12 weeks, and -28.2% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "1.6%", "detail": "Latest completed week; four-week move 2.1%.", "tone": "positive", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/"}, {"label": "Indicator stack", "value": "0/69", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/"}, {"label": "Patient Capital", "value": "Buy", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "positive", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 20.76%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/"}, {"label": "News sentiment", "value": "47/100", "detail": "34 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/067fb63b-8d7a-454e-94af-51f8c27656bb/"}], "strengths": ["Activity pressure is positive on the latest completed week.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Next-week expectancy is negative at 20.76% based on similar historical setup states."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 24.00362746790077, "score_label": "24", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 24/100 tape read.", "detail": "", "metric": "24/100", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 16.11805555555555, "score_label": "16", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "16/100", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 1.45}, "next-week_expectancy": {"label": "Next-Week Expectancy", "score": 39.6215, "score_label": "40", "tone": "negative", "summary": "Next-week expectancy is negative with a 20.76% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 20.76%", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 1.05}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 76.0, "score_label": "76", "tone": "positive", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "Fresh buy signal", "metric": "Fresh", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 47.0, "score_label": "47", "tone": "neutral", "summary": "Weighted news tone is neutral across 34 relevant articles.", "detail": "Clorox Q2 Earnings Around the Corner: What Should Investors Know?", "metric": "47/100", "url": "/sentiment/067fb63b-8d7a-454e-94af-51f8c27656bb/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/", "api_path": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/report/api/"}