{"ticker": {"uuid": "0c9f8294-3714-4895-8fbf-aaa6cd5026e3", "symbol": "VPLAY-B", "name": "Viaplay Group AB (publ)", "exchange": "STO", "asset_type": "equity"}, "latest_week": "2026-08-07", "summary": "VPLAY-B closed the latest completed week at 1.39 SEK. The 4-week return is 13.9% and the 12-week return is -8.0%. The trend backdrop is inactive, with activity pressure at -0.75.", "description": "Viaplay Group AB (publ) operates as an entertainment provider company in Sweden, rest of Nordics, rest of Europe, and internationally. The company operates Viaplay, an online video streaming service, which offers live sports, series, films, and documentaries. It also operates advertising-supported TV channels that offer popular series, films and live sports, as well as V sport, V series and V film pay-TV channels that deliver premium entertainment for the whole family. In addition, the company operates radio stations, that are accessible online and through mobile apps. Further, it offers audio streaming services; and content producing services, as well as satellite, IPTV, and broadband services. The company was formerly known as Nordic Entertainment Group AB (publ) and changed its name to Viaplay Group AB (publ) in May 2022. Viaplay Group AB (publ) was founded in 1987 and is headquartered in Stockholm, Sweden.", "setup_signature": "Balanced read", "composite_score": "47", "kpis": [{"label": "Latest Close", "value": "1.39 SEK", "hint": "2026-08-07"}, {"label": "1W Return", "value": "2.1%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "13.9%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "-8.0%", "tone": "negative", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "57.7%", "hint": "30 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.7x", "hint": "vs 13-week average"}], "classification": {"exchange": "STO", "country": "SE", "sector": "Communication Services", "industry": "Entertainment", "currency": "SEK", "market_cap": "8.0B"}, "price": {"trend_line": "1.34 SEK", "fair_value": "1.94 SEK", "vs_trend": "3.6%", "vs_fair_value": "-28.4%", "high_52": "1.77 SEK", "low_52": "0.86 SEK", "drawdown": 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"volume": "12.3M"}, {"week": "3 Jul", "return": 4.605263157894741, "return_label": "4.6%", "return_tone": "positive", "volume_height": 4, "volume": "8.9M"}, {"week": "10 Jul", "return": -4.166666666666662, "return_label": "-4.2%", "return_tone": "negative", "volume_height": 13.761993388012556, "volume": "30.7M"}, {"week": "17 Jul", "return": 13.617719442165702, "return_label": "13.6%", "return_tone": "positive", "volume_height": 27.490454652112568, "volume": "61.2M"}, {"week": "24 Jul", "return": -4.837545126353787, "return_label": "-4.8%", "return_tone": "negative", "volume_height": 28.586956361181876, "volume": "63.7M"}, {"week": "31 Jul", "return": 3.26251896813353, "return_label": "3.3%", "return_tone": "positive", "volume_height": 13.148992525707271, "volume": "29.3M"}, {"week": "7 Aug", "return": 2.0573108008817065, "return_label": "2.1%", "return_tone": "positive", "volume_height": 11.958968041186676, "volume": "26.6M"}], "insights": [{"label": "Participation", "value": "0.7x", "detail": "Latest volume versus the 13-week average.", "tone": "neutral"}, {"label": "Baseline", "value": "38.7M", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "74.6M", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "7.4%", "volatility_52": "8.6%", "downside_weeks": 23, "upside_weeks": 29, "downside_breadth": "44.2%", "average_gain": "6.8%", "average_loss": "-6.4%", "distribution_scale": "25%", "return_callouts": [{"label": "Weeks higher", "value": "14 of 26", "detail": "12 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+24.4%", "detail": "Week of 24 Apr.", "tone": "positive"}, {"label": "Worst week", "value": "-15.5%", "detail": "Week of 3 Apr.", "tone": "negative"}, {"label": "Latest week", "value": "+2.1%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 9, "share": 34.61538461538461, "share_label": "34.6%", "tone": "positive"}, {"label": "Modest gains", "count": 5, "share": 19.230769230769234, "share_label": "19.2%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 3, "share": 11.538461538461538, "share_label": "11.5%", "tone": "negative"}, {"label": "Sharp losses", "count": 9, "share": 34.61538461538461, "share_label": "34.6%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "7.4%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "8.6%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "29/23", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "positive"}, {"label": "Average skew", "value": "6.8% / -6.4%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "3.6%", "tone": "positive"}, {"label": "Volume", "value": "0.7x", "tone": "neutral"}], "opportunities": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is constructive, supporting the smart-money activity read."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is negative, which weakens the current setup.", "The share remains more than 20% below its 52-week high."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "1.39 SEK", "return": null, "return_tone": null, "trend_line": "1.34 SEK", "fair_value": "1.94 SEK", "activity_pressure": "-0.75", "relative_leadership": "-0.13", "volume": "26.6M", "trend_backdrop": null}, {"week": "2026-07-31", "close": "1.36 SEK", "return": null, "return_tone": null, "trend_line": "1.32 SEK", "fair_value": "2.03 SEK", "activity_pressure": "-0.84", "relative_leadership": "-0.07", "volume": "29.3M", "trend_backdrop": null}, {"week": "2026-07-24", "close": "1.32 SEK", "return": null, "return_tone": null, "trend_line": "1.31 SEK", "fair_value": "2.12 SEK", "activity_pressure": "-0.90", "relative_leadership": "-1.52", "volume": "63.7M", "trend_backdrop": null}, {"week": "2026-07-17", "close": "1.39 SEK", "return": null, "return_tone": null, "trend_line": "1.30 SEK", "fair_value": "2.21 SEK", "activity_pressure": "-1.03", "relative_leadership": "5.52", "volume": "61.2M", "trend_backdrop": null}, {"week": "2026-07-10", "close": "1.22 SEK", "return": null, "return_tone": null, "trend_line": "1.28 SEK", "fair_value": "2.29 SEK", "activity_pressure": "-1.09", "relative_leadership": "-7.67", "volume": "30.7M", "trend_backdrop": null}, {"week": "2026-07-03", "close": "1.27 SEK", "return": null, "return_tone": null, "trend_line": "1.27 SEK", "fair_value": "2.39 SEK", "activity_pressure": "-0.77", "relative_leadership": "-5.29", "volume": "8.9M", "trend_backdrop": null}, {"week": "2026-06-26", "close": "1.22 SEK", "return": null, "return_tone": null, "trend_line": "1.26 SEK", "fair_value": "2.51 SEK", "activity_pressure": "-0.34", "relative_leadership": "-6.37", "volume": "12.3M", "trend_backdrop": null}, {"week": "2026-06-19", "close": "1.31 SEK", "return": null, "return_tone": null, "trend_line": "1.25 SEK", "fair_value": "2.62 SEK", "activity_pressure": "0.26", "relative_leadership": "0.66", "volume": "39.3M", "trend_backdrop": null}, {"week": "2026-06-12", "close": "1.48 SEK", "return": null, "return_tone": null, "trend_line": "1.24 SEK", "fair_value": "2.73 SEK", "activity_pressure": "0.66", "relative_leadership": "17.07", "volume": "3.4M", "trend_backdrop": null}, {"week": "2026-06-05", "close": "1.56 SEK", "return": null, "return_tone": null, "trend_line": "1.22 SEK", "fair_value": "2.87 SEK", "activity_pressure": "0.77", "relative_leadership": "24.16", "volume": "7.4M", "trend_backdrop": null}, {"week": "2026-05-29", "close": "1.75 SEK", "return": null, "return_tone": null, "trend_line": "1.20 SEK", "fair_value": "2.99 SEK", "activity_pressure": "0.75", "relative_leadership": "39.91", "volume": "86.1M", "trend_backdrop": null}, {"week": "2026-05-22", "close": "1.61 SEK", "return": null, "return_tone": null, "trend_line": "1.17 SEK", "fair_value": "3.42 SEK", "activity_pressure": "0.61", "relative_leadership": "30.59", "volume": "79.6M", "trend_backdrop": null}, {"week": "2026-05-15", "close": "1.51 SEK", "return": null, "return_tone": null, "trend_line": "1.15 SEK", "fair_value": "3.86 SEK", "activity_pressure": "0.65", "relative_leadership": "28.47", "volume": "54.5M", "trend_backdrop": null}, {"week": "2026-05-08", "close": "1.47 SEK", "return": null, "return_tone": null, "trend_line": "1.14 SEK", "fair_value": "4.32 SEK", "activity_pressure": "0.50", "relative_leadership": "24.90", "volume": "50.4M", "trend_backdrop": null}], "intelligence": {"rating": "Neutral", "rating_tone": "neutral", "overall_score": "49", "primary_driver": {"label": "Indicator analysis", "score": 54.49305555555555, "score_label": "54", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 8/12, activity pressure 5/12, relative leadership 6/12.", "detail": "Activity pressure 0.61; No reversal markers", "metric": "54/100", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/", "available": true, "weight": 1.45}, "primary_conflict": {"label": "Weekly tape", "score": 42.7089472130071, "score_label": "43", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 43/100 tape read.", "detail": "", "metric": "43/100", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/", "available": true, "weight": 1.6}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 42.7089472130071, "score_label": "43", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 43/100 tape read.", "detail": "", "metric": "43/100", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 54.49305555555555, "score_label": "54", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 8/12, activity pressure 5/12, relative leadership 6/12.", "detail": "Activity pressure 0.61; No reversal markers", "metric": "54/100", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 9 relevant articles.", "detail": "Q2 2022 Viaplay Group AB (publ) Earnings Call - Pre-Recorded Transcript", "metric": "50/100", "url": "/sentiment/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [], "conclusion": ["The strongest supporting evidence is indicator analysis: Latest 12-week confirmation: trend 8/12, activity pressure 5/12, relative leadership 6/12.", "The main constraint is weekly tape: Trend, activity pressure, participation, and risk combine to a 43/100 tape read.", "The combined read is balanced, making the next change in trend, sentiment, or options pressure especially important."], "weekly_changes": [{"label": "Price follow-through", "value": "2.1%", "detail": "Latest completed week; four-week move 13.9%.", "tone": "positive", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/"}, {"label": "Indicator stack", "value": "32/39", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "50/100", "detail": "9 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "47", "bottom_line": "The weekly trend is not active. Price is 3.6% above the Trend Line and sits at 57.6% of its 52-week range. The latest completed week returned 2.1%, after a 13.9% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: volume confirmation is below normal.", "price_summary": "The weekly trend is not active. Price is 3.6% above the Trend Line and sits at 57.6% of its 52-week range. The latest completed week returned 2.1%, after a 13.9% four-week move.", "volume_summary": "Latest weekly volume is 0.7x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.", "momentum_summary": "Performance is 13.9% over four weeks, -8.0% over 12 weeks, and 34.7% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "2.1%", "detail": "Latest completed week; four-week move 13.9%.", "tone": "positive", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/"}, {"label": "Indicator stack", "value": "32/39", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "50/100", "detail": "9 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/"}], "strengths": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is constructive, supporting the smart-money activity read."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is negative, which weakens the current setup.", "The share remains more than 20% below its 52-week high."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 42.7089472130071, "score_label": "43", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 43/100 tape read.", "detail": "", "metric": "43/100", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 54.49305555555555, "score_label": "54", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 8/12, activity pressure 5/12, relative leadership 6/12.", "detail": "Activity pressure 0.61; No reversal markers", "metric": "54/100", "url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/", "available": true, "weight": 1.45}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 9 relevant articles.", "detail": "Q2 2022 Viaplay Group AB (publ) Earnings Call - Pre-Recorded Transcript", "metric": "50/100", "url": "/sentiment/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/", "api_path": "/terminal/0c9f8294-3714-4895-8fbf-aaa6cd5026e3/report/api/"}