{"ticker": {"uuid": "2301554c-1be1-4005-8e3b-450cb1eac3cb", "symbol": "KHC", "name": "The Kraft Heinz Company", "exchange": "VIE", "asset_type": "equity"}, "latest_week": "2026-06-12", "summary": "KHC closed the latest completed week at 20.92 EUR. The 4-week return is 7.3% and the 12-week return is 10.9%. The trend backdrop is inactive, with activity pressure at 0.80.", "description": "The Kraft Heinz Company, together with its subsidiaries, manufactures and markets food and beverage products in North America and internationally. Its products include condiments, sauces, dressings, and spreads; cheese, frozen potato products, and other frozen meals; meal kits, frozen snacks, and pickles; dry packaged desserts, refrigerated ready to eat desserts, and other dessert toppings; ready to drink and powdered beverages, and liquid concentrates; American sliced and recipe cheeses; mainstream coffee, coffee pods, and premium coffee; and cold cuts, bacon, and hot dogs. It offers its products under the Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Ore-Ida, Capri Sun, Maxwell House, Kool-Aid, Jell-O, ABC, Master, Quero, Golden Circle, Wattie's, Pudliszki, and Plasmon brands, as well as Bagel Bites, Claussen, A1, and Cool Whip. It sells its products through its own sales organizations, as well as through independent brokers, agents, and distributors to chain, wholesale, cooperative, and independent grocery accounts; convenience, value, and club stores; pharmacies and drug stores; mass merchants; foodservice distributors; institutions, including hotels, restaurants, bakeries, hospitals, health care facilities, and government agencies; and various e-commerce platforms and retailers. The company has a strategic partnership with the National Football League. The company was formerly known as H.J. Heinz Holding Corporation and changed its name to The Kraft Heinz Company in July 2015. The company was founded in 1869 and is headquartered in Pittsburgh, Pennsylvania.", "setup_signature": "Balanced read", "composite_score": "40", "kpis": [{"label": "Latest Close", "value": "20.92 EUR", "hint": "2026-06-12"}, {"label": "1W Return", "value": "8.5%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "7.3%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "10.9%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "0.0%", "hint": "0 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.0x", "hint": "vs 13-week average"}], "classification": {"exchange": "VIE", "country": "AT", "sector": "Consumer Defensive", "industry": "Packaged Foods", "currency": "EUR", "market_cap": "24.4B"}, "price": {"trend_line": "19.94 EUR", "fair_value": "25.14 EUR", "vs_trend": "5.0%", "vs_fair_value": "-16.8%", "high_52": "23.96 EUR", "low_52": "18.25 EUR", "drawdown": "-12.7%", 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"tone": "neutral"}, {"label": "Baseline", "value": "2.4K", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "2.0K", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "3.7%", "volatility_52": "3.0%", "downside_weeks": 27, "upside_weeks": 25, "downside_breadth": "51.9%", "average_gain": "2.4%", "average_loss": "-2.3%", "buckets": [{"label": "Strong gains", "count": 3, "share": 11.538461538461538, "share_label": "11.5%", "tone": "positive"}, {"label": "Modest gains", "count": 11, "share": 42.30769230769231, "share_label": "42.3%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 8, "share": 30.76923076923077, "share_label": "30.8%", "tone": "negative"}, {"label": "Sharp losses", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "3.7%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "3.0%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "25/27", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "negative"}, {"label": "Average skew", "value": "2.4% / -2.3%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "5.0%", "tone": "positive"}, {"label": "Volume", "value": "0.0x", "tone": "neutral"}], "opportunities": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-06-12", "close": "20.92 EUR", "return": null, "return_tone": null, "trend_line": "19.94 EUR", "fair_value": "25.14 EUR", "activity_pressure": "0.80", "relative_leadership": "-17.56", "volume": "100", "trend_backdrop": null}, {"week": "2026-06-05", "close": "19.29 EUR", "return": null, "return_tone": null, "trend_line": "19.92 EUR", "fair_value": "25.19 EUR", "activity_pressure": "0.45", "relative_leadership": "-22.42", "volume": "5.2K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "20.30 EUR", "return": null, "return_tone": null, "trend_line": "19.94 EUR", "fair_value": "25.26 EUR", "activity_pressure": "0.55", "relative_leadership": "-19.88", "volume": "1.4K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "20.02 EUR", "return": null, "return_tone": null, "trend_line": "19.96 EUR", "fair_value": "25.32 EUR", "activity_pressure": "0.16", "relative_leadership": "-19.45", "volume": "533", "trend_backdrop": null}, {"week": "2026-05-15", "close": "19.49 EUR", "return": null, "return_tone": null, "trend_line": "19.99 EUR", "fair_value": "25.38 EUR", "activity_pressure": "-0.18", "relative_leadership": "-20.50", "volume": "669", "trend_backdrop": null}, {"week": "2026-05-08", "close": "19.79 EUR", "return": null, "return_tone": null, "trend_line": "20.04 EUR", "fair_value": "25.45 EUR", "activity_pressure": "-0.28", "relative_leadership": "-20.27", "volume": "7.1K", "trend_backdrop": null}, {"week": "2026-05-01", "close": "18.86 EUR", "return": null, "return_tone": null, "trend_line": "20.07 EUR", "fair_value": "25.53 EUR", "activity_pressure": "-0.47", "relative_leadership": "-23.60", "volume": "1.2K", "trend_backdrop": null}, {"week": "2026-04-24", "close": "18.45 EUR", "return": null, "return_tone": null, "trend_line": "20.16 EUR", "fair_value": "25.61 EUR", "activity_pressure": "-0.16", "relative_leadership": "-25.52", "volume": "750", "trend_backdrop": null}, {"week": "2026-04-17", "close": "18.75 EUR", "return": null, "return_tone": null, "trend_line": "20.25 EUR", "fair_value": "25.68 EUR", "activity_pressure": "0.01", "relative_leadership": "-27.80", "volume": "322", "trend_backdrop": null}, {"week": "2026-04-10", "close": "19.40 EUR", "return": null, "return_tone": null, "trend_line": "20.35 EUR", "fair_value": "25.75 EUR", "activity_pressure": "0.14", "relative_leadership": "-24.44", "volume": "2.0K", "trend_backdrop": null}, {"week": "2026-04-03", "close": "19.64 EUR", "return": null, "return_tone": null, "trend_line": "20.42 EUR", "fair_value": "25.82 EUR", "activity_pressure": "0.26", "relative_leadership": "-19.55", "volume": "7.7K", "trend_backdrop": null}, {"week": "2026-03-27", "close": "19.28 EUR", "return": null, "return_tone": null, "trend_line": "20.51 EUR", "fair_value": "25.89 EUR", "activity_pressure": "0.40", "relative_leadership": "-19.38", "volume": "221", "trend_backdrop": null}, {"week": "2026-03-20", "close": "18.87 EUR", "return": null, "return_tone": null, "trend_line": "20.62 EUR", "fair_value": "25.95 EUR", "activity_pressure": "0.69", "relative_leadership": "-20.80", "volume": "4.6K", "trend_backdrop": null}, {"week": "2026-03-13", "close": "19.70 EUR", "return": null, "return_tone": null, "trend_line": "20.74 EUR", "fair_value": "26.02 EUR", "activity_pressure": "0.85", "relative_leadership": "-19.18", "volume": "2.4K", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "39", "primary_driver": {"label": "Patient Capital", "score": 62.0, "score_label": "62", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "Recent buy signal in the last 8 weeks", "metric": "Recent", "url": "/patient-capital/", "available": true, "weight": 1}, "primary_conflict": {"label": "Indicator analysis", "score": 27.659722222222214, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 8/12, relative leadership 0/12.", "detail": "Activity pressure 0.29; No reversal markers", "metric": "28/100", "url": "/terminal/2301554c-1be1-4005-8e3b-450cb1eac3cb/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 34.3755426315523, "score_label": "34", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 34/100 tape read.", "detail": "", "metric": "34/100", "url": "/terminal/2301554c-1be1-4005-8e3b-450cb1eac3cb/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 27.659722222222214, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 8/12, relative leadership 0/12.", "detail": "Activity pressure 0.29; No reversal markers", "metric": "28/100", "url": "/terminal/2301554c-1be1-4005-8e3b-450cb1eac3cb/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 62.0, "score_label": "62", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "Recent buy signal in the last 8 weeks", "metric": "Recent", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No sentiment snapshot is stored yet.", "detail": "", "metric": "50/100", "url": "/sentiment/", "available": false, "weight": 0}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Indicator analysis", "score": 27.659722222222214, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 8/12, relative leadership 0/12.", "detail": "Activity pressure 0.29; No reversal markers", "metric": "28/100", "url": "/terminal/2301554c-1be1-4005-8e3b-450cb1eac3cb/", "available": true, "weight": 1.45}, {"label": "Weekly tape", "score": 34.3755426315523, "score_label": "34", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 34/100 tape read.", "detail": "", "metric": "34/100", "url": "/terminal/2301554c-1be1-4005-8e3b-450cb1eac3cb/", "available": true, "weight": 1.6}], "conclusion": ["The strongest supporting evidence is patient capital: Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 8/12, relative leadership 0/12.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "8.5%", "detail": "Latest completed week; four-week move 7.3%.", "tone": "positive", "url": "/terminal/2301554c-1be1-4005-8e3b-450cb1eac3cb/"}, {"label": "Indicator stack", "value": "0/100", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/2301554c-1be1-4005-8e3b-450cb1eac3cb/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/2301554c-1be1-4005-8e3b-450cb1eac3cb/"}, {"label": "Patient Capital", "value": "Recent", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}]}, "chart_url": "/terminal/2301554c-1be1-4005-8e3b-450cb1eac3cb/", "api_path": "/terminal/2301554c-1be1-4005-8e3b-450cb1eac3cb/report/api/"}