{"ticker": {"uuid": "278a5728-a11a-4db7-87fa-ccc34374f7c9", "symbol": "035000", "name": "HS Ad Inc.", "exchange": "KSC", "asset_type": "equity"}, "latest_week": "2026-08-07", "summary": "035000 closed the latest completed week at 6,620 KRW. The 4-week return is 6.8% and the 12-week return is -12.7%. The trend backdrop is inactive, with activity pressure at -0.92.", "description": "HS Ad Inc., together with its subsidiaries, operates as an advertising and marketing communications company in Korea and internationally. The company was formerly known as GIIR Inc. and changed its name to HS Ad Inc. in July 2023. 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"Baseline", "value": "339.3K", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "189.3K", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "5.9%", "volatility_52": "3.8%", "downside_weeks": 27, "upside_weeks": 25, "downside_breadth": "51.9%", "average_gain": "2.6%", "average_loss": "-2.7%", "distribution_scale": "15%", "return_callouts": [{"label": "Weeks higher", "value": "14 of 26", "detail": "12 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+8.4%", "detail": "Week of 31 Jul.", "tone": "positive"}, {"label": "Worst week", "value": "-14.4%", "detail": "Week of 15 May.", "tone": "negative"}, {"label": "Latest week", "value": "+2.8%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 1, "share": 3.8461538461538463, "share_label": "3.8%", "tone": "positive"}, {"label": "Modest gains", "count": 13, "share": 50.0, "share_label": "50.0%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "negative"}, {"label": "Sharp losses", "count": 5, "share": 19.230769230769234, "share_label": "19.2%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "5.9%", "detail": "13-week weekly-return volatility.", "tone": "negative"}, {"label": "Base vol", "value": "3.8%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "25/27", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "negative"}, {"label": "Average skew", "value": "2.6% / -2.7%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "-13.7%", "tone": "negative"}, {"label": "Volume", "value": "0.7x", "tone": "neutral"}], "opportunities": ["Price is above Fair Value, showing premium demand versus the model.", "Next-week expectancy is positive at 59.79% based on similar historical setup states."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Activity pressure is negative, which weakens the current setup.", "Activity pressure is weak, so confirmation is not yet broad enough.", "1 reversal markers appear in the recent smart-money tape."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "6,620 KRW", "return": null, "return_tone": null, "trend_line": "7,668 KRW", "fair_value": "6,463 KRW", "activity_pressure": "-0.92", "relative_leadership": "-35.57", "volume": "224.8K", "trend_backdrop": null}, {"week": "2026-07-31", "close": "6,440 KRW", "return": null, "return_tone": null, "trend_line": "7,714 KRW", "fair_value": "6,451 KRW", "activity_pressure": "-0.88", "relative_leadership": "-41.42", "volume": "280.1K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "5,940 KRW", "return": null, "return_tone": null, "trend_line": "7,769 KRW", "fair_value": "6,440 KRW", "activity_pressure": "-0.92", "relative_leadership": "-47.57", "volume": "1.3M", "trend_backdrop": null}, {"week": "2026-07-17", "close": "5,870 KRW", "return": null, "return_tone": null, "trend_line": "7,844 KRW", "fair_value": "6,433 KRW", "activity_pressure": "-1.03", "relative_leadership": "-49.99", "volume": "550.7K", "trend_backdrop": null}, {"week": "2026-07-10", "close": "6,200 KRW", "return": null, "return_tone": null, "trend_line": "7,934 KRW", "fair_value": "6,426 KRW", "activity_pressure": "-1.14", "relative_leadership": "-52.65", "volume": "635.8K", "trend_backdrop": null}, {"week": "2026-07-03", "close": "6,960 KRW", "return": null, "return_tone": null, "trend_line": "8,017 KRW", "fair_value": "6,418 KRW", "activity_pressure": "-1.22", "relative_leadership": "-51.79", "volume": "48.0K", "trend_backdrop": null}, {"week": "2026-06-26", "close": "7,000 KRW", "return": null, "return_tone": null, "trend_line": "8,077 KRW", "fair_value": "6,405 KRW", "activity_pressure": "-1.24", "relative_leadership": "-54.17", "volume": "37.8K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "7,060 KRW", "return": null, "return_tone": null, "trend_line": "8,123 KRW", "fair_value": "6,393 KRW", "activity_pressure": "-1.21", "relative_leadership": "-57.73", "volume": "37.1K", "trend_backdrop": null}, {"week": "2026-06-12", "close": "7,480 KRW", "return": null, "return_tone": null, "trend_line": "8,161 KRW", "fair_value": "6,380 KRW", "activity_pressure": "-1.00", "relative_leadership": "-50.94", "volume": "35.7K", "trend_backdrop": null}, {"week": "2026-06-05", "close": "7,400 KRW", "return": null, "return_tone": null, "trend_line": "8,193 KRW", "fair_value": "6,364 KRW", "activity_pressure": "-0.73", "relative_leadership": "-52.46", "volume": "26.8K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "7,150 KRW", "return": null, "return_tone": null, "trend_line": "8,221 KRW", "fair_value": "6,348 KRW", "activity_pressure": "-0.12", "relative_leadership": "-56.46", "volume": "158.4K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "7,490 KRW", "return": null, "return_tone": null, "trend_line": "8,251 KRW", "fair_value": "6,334 KRW", "activity_pressure": "0.49", "relative_leadership": "-51.54", "volume": "572.1K", "trend_backdrop": null}, {"week": "2026-05-15", "close": "7,580 KRW", "return": null, "return_tone": null, "trend_line": "8,279 KRW", "fair_value": "6,318 KRW", "activity_pressure": "0.87", "relative_leadership": "-49.43", "volume": "469.3K", "trend_backdrop": null}, {"week": "2026-05-08", "close": "8,860 KRW", "return": null, "return_tone": null, "trend_line": "8,298 KRW", "fair_value": "6,301 KRW", "activity_pressure": "1.07", "relative_leadership": "-41.76", "volume": "109.7K", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "41", "primary_driver": {"label": "Next-Week Expectancy", "score": 79.8929, "score_label": "80", "tone": "positive", "summary": "Next-week expectancy is positive with a 59.79% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 59.79%", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.05}, "primary_conflict": {"label": "Indicator analysis", "score": 9.944444444444443, "score_label": "10", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 1/12, relative leadership 0/12.", "detail": "Activity pressure 0.10; 1 reversal markers", "metric": "10/100", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 32.7150026804056, "score_label": "33", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 33/100 tape read.", "detail": "", "metric": "33/100", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 9.944444444444443, "score_label": "10", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 1/12, relative leadership 0/12.", "detail": "Activity pressure 0.10; 1 reversal markers", "metric": "10/100", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 79.8929, "score_label": "80", "tone": "positive", "summary": "Next-week expectancy is positive with a 59.79% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 59.79%", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 3 relevant articles.", "detail": "Price to book forward of HS Ad Inc. \u2013 KRX:035000", "metric": "50/100", "url": "/sentiment/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [{"label": "Next-Week Expectancy", "score": 79.8929, "score_label": "80", "tone": "positive", "summary": "Next-week expectancy is positive with a 59.79% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 59.79%", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.05}], "negatives": [{"label": "Indicator analysis", "score": 9.944444444444443, "score_label": "10", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 1/12, relative leadership 0/12.", "detail": "Activity pressure 0.10; 1 reversal markers", "metric": "10/100", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.45}, {"label": "Weekly tape", "score": 32.7150026804056, "score_label": "33", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 33/100 tape read.", "detail": "", "metric": "33/100", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.6}], "conclusion": ["The strongest supporting evidence is next-week expectancy: Next-week expectancy is positive with a 59.79% historical one-week setup read.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 1/12, relative leadership 0/12.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "2.8%", "detail": "Latest completed week; four-week move 6.8%.", "tone": "positive", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/"}, {"label": "Indicator stack", "value": "28/35", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Positive 59.79%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "positive", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/"}, {"label": "News sentiment", "value": "50/100", "detail": "3 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/278a5728-a11a-4db7-87fa-ccc34374f7c9/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "35", "bottom_line": "The weekly trend is not active. Price is -13.7% below the Trend Line and sits at 26.3% of its 52-week range. The latest completed week returned 2.8%, after a 6.8% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: volume confirmation is below normal.", "price_summary": "The weekly trend is not active. Price is -13.7% below the Trend Line and sits at 26.3% of its 52-week range. The latest completed week returned 2.8%, after a 6.8% four-week move.", "volume_summary": "Latest weekly volume is 0.7x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.", "momentum_summary": "Performance is 6.8% over four weeks, -12.7% over 12 weeks, and -13.0% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "2.8%", "detail": "Latest completed week; four-week move 6.8%.", "tone": "positive", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/"}, {"label": "Indicator stack", "value": "28/35", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Positive 59.79%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "positive", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/"}, {"label": "News sentiment", "value": "50/100", "detail": "3 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/278a5728-a11a-4db7-87fa-ccc34374f7c9/"}], "strengths": ["Price is above Fair Value, showing premium demand versus the model.", "Next-week expectancy is positive at 59.79% based on similar historical setup states."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Activity pressure is negative, which weakens the current setup.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 32.7150026804056, "score_label": "33", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 33/100 tape read.", "detail": "", "metric": "33/100", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 9.944444444444443, "score_label": "10", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 1/12, relative leadership 0/12.", "detail": "Activity pressure 0.10; 1 reversal markers", "metric": "10/100", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.45}, "next-week_expectancy": {"label": "Next-Week Expectancy", "score": 79.8929, "score_label": "80", "tone": "positive", "summary": "Next-week expectancy is positive with a 59.79% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 59.79%", "url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 1.05}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 3 relevant articles.", "detail": "Price to book forward of HS Ad Inc. \u2013 KRX:035000", "metric": "50/100", "url": "/sentiment/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/", "api_path": "/terminal/278a5728-a11a-4db7-87fa-ccc34374f7c9/report/api/"}