{"ticker": {"uuid": "2dbc02ec-efd3-443e-8eb7-b34a1e24ef06", "symbol": "HSY", "name": "The Hershey Company", "exchange": "MEX", "asset_type": "equity"}, "latest_week": "2026-06-12", "summary": "HSY closed the latest completed week at 3,080 MXN. The 4-week return is -4.3% and the 12-week return is -21.8%. Trend Signal is inactive, Market Dynamics is -0.95.", "description": "The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. It provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Sour Strips, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. The company markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. It exports its products in approximately 65 countries worldwide. The Hershey Company was founded in 1894 and is based in Hershey, Pennsylvania.", "setup_signature": "Risk-first tape", "composite_score": "21", "kpis": [{"label": "Latest Close", "value": "3,080 MXN", "hint": "2026-06-12"}, {"label": "1W Return", "value": "-10.5%", "tone": "negative", "hint": "latest completed week"}, {"label": "4W Return", "value": "-4.3%", "tone": "negative", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "-21.8%", "tone": "negative", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "57.7%", "hint": "30 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.2x", "hint": "vs 13-week average"}], "classification": {"exchange": "MEX", "country": "MX", "sector": "Consumer Defensive", "industry": "Confectioners", "currency": "MXN", "market_cap": "697.8B"}, "price": {"trend_line": "3,545 MXN", "fair_value": "3,491 MXN", "vs_trend": "-13.1%", "vs_fair_value": "-11.8%", "high_52": "3,973 MXN", "low_52": "3,014 MXN", "drawdown": "-22.5%", "range_position": "6.9%"}, "momentum": {"returns": [{"label": "1W", "value": -10.464825290697675, "value_label": "-10.5%", "tone": "negative", "width": 29.899500830564783}, {"label": "4W", "value": -4.277355066967404, "value_label": "-4.3%", "tone": "negative", "width": 12.221014477049726}, {"label": "12W", "value": -21.81171154602297, "value_label": "-21.8%", "tone": "negative", "width": 62.31917584577992}, {"label": "26W", "value": -10.650439651785707, "value_label": "-10.7%", "tone": "negative", "width": 30.429827576530588}, {"label": "52W", "value": -3.0463232874662785, "value_label": "-3.0%", "tone": "negative", "width": 8.703780821332224}], "trend_streak": 0, "active_weeks": 30, "active_breadth": "57.7%", "peer": {"scope": "MX Consumer Defensive", "count": 53, "rank": 53, "percentile": 0.0, "avg_weekly_return": 0.9669982974397697}}, "setup": {"scores": [{"label": "Trend", "value": 31.73076923076923, "value_label": "32", "width": 31.73076923076923, "tone": "negative", "description": "Persistence of active Trend Signal over the last year and current streak."}, {"label": "Momentum", "value": 20.531542954554297, "value_label": "21", "width": 20.531542954554297, "tone": "negative", "description": "Blend of 4-week and 12-week follow-through."}, {"label": "Dynamics", "value": 34.6127565440039, "value_label": "35", "width": 34.6127565440039, "tone": "neutral", "description": "Latest Market Dynamics and whether pressure has improved over four weeks."}, {"label": "Relative Strength", "value": 0, "value_label": "0", "width": 4, "tone": "negative", "description": "Relative leadership and short-term RS change."}, {"label": "Volume", "value": 6.832764505119454, "value_label": "7", "width": 6.832764505119454, "tone": "negative", "description": "Participation compared with the 13-week volume baseline."}, {"label": "Risk Control", "value": 34.89134521768225, "value_label": "35", "width": 34.89134521768225, "tone": "neutral", "description": "Drawdown and recent weekly volatility pressure."}], "timeline": [{"week": "27 Feb", "return": 3.6507941970635076, "return_label": "3.7%", "tone": "positive", "trend": true, "buy_signal": false, "positive_md": true, "height": 30.42328497552923}, {"week": "6 Mar", "return": 0.0, "return_label": "0.0%", "tone": "neutral", "trend": true, "buy_signal": false, "positive_md": true, "height": 4}, {"week": "13 Mar", "return": 0.5870373968509751, "return_label": "0.6%", "tone": "positive", "trend": true, "buy_signal": false, "positive_md": true, "height": 4.89197830709146}, {"week": "20 Mar", "return": 0.0, "return_label": "0.0%", "tone": "neutral", "trend": true, "buy_signal": false, "positive_md": true, "height": 4}, {"week": "27 Mar", "return": -3.577775902167562, "return_label": "-3.6%", "tone": "negative", "trend": true, "buy_signal": false, "positive_md": true, "height": 29.814799184729683}, {"week": "3 Apr", "return": 0.0, "return_label": "0.0%", "tone": "neutral", "trend": true, "buy_signal": false, "positive_md": true, "height": 4}, {"week": "10 Apr", "return": -3.9473701115662125, "return_label": "-3.9%", "tone": "negative", "trend": true, "buy_signal": false, "positive_md": true, "height": 32.894750929718434}, {"week": "17 Apr", "return": -8.361911228034877, "return_label": "-8.4%", "tone": "negative", "trend": true, "buy_signal": false, "positive_md": false, "height": 69.68259356695731}, {"week": "24 Apr", "return": 0.0, "return_label": "0.0%", "tone": "neutral", "trend": false, "buy_signal": false, "positive_md": false, "height": 4}, {"week": "1 May", "return": -1.1896164226484947, "return_label": "-1.2%", "tone": "negative", "trend": false, "buy_signal": false, "positive_md": false, "height": 9.913470188737456}, {"week": "8 May", "return": -2.64326717520266, "return_label": "-2.6%", "tone": "negative", "trend": false, "buy_signal": false, "positive_md": false, "height": 22.027226460022167}, {"week": "15 May", "return": 0.04514366092458327, "return_label": "0.0%", "tone": "positive", "trend": false, "buy_signal": false, "positive_md": false, "height": 4}, {"week": "22 May", "return": 4.4243641841246895, "return_label": "4.4%", "tone": "positive", "trend": false, "buy_signal": false, "positive_md": false, "height": 36.86970153437241}, {"week": "29 May", "return": 2.380952380952381, "return_label": "2.4%", "tone": "positive", "trend": false, "buy_signal": false, "positive_md": false, "height": 19.841269841269842}, {"week": "5 Jun", "return": 0.0, "return_label": "0.0%", "tone": "neutral", "trend": false, "buy_signal": false, "positive_md": false, "height": 4}, {"week": "12 Jun", "return": -10.464825290697675, "return_label": "-10.5%", "tone": "negative", "trend": false, "buy_signal": false, "positive_md": false, "height": 87.20687742248062}]}, "groups": {"sector": {"scope": "MX Consumer Defensive", "count": 53, "avg_weekly_return": 0.9669982974397697, "avg_four_week_return": -0.4958954002751523, "avg_twelve_week_return": -1.7663605426242202, 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"four_week_return": 18.622373324247324, "four_week_return_label": "18.6%", "four_week_return_tone": "positive", "twelve_week_return": 15.136219680232156, "twelve_week_return_label": "15.1%", "twelve_week_return_tone": "positive", "trend_active": true, "positive_md": true, "positive_rs": true}, {"id": 48100, "symbol": "TBBBN", "name": "BBB FOODS INC", "exchange": "MEX", "url": "/terminal/97063cc1-15d1-4736-ae02-097715e7d5d3/report/", "weekly_return": 6.773438231269177, "weekly_return_label": "6.8%", "weekly_return_tone": "positive", "four_week_return": 14.962206299212594, "four_week_return_label": "15.0%", "four_week_return_tone": "positive", "twelve_week_return": 23.940578947368415, "twelve_week_return_label": "23.9%", "twelve_week_return_tone": "positive", "trend_active": true, "positive_md": true, "positive_rs": true}, {"id": 48119, "symbol": "TGT", "name": "Target Corporation", "exchange": "MEX", "url": "/terminal/0b0a4659-6a1c-4fb9-a6da-4938dd8ece26/report/", "weekly_return": 9.410422342958155, "weekly_return_label": "9.4%", "weekly_return_tone": "positive", "four_week_return": 9.675015252884544, "four_week_return_label": "9.7%", "four_week_return_tone": "positive", "twelve_week_return": 14.890137661279157, "twelve_week_return_label": "14.9%", "twelve_week_return_tone": "positive", "trend_active": true, "positive_md": true, "positive_rs": true}, {"id": 47144, "symbol": "CLX", "name": "The Clorox Company", "exchange": "MEX", "url": "/terminal/067fb63b-8d7a-454e-94af-51f8c27656bb/report/", "weekly_return": 5.85305105853051, "weekly_return_label": "5.9%", "weekly_return_tone": "positive", "four_week_return": 8.369991273111218, "four_week_return_label": "8.4%", "four_week_return_tone": "positive", "twelve_week_return": -10.931053940384789, "twelve_week_return_label": "-10.9%", "twelve_week_return_tone": "negative", "trend_active": false, "positive_md": false, "positive_rs": false}]}, "industry": {"scope": "MX Confectioners", "count": 2, "avg_weekly_return": -5.3963616942618815, "avg_four_week_return": 0.26037032365915413, "avg_twelve_week_return": -7.97790994202933, "trend_breadth": 50.0, "positive_md_breadth": 50.0, "positive_rs_breadth": 0.0, "week_rank": 2, "four_week_rank": 2, "twelve_week_rank": 2, "top_peers": [{"id": 47704, "symbol": "MDLZ", "name": "Mondelez International, Inc.", "exchange": "MEX", "url": "/terminal/7db3b1bb-8fe0-48f9-b8a8-cb3fc9e927dc/report/", "weekly_return": -0.3278980978260885, "weekly_return_label": "-0.3%", "weekly_return_tone": "negative", "four_week_return": 4.798095714285712, "four_week_return_label": "4.8%", "four_week_return_tone": "positive", "twelve_week_return": 5.855891661964311, "twelve_week_return_label": "5.9%", "twelve_week_return_tone": "positive", "trend_active": true, "positive_md": true, "positive_rs": false}, {"id": 47499, "symbol": "HSY", "name": "The Hershey Company", "exchange": "MEX", "url": "/terminal/2dbc02ec-efd3-443e-8eb7-b34a1e24ef06/report/", "weekly_return": -10.464825290697675, "weekly_return_label": "-10.5%", "weekly_return_tone": "negative", "four_week_return": -4.277355066967404, "four_week_return_label": "-4.3%", "four_week_return_tone": "negative", "twelve_week_return": -21.81171154602297, "twelve_week_return_label": "-21.8%", "twelve_week_return_tone": "negative", "trend_active": false, "positive_md": false, "positive_rs": false}]}}, "dynamics": {"market_dynamics": "-0.95", "market_dynamics_tone": "negative", "md_4_change": "20.7%", "relative_strength": "-16.39", "rs_4_change": "-24.5%", "expectation": "Negative", "expectation_probability": "31.81%"}, "volume": {"latest": "11", "average_13": "68", "average_52": "240", "ratio_13": "0.2x", "ratio_52": "0.0x"}, "risk": {"volatility_13": "3.9%", "volatility_52": "3.9%", "downside_weeks": 14, "upside_weeks": 15, "downside_breadth": "26.9%", "average_gain": "3.8%", "average_loss": "-4.0%"}, "signals": [{"label": "Trend Signal", "value": "Inactive", "tone": "negative"}, {"label": "Market Dynamics", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "-13.1%", "tone": "negative"}, {"label": "Volume", "value": "0.2x", "tone": "neutral"}], "opportunities": ["No strong opportunity cluster is confirmed yet; monitor trend and Market Dynamics."], "risks": ["Trend Signal is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Market Dynamics is negative, which weakens the current setup.", "The share remains more than 20% below its 52-week high."], "watch_points": ["Trend Line remains the key weekly regime level.", "Market Dynamics is the pressure gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-06-12", "close": "3,080 MXN", "weekly_return": -10.464825290697675, "weekly_return_label": "-10.5%", "weekly_return_tone": "negative", "trend_line": "3,545 MXN", "fair_value": "3,491 MXN", "market_dynamics": "-0.95", "relative_strength": "-16.39", "volume": "11", "trend_signal": "Off"}, {"week": "2026-06-05", "close": "3,440 MXN", "weekly_return": 0.0, "weekly_return_label": "0.0%", "weekly_return_tone": "neutral", "trend_line": "3,554 MXN", "fair_value": "3,499 MXN", "market_dynamics": "-0.96", "relative_strength": "-4.39", "volume": "0", "trend_signal": "Off"}, {"week": "2026-05-29", "close": "3,440 MXN", "weekly_return": 2.380952380952381, "weekly_return_label": "2.4%", "weekly_return_tone": "positive", "trend_line": "3,550 MXN", "fair_value": "3,505 MXN", "market_dynamics": "-1.05", "relative_strength": "-7.85", "volume": "10", "trend_signal": "Off"}, {"week": "2026-05-22", "close": "3,360 MXN", "weekly_return": 4.4243641841246895, "weekly_return_label": "4.4%", "weekly_return_tone": "positive", "trend_line": "3,546 MXN", "fair_value": "3,512 MXN", "market_dynamics": 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"2026-04-24", "close": "3,343 MXN", "weekly_return": 0.0, "weekly_return_label": "0.0%", "weekly_return_tone": "neutral", "trend_line": "3,562 MXN", "fair_value": "3,551 MXN", "market_dynamics": "-0.47", "relative_strength": "-12.15", "volume": "0", "trend_signal": "Off"}, {"week": "2026-04-17", "close": "3,343 MXN", "weekly_return": -8.361911228034877, "weekly_return_label": "-8.4%", "weekly_return_tone": "negative", "trend_line": "3,562 MXN", "fair_value": "3,561 MXN", "market_dynamics": "-0.05", "relative_strength": "-13.22", "volume": "733", "trend_signal": "On"}, {"week": "2026-04-10", "close": "3,648 MXN", "weekly_return": -3.9473701115662125, "weekly_return_label": "-3.9%", "weekly_return_tone": "negative", "trend_line": "3,567 MXN", "fair_value": "3,569 MXN", "market_dynamics": "0.42", "relative_strength": "-6.06", "volume": "5", "trend_signal": "On"}, {"week": "2026-04-03", "close": "3,798 MXN", "weekly_return": 0.0, "weekly_return_label": "0.0%", "weekly_return_tone": "neutral", "trend_line": "3,559 MXN", "fair_value": "3,575 MXN", "market_dynamics": "0.86", "relative_strength": "-2.18", "volume": "0", "trend_signal": "On"}, {"week": "2026-03-27", "close": "3,798 MXN", "weekly_return": -3.577775902167562, "weekly_return_label": "-3.6%", "weekly_return_tone": "negative", "trend_line": "3,545 MXN", "fair_value": "3,580 MXN", "market_dynamics": "1.12", "relative_strength": "1.84", "volume": "10", "trend_signal": "On"}, {"week": "2026-03-20", "close": "3,939 MXN", "weekly_return": 0.0, "weekly_return_label": "0.0%", "weekly_return_tone": "neutral", "trend_line": "3,532 MXN", "fair_value": "3,583 MXN", "market_dynamics": "1.40", "relative_strength": "9.53", "volume": "0", "trend_signal": "On"}, {"week": "2026-03-13", "close": "3,939 MXN", "weekly_return": 0.5870373968509751, "weekly_return_label": "0.6%", "weekly_return_tone": "positive", "trend_line": "3,514 MXN", "fair_value": "3,586 MXN", "market_dynamics": "1.49", "relative_strength": "6.87", "volume": "29", "trend_signal": "On"}], "chart_url": "/terminal/2dbc02ec-efd3-443e-8eb7-b34a1e24ef06/", "api_path": "/terminal/2dbc02ec-efd3-443e-8eb7-b34a1e24ef06/report/api/"}