{"ticker": {"uuid": "4476c41a-e2f0-4c3a-81f3-34638d6b7416", "symbol": "4196", "name": "Neo Marketing Inc.", "exchange": "JPX", "asset_type": "equity"}, "latest_week": "2026-08-07", "summary": "4196 closed the latest completed week at 1,937 JPY. The 4-week return is 14.1% and the 12-week return is 35.3%. The trend backdrop is active, with activity pressure at 1.55.", "description": "Neo Marketing Inc. engages in market support business in Japan. The company offers quantitative survey, such as online and academic research, venue survey, home use tests, in-store and mail survey, customer/employee survey, and demonstration experiment support services; qualitative research, including in-depth interview, group and self-online interview, visiting observation survey, and recruiting; and original services. It also provides strategic planning, such as communication strategy, brand strategy, and strategic PR; survey PR and press release creation and distribution; digital marketing comprising search advertising, display advertising, social media advertising, video ads, content marketing, article writing, pharmaceutical and medical device act check, SNS account management, influencer marketing, and looply services; and creative services. In addition, the company offers customer support, including customer success, telephone support, email and chat support, mystery call/email/chat, SNS direct recruiting; and B2B marketing services. The company was formerly known as Media Interactive Co., Ltd. and changed its name to Neo Marketing Inc. in April 2012. Neo Marketing Inc. was incorporated in 2000 and is headquartered in Shibuya, Japan.", "setup_signature": "Leadership continuation", "composite_score": "80", "kpis": [{"label": "Latest Close", "value": "1,937 JPY", "hint": "2026-08-07"}, {"label": "1W Return", "value": "4.5%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "14.1%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "35.3%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "57.7%", "hint": "30 of 52 weeks active"}, {"label": "Volume Ratio", "value": "1.8x", "hint": "vs 13-week average"}], "classification": {"exchange": "JPX", "country": "JP", "sector": "Communication Services", "industry": "Advertising Agencies", "currency": "JPY", "market_cap": "3.7B"}, "price": {"trend_line": "1,500 JPY", "fair_value": "1,189 JPY", "vs_trend": "29.1%", "vs_fair_value": "62.9%", "high_52": "1,980 JPY", "low_52": "1,058 JPY", 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average.", "tone": "positive"}, {"label": "Baseline", "value": "23.4K", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "36.6K", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "2.7%", "volatility_52": "3.9%", "downside_weeks": 19, "upside_weeks": 33, "downside_breadth": "36.5%", "average_gain": "2.2%", "average_loss": "-2.2%", "distribution_scale": "8%", "return_callouts": [{"label": "Weeks higher", "value": "17 of 26", "detail": "9 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+7.3%", "detail": "Week of 31 Jul.", "tone": "positive"}, {"label": "Worst week", "value": "-0.8%", "detail": "Week of 20 Mar.", "tone": "negative"}, {"label": "Latest week", "value": "+4.5%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "positive"}, {"label": "Modest gains", "count": 13, "share": 50.0, "share_label": "50.0%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 9, "share": 34.61538461538461, "share_label": "34.6%", "tone": "negative"}, {"label": "Sharp losses", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "2.7%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "3.9%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "33/19", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "positive"}, {"label": "Average skew", "value": "2.2% / -2.2%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Active", "tone": "positive"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "29.1%", "tone": "positive"}, {"label": "Volume", "value": "1.8x", "tone": "positive"}], "opportunities": ["The trend backdrop is active with a 21-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week.", "Volume is elevated versus the 13-week average, confirming attention."], "risks": ["3 reversal markers appear in the recent smart-money tape."], "watch_points": ["Price is close to its 52-week high; watch for continuation or exhaustion.", "Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "1,937 JPY", "return": null, "return_tone": null, "trend_line": "1,500 JPY", "fair_value": "1,189 JPY", "activity_pressure": "1.55", "relative_leadership": "16.19", "volume": "43.3K", "trend_backdrop": null}, {"week": "2026-07-31", "close": "1,853 JPY", "return": null, "return_tone": null, "trend_line": "1,476 JPY", "fair_value": "1,185 JPY", "activity_pressure": "1.52", "relative_leadership": "12.84", "volume": "37.7K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "1,727 JPY", "return": null, "return_tone": null, "trend_line": "1,453 JPY", "fair_value": "1,181 JPY", "activity_pressure": "1.40", "relative_leadership": "4.17", "volume": "41.8K", "trend_backdrop": null}, {"week": "2026-07-17", "close": "1,686 JPY", "return": null, "return_tone": null, "trend_line": "1,434 JPY", "fair_value": "1,178 JPY", "activity_pressure": "1.30", "relative_leadership": "1.78", "volume": "40.5K", "trend_backdrop": null}, {"week": "2026-07-10", "close": "1,697 JPY", "return": null, "return_tone": null, "trend_line": "1,417 JPY", "fair_value": "1,178 JPY", "activity_pressure": "1.16", "relative_leadership": "-4.75", "volume": "43.2K", "trend_backdrop": null}, {"week": "2026-07-03", "close": "1,695 JPY", "return": null, "return_tone": null, "trend_line": "1,399 JPY", "fair_value": "1,175 JPY", "activity_pressure": "0.95", "relative_leadership": "-6.95", "volume": "10.1K", "trend_backdrop": null}, {"week": "2026-06-26", "close": "1,696 JPY", "return": null, "return_tone": null, "trend_line": "1,382 JPY", "fair_value": "1,172 JPY", "activity_pressure": "0.76", "relative_leadership": "-6.76", "volume": "7.4K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "1,699 JPY", "return": null, "return_tone": null, "trend_line": "1,364 JPY", "fair_value": "1,168 JPY", "activity_pressure": "0.51", "relative_leadership": "-9.32", "volume": "800", "trend_backdrop": null}, {"week": "2026-06-12", "close": "1,674 JPY", "return": null, "return_tone": null, "trend_line": "1,346 JPY", "fair_value": "1,165 JPY", "activity_pressure": "0.27", "relative_leadership": "-3.99", "volume": "6.3K", "trend_backdrop": null}, {"week": "2026-06-05", "close": "1,575 JPY", "return": null, "return_tone": null, "trend_line": "1,328 JPY", "fair_value": "1,162 JPY", "activity_pressure": "0.13", "relative_leadership": "-10.69", "volume": "9.2K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "1,479 JPY", "return": null, "return_tone": null, "trend_line": "1,312 JPY", "fair_value": "1,159 JPY", "activity_pressure": "0.10", "relative_leadership": "-16.16", "volume": "17.3K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "1,450 JPY", "return": null, "return_tone": null, "trend_line": "1,300 JPY", "fair_value": "1,157 JPY", "activity_pressure": "0.23", "relative_leadership": "-14.32", "volume": "10.3K", "trend_backdrop": null}, {"week": "2026-05-15", "close": "1,432 JPY", "return": null, "return_tone": null, "trend_line": "1,290 JPY", "fair_value": "1,155 JPY", "activity_pressure": "0.50", "relative_leadership": "-13.10", "volume": "36.6K", "trend_backdrop": null}, {"week": "2026-05-08", "close": "1,424 JPY", "return": null, "return_tone": null, "trend_line": "1,281 JPY", "fair_value": "1,153 JPY", "activity_pressure": "0.73", "relative_leadership": "-15.57", "volume": "36.0K", "trend_backdrop": null}], "intelligence": {"rating": "Positive", "rating_tone": "positive", "overall_score": "65", "primary_driver": {"label": "Weekly tape", "score": 76.5438140884029, "score_label": "77", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 77/100 tape read.", "detail": "", "metric": "77/100", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/", "available": true, "weight": 1.6}, "primary_conflict": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 76.5438140884029, "score_label": "77", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 77/100 tape read.", "detail": "", "metric": "77/100", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 72.97916666666666, "score_label": "73", "tone": "positive", "summary": "Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 4/12.", "detail": "Activity pressure 0.99; 3 reversal markers", "metric": "73/100", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 1 relevant articles.", "detail": "NEO MARKETING Inc. Revenue Breakdown \u2013 TSE:4196", "metric": "50/100", "url": "/sentiment/4476c41a-e2f0-4c3a-81f3-34638d6b7416/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [{"label": "Weekly tape", "score": 76.5438140884029, "score_label": "77", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 77/100 tape read.", "detail": "", "metric": "77/100", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 72.97916666666666, "score_label": "73", "tone": "positive", "summary": "Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 4/12.", "detail": "Activity pressure 0.99; 3 reversal markers", "metric": "73/100", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/", "available": true, "weight": 1.45}], "negatives": [], "conclusion": ["The strongest supporting evidence is weekly tape: Trend, activity pressure, participation, and risk combine to a 77/100 tape read.", "The main constraint is patient capital: Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "The combined read is constructive, but confirmation should still come from follow-through in price, volume, and group structure."], "weekly_changes": [{"label": "Price follow-through", "value": "4.5%", "detail": "Latest completed week; four-week move 14.1%.", "tone": "positive", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/"}, {"label": "Indicator stack", "value": "77/80", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "positive", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "50/100", "detail": "1 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/4476c41a-e2f0-4c3a-81f3-34638d6b7416/"}]}, "investor_view": {"stance": "Constructive, but selective", "stance_tone": "positive", "setup_score": "80", "bottom_line": "The weekly trend is active. Price is 29.1% above the Trend Line and sits at 95.3% of its 52-week range. The latest completed week returned 4.5%, after a 14.1% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: price is close to its 52-week high.", "price_summary": "The weekly trend is active. Price is 29.1% above the Trend Line and sits at 95.3% of its 52-week range. The latest completed week returned 4.5%, after a 14.1% four-week move.", "volume_summary": "Latest weekly volume is 1.8x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is 14.1% over four weeks, 35.3% over 12 weeks, and 32.4% over one year. The current trend has remained active for 21 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "4.5%", "detail": "Latest completed week; four-week move 14.1%.", "tone": "positive", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/"}, {"label": "Indicator stack", "value": "77/80", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "positive", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "50/100", "detail": "1 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/4476c41a-e2f0-4c3a-81f3-34638d6b7416/"}], "strengths": ["The trend backdrop is active with a 21-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week."], "risks": ["3 reversal markers appear in the recent smart-money tape."], "watch_points": ["Price is close to its 52-week high; watch for continuation or exhaustion.", "Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 76.5438140884029, "score_label": "77", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 77/100 tape read.", "detail": "", "metric": "77/100", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 72.97916666666666, "score_label": "73", "tone": "positive", "summary": "Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 4/12.", "detail": "Activity pressure 0.99; 3 reversal markers", "metric": "73/100", "url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/", "available": true, "weight": 1.45}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 1 relevant articles.", "detail": "NEO MARKETING Inc. Revenue Breakdown \u2013 TSE:4196", "metric": "50/100", "url": "/sentiment/4476c41a-e2f0-4c3a-81f3-34638d6b7416/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/", "api_path": "/terminal/4476c41a-e2f0-4c3a-81f3-34638d6b7416/report/api/"}