{"ticker": {"uuid": "4a9b8bc1-bcc1-425d-b095-07579eb97f38", "symbol": "HOG", "name": "Harley-Davidson, Inc.", "exchange": "BUE", "asset_type": "equity"}, "latest_week": "2026-07-31", "summary": "HOG closed the latest completed week at 12,890 ARS. The 4-week return is -2.9% and the 12-week return is 2.7%. The trend backdrop is active, with activity pressure at 1.24.", "description": "Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.", "setup_signature": "Balanced read", "composite_score": "53", "kpis": [{"label": "Latest Close", "value": "12,890 ARS", "hint": "2026-07-31"}, {"label": "1W Return", "value": "-4.7%", "tone": "negative", "hint": "latest completed week"}, {"label": "4W Return", "value": "-2.9%", "tone": "negative", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "2.7%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "48.1%", "hint": "25 of 52 weeks active"}, {"label": "Volume Ratio", "value": "1.8x", "hint": "vs 13-week average"}], "classification": {"exchange": "BUE", "country": "AR", "sector": "Consumer Cyclical", "industry": "Recreational Vehicles", "currency": "ARS", "market_cap": "426.7B"}, "price": {"trend_line": "11,306 ARS", "fair_value": "11,937 ARS", "vs_trend": "14.0%", "vs_fair_value": "8.0%", "high_52": "15,520 ARS", "low_52": "8,385 ARS", "drawdown": 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{"label": "Volume", "value": "1.8x", "tone": "positive"}], "opportunities": ["The trend backdrop is active with a 9-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week.", "Volume is elevated versus the 13-week average, confirming attention."], "risks": ["Latest weekly return ranks in the weaker part of its sector group."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-07-31", "close": "12,890 ARS", "return": null, "return_tone": null, "trend_line": "11,306 ARS", "fair_value": "11,937 ARS", "activity_pressure": "1.24", "relative_leadership": "-13.78", "volume": "12.8K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "13,520 ARS", "return": null, "return_tone": null, "trend_line": "11,233 ARS", "fair_value": "11,901 ARS", "activity_pressure": "1.45", "relative_leadership": "-9.71", "volume": "20.9K", "trend_backdrop": null}, {"week": "2026-07-17", "close": "13,890 ARS", "return": null, "return_tone": null, "trend_line": "11,145 ARS", "fair_value": "11,860 ARS", "activity_pressure": "1.39", "relative_leadership": "-5.07", "volume": "5.5K", "trend_backdrop": null}, {"week": "2026-07-10", "close": "13,210 ARS", "return": null, "return_tone": null, "trend_line": "11,046 ARS", "fair_value": "11,814 ARS", "activity_pressure": "1.31", "relative_leadership": "-12.13", "volume": "481", "trend_backdrop": null}, {"week": "2026-07-03", "close": "13,280 ARS", "return": null, "return_tone": null, "trend_line": "10,971 ARS", "fair_value": "11,771 ARS", "activity_pressure": "1.19", "relative_leadership": "-9.80", "volume": "3.0K", "trend_backdrop": null}, {"week": "2026-06-26", "close": "12,900 ARS", "return": null, "return_tone": null, "trend_line": "10,921 ARS", "fair_value": "11,724 ARS", "activity_pressure": "1.06", "relative_leadership": "-10.68", "volume": "6.4K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "12,900 ARS", "return": null, "return_tone": null, "trend_line": "10,908 ARS", "fair_value": "11,680 ARS", "activity_pressure": "0.92", "relative_leadership": "-15.41", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-12", "close": "12,770 ARS", "return": null, "return_tone": null, "trend_line": "10,865 ARS", "fair_value": "11,634 ARS", "activity_pressure": "0.82", "relative_leadership": "-18.04", "volume": "847", "trend_backdrop": null}, {"week": "2026-06-05", "close": "12,257 ARS", "return": null, "return_tone": null, "trend_line": "10,847 ARS", "fair_value": "11,590 ARS", "activity_pressure": "0.83", "relative_leadership": "-14.74", "volume": "2.3K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "11,970 ARS", "return": null, "return_tone": null, "trend_line": "10,861 ARS", "fair_value": "11,547 ARS", "activity_pressure": "0.91", "relative_leadership": "-19.09", "volume": "2.9K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "11,830 ARS", "return": null, "return_tone": null, "trend_line": "10,912 ARS", "fair_value": "11,505 ARS", "activity_pressure": "0.97", "relative_leadership": "-11.22", "volume": "4.0K", "trend_backdrop": null}, {"week": "2026-05-15", "close": "12,490 ARS", "return": null, "return_tone": null, "trend_line": "11,010 ARS", "fair_value": "11,464 ARS", "activity_pressure": "1.01", "relative_leadership": "-1.42", "volume": "10.2K", "trend_backdrop": null}, {"week": "2026-05-08", "close": "12,550 ARS", "return": null, "return_tone": null, "trend_line": "11,051 ARS", "fair_value": "11,418 ARS", "activity_pressure": "1.10", "relative_leadership": "-2.96", "volume": "23.5K", "trend_backdrop": null}, {"week": "2026-05-01", "close": "12,000 ARS", "return": null, "return_tone": null, "trend_line": "11,067 ARS", "fair_value": "11,371 ARS", "activity_pressure": "1.13", "relative_leadership": "-9.21", "volume": "10.7K", "trend_backdrop": null}], "intelligence": {"rating": "Neutral", "rating_tone": "neutral", "overall_score": "55", "primary_driver": {"label": "Indicator analysis", "score": 64.22916666666666, "score_label": "64", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 9/12, activity pressure 12/12, relative leadership 0/12.", "detail": "Activity pressure 0.87; No reversal markers", "metric": "64/100", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/", "available": true, "weight": 1.45}, "primary_conflict": {"label": "Weekly tape", "score": 53.48218855506405, "score_label": "53", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 53/100 tape read.", "detail": "", "metric": "53/100", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/", "available": true, "weight": 1.6}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 53.48218855506405, "score_label": "53", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 53/100 tape read.", "detail": "", "metric": "53/100", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 64.22916666666666, "score_label": "64", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 9/12, activity pressure 12/12, relative leadership 0/12.", "detail": "Activity pressure 0.87; No reversal markers", "metric": "64/100", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 53.0, "score_label": "53", "tone": "neutral", "summary": "Weighted news tone is neutral across 5 relevant articles.", "detail": "Empowered Funds LLC Raises Stock Position in Harley-Davidson, Inc. $HOG", "metric": "53/100", "url": "/sentiment/4a9b8bc1-bcc1-425d-b095-07579eb97f38/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [], "conclusion": ["The strongest supporting evidence is indicator analysis: Latest 12-week confirmation: trend 9/12, activity pressure 12/12, relative leadership 0/12.", "The main constraint is weekly tape: Trend, activity pressure, participation, and risk combine to a 53/100 tape read.", "The combined read is balanced, making the next change in trend, sentiment, or options pressure especially important."], "weekly_changes": [{"label": "Price follow-through", "value": "-4.7%", "detail": "Latest completed week; four-week move -2.9%.", "tone": "negative", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/"}, {"label": "Indicator stack", "value": "58/73", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "neutral", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "53/100", "detail": "5 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/4a9b8bc1-bcc1-425d-b095-07579eb97f38/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "53", "bottom_line": "The weekly trend is active. Price is 14.0% above the Trend Line and sits at 63.1% of its 52-week range. The latest completed week returned -4.7%, after a -2.9% four-week move. The latest news-sentiment score is 53/100.", "price_summary": "The weekly trend is active. Price is 14.0% above the Trend Line and sits at 63.1% of its 52-week range. The latest completed week returned -4.7%, after a -2.9% four-week move.", "volume_summary": "Latest weekly volume is 1.8x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is -2.9% over four weeks, 2.7% over 12 weeks, and 17.2% over one year. The current trend has remained active for 9 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "-4.7%", "detail": "Latest completed week; four-week move -2.9%.", "tone": "negative", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/"}, {"label": "Indicator stack", "value": "58/73", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "neutral", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "53/100", "detail": "5 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/4a9b8bc1-bcc1-425d-b095-07579eb97f38/"}], "strengths": ["The trend backdrop is active with a 9-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week."], "risks": ["Latest weekly return ranks in the weaker part of its sector group."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 53.48218855506405, "score_label": "53", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 53/100 tape read.", "detail": "", "metric": "53/100", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 64.22916666666666, "score_label": "64", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 9/12, activity pressure 12/12, relative leadership 0/12.", "detail": "Activity pressure 0.87; No reversal markers", "metric": "64/100", "url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/", "available": true, "weight": 1.45}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 53.0, "score_label": "53", "tone": "neutral", "summary": "Weighted news tone is neutral across 5 relevant articles.", "detail": "Empowered Funds LLC Raises Stock Position in Harley-Davidson, Inc. $HOG", "metric": "53/100", "url": "/sentiment/4a9b8bc1-bcc1-425d-b095-07579eb97f38/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/", "api_path": "/terminal/4a9b8bc1-bcc1-425d-b095-07579eb97f38/report/api/"}