{"ticker": {"uuid": "4c69eb4c-06ca-444b-99ae-b7cc1361d10c", "symbol": "A1LL34", "name": "Bread Financial Holdings, Inc.", "exchange": "SAO", "asset_type": "equity"}, "latest_week": "2026-08-07", "summary": "A1LL34 closed the latest completed week at 138.5 BRL. The 4-week return is 14.6% and the 12-week return is 31.5%. The trend backdrop is active, with activity pressure at 1.07.", "description": "Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, underwriting, and funding services for private label and co-brand credit card programs, as well as through Bread Pay partnerships. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs, and installment loans and split-pay products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread Pay, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products. Additionally, it offers retail and deposit products, primarily in the form of certificates of deposit and high-yield savings accounts, including traditional and Roth Individual Retirement Accounts. The company offers its products under the Bread, Bread Financial, Bread Cashback, Bread Rewards, Bread Pay, and Bread Savings brands. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was incorporated in 1995 and is headquartered in Columbus, Ohio.", "setup_signature": "Leadership continuation", "composite_score": "82", "kpis": [{"label": "Latest Close", "value": "138.5 BRL", "hint": "2026-08-07"}, {"label": "1W Return", "value": "2.0%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "14.6%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "31.5%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "98.1%", "hint": "51 of 52 weeks active"}, {"label": "Volume Ratio", "value": "1.7x", "hint": "vs 13-week average"}], "classification": {"exchange": "SAO", "country": "BR", "sector": "Financial Services", "industry": "Credit Services", "currency": "BRL", "market_cap": "18.3B"}, "price": {"trend_line": "110.4 BRL", "fair_value": "75.07 BRL", "vs_trend": "25.4%", "vs_fair_value": "84.4%", "high_52": "145.0 BRL", "low_52": "71.82 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"return_tone": "positive", "volume_height": 5.342163355408388, "volume": "121"}, {"week": "31 Jul", "return": 4.253038701559907, "return_label": "4.3%", "return_tone": "positive", "volume_height": 54.746136865342166, "volume": "1.2K"}, {"week": "7 Aug", "return": 1.9587657888343244, "return_label": "2.0%", "return_tone": "positive", "volume_height": 42.207505518763796, "volume": "956"}], "insights": [{"label": "Participation", "value": "1.7x", "detail": "Latest volume versus the 13-week average.", "tone": "positive"}, {"label": "Baseline", "value": "550", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "431", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "4.8%", "volatility_52": "5.2%", "downside_weeks": 18, "upside_weeks": 31, "downside_breadth": "34.6%", "average_gain": "4.6%", "average_loss": "-4.4%", "distribution_scale": "12%", "return_callouts": [{"label": "Weeks higher", "value": "15 of 26", "detail": "9 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+11.5%", "detail": "Week of 17 Apr.", "tone": "positive"}, {"label": "Worst week", "value": "-9.6%", "detail": "Week of 10 Jul.", "tone": "negative"}, {"label": "Latest week", "value": "+2.0%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 8, "share": 30.76923076923077, "share_label": "30.8%", "tone": "positive"}, {"label": "Modest gains", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "positive"}, {"label": "Flat weeks", "count": 2, "share": 7.6923076923076925, "share_label": "7.7%", "tone": "neutral"}, {"label": "Modest losses", "count": 5, "share": 19.230769230769234, "share_label": "19.2%", "tone": "negative"}, {"label": "Sharp losses", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "4.8%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "5.2%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "31/18", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "positive"}, {"label": "Average skew", "value": "4.6% / -4.4%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Active", "tone": "positive"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "25.4%", "tone": "positive"}, {"label": "Volume", "value": "1.7x", "tone": "positive"}], "opportunities": ["The trend backdrop is active with a 51-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week.", "Volume is elevated versus the 13-week average, confirming attention."], "risks": ["2 reversal markers appear in the recent smart-money tape."], "watch_points": ["Price is close to its 52-week high; watch for continuation or exhaustion.", "Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "138.5 BRL", "return": null, "return_tone": null, "trend_line": "110.4 BRL", "fair_value": "75.07 BRL", "activity_pressure": "1.07", "relative_leadership": "32.53", "volume": "956", "trend_backdrop": null}, {"week": "2026-07-31", "close": "135.8 BRL", "return": null, "return_tone": null, "trend_line": "109.4 BRL", "fair_value": "74.49 BRL", "activity_pressure": "0.90", "relative_leadership": "26.89", "volume": "1.2K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "130.3 BRL", "return": null, "return_tone": null, "trend_line": "108.3 BRL", "fair_value": "73.92 BRL", "activity_pressure": "0.89", "relative_leadership": "24.83", "volume": "121", "trend_backdrop": null}, {"week": "2026-07-17", "close": "126.0 BRL", "return": null, "return_tone": null, "trend_line": "107.4 BRL", "fair_value": "73.38 BRL", "activity_pressure": "1.08", "relative_leadership": "21.31", "volume": "2.3K", "trend_backdrop": null}, {"week": "2026-07-10", "close": "120.8 BRL", "return": null, "return_tone": null, "trend_line": "106.6 BRL", "fair_value": "72.85 BRL", "activity_pressure": "1.11", "relative_leadership": "13.94", "volume": "227", "trend_backdrop": null}, {"week": "2026-07-03", "close": "133.6 BRL", "return": null, "return_tone": null, "trend_line": "105.9 BRL", "fair_value": "72.33 BRL", "activity_pressure": "1.27", "relative_leadership": "28.92", "volume": "3", "trend_backdrop": null}, {"week": "2026-06-26", "close": "137.8 BRL", "return": null, "return_tone": null, "trend_line": "104.7 BRL", "fair_value": "71.71 BRL", "activity_pressure": "1.22", "relative_leadership": "34.60", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-19", "close": "131.0 BRL", "return": null, "return_tone": null, "trend_line": "103.1 BRL", "fair_value": "71.07 BRL", "activity_pressure": "1.22", "relative_leadership": "32.61", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-12", "close": "129.1 BRL", "return": null, "return_tone": null, "trend_line": "101.5 BRL", "fair_value": "70.44 BRL", "activity_pressure": "0.96", "relative_leadership": "29.70", "volume": "71", "trend_backdrop": null}, {"week": "2026-06-05", "close": "116.1 BRL", "return": null, "return_tone": null, "trend_line": "99.96 BRL", "fair_value": "69.85 BRL", "activity_pressure": "0.72", "relative_leadership": "18.98", "volume": "221", "trend_backdrop": null}, {"week": "2026-05-29", "close": "113.5 BRL", "return": null, "return_tone": null, "trend_line": "98.85 BRL", "fair_value": "69.33 BRL", "activity_pressure": "0.60", "relative_leadership": "13.85", "volume": "1.8K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "106.4 BRL", "return": null, "return_tone": null, "trend_line": "97.99 BRL", "fair_value": "68.84 BRL", "activity_pressure": "0.42", "relative_leadership": "5.68", "volume": "3", "trend_backdrop": null}, {"week": "2026-05-15", "close": "105.3 BRL", "return": null, "return_tone": null, "trend_line": "97.35 BRL", "fair_value": "68.39 BRL", "activity_pressure": "0.43", "relative_leadership": "4.27", "volume": "232", "trend_backdrop": null}, {"week": "2026-05-08", "close": "106.1 BRL", "return": null, "return_tone": null, "trend_line": "96.50 BRL", "fair_value": "67.94 BRL", "activity_pressure": "0.45", "relative_leadership": "1.28", "volume": "373", "trend_backdrop": null}], "intelligence": {"rating": "Positive", "rating_tone": "positive", "overall_score": "72", "primary_driver": {"label": "Indicator analysis", "score": 87.47916666666666, "score_label": "87", "tone": "positive", "summary": "Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 12/12.", "detail": "Activity pressure 0.99; 2 reversal markers", "metric": "87/100", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 1.45}, "primary_conflict": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 80.93558138281523, "score_label": "81", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 81/100 tape read.", "detail": "", "metric": "81/100", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 87.47916666666666, "score_label": "87", "tone": "positive", "summary": "Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 12/12.", "detail": "Activity pressure 0.99; 2 reversal markers", "metric": "87/100", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 78.16245, "score_label": "78", "tone": "positive", "summary": "Next-week expectancy is positive with a 56.32% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 56.32%", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 54.0, "score_label": "54", "tone": "neutral", "summary": "Weighted news tone is neutral across 21 relevant articles.", "detail": "Cognizant Earnings: Financial Services and North America Drive Resilient Performance", "metric": "54/100", "url": "/sentiment/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [{"label": "Indicator analysis", "score": 87.47916666666666, "score_label": "87", "tone": "positive", "summary": "Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 12/12.", "detail": "Activity pressure 0.99; 2 reversal markers", "metric": "87/100", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 1.45}, {"label": "Weekly tape", "score": 80.93558138281523, "score_label": "81", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 81/100 tape read.", "detail": "", "metric": "81/100", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 1.6}, {"label": "Next-Week Expectancy", "score": 78.16245, "score_label": "78", "tone": "positive", "summary": "Next-week expectancy is positive with a 56.32% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 56.32%", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 1.05}], "negatives": [], "conclusion": ["The strongest supporting evidence is indicator analysis: Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 12/12.", "The main constraint is patient capital: Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "The combined read is constructive, but confirmation should still come from follow-through in price, volume, and group structure."], "weekly_changes": [{"label": "Price follow-through", "value": "2.0%", "detail": "Latest completed week; four-week move 14.6%.", "tone": "positive", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/"}, {"label": "Indicator stack", "value": "99/69", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "positive", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Positive 56.32%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "positive", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/"}, {"label": "News sentiment", "value": "54/100", "detail": "21 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/"}]}, "investor_view": {"stance": "Constructive, but selective", "stance_tone": "positive", "setup_score": "82", "bottom_line": "The weekly trend is active. Price is 25.4% above the Trend Line and sits at 91.1% of its 52-week range. The latest completed week returned 2.0%, after a 14.6% four-week move. The latest news-sentiment score is 54/100. Near-term considerations: price is close to its 52-week high.", "price_summary": "The weekly trend is active. Price is 25.4% above the Trend Line and sits at 91.1% of its 52-week range. The latest completed week returned 2.0%, after a 14.6% four-week move.", "volume_summary": "Latest weekly volume is 1.7x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is 14.6% over four weeks, 31.5% over 12 weeks, and 76.7% over one year. The current trend has remained active for 51 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "2.0%", "detail": "Latest completed week; four-week move 14.6%.", "tone": "positive", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/"}, {"label": "Indicator stack", "value": "99/69", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "positive", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Positive 56.32%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "positive", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/"}, {"label": "News sentiment", "value": "54/100", "detail": "21 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/"}], "strengths": ["The trend backdrop is active with a 51-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week."], "risks": ["2 reversal markers appear in the recent smart-money tape."], "watch_points": ["Price is close to its 52-week high; watch for continuation or exhaustion.", "Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 80.93558138281523, "score_label": "81", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 81/100 tape read.", "detail": "", "metric": "81/100", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 87.47916666666666, "score_label": "87", "tone": "positive", "summary": "Latest 12-week confirmation: trend 12/12, activity pressure 12/12, relative leadership 12/12.", "detail": "Activity pressure 0.99; 2 reversal markers", "metric": "87/100", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 1.45}, "next-week_expectancy": {"label": "Next-Week Expectancy", "score": 78.16245, "score_label": "78", "tone": "positive", "summary": "Next-week expectancy is positive with a 56.32% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 56.32%", "url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 1.05}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 54.0, "score_label": "54", "tone": "neutral", "summary": "Weighted news tone is neutral across 21 relevant articles.", "detail": "Cognizant Earnings: Financial Services and North America Drive Resilient Performance", "metric": "54/100", "url": "/sentiment/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/", "api_path": "/terminal/4c69eb4c-06ca-444b-99ae-b7cc1361d10c/report/api/"}