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It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV, which offers exclusive original content and live sports; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer, Inc. and changed its name to Apple Inc. in January 2007. 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"volume": "308.3K"}, {"week": "12 Jun", "return": -7.112117455534708, "return_label": "-7.1%", "return_tone": "negative", "volume_height": 14.196418093318696, "volume": "335.1K"}, {"week": "19 Jun", "return": 5.722065239180782, "return_label": "5.7%", "return_tone": "positive", "volume_height": 4, "volume": "48.5K"}, {"week": "26 Jun", "return": -5.128859668269582, "return_label": "-5.1%", "return_tone": "negative", "volume_height": 25.859031004976778, "volume": "610.4K"}, {"week": "3 Jul", "return": 7.134426495472973, "return_label": "7.1%", "return_tone": "positive", "volume_height": 4, "volume": "29.4K"}, {"week": "10 Jul", "return": 2.6355871551872254, "return_label": "2.6%", "return_tone": "positive", "volume_height": 35.81762635662396, "volume": "845.4K"}, {"week": "17 Jul", "return": 4.839505737277164, "return_label": "4.8%", "return_tone": "positive", "volume_height": 70.20144782815186, "volume": "1.7M"}, {"week": "24 Jul", "return": -0.20019028911842712, "return_label": "-0.2%", "return_tone": "negative", "volume_height": 69.64983775800586, "volume": "1.6M"}, {"week": "31 Jul", "return": -8.176990307058816, "return_label": "-8.2%", "return_tone": "negative", "volume_height": 82.43914177607428, "volume": "1.9M"}, {"week": "7 Aug", "return": 1.9762144813274207, "return_label": "2.0%", "return_tone": "positive", "volume_height": 99.95026188768422, "volume": "2.4M"}], "insights": [{"label": "Participation", "value": "2.2x", "detail": "Latest volume versus the 13-week average.", "tone": "positive"}, {"label": "Baseline", "value": "1.1M", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "1.3M", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "4.7%", "volatility_52": "3.6%", "downside_weeks": 23, "upside_weeks": 29, "downside_breadth": "44.2%", "average_gain": "3.0%", "average_loss": "-2.6%", "distribution_scale": "9%", "return_callouts": [{"label": "Weeks higher", "value": "14 of 26", "detail": "12 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+8.0%", "detail": "Week of 8 May.", "tone": "positive"}, {"label": "Worst week", "value": "-8.2%", "detail": "Week of 31 Jul.", "tone": "negative"}, {"label": "Latest week", "value": "+2.0%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 5, "share": 19.230769230769234, "share_label": "19.2%", "tone": "positive"}, {"label": "Modest gains", "count": 9, "share": 34.61538461538461, "share_label": "34.6%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 8, "share": 30.76923076923077, "share_label": "30.8%", "tone": "negative"}, {"label": "Sharp losses", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "4.7%", "detail": "13-week weekly-return volatility.", "tone": "negative"}, {"label": "Base vol", "value": "3.6%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "29/23", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "positive"}, {"label": "Average skew", "value": "3.0% / -2.6%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Active", "tone": "positive"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "9.7%", "tone": "positive"}, {"label": "Volume", "value": "2.2x", "tone": "positive"}], "opportunities": ["The trend backdrop is active with a 8-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week.", "Volume is elevated versus the 13-week average, confirming attention."], "risks": ["4 reversal markers appear in the recent smart-money tape."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "79.31 BRL", "return": null, "return_tone": null, "trend_line": "72.27 BRL", "fair_value": "60.71 BRL", "activity_pressure": "1.17", "relative_leadership": "7.26", "volume": "2.4M", "trend_backdrop": null}, {"week": "2026-07-31", "close": "77.77 BRL", "return": null, "return_tone": null, "trend_line": "71.94 BRL", "fair_value": "60.48 BRL", "activity_pressure": "1.21", "relative_leadership": "1.94", "volume": "1.9M", "trend_backdrop": null}, {"week": "2026-07-24", "close": "84.70 BRL", "return": null, "return_tone": null, "trend_line": "71.77 BRL", "fair_value": "60.27 BRL", "activity_pressure": "1.19", "relative_leadership": "13.62", "volume": "1.6M", "trend_backdrop": null}, {"week": "2026-07-17", "close": "84.87 BRL", "return": null, "return_tone": null, "trend_line": "71.49 BRL", "fair_value": "60.02 BRL", "activity_pressure": "0.86", "relative_leadership": "14.27", "volume": "1.7M", "trend_backdrop": null}, {"week": "2026-07-10", "close": "80.95 BRL", "return": null, "return_tone": null, "trend_line": "71.17 BRL", "fair_value": "59.76 BRL", "activity_pressure": "0.57", "relative_leadership": "6.67", "volume": "845.4K", "trend_backdrop": null}, {"week": "2026-07-03", "close": "78.87 BRL", "return": null, "return_tone": null, "trend_line": "70.98 BRL", "fair_value": "59.53 BRL", "activity_pressure": "0.40", "relative_leadership": "6.22", "volume": "29.4K", "trend_backdrop": null}, {"week": "2026-06-26", "close": "73.62 BRL", "return": null, "return_tone": null, "trend_line": "70.87 BRL", "fair_value": "59.32 BRL", "activity_pressure": "0.48", "relative_leadership": "-0.08", "volume": "610.4K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "77.60 BRL", "return": null, "return_tone": null, "trend_line": "70.86 BRL", "fair_value": "59.14 BRL", "activity_pressure": "0.65", "relative_leadership": "8.39", "volume": "48.5K", "trend_backdrop": null}, {"week": "2026-06-12", "close": "73.40 BRL", "return": null, "return_tone": null, "trend_line": "70.71 BRL", "fair_value": "58.93 BRL", "activity_pressure": "0.81", "relative_leadership": "1.25", "volume": "335.1K", "trend_backdrop": null}, {"week": "2026-06-05", "close": "79.02 BRL", "return": null, "return_tone": null, "trend_line": "70.68 BRL", "fair_value": "58.74 BRL", "activity_pressure": "1.07", "relative_leadership": "10.55", "volume": "308.3K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "78.80 BRL", "return": null, "return_tone": null, "trend_line": "70.44 BRL", "fair_value": "58.51 BRL", "activity_pressure": "1.03", "relative_leadership": "7.46", "volume": "737.5K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "77.57 BRL", "return": null, "return_tone": null, "trend_line": "70.23 BRL", "fair_value": "58.29 BRL", "activity_pressure": "0.74", "relative_leadership": "4.50", "volume": "1.2M", "trend_backdrop": null}, {"week": "2026-05-15", "close": "75.66 BRL", "return": null, "return_tone": null, "trend_line": "70.00 BRL", "fair_value": "58.07 BRL", "activity_pressure": "0.31", "relative_leadership": "1.52", "volume": "2.1M", "trend_backdrop": null}, {"week": "2026-05-08", "close": "72.00 BRL", "return": null, "return_tone": null, "trend_line": "69.75 BRL", "fair_value": "57.87 BRL", "activity_pressure": "-0.17", "relative_leadership": "-6.98", "volume": "1.6M", "trend_backdrop": null}], "intelligence": {"rating": "Positive", "rating_tone": "positive", "overall_score": "64", "primary_driver": {"label": "Next-Week Expectancy", "score": 78.6003, "score_label": "79", "tone": "positive", "summary": "Next-week expectancy is positive with a 57.20% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 57.20%", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 1.05}, "primary_conflict": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 67.93826308198074, "score_label": "68", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 68/100 tape read.", "detail": "", "metric": "68/100", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 70.77083333333331, "score_label": "71", "tone": "positive", "summary": "Latest 12-week confirmation: trend 8/12, activity pressure 12/12, relative leadership 11/12.", "detail": "Activity pressure 0.84; 4 reversal markers", "metric": "71/100", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 78.6003, "score_label": "79", "tone": "positive", "summary": "Next-week expectancy is positive with a 57.20% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 57.20%", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 46.0, "score_label": "46", "tone": "neutral", "summary": "Weighted news tone is neutral across 50 relevant articles.", "detail": "How Apple\u2019s New Houston AI Manufacturing Hub Could Reshape the AAPL Investment Narrative", "metric": "46/100", "url": "/sentiment/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [{"label": "Next-Week Expectancy", "score": 78.6003, "score_label": "79", "tone": "positive", "summary": "Next-week expectancy is positive with a 57.20% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 57.20%", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 1.05}, {"label": "Indicator analysis", "score": 70.77083333333331, "score_label": "71", "tone": "positive", "summary": "Latest 12-week confirmation: trend 8/12, activity pressure 12/12, relative leadership 11/12.", "detail": "Activity pressure 0.84; 4 reversal markers", "metric": "71/100", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 1.45}, {"label": "Weekly tape", "score": 67.93826308198074, "score_label": "68", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 68/100 tape read.", "detail": "", "metric": "68/100", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 1.6}], "negatives": [], "conclusion": ["The strongest supporting evidence is next-week expectancy: Next-week expectancy is positive with a 57.20% historical one-week setup read.", "The main constraint is patient capital: Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "The combined read is constructive, but confirmation should still come from follow-through in price, volume, and group structure."], "weekly_changes": [{"label": "Price follow-through", "value": "2.0%", "detail": "Latest completed week; four-week move -2.0%.", "tone": "positive", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/"}, {"label": "Indicator stack", "value": "60/80", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "neutral", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Positive 57.20%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "positive", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/"}, {"label": "News sentiment", "value": "46/100", "detail": "50 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/4f9f3149-6238-4f83-8566-855f7f30c054/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "66", "bottom_line": "The weekly trend is active. Price is 9.7% above the Trend Line and sits at 68.2% of its 52-week range. The latest completed week returned 2.0%, after a -2.0% four-week move. The latest news-sentiment score is 46/100.", "price_summary": "The weekly trend is active. Price is 9.7% above the Trend Line and sits at 68.2% of its 52-week range. The latest completed week returned 2.0%, after a -2.0% four-week move.", "volume_summary": "Latest weekly volume is 2.2x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is -2.0% over four weeks, 4.8% over 12 weeks, and 27.4% over one year. The current trend has remained active for 8 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "2.0%", "detail": "Latest completed week; four-week move -2.0%.", "tone": "positive", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/"}, {"label": "Indicator stack", "value": "60/80", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "neutral", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Positive 57.20%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "positive", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/"}, {"label": "News sentiment", "value": "46/100", "detail": "50 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/4f9f3149-6238-4f83-8566-855f7f30c054/"}], "strengths": ["The trend backdrop is active with a 8-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week."], "risks": ["4 reversal markers appear in the recent smart-money tape."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 67.93826308198074, "score_label": "68", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 68/100 tape read.", "detail": "", "metric": "68/100", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 70.77083333333331, "score_label": "71", "tone": "positive", "summary": "Latest 12-week confirmation: trend 8/12, activity pressure 12/12, relative leadership 11/12.", "detail": "Activity pressure 0.84; 4 reversal markers", "metric": "71/100", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 1.45}, "next-week_expectancy": {"label": "Next-Week Expectancy", "score": 78.6003, "score_label": "79", "tone": "positive", "summary": "Next-week expectancy is positive with a 57.20% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 57.20%", "url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 1.05}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 46.0, "score_label": "46", "tone": "neutral", "summary": "Weighted news tone is neutral across 50 relevant articles.", "detail": "How Apple\u2019s New Houston AI Manufacturing Hub Could Reshape the AAPL Investment Narrative", "metric": "46/100", "url": "/sentiment/4f9f3149-6238-4f83-8566-855f7f30c054/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/", "api_path": "/terminal/4f9f3149-6238-4f83-8566-855f7f30c054/report/api/"}