{"ticker": {"uuid": "501b79ef-72c8-41f3-a6b5-a1de00fb350a", "symbol": "IMB", "name": "Imperial Brands PLC", "exchange": "LSE", "asset_type": "equity"}, "latest_week": "2026-06-12", "summary": "IMB closed the latest completed week at 2,797 GBP. The 4-week return is -0.7% and the 12-week return is -8.6%. Trend Signal is inactive, Activity pressure is -1.36.", "description": "Imperial Brands PLC, together with its subsidiaries, manufactures, imports, markets, and sells tobacco and tobacco-related products in Europe, the Americas, Africa, the Asia, Australasia, and internationally. It offers a range of cigarettes, tobacco accessories, vapour, heated tobacco, and oral nicotine. The company sells its products under various brands, including JPS, Davidoff, Gauloises, West, Winston, Kool, Lambert & Butler, P&S, Fortuna, Nobel, News, Backwoods, Champion, Golden Virginia, FINE, Rizla, Blu, Pulze, Skruf, and Zone. In addition, it engages in the distribution of tobacco and NGP products for tobacco and NGP product manufacturers; and various non-tobacco and NGP products and services. Further, the company is involved in the management of a golf course; distribution of pharmaceuticals, POS software, and published materials and other products; printing and publishing activities; and provision of long haul transportation, industrial parcel and express delivery, pharmaceutical products logistics, advertising, payment, freight forwarding, and support management services, as well as owns the trademarks; and retails its products. Additionally, it engages in edition and distribution of books and non-periodical publication. Furthermore, the company is involved in research and development of e-vapour products. The company was formerly known as Imperial Tobacco Group PLC and changed its name to Imperial Brands PLC in February 2016. Imperial Brands PLC was founded in 1636 and is based in Bristol, the United Kingdom.", "setup_signature": "Risk-first tape", "composite_score": "37", "kpis": [{"label": "Latest Close", "value": "2,797 GBP", "hint": "2026-06-12"}, {"label": "1W Return", "value": "1.3%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "-0.7%", "tone": "negative", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "-8.6%", "tone": "negative", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "71.2%", "hint": "37 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.6x", "hint": "vs 13-week average"}], "classification": {"exchange": "LSE", "country": "GB", "sector": "Consumer Defensive", "industry": "Tobacco", "currency": "GBP", "market_cap": "20.8B"}, "price": {"trend_line": "3,041 GBP", "fair_value": "2,451 GBP", "vs_trend": "-8.0%", "vs_fair_value": "14.1%", "high_52": "3,631 GBP", "low_52": "2,626 GBP", "drawdown": "-23.0%", 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"return_label": "1.3%", "return_tone": "positive", "volume_height": 37.974764917250376, "volume": "7.6M"}], "insights": [{"label": "Participation", "value": "0.6x", "detail": "Latest volume versus the 13-week average.", "tone": "neutral"}, {"label": "Baseline", "value": "11.9M", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "10.3M", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "3.3%", "volatility_52": "2.9%", "downside_weeks": 23, "upside_weeks": 28, "downside_breadth": "44.2%", "average_gain": "2.0%", "average_loss": "-2.5%", "buckets": [{"label": "Strong gains", "count": 1, "share": 3.8461538461538463, "share_label": "3.8%", "tone": "positive"}, {"label": "Modest gains", "count": 11, "share": 42.30769230769231, "share_label": "42.3%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 11, "share": 42.30769230769231, "share_label": "42.3%", "tone": "negative"}, {"label": "Sharp losses", "count": 3, "share": 11.538461538461538, "share_label": "11.5%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "3.3%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "2.9%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "28/23", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "positive"}, {"label": "Average skew", "value": "2.0% / -2.5%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "-8.0%", "tone": "negative"}, {"label": "Volume", "value": "0.6x", "tone": "neutral"}], "opportunities": ["Price is above Fair Value, showing premium demand versus the model.", "The Expectancy Model is positive at 56.46%, strengthening the forward tape read."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Activity pressure is negative, which weakens the current setup.", "Activity pressure is weak, so confirmation is not yet broad enough.", "The share remains more than 20% below its 52-week high."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-06-12", "close": "2,797 GBP", "return": null, "return_tone": null, "trend_line": "3,041 GBP", "fair_value": "2,451 GBP", "activity_pressure": "-1.36", "relative_leadership": "-14.10", "volume": "7.6M", "trend_backdrop": null}, {"week": "2026-06-05", "close": "2,761 GBP", "return": null, "return_tone": null, "trend_line": "3,053 GBP", "fair_value": "2,445 GBP", "activity_pressure": "-1.32", "relative_leadership": "-14.68", "volume": "12.7M", "trend_backdrop": null}, {"week": "2026-05-29", "close": "2,696 GBP", "return": null, "return_tone": null, "trend_line": "3,066 GBP", "fair_value": "2,438 GBP", "activity_pressure": "-1.39", "relative_leadership": "-17.32", "volume": "10.6M", "trend_backdrop": null}, {"week": "2026-05-22", "close": "2,795 GBP", "return": null, "return_tone": null, "trend_line": "3,077 GBP", "fair_value": "2,432 GBP", "activity_pressure": "-1.27", "relative_leadership": "-15.07", "volume": "8.5M", "trend_backdrop": null}, {"week": "2026-05-15", "close": "2,817 GBP", "return": null, "return_tone": null, "trend_line": "3,084 GBP", "fair_value": "2,425 GBP", "activity_pressure": "-1.20", "relative_leadership": "-12.44", "volume": "15.8M", "trend_backdrop": null}, {"week": "2026-05-08", "close": "2,745 GBP", "return": null, "return_tone": null, "trend_line": "3,091 GBP", "fair_value": "2,418 GBP", "activity_pressure": "-1.17", "relative_leadership": "-15.15", "volume": "7.8M", "trend_backdrop": null}, {"week": "2026-05-01", "close": "2,816 GBP", "return": null, "return_tone": null, "trend_line": "3,104 GBP", "fair_value": "2,413 GBP", "activity_pressure": "-1.01", "relative_leadership": "-14.50", "volume": "18.1M", "trend_backdrop": null}, {"week": "2026-04-24", "close": "2,769 GBP", "return": null, "return_tone": null, "trend_line": "3,111 GBP", "fair_value": "2,407 GBP", "activity_pressure": "-0.99", "relative_leadership": "-16.49", "volume": "15.0M", "trend_backdrop": null}, {"week": "2026-04-17", "close": "2,776 GBP", "return": null, "return_tone": null, "trend_line": "3,125 GBP", "fair_value": "2,402 GBP", "activity_pressure": "-0.89", "relative_leadership": "-18.97", "volume": "18.3M", "trend_backdrop": null}, {"week": "2026-04-10", "close": "3,084 GBP", "return": null, "return_tone": null, "trend_line": "3,135 GBP", "fair_value": "2,396 GBP", "activity_pressure": "-0.77", "relative_leadership": "-9.96", "volume": "7.8M", "trend_backdrop": null}, {"week": "2026-04-03", "close": "3,077 GBP", "return": null, "return_tone": null, "trend_line": "3,138 GBP", "fair_value": "2,389 GBP", "activity_pressure": "-0.49", "relative_leadership": "-9.14", "volume": "8.7M", "trend_backdrop": null}, {"week": "2026-03-27", "close": "3,075 GBP", "return": null, "return_tone": null, "trend_line": "3,141 GBP", "fair_value": "2,381 GBP", "activity_pressure": "-0.27", "relative_leadership": "-5.24", "volume": "9.7M", "trend_backdrop": null}, {"week": "2026-03-20", "close": "3,059 GBP", "return": null, "return_tone": null, "trend_line": "3,142 GBP", "fair_value": "2,373 GBP", "activity_pressure": "0.08", "relative_leadership": "-5.37", "volume": "14.6M", "trend_backdrop": null}, {"week": "2026-03-13", "close": "3,201 GBP", "return": null, "return_tone": null, "trend_line": "3,144 GBP", "fair_value": "2,366 GBP", "activity_pressure": "0.35", "relative_leadership": "-4.33", "volume": "15.3M", "trend_backdrop": null}], "intelligence": {"rating": "Neutral", "rating_tone": "neutral", "overall_score": "45", "primary_driver": {"label": "Expectancy Model", "score": 78.2311, "score_label": "78", "tone": "positive", "summary": "The Sharemaestro Expectancy Model is positive with a 56.46% probability read.", "detail": "Strengthens the score when positive; restrains it when negative.", "metric": "Positive 56.46%", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/", "available": true, "weight": 1.05}, "primary_conflict": {"label": "Indicator analysis", "score": 10.770833333333332, "score_label": "11", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.", "detail": "Activity pressure 0.13; No reversal markers", "metric": "11/100", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 36.99895355978817, "score_label": "37", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 37/100 tape read.", "detail": "", "metric": "37/100", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 10.770833333333332, "score_label": "11", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.", "detail": "Activity pressure 0.13; No reversal markers", "metric": "11/100", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/", "available": true, "weight": 1.45}, {"label": "Expectancy Model", "score": 78.2311, "score_label": "78", "tone": "positive", "summary": "The Sharemaestro Expectancy Model is positive with a 56.46% probability read.", "detail": "Strengthens the score when positive; restrains it when negative.", "metric": "Positive 56.46%", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 64.72463768115942, "score_label": "65", "tone": "neutral", "summary": "O'Shaughnessy factor stack blends value, quality, momentum, and confidence.", "detail": "Buyback Yield rank 8", "metric": "65/100", "url": "/factors/ticker/501b79ef-72c8-41f3-a6b5-a1de00fb350a/", "available": true, "weight": 1.2}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No sentiment snapshot is stored yet.", "detail": "", "metric": "50/100", "url": "/sentiment/", "available": false, "weight": 0}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [{"label": "Expectancy Model", "score": 78.2311, "score_label": "78", "tone": "positive", "summary": "The Sharemaestro Expectancy Model is positive with a 56.46% probability read.", "detail": "Strengthens the score when positive; restrains it when negative.", "metric": "Positive 56.46%", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/", "available": true, "weight": 1.05}], "negatives": [{"label": "Indicator analysis", "score": 10.770833333333332, "score_label": "11", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.", "detail": "Activity pressure 0.13; No reversal markers", "metric": "11/100", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/", "available": true, "weight": 1.45}, {"label": "Weekly tape", "score": 36.99895355978817, "score_label": "37", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 37/100 tape read.", "detail": "", "metric": "37/100", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/", "available": true, "weight": 1.6}], "conclusion": ["The strongest supporting evidence is expectancy model: The Sharemaestro Expectancy Model is positive with a 56.46% probability read.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.", "The combined read is balanced, making the next change in trend, sentiment, or options pressure especially important."], "weekly_changes": [{"label": "Price follow-through", "value": "1.3%", "detail": "Latest completed week; four-week move -0.7%.", "tone": "positive", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/"}, {"label": "Indicator stack", "value": "39/25", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Expectancy Model", "value": "Positive 56.46%", "detail": "The Expectancy Model contributes to the evidence score when direction is confirmed.", "tone": "positive", "url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/"}]}, "chart_url": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/", "api_path": "/terminal/501b79ef-72c8-41f3-a6b5-a1de00fb350a/report/api/"}