{"ticker": {"uuid": "512125a5-dd3d-45d0-a725-f4cdd716494a", "symbol": "TMG", "name": "The Mission Group plc", "exchange": "LSE", "asset_type": "equity"}, "latest_week": "2026-06-12", "summary": "TMG closed the latest completed week at 17.50 GBP. The 4-week return is 22.8% and the 12-week return is -5.4%. Trend Signal is inactive, Market Dynamics is 0.18.", "description": "The Mission Group plc, together with its subsidiaries, operates as a collective of creative and martech agencies company in the United Kingdom, the United States, Asia, and rest of Europe. It operates through Business & Corporate; Consumer & Lifestyle; Health & Wellness; Property; Sports & Entertainment; Technology; and MISSION Advantage & Central segments. The company offers advertising and ad hoc marketing campaign services; designing and building of websites, portals, and applications; and software development services. It also provides media buying; design and planning of events and conferences, as well as supply of exhibition stands; learning and training courses; public relation services; and engages in the sale of cinema tickets. In addition, the company is involved in marketing communications for automotive sector; digital, sports and entertainment, and data marketing services; pricing and market services for healthcare sector; marketing communications for medical sector; marketing communications services for property sector; and sales promotion. The company was formerly known as The Mission Marketing Group plc and changed its name to The Mission Group plc in September 2019. The Mission Group plc was incorporated in 2006 and is based in Barnstaple, the United Kingdom.", "setup_signature": "Risk-first tape", "composite_score": "28", "kpis": [{"label": "Latest Close", "value": "17.50 GBP", "hint": "2026-06-12"}, {"label": "1W Return", "value": "-2.8%", "tone": "negative", "hint": "latest completed week"}, {"label": "4W Return", "value": "22.8%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "-5.4%", "tone": "negative", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "1.9%", "hint": "1 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.2x", "hint": "vs 13-week average"}], "classification": {"exchange": "LSE", "country": "GB", "sector": "Communication Services", "industry": "Advertising Agencies", "currency": "GBP", "market_cap": "16.3M"}, "price": {"trend_line": "17.24 GBP", "fair_value": "24.28 GBP", "vs_trend": "1.5%", "vs_fair_value": "-27.9%", "high_52": "30.85 GBP", "low_52": "12.00 GBP", "drawdown": "-43.3%", "range_position": "29.2%"}, "momentum": {"returns": [{"label": "1W", "value": -2.7777777777777777, "value_label": "-2.8%", "tone": "negative", "width": 7.936507936507936}, {"label": "4W", "value": 22.807017543859647, "value_label": "22.8%", "tone": "positive", "width": 65.16290726817043}, {"label": "12W", "value": -5.405405405405405, "value_label": "-5.4%", "tone": "negative", "width": 15.444015444015443}, {"label": "26W", "value": -2.7777777777777777, "value_label": "-2.8%", "tone": "negative", "width": 7.936507936507936}, {"label": "52W", "value": -40.67796610169492, "value_label": "-40.7%", "tone": "negative", "width": 100}], "trend_streak": 0, "active_weeks": 1, "active_breadth": "1.9%", "peer": {"scope": "GB Communication Services", "count": 61, "rank": 44, "percentile": 28.333333333333332, "avg_weekly_return": -2.5410145723751993}}, "setup": {"scores": [{"label": "Trend", "value": 1.0576923076923077, "value_label": "1", "width": 4, "tone": "negative", "description": "Persistence of active Trend Signal over the last year and current streak."}, {"label": "Momentum", "value": 97.59127548601231, "value_label": "98", "width": 97.59127548601231, "tone": "positive", "description": "Blend of 4-week and 12-week follow-through."}, {"label": "Dynamics", "value": 62.97005026731975, "value_label": "63", "width": 62.97005026731975, "tone": "neutral", "description": "Latest Market Dynamics and whether pressure has improved over four weeks."}, {"label": "Relative Strength", "value": 0, "value_label": "0", "width": 4, "tone": "negative", "description": "Relative leadership and short-term RS change."}, {"label": "Volume", "value": 8.2072054998555, "value_label": "8", "width": 8.2072054998555, "tone": "negative", "description": "Participation compared with the 13-week volume baseline."}, {"label": "Risk Control", "value": 0, "value_label": "0", "width": 4, "tone": "negative", "description": "Drawdown and recent weekly volatility pressure."}], "timeline": [{"week": "20 Feb", "return": 2.631578947368421, "return_label": "2.6%", "tone": "positive", "trend": false, "buy_signal": false, "positive_md": true, "height": 21.929824561403507}, {"week": "27 Feb", "return": 2.564102564102564, "return_label": "2.6%", "tone": "positive", "trend": false, "buy_signal": false, "positive_md": true, "height": 21.367521367521366}, {"week": "6 Mar", "return": -2.5, "return_label": "-2.5%", "tone": "negative", "trend": false, "buy_signal": false, "positive_md": true, "height": 20.833333333333336}, {"week": "13 Mar", "return": -5.128205128205128, "return_label": "-5.1%", "tone": "negative", "trend": false, "buy_signal": false, "positive_md": true, "height": 42.73504273504273}, {"week": "20 Mar", "return": 0.0, "return_label": "0.0%", "tone": "neutral", "trend": false, "buy_signal": false, "positive_md": true, "height": 4}, {"week": "27 Mar", "return": -32.432432432432435, "return_label": "-32.4%", "tone": "negative", "trend": false, "buy_signal": 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"dynamics": {"market_dynamics": "0.18", "market_dynamics_tone": "positive", "md_4_change": "121.0%", "relative_strength": "-19.37", "rs_4_change": "47.1%", "expectation": "Negative", "expectation_probability": "35.37%"}, "volume": {"latest": "108.2K", "average_13": "553.6K", "average_52": "465.5K", "ratio_13": "0.2x", "ratio_52": "0.2x"}, "risk": {"volatility_13": "14.5%", "volatility_52": "8.2%", "downside_weeks": 25, "upside_weeks": 15, "downside_breadth": "48.1%", "average_gain": "6.8%", "average_loss": "-5.4%"}, "signals": [{"label": "Trend Signal", "value": "Inactive", "tone": "negative"}, {"label": "Market Dynamics", "value": "Buy signal", "tone": "positive"}, {"label": "Price vs Trend", "value": "1.5%", "tone": "positive"}, {"label": "Volume", "value": "0.2x", "tone": "neutral"}], "opportunities": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Market Dynamics is positive on the latest completed week."], "risks": ["Trend Signal is inactive, so price action has not confirmed a constructive regime.", "Price is below Fair Value, so the market is still discounting the latest tape.", "The share remains more than 20% below its 52-week high.", "Recent volatility is running well above the one-year baseline."], "watch_points": ["Trend Line remains the key weekly regime level.", "Market Dynamics is the pressure gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-06-12", "close": "17.50 GBP", "weekly_return": -2.7777777777777777, "weekly_return_label": "-2.8%", "weekly_return_tone": "negative", "trend_line": "17.24 GBP", "fair_value": "24.28 GBP", "market_dynamics": "0.18", "relative_strength": "-19.37", "volume": "108.2K", "trend_signal": "Off"}, {"week": "2026-05-29", "close": "18.00 GBP", "weekly_return": -5.263157894736842, "weekly_return_label": "-5.3%", "weekly_return_tone": "negative", "trend_line": "17.32 GBP", "fair_value": 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