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It also owns, create, and develops analytics, predictive tools, sophisticated software, and platforms; credit risk, fraud prevention, identity management, customer service and engagement, account processing, and account management services; and data analysis, and research and development services. In addition, the company provides credit education, free access to Experian credit reports and scores, and online educational tools. It serves its customers in financial service, direct-to-consumer, health, retail, software and professional services, automotive, insurance, media and technology, telecommunications and utility, and other industries, and government and public sectors. The company was formerly known as Experian Group Limited and changed its name to Experian plc in July 2008. Experian plc was founded in 1826 and is headquartered in Dublin, Ireland.", "setup_signature": "Deep recovery attempt", "composite_score": "47", "kpis": [{"label": "Latest Close", "value": "2,897 GBP", "hint": "2026-08-07"}, {"label": "1W Return", "value": "3.8%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "10.7%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "11.5%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "13.5%", "hint": "7 of 52 weeks active"}, {"label": "Volume Ratio", "value": "1.6x", "hint": "vs 13-week average"}], "classification": {"exchange": "LSE", "country": "GB", "sector": "Industrials", "industry": "Consulting Services", "currency": "GBP", "market_cap": "23.0B"}, "price": {"trend_line": "2,687 GBP", "fair_value": "3,333 GBP", "vs_trend": "7.8%", "vs_fair_value": "-13.1%", "high_52": "3,987 GBP", "low_52": "2,203 GBP", "drawdown": "-27.3%", 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3.8975926633549864, "return_label": "3.9%", "return_tone": "positive", "volume_height": 49.15806620090862, "volume": "15.0M"}, {"week": "24 Jul", "return": 0.9194556822361162, "return_label": "0.9%", "return_tone": "positive", "volume_height": 52.23689199254884, "volume": "16.0M"}, {"week": "31 Jul", "return": 1.6763848396501457, "return_label": "1.7%", "return_tone": "positive", "volume_height": 51.56596142471802, "volume": "15.8M"}, {"week": "7 Aug", "return": 3.8351254480286734, "return_label": "3.8%", "return_tone": "positive", "volume_height": 58.4601284867136, "volume": "17.9M"}], "insights": [{"label": "Participation", "value": "1.6x", "detail": "Latest volume versus the 13-week average.", "tone": "positive"}, {"label": "Baseline", "value": "11.4M", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "13.9M", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "2.2%", "volatility_52": "3.7%", "downside_weeks": 32, "upside_weeks": 20, "downside_breadth": "61.5%", "average_gain": "2.9%", "average_loss": "-2.6%", "distribution_scale": "12%", "return_callouts": [{"label": "Weeks higher", "value": "12 of 26", "detail": "14 weeks finished lower.", "tone": "negative"}, {"label": "Best week", "value": "+11.6%", "detail": "Week of 17 Apr.", "tone": "positive"}, {"label": "Worst week", "value": "-5.4%", "detail": "Week of 27 Mar.", "tone": "negative"}, {"label": "Latest week", "value": "+3.8%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 3, "share": 11.538461538461538, "share_label": "11.5%", "tone": "positive"}, {"label": "Modest gains", "count": 9, "share": 34.61538461538461, "share_label": "34.6%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 12, "share": 46.15384615384615, "share_label": "46.2%", "tone": "negative"}, {"label": "Sharp losses", "count": 2, "share": 7.6923076923076925, "share_label": "7.7%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "2.2%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "3.7%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "20/32", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "negative"}, {"label": "Average skew", "value": "2.9% / -2.6%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "7.8%", "tone": "positive"}, {"label": "Volume", "value": "1.6x", "tone": "positive"}], "opportunities": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Volume is elevated versus the 13-week average, confirming attention."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is weak, so confirmation is not yet broad enough.", "The share remains more than 20% below its 52-week high."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "2,897 GBP", "return": null, "return_tone": null, "trend_line": "2,687 GBP", "fair_value": "3,333 GBP", "activity_pressure": "1.24", "relative_leadership": "-13.26", "volume": "17.9M", "trend_backdrop": null}, {"week": "2026-07-31", "close": "2,790 GBP", "return": null, "return_tone": null, "trend_line": "2,706 GBP", "fair_value": "3,333 GBP", "activity_pressure": "1.12", "relative_leadership": "-17.00", "volume": "15.8M", "trend_backdrop": null}, {"week": "2026-07-24", "close": "2,744 GBP", "return": null, "return_tone": null, "trend_line": "2,724 GBP", "fair_value": "3,334 GBP", "activity_pressure": "0.93", "relative_leadership": "-18.27", "volume": "16.0M", "trend_backdrop": null}, {"week": "2026-07-17", "close": "2,719 GBP", "return": null, "return_tone": null, "trend_line": "2,746 GBP", "fair_value": "3,335 GBP", "activity_pressure": "0.66", "relative_leadership": "-18.92", "volume": "15.0M", "trend_backdrop": null}, {"week": "2026-07-10", "close": "2,617 GBP", "return": null, "return_tone": null, "trend_line": "2,768 GBP", "fair_value": "3,337 GBP", "activity_pressure": "0.29", "relative_leadership": "-22.13", "volume": "16.7M", "trend_backdrop": null}, {"week": "2026-07-03", "close": "2,644 GBP", "return": null, "return_tone": null, "trend_line": "2,792 GBP", "fair_value": "3,340 GBP", "activity_pressure": "-0.03", "relative_leadership": "-23.50", "volume": "2.0M", "trend_backdrop": null}, {"week": "2026-06-26", "close": "2,520 GBP", "return": null, "return_tone": null, "trend_line": "2,815 GBP", "fair_value": "3,341 GBP", "activity_pressure": "-0.20", "relative_leadership": "-26.71", "volume": "3.7M", "trend_backdrop": null}, {"week": "2026-06-19", "close": "2,506 GBP", "return": null, "return_tone": null, "trend_line": "2,842 GBP", "fair_value": "3,344 GBP", "activity_pressure": "-0.00", "relative_leadership": "-26.94", "volume": "9.1M", "trend_backdrop": null}, {"week": "2026-06-12", "close": "2,533 GBP", "return": null, "return_tone": null, "trend_line": "2,870 GBP", "fair_value": "3,347 GBP", "activity_pressure": "0.17", "relative_leadership": "-27.72", "volume": "5.1M", "trend_backdrop": null}, {"week": "2026-06-05", "close": "2,583 GBP", "return": null, "return_tone": null, "trend_line": "2,897 GBP", "fair_value": "3,350 GBP", "activity_pressure": "0.32", "relative_leadership": "-26.32", "volume": "1.9M", "trend_backdrop": null}, {"week": "2026-05-29", "close": "2,573 GBP", "return": null, "return_tone": null, "trend_line": "2,924 GBP", "fair_value": "3,352 GBP", "activity_pressure": "0.50", "relative_leadership": "-27.64", "volume": "20.0M", "trend_backdrop": null}, {"week": "2026-05-22", "close": "2,591 GBP", "return": null, "return_tone": null, "trend_line": "2,957 GBP", "fair_value": "3,354 GBP", "activity_pressure": "0.46", "relative_leadership": "-28.23", "volume": "15.6M", "trend_backdrop": null}, {"week": "2026-05-15", "close": "2,598 GBP", "return": null, "return_tone": null, "trend_line": "2,992 GBP", "fair_value": "3,355 GBP", "activity_pressure": "0.40", "relative_leadership": "-26.89", "volume": "9.9M", "trend_backdrop": null}, {"week": "2026-05-08", "close": "2,647 GBP", "return": null, "return_tone": null, "trend_line": "3,021 GBP", "fair_value": "3,357 GBP", "activity_pressure": "0.36", "relative_leadership": "-26.57", "volume": "14.6M", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "40", "primary_driver": {"label": "Sentiment", "score": 56.0, "score_label": "56", "tone": "neutral", "summary": "Weighted news tone is neutral across 25 relevant articles.", "detail": "Experian plc (LON:EXPN) Receives Average Rating of \"Buy\" from Brokerages", "metric": "56/100", "url": "/sentiment/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 0.95}, "primary_conflict": {"label": "Indicator analysis", "score": 28.270833333333325, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "28/100", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 39.82342427075039, "score_label": "40", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 40/100 tape read.", "detail": "", "metric": "40/100", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 28.270833333333325, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "28/100", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 33.57971014492754, "score_label": "34", "tone": "negative", "summary": "O'Shaughnessy factor stack blends value, quality, momentum, and confidence.", "detail": "Buyback Yield rank 22", "metric": "34/100", "url": "/factors/ticker/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 1.2}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 56.0, "score_label": "56", "tone": "neutral", "summary": "Weighted news tone is neutral across 25 relevant articles.", "detail": "Experian plc (LON:EXPN) Receives Average Rating of \"Buy\" from Brokerages", "metric": "56/100", "url": "/sentiment/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Indicator analysis", "score": 28.270833333333325, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "28/100", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 33.57971014492754, "score_label": "34", "tone": "negative", "summary": "O'Shaughnessy factor stack blends value, quality, momentum, and confidence.", "detail": "Buyback Yield rank 22", "metric": "34/100", "url": "/factors/ticker/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 1.2}, {"label": "Weekly tape", "score": 39.82342427075039, "score_label": "40", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 40/100 tape read.", "detail": "", "metric": "40/100", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 1.6}], "conclusion": ["The strongest supporting evidence is sentiment: Weighted news tone is neutral across 25 relevant articles.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "3.8%", "detail": "Latest completed week; four-week move 10.7%.", "tone": "positive", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/"}, {"label": "Indicator stack", "value": "7/98", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "56/100", "detail": "25 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/53576f36-4114-48e8-ab9e-b7e321c0ce6d/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "47", "bottom_line": "The weekly trend is not active. Price is 7.8% above the Trend Line and sits at 38.9% of its 52-week range. The latest completed week returned 3.8%, after a 10.7% four-week move. The latest factor snapshot indicates quality ranks strongly versus its universe; growth ranks strongly; valuation is expensive relative to peers. The latest news-sentiment score is 56/100.", "price_summary": "The weekly trend is not active. Price is 7.8% above the Trend Line and sits at 38.9% of its 52-week range. The latest completed week returned 3.8%, after a 10.7% four-week move.", "volume_summary": "Latest weekly volume is 1.6x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is 10.7% over four weeks, 11.5% over 12 weeks, and -23.8% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": true, "summary": "The latest factor snapshot indicates quality ranks strongly versus its universe; growth ranks strongly; valuation is expensive relative to peers.", "week_end": "2026-08-09", "financials_period_end": "2026-03-31", "coverage": "91%", "confidence": "85%", "url": "", "rank_scores": [{"label": "Overall factor strength", "value": "20/100", "width": 20.0, "tone": "negative", "detail": "Blend of value, momentum, and quality. Underlying universe rank 81; rank 1 is best."}, {"label": "Value", "value": "9/100", "width": 9.0, "tone": "negative", "detail": "Relative valuation strength. Underlying universe rank 92; rank 1 is best."}, {"label": "Quality", "value": "99/100", "width": 99.0, "tone": "positive", "detail": "Profitability and accounting quality. Underlying universe rank 2; rank 1 is best."}, {"label": "Momentum", "value": "4/100", "width": 4.0, "tone": "negative", "detail": "Medium-term price momentum. Underlying universe rank 97; rank 1 is best."}, {"label": "Growth", "value": "93/100", "width": 93.0, "tone": "positive", "detail": "Revenue and earnings growth. Underlying universe rank 8; rank 1 is best."}], "groups": [{"title": "Valuation", "summary": "How much investors are paying for earnings, sales, and cash flow.", "metrics": [{"label": "P/E", "value": "17.0x", "detail": "Price divided by trailing earnings.", "tone": "neutral"}, {"label": "Price / sales", "value": "3.0x", "detail": "Market value relative to trailing revenue.", "tone": "neutral"}, {"label": "EV / EBITDA", "value": "10.1x", "detail": "Enterprise value relative to operating cash earnings.", "tone": "neutral"}, {"label": "Free-cash-flow yield", "value": "4.9%", "detail": "Free cash flow as a share of enterprise value.", "tone": "neutral"}]}, {"title": "Business quality", "summary": "Margins and the return generated on invested capital.", "metrics": [{"label": "Gross margin", "value": "55.5%", "detail": "Gross profit retained from each unit of revenue.", "tone": "neutral"}, {"label": "Operating margin", "value": "24.2%", "detail": "Operating profit retained from revenue.", "tone": "neutral"}, {"label": "Free-cash-flow margin", "value": "17.9%", "detail": "Free cash flow generated from revenue.", "tone": "neutral"}, {"label": "Return on invested capital", "value": "14.2%", "detail": "Operating return generated on invested capital.", "tone": "neutral"}]}, {"title": "Growth and financial strength", "summary": "Recent business growth and accounting strength.", "metrics": [{"label": "Revenue growth", "value": "12.3%", "detail": "Latest one-year revenue growth.", "tone": "neutral"}, {"label": "EPS growth", "value": "30.9%", "detail": "Latest one-year earnings-per-share growth.", "tone": "neutral"}, {"label": "Free-cash-flow growth", "value": "11.7%", "detail": "Latest one-year free-cash-flow growth.", "tone": "neutral"}, {"label": "Piotroski F-score", "value": "9/9", "detail": "Nine-point accounting-strength checklist.", "tone": "neutral"}]}, {"title": "Shareholder return and balance sheet", "summary": "Cash returned to owners and financial leverage.", "metrics": [{"label": "Dividend yield", "value": "1.8%", "detail": "Cash dividends relative to market value.", "tone": "neutral"}, {"label": "Buyback yield", "value": "2.8%", "detail": "Net share repurchases relative to market value.", "tone": "neutral"}, {"label": "Shareholder yield", "value": "4.5%", "detail": "Dividend yield plus net buyback yield.", "tone": "neutral"}, {"label": "Net debt / EBITDA", "value": "1.7x", "detail": "Balance-sheet debt relative to operating cash earnings.", "tone": "neutral"}]}]}, "weekly_change": [{"label": "Price follow-through", "value": "3.8%", "detail": "Latest completed week; four-week move 10.7%.", "tone": "positive", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/"}, {"label": "Indicator stack", "value": "7/98", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "56/100", "detail": "25 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/53576f36-4114-48e8-ab9e-b7e321c0ce6d/"}], "strengths": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Volume is elevated versus the 13-week average, confirming attention."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is weak, so confirmation is not yet broad enough.", "The share remains more than 20% below its 52-week high."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 39.82342427075039, "score_label": "40", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 40/100 tape read.", "detail": "", "metric": "40/100", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 28.270833333333325, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "28/100", "url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 1.45}, "factors": {"label": "Factors", "score": 33.57971014492754, "score_label": "34", "tone": "negative", "summary": "O'Shaughnessy factor stack blends value, quality, momentum, and confidence.", "detail": "Buyback Yield rank 22", "metric": "34/100", "url": "/factors/ticker/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 1.2}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 56.0, "score_label": "56", "tone": "neutral", "summary": "Weighted news tone is neutral across 25 relevant articles.", "detail": "Experian plc (LON:EXPN) Receives Average Rating of \"Buy\" from Brokerages", "metric": "56/100", "url": "/sentiment/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/", "api_path": "/terminal/53576f36-4114-48e8-ab9e-b7e321c0ce6d/report/api/"}