{"ticker": {"uuid": "64f92627-1c41-41a6-9c37-a6e231311b42", "symbol": "ORN", "name": "L'Or\u00e9al S.A.", "exchange": "MEX", "asset_type": "equity"}, "latest_week": "2026-07-31", "summary": "ORN closed the latest completed week at 7,641 MXN. The 4-week return is 0.5% and the 12-week return is 1.8%. The trend backdrop is inactive, with activity pressure at 0.58.", "description": "L'Or\u00e9al S.A., through its subsidiaries, manufactures and sells cosmetic products for women and men in Europe, North America, North Asia, South Asia Pacific, the Middle East, North Africa, Sub-Saharan Africa, and Latin America. It operates through four divisions: Professional Products, Consumer Products, Luxe, and Dermatological Beauty. The company offers skincare, make-up, hair colourant, haircare, perfume, and hygiene products. It provides its products under the L'Or\u00e9al Paris, Garnier, Maybelline New York, NYX Professional Makeup, Stylenanda, Essie, Dark & Lovely, Mixa, Niely, L'Or\u00e9al Professionnel, K\u00e9rastase, Redken, Matrix, Pureology, Lanc\u00f4me, Yves Saint Laurent Beaut\u00e9, Armani Beauty, Kiehl's, Helena Rubinstein, Aesop, Biotherm, Valentino, Prada, Shu Uemura, IT Cosmetics, Mugler, Ralph Lauren, Urban Decay, Azzaro, Maison Margiela, Viktor&Rolf, Takami, La RochePosay, CeraVe, Vichy, SkinCeuticals, Skinbetter Science, and other brand names. The company sells its products through distribution channels, such as hair salons, local stores, e-commerce, travel retail, mass market retail, department store perfumeries, pharmacies, drug stores, medi-spas, and free-standing stores. L'Or\u00e9al S.A. was founded in 1909 and is headquartered in Clichy, France.", "setup_signature": "Risk-first tape", "composite_score": "39", "kpis": [{"label": "Latest Close", "value": "7,641 MXN", "hint": "2026-07-31"}, {"label": "1W Return", "value": "0.0%", "tone": "neutral", "hint": "latest completed week"}, {"label": "4W Return", "value": "0.5%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "1.8%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "17.3%", "hint": "9 of 52 weeks active"}, {"label": "Volume Ratio", "value": "-", "hint": "vs 13-week average"}], "classification": {"exchange": "MEX", "country": "MX", "sector": "Consumer Defensive", "industry": "Household & Personal Products", "currency": "MXN", "market_cap": "4142.8B"}, "price": {"trend_line": "7,741 MXN", "fair_value": "7,974 MXN", "vs_trend": "-1.3%", "vs_fair_value": "-4.2%", "high_52": "8,846 MXN", "low_52": "7,501 MXN", "drawdown": 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"volume": "0"}, {"week": "29 May", "return": 3.376515330831304, "return_label": "3.4%", "return_tone": "positive", "volume_height": 45.89041095890411, "volume": "335"}, {"week": "5 Jun", "return": -2.0094784376957886, "return_label": "-2.0%", "return_tone": "negative", "volume_height": 17.80821917808219, "volume": "130"}, {"week": "12 Jun", "return": 0.0, "return_label": "0.0%", "return_tone": "neutral", "volume_height": 4, "volume": "0"}, {"week": "19 Jun", "return": 0.0, "return_label": "0.0%", "return_tone": "neutral", "volume_height": 4, "volume": "0"}, {"week": "26 Jun", "return": 0.0, "return_label": "0.0%", "return_tone": "neutral", "volume_height": 4, "volume": "0"}, {"week": "3 Jul", "return": 0.0, "return_label": "0.0%", "return_tone": "neutral", "volume_height": 4, "volume": "0"}, {"week": "10 Jul", "return": 0.4753328216971064, "return_label": "0.5%", "return_tone": "positive", "volume_height": 70.54794520547945, "volume": "515"}, {"week": "17 Jul", "return": 0.0, "return_label": "0.0%", "return_tone": "neutral", "volume_height": 4, "volume": "0"}, {"week": "24 Jul", "return": 0.0, "return_label": "0.0%", "return_tone": "neutral", "volume_height": 4, "volume": "0"}, {"week": "31 Jul", "return": 0.0, "return_label": "0.0%", "return_tone": "neutral", "volume_height": 4, "volume": "0"}], "insights": [{"label": "Participation", "value": "-", "detail": "Latest volume versus the 13-week average.", "tone": "neutral"}, {"label": "Baseline", "value": "75", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "66", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "1.1%", "volatility_52": "2.3%", "downside_weeks": 8, "upside_weeks": 8, "downside_breadth": "15.4%", "average_gain": "3.1%", "average_loss": "-3.6%", "distribution_scale": "7%", "return_callouts": [{"label": "Weeks higher", "value": "5 of 26", "detail": "3 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+6.0%", "detail": "Week of 6 Feb.", "tone": "positive"}, {"label": "Worst week", "value": "-7.0%", "detail": "Week of 10 Apr.", "tone": "negative"}, {"label": "Latest week", "value": "+0.0%", "detail": "Week of 31 Jul.", "tone": "neutral"}], "buckets": [{"label": "Strong gains", "count": 1, "share": 3.8461538461538463, "share_label": "3.8%", "tone": "positive"}, {"label": "Modest gains", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "positive"}, {"label": "Flat weeks", "count": 18, "share": 69.23076923076923, "share_label": "69.2%", "tone": "neutral"}, {"label": "Modest losses", "count": 2, "share": 7.6923076923076925, "share_label": "7.7%", "tone": "negative"}, {"label": "Sharp losses", "count": 1, "share": 3.8461538461538463, "share_label": "3.8%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "1.1%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "2.3%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "8/8", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "neutral"}, {"label": "Average skew", "value": "3.1% / -3.6%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "-1.3%", "tone": "negative"}, {"label": "Volume", "value": "-", "tone": "neutral"}], "opportunities": ["Activity pressure is positive on the latest completed week."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Next-week expectancy is negative at 20.05% based on similar historical setup states.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade."], "recent_rows": [{"week": "2026-07-31", "close": "7,641 MXN", "return": null, "return_tone": null, "trend_line": "7,741 MXN", "fair_value": "7,974 MXN", "activity_pressure": "0.58", "relative_leadership": "-6.16", "volume": "0", "trend_backdrop": null}, {"week": "2026-07-24", "close": "7,641 MXN", "return": null, "return_tone": null, "trend_line": "7,743 MXN", "fair_value": "7,975 MXN", "activity_pressure": "0.39", "relative_leadership": "-5.79", "volume": "0", "trend_backdrop": null}, {"week": "2026-07-17", "close": "7,641 MXN", "return": null, "return_tone": null, "trend_line": "7,744 MXN", "fair_value": "7,975 MXN", "activity_pressure": "0.16", "relative_leadership": "-6.55", "volume": "0", "trend_backdrop": null}, {"week": "2026-07-10", "close": "7,641 MXN", "return": null, "return_tone": null, "trend_line": "7,760 MXN", "fair_value": "7,976 MXN", "activity_pressure": "-0.11", "relative_leadership": "-6.78", "volume": "515", "trend_backdrop": null}, {"week": "2026-07-03", "close": "7,605 MXN", "return": null, "return_tone": null, "trend_line": "7,776 MXN", "fair_value": "7,977 MXN", "activity_pressure": "-0.38", "relative_leadership": "-8.43", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-26", "close": "7,605 MXN", "return": null, "return_tone": null, "trend_line": "7,794 MXN", "fair_value": "7,978 MXN", "activity_pressure": "-0.42", "relative_leadership": "-9.03", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-19", "close": "7,605 MXN", "return": null, "return_tone": null, "trend_line": "7,811 MXN", "fair_value": "7,979 MXN", "activity_pressure": "-0.32", "relative_leadership": "-10.07", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-12", "close": "7,605 MXN", "return": null, "return_tone": null, "trend_line": "7,828 MXN", "fair_value": "7,979 MXN", "activity_pressure": "-0.50", "relative_leadership": "-10.84", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-05", "close": "7,605 MXN", "return": null, "return_tone": null, "trend_line": "7,846 MXN", "fair_value": "7,979 MXN", "activity_pressure": "-0.69", "relative_leadership": "-8.81", "volume": "130", "trend_backdrop": null}, {"week": "2026-05-29", "close": "7,761 MXN", "return": null, "return_tone": null, "trend_line": "7,863 MXN", "fair_value": "7,984 MXN", "activity_pressure": "-0.84", "relative_leadership": "-10.61", "volume": "335", "trend_backdrop": null}, {"week": "2026-05-22", "close": "7,508 MXN", "return": null, "return_tone": null, "trend_line": "7,875 MXN", "fair_value": "7,988 MXN", "activity_pressure": "-1.06", "relative_leadership": "-13.57", "volume": "0", "trend_backdrop": null}, {"week": "2026-05-15", "close": "7,508 MXN", "return": null, "return_tone": null, "trend_line": "7,896 MXN", "fair_value": "7,993 MXN", "activity_pressure": "-0.95", "relative_leadership": "-13.50", "volume": "0", "trend_backdrop": null}, {"week": "2026-05-08", "close": "7,508 MXN", "return": null, "return_tone": null, "trend_line": "7,916 MXN", "fair_value": "7,998 MXN", "activity_pressure": "-0.77", "relative_leadership": "-16.30", "volume": "0", "trend_backdrop": null}, {"week": "2026-05-01", "close": "7,508 MXN", "return": null, "return_tone": null, "trend_line": "7,930 MXN", "fair_value": "8,004 MXN", "activity_pressure": "-0.54", "relative_leadership": "-14.22", "volume": "0", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "37", "primary_driver": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 0 relevant articles.", "detail": "", "metric": "50/100", "url": "/sentiment/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 0.95}, "primary_conflict": {"label": "Indicator analysis", "score": 17.291666666666664, "score_label": "17", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 3/12, relative leadership 0/12.", "detail": "Activity pressure 0.20; No reversal markers", "metric": "17/100", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 36.446091999259245, "score_label": "36", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 36/100 tape read.", "detail": "", "metric": "36/100", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 17.291666666666664, "score_label": "17", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 3/12, relative leadership 0/12.", "detail": "Activity pressure 0.20; No reversal markers", "metric": "17/100", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 39.976, "score_label": "40", "tone": "negative", "summary": "Next-week expectancy is negative with a 20.05% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 20.05%", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 0 relevant articles.", "detail": "", "metric": "50/100", "url": "/sentiment/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Indicator analysis", "score": 17.291666666666664, "score_label": "17", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 3/12, relative leadership 0/12.", "detail": "Activity pressure 0.20; No reversal markers", "metric": "17/100", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 1.45}, {"label": "Weekly tape", "score": 36.446091999259245, "score_label": "36", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 36/100 tape read.", "detail": "", "metric": "36/100", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 1.6}, {"label": "Next-Week Expectancy", "score": 39.976, "score_label": "40", "tone": "negative", "summary": "Next-week expectancy is negative with a 20.05% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 20.05%", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 1.05}], "conclusion": ["The strongest supporting evidence is sentiment: Weighted news tone is neutral across 0 relevant articles.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 3/12, relative leadership 0/12.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "0.0%", "detail": "Latest completed week; four-week move 0.5%.", "tone": "neutral", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/"}, {"label": "Indicator stack", "value": "10/80", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 20.05%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/"}, {"label": "News sentiment", "value": "50/100", "detail": "0 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/64f92627-1c41-41a6-9c37-a6e231311b42/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "39", "bottom_line": "The weekly trend is not active. Price is -1.3% below the Trend Line and sits at 10.5% of its 52-week range. The latest completed week returned 0.0%, after a 0.5% four-week move. The latest news-sentiment score is 50/100.", "price_summary": "The weekly trend is not active. Price is -1.3% below the Trend Line and sits at 10.5% of its 52-week range. The latest completed week returned 0.0%, after a 0.5% four-week move.", "volume_summary": "Latest weekly volume is - the 13-week average. Participation data is incomplete.", "momentum_summary": "Performance is 0.5% over four weeks, 1.8% over 12 weeks, and -5.2% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "0.0%", "detail": "Latest completed week; four-week move 0.5%.", "tone": "neutral", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/"}, {"label": "Indicator stack", "value": "10/80", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 20.05%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/"}, {"label": "News sentiment", "value": "50/100", "detail": "0 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/64f92627-1c41-41a6-9c37-a6e231311b42/"}], "strengths": ["Activity pressure is positive on the latest completed week."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Next-week expectancy is negative at 20.05% based on similar historical setup states."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 36.446091999259245, "score_label": "36", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 36/100 tape read.", "detail": "", "metric": "36/100", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 17.291666666666664, "score_label": "17", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 3/12, relative leadership 0/12.", "detail": "Activity pressure 0.20; No reversal markers", "metric": "17/100", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 1.45}, "next-week_expectancy": {"label": "Next-Week Expectancy", "score": 39.976, "score_label": "40", "tone": "negative", "summary": "Next-week expectancy is negative with a 20.05% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 20.05%", "url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 1.05}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 0 relevant articles.", "detail": "", "metric": "50/100", "url": "/sentiment/64f92627-1c41-41a6-9c37-a6e231311b42/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/", "api_path": "/terminal/64f92627-1c41-41a6-9c37-a6e231311b42/report/api/"}