{"ticker": {"uuid": "6e835030-3a34-4c92-8934-6be241f2a7f2", "symbol": "ADS", "name": "adidas AG", "exchange": "VIE", "asset_type": "equity"}, "latest_week": "2026-08-07", "summary": "ADS closed the latest completed week at 163.9 EUR. The 4-week return is -9.8% and the 12-week return is 11.9%. The trend backdrop is active, with activity pressure at 0.83.", "description": "adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.", "setup_signature": "Risk-first tape", "composite_score": "35", "kpis": [{"label": "Latest Close", "value": "163.9 EUR", "hint": "2026-08-07"}, {"label": "1W Return", "value": "2.9%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "-9.8%", "tone": "negative", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "11.9%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "13.5%", "hint": "7 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.7x", "hint": "vs 13-week average"}], "classification": {"exchange": "VIE", "country": "AT", "sector": "Consumer Cyclical", "industry": "Footwear & Accessories", "currency": "EUR", "market_cap": "29.6B"}, "price": {"trend_line": "154.7 EUR", "fair_value": "188.5 EUR", "vs_trend": "6.0%", "vs_fair_value": "-13.0%", "high_52": "191.9 EUR", "low_52": "128.1 EUR", "drawdown": "-14.6%", "range_position": "56.2%", "markers": [{"label": "Close", "value": 163.949997, "value_label": "163.9", "position": 56.161420400946284, "left": "56.2%", "tone": "positive"}, {"label": "Trend", "value": 154.696188, "value_label": "154.7", "position": 41.668228676776565, "left": "41.7%", "tone": "positive"}, {"label": "Fair", "value": 188.456105, "value_label": "188.5", "position": 94.54255855251283, "left": "94.5%", "tone": "neutral"}], "insights": [{"label": "Range location", "value": "56.2%", "detail": "Shows where the latest close sits between the 52-week low and high.", "tone": "neutral"}, {"label": "Trend distance", "value": "6.0%", "detail": "Price premium or discount versus the weekly Trend Line.", "tone": "positive"}, {"label": "Fair-value gap", "value": "-13.0%", "detail": "Premium demand or model discount versus Sharemaestro Fair Value.", "tone": "negative"}, {"label": "High-water gap", "value": "-14.6%", "detail": "Distance from the latest 52-week high.", "tone": "neutral"}]}, "momentum": {"returns": [{"label": "1W", "value": 2.854456192764978, "value_label": "2.9%", "tone": "positive", "width": 8.155589122185651}, {"label": "4W", "value": -9.768849913629882, "value_label": "-9.8%", "tone": "negative", "width": 27.910999753228232}, {"label": "12W", "value": 11.949471053932491, "value_label": "11.9%", "tone": "positive", "width": 34.14134586837855}, {"label": "26W", "value": 9.386379694802462, "value_label": "9.4%", "tone": "positive", "width": 26.81822769943561}, {"label": "52W", "value": -0.2788021055205225, "value_label": "-0.3%", "tone": "negative", "width": 4}], "trend_streak": 7, "active_weeks": 7, "active_breadth": "13.5%", "peer": {"scope": "AT Consumer Cyclical", "count": 127, "rank": 39, "percentile": 69.84126984126983, "avg_weekly_return": 0.9475461005432871}}, "setup": {"scores": [{"label": "Trend", "value": 31.634615384615383, 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"return": -3.573405540166203, "return_label": "-3.6%", "return_tone": "negative", "volume_height": 5.130554283096656, "volume": "112"}, {"week": "31 Jul", "return": -8.417126542652236, "return_label": "-8.4%", "return_tone": "negative", "volume_height": 100, "volume": "2.2K"}, {"week": "7 Aug", "return": 2.854456192764978, "return_label": "2.9%", "return_tone": "positive", "volume_height": 7.787448465414568, "volume": "170"}], "insights": [{"label": "Participation", "value": "0.7x", "detail": "Latest volume versus the 13-week average.", "tone": "neutral"}, {"label": "Baseline", "value": "253", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "164", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "4.9%", "volatility_52": "4.6%", "downside_weeks": 24, "upside_weeks": 28, "downside_breadth": "46.2%", "average_gain": "3.4%", "average_loss": "-3.7%", "distribution_scale": "11%", "return_callouts": [{"label": "Weeks higher", "value": "13 of 26", "detail": "13 weeks finished lower.", "tone": "negative"}, {"label": "Best week", "value": "+9.1%", "detail": "Week of 12 Jun.", "tone": "positive"}, {"label": "Worst week", "value": "-10.2%", "detail": "Week of 6 Mar.", "tone": "negative"}, {"label": "Latest week", "value": "+2.9%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 5, "share": 19.230769230769234, "share_label": "19.2%", "tone": "positive"}, {"label": "Modest gains", "count": 8, "share": 30.76923076923077, "share_label": "30.8%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 9, "share": 34.61538461538461, "share_label": "34.6%", "tone": "negative"}, {"label": "Sharp losses", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "4.9%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "4.6%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "28/24", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "positive"}, {"label": "Average skew", "value": "3.4% / -3.7%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Active", "tone": "positive"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "6.0%", "tone": "positive"}, {"label": "Volume", "value": "0.7x", "tone": "neutral"}], "opportunities": ["The trend backdrop is active with a 7-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Activity pressure is constructive, supporting the smart-money activity read."], "risks": ["Price is below Fair Value, so the market is still discounting the latest tape.", "Next-week expectancy is negative at 42.76% based on similar historical setup states."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "163.9 EUR", "return": null, "return_tone": null, "trend_line": "154.7 EUR", "fair_value": "188.5 EUR", "activity_pressure": "0.83", "relative_leadership": "-17.15", "volume": "170", "trend_backdrop": null}, {"week": "2026-07-31", "close": "159.4 EUR", "return": null, "return_tone": null, "trend_line": "154.7 EUR", "fair_value": "188.5 EUR", "activity_pressure": "1.19", "relative_leadership": "-17.56", "volume": "2.2K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "174.1 EUR", "return": null, "return_tone": null, "trend_line": "154.9 EUR", "fair_value": "188.6 EUR", "activity_pressure": "1.30", "relative_leadership": "-10.64", "volume": "112", "trend_backdrop": null}, {"week": "2026-07-17", "close": "180.5 EUR", "return": null, "return_tone": null, "trend_line": "154.5 EUR", "fair_value": "188.7 EUR", "activity_pressure": "1.37", "relative_leadership": "-6.94", "volume": "264", "trend_backdrop": null}, {"week": "2026-07-10", "close": "181.7 EUR", "return": null, "return_tone": null, "trend_line": "153.9 EUR", "fair_value": "188.6 EUR", "activity_pressure": "1.24", "relative_leadership": "-9.01", "volume": "167", "trend_backdrop": null}, {"week": "2026-07-03", "close": "185.5 EUR", "return": null, "return_tone": null, "trend_line": "153.4 EUR", "fair_value": "188.5 EUR", "activity_pressure": "1.17", "relative_leadership": "-9.25", "volume": "43", "trend_backdrop": null}, {"week": "2026-06-26", "close": "181.2 EUR", "return": null, "return_tone": null, "trend_line": "152.6 EUR", "fair_value": "188.3 EUR", "activity_pressure": "1.12", "relative_leadership": "-10.12", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-19", "close": "174.6 EUR", "return": null, "return_tone": null, "trend_line": "151.8 EUR", "fair_value": "188.3 EUR", "activity_pressure": "1.14", "relative_leadership": "-15.81", "volume": "3", "trend_backdrop": null}, {"week": "2026-06-12", "close": "176.5 EUR", "return": null, "return_tone": null, "trend_line": "150.9 EUR", "fair_value": "188.2 EUR", "activity_pressure": "1.11", "relative_leadership": "-12.19", "volume": "67", "trend_backdrop": null}, {"week": "2026-06-05", "close": "161.8 EUR", "return": null, "return_tone": null, "trend_line": "150.3 EUR", "fair_value": "188.2 EUR", "activity_pressure": "0.96", "relative_leadership": "-18.04", "volume": "7", "trend_backdrop": null}, {"week": "2026-05-29", "close": "168.3 EUR", "return": null, "return_tone": null, "trend_line": "150.1 EUR", "fair_value": "188.2 EUR", "activity_pressure": "0.87", "relative_leadership": "-16.61", "volume": "116", "trend_backdrop": null}, {"week": "2026-05-22", "close": "155.1 EUR", "return": null, "return_tone": null, "trend_line": "149.9 EUR", "fair_value": "188.1 EUR", "activity_pressure": "0.71", "relative_leadership": "-21.99", "volume": "73", "trend_backdrop": null}, {"week": "2026-05-15", "close": "146.4 EUR", "return": null, "return_tone": null, "trend_line": "150.8 EUR", "fair_value": "188.1 EUR", "activity_pressure": "0.34", "relative_leadership": "-25.74", "volume": "79", "trend_backdrop": null}, {"week": "2026-05-08", "close": "147.1 EUR", "return": null, "return_tone": null, "trend_line": "152.2 EUR", "fair_value": "188.1 EUR", "activity_pressure": "0.15", "relative_leadership": "-26.72", "volume": "62", "trend_backdrop": null}], "intelligence": {"rating": "Neutral", "rating_tone": "neutral", "overall_score": "45", "primary_driver": {"label": "Sentiment", "score": 58.0, "score_label": "58", "tone": "neutral", "summary": "Weighted news tone is positive across 8 relevant articles.", "detail": "Adidas (XTRA:ADS) Stock Faces Margin Questions After Record Revenue", "metric": "58/100", "url": "/sentiment/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 0.95}, "primary_conflict": {"label": "Next-Week Expectancy", "score": 28.6184, "score_label": "29", "tone": "negative", "summary": "Next-week expectancy is negative with a 42.76% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 42.76%", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 1.05}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 35.19199621470217, "score_label": "35", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 35/100 tape read.", "detail": "", "metric": "35/100", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 57.81249999999999, "score_label": "58", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 7/12, activity pressure 12/12, relative leadership 0/12.", "detail": "Activity pressure 0.75; No reversal markers", "metric": "58/100", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 28.6184, "score_label": "29", "tone": "negative", "summary": "Next-week expectancy is negative with a 42.76% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 42.76%", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 58.0, "score_label": "58", "tone": "neutral", "summary": "Weighted news tone is positive across 8 relevant articles.", "detail": "Adidas (XTRA:ADS) Stock Faces Margin Questions After Record Revenue", "metric": "58/100", "url": "/sentiment/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Next-Week Expectancy", "score": 28.6184, "score_label": "29", "tone": "negative", "summary": "Next-week expectancy is negative with a 42.76% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 42.76%", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 1.05}, {"label": "Weekly tape", "score": 35.19199621470217, "score_label": "35", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 35/100 tape read.", "detail": "", "metric": "35/100", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 1.6}], "conclusion": ["The strongest supporting evidence is sentiment: Weighted news tone is positive across 8 relevant articles.", "The main constraint is next-week expectancy: Next-week expectancy is negative with a 42.76% historical one-week setup read.", "The combined read is balanced, making the next change in trend, sentiment, or options pressure especially important."], "weekly_changes": [{"label": "Price follow-through", "value": "2.9%", "detail": "Latest completed week; four-week move -9.8%.", "tone": "positive", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/"}, {"label": "Indicator stack", "value": "32/62", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 42.76%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/"}, {"label": "News sentiment", "value": "58/100", "detail": "8 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/6e835030-3a34-4c92-8934-6be241f2a7f2/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "35", "bottom_line": "The weekly trend is active. Price is 6.0% above the Trend Line and sits at 56.2% of its 52-week range. The latest completed week returned 2.9%, after a -9.8% four-week move. The latest news-sentiment score is 58/100. Near-term considerations: volume confirmation is below normal.", "price_summary": "The weekly trend is active. Price is 6.0% above the Trend Line and sits at 56.2% of its 52-week range. The latest completed week returned 2.9%, after a -9.8% four-week move.", "volume_summary": "Latest weekly volume is 0.7x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.", "momentum_summary": "Performance is -9.8% over four weeks, 11.9% over 12 weeks, and -0.3% over one year. The current trend has remained active for 7 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "2.9%", "detail": "Latest completed week; four-week move -9.8%.", "tone": "positive", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/"}, {"label": "Indicator stack", "value": "32/62", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 42.76%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/"}, {"label": "News sentiment", "value": "58/100", "detail": "8 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/6e835030-3a34-4c92-8934-6be241f2a7f2/"}], "strengths": ["The trend backdrop is active with a 7-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Activity pressure is constructive, supporting the smart-money activity read."], "risks": ["Price is below Fair Value, so the market is still discounting the latest tape.", "Next-week expectancy is negative at 42.76% based on similar historical setup states."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 35.19199621470217, "score_label": "35", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 35/100 tape read.", "detail": "", "metric": "35/100", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 57.81249999999999, "score_label": "58", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 7/12, activity pressure 12/12, relative leadership 0/12.", "detail": "Activity pressure 0.75; No reversal markers", "metric": "58/100", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 1.45}, "next-week_expectancy": {"label": "Next-Week Expectancy", "score": 28.6184, "score_label": "29", "tone": "negative", "summary": "Next-week expectancy is negative with a 42.76% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 42.76%", "url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 1.05}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 58.0, "score_label": "58", "tone": "neutral", "summary": "Weighted news tone is positive across 8 relevant articles.", "detail": "Adidas (XTRA:ADS) Stock Faces Margin Questions After Record Revenue", "metric": "58/100", "url": "/sentiment/6e835030-3a34-4c92-8934-6be241f2a7f2/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/", "api_path": "/terminal/6e835030-3a34-4c92-8934-6be241f2a7f2/report/api/"}