{"ticker": {"uuid": "861b75ad-d12e-4c9d-9add-473580e74c25", "symbol": "AURA", "name": "Aurora Design Public Company Limited", "exchange": "SET", "asset_type": "equity"}, "latest_week": "2026-07-31", "summary": "AURA closed the latest completed week at 14.40 THB. The 4-week return is 2.1% and the 12-week return is 4.3%. The trend backdrop is active, with activity pressure at 0.51.", "description": "Aurora Design Public Company Limited, together with its subsidiaries, retails gold jewelry, diamond jewelry, and gemstones through its chain and online stores in Thailand. It operates through Trading of Jewelry as Gold Jewelry; Trading of Diamonds, Gems and K-Gold; and Sale with Right Redemption for Gold Jewelry, Diamonds, Gems and K-Gold segments. The company retails modern gold products comprising necklaces, rings, bracelets, earrings, and gold plates; diamond jewelry products consisting of diamond rings, necklaces, earrings, bracelets, and pendants; and design gold products, such as gold amulets, auspicious gold leaves, zodiac pendants, necklaces, bracelets, earrings, and gold handicraft frames. It also engages in the manufacture of jewelry, gold jewelry, diamonds, and gemstones; and provision of gold financing services. The company offers its products and services under the AURORA, SENG HENG, AURORA DIAMOND, KHONG KWAN, and THONG MA NGERN PAI brands. It serves white collar, traditional, and lower-income segment customers. Aurora Design Public Company Limited was founded in 1973 and is based in Bangkok, Thailand.", "setup_signature": "Balanced read", "composite_score": "49", "kpis": [{"label": "Latest Close", "value": "14.40 THB", "hint": "2026-07-31"}, {"label": "1W Return", "value": "2.9%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "2.1%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "4.3%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "21.2%", "hint": "11 of 52 weeks active"}, {"label": "Volume Ratio", "value": "1.2x", "hint": "vs 13-week average"}], "classification": {"exchange": "SET", "country": "TH", "sector": "Consumer Cyclical", "industry": "Luxury Goods", "currency": "THB", "market_cap": "19.5B"}, "price": {"trend_line": "13.58 THB", "fair_value": "13.92 THB", "vs_trend": "6.0%", "vs_fair_value": "3.5%", "high_52": "15.60 THB", "low_52": "11.65 THB", "drawdown": 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Jul", "return": 6.015037593984954, "return_label": "6.0%", "return_tone": "positive", "volume_height": 57.65261297117634, "volume": "16.3M"}, {"week": "10 Jul", "return": 0.0, "return_label": "0.0%", "return_tone": "neutral", "volume_height": 43.320525169981615, "volume": "12.3M"}, {"week": "17 Jul", "return": 3.546099290780142, "return_label": "3.5%", "return_tone": "positive", "volume_height": 66.98246022588943, "volume": "19.0M"}, {"week": "24 Jul", "return": -4.109589041095888, "return_label": "-4.1%", "return_tone": "negative", "volume_height": 100, "volume": "28.3M"}, {"week": "31 Jul", "return": 2.85714285714286, "return_label": "2.9%", "return_tone": "positive", "volume_height": 54.31825639614273, "volume": "15.4M"}], "insights": [{"label": "Participation", "value": "1.2x", "detail": "Latest volume versus the 13-week average.", "tone": "neutral"}, {"label": "Baseline", "value": "13.4M", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "8.8M", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "3.9%", "volatility_52": "4.2%", "downside_weeks": 23, "upside_weeks": 24, "downside_breadth": "44.2%", "average_gain": "3.7%", "average_loss": "-3.6%", "distribution_scale": "13%", "return_callouts": [{"label": "Weeks higher", "value": "14 of 26", "detail": "10 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+10.1%", "detail": "Week of 24 Apr.", "tone": "positive"}, {"label": "Worst week", "value": "-12.5%", "detail": "Week of 6 Mar.", "tone": "negative"}, {"label": "Latest week", "value": "+2.9%", "detail": "Week of 31 Jul.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "positive"}, {"label": "Modest gains", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "positive"}, {"label": "Flat weeks", "count": 2, "share": 7.6923076923076925, "share_label": "7.7%", "tone": "neutral"}, {"label": "Modest losses", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "negative"}, {"label": "Sharp losses", "count": 6, "share": 23.076923076923077, "share_label": "23.1%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "3.9%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "4.2%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "24/23", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "positive"}, {"label": "Average skew", "value": "3.7% / -3.6%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Active", "tone": "positive"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "6.0%", "tone": "positive"}, {"label": "Volume", "value": "1.2x", "tone": "neutral"}], "opportunities": ["The trend backdrop is active with a 11-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week.", "Activity pressure is constructive, supporting the smart-money activity read."], "risks": ["Next-week expectancy is negative at 38.13% based on similar historical setup states."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-07-31", "close": "14.40 THB", "return": null, "return_tone": null, "trend_line": "13.58 THB", "fair_value": "13.92 THB", "activity_pressure": "0.51", "relative_leadership": "-10.86", "volume": "15.4M", "trend_backdrop": null}, {"week": "2026-07-24", "close": "14.00 THB", "return": null, "return_tone": null, "trend_line": "13.56 THB", "fair_value": "13.92 THB", "activity_pressure": "0.63", "relative_leadership": "-14.74", "volume": "28.3M", "trend_backdrop": null}, {"week": "2026-07-17", "close": "14.60 THB", "return": null, "return_tone": null, "trend_line": "13.57 THB", "fair_value": "13.94 THB", "activity_pressure": "0.45", "relative_leadership": "-11.51", "volume": "19.0M", "trend_backdrop": null}, {"week": "2026-07-10", "close": "14.10 THB", "return": null, "return_tone": null, "trend_line": "13.54 THB", "fair_value": "13.94 THB", "activity_pressure": "0.35", "relative_leadership": "-14.14", "volume": "12.3M", "trend_backdrop": null}, {"week": "2026-07-03", "close": "14.10 THB", "return": null, "return_tone": null, "trend_line": "13.52 THB", "fair_value": "13.94 THB", "activity_pressure": "0.43", "relative_leadership": "-14.21", "volume": "16.3M", "trend_backdrop": null}, {"week": "2026-06-26", "close": "13.30 THB", "return": null, "return_tone": null, "trend_line": "13.51 THB", "fair_value": "13.94 THB", "activity_pressure": "0.42", "relative_leadership": "-16.08", "volume": "570.1K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "14.00 THB", "return": null, "return_tone": null, "trend_line": "13.52 THB", "fair_value": "13.94 THB", "activity_pressure": "0.73", "relative_leadership": "-14.06", "volume": "6.1M", "trend_backdrop": null}, {"week": "2026-06-12", "close": "14.00 THB", "return": null, "return_tone": null, "trend_line": "13.50 THB", "fair_value": "13.94 THB", "activity_pressure": "0.94", "relative_leadership": "-15.84", "volume": "1.3M", "trend_backdrop": null}, {"week": "2026-06-05", "close": "14.80 THB", "return": null, "return_tone": null, "trend_line": "13.50 THB", "fair_value": "13.95 THB", "activity_pressure": "1.14", "relative_leadership": "-11.07", "volume": "4.2M", "trend_backdrop": null}, {"week": "2026-05-29", "close": "14.60 THB", "return": null, "return_tone": null, "trend_line": "13.45 THB", "fair_value": "13.95 THB", "activity_pressure": "1.19", "relative_leadership": "-12.02", "volume": "13.1M", "trend_backdrop": null}, {"week": "2026-05-22", "close": "15.10 THB", "return": null, "return_tone": null, "trend_line": "13.43 THB", "fair_value": "13.95 THB", "activity_pressure": "1.22", "relative_leadership": "-7.78", "volume": "20.6M", "trend_backdrop": null}, {"week": "2026-05-15", "close": "14.20 THB", "return": null, "return_tone": null, "trend_line": "13.41 THB", "fair_value": "13.95 THB", "activity_pressure": "1.06", "relative_leadership": "-12.56", "volume": "26.5M", "trend_backdrop": null}, {"week": "2026-05-08", "close": "13.80 THB", "return": null, "return_tone": null, "trend_line": "13.43 THB", "fair_value": "13.95 THB", "activity_pressure": "0.64", "relative_leadership": "-14.64", "volume": "10.0M", "trend_backdrop": null}, {"week": "2026-05-01", "close": "14.20 THB", "return": null, "return_tone": null, "trend_line": "13.44 THB", "fair_value": "13.97 THB", "activity_pressure": "0.44", "relative_leadership": "-12.36", "volume": "15.4M", "trend_backdrop": null}], "intelligence": {"rating": "Neutral", "rating_tone": "neutral", "overall_score": "49", "primary_driver": {"label": "Indicator analysis", "score": 64.64583333333333, "score_label": "65", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 11/12, activity pressure 12/12, relative leadership 0/12.", "detail": "Activity pressure 0.67; No reversal markers", "metric": "65/100", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 1.45}, "primary_conflict": {"label": "Next-Week Expectancy", "score": 30.93605, "score_label": "31", "tone": "negative", "summary": "Next-week expectancy is negative with a 38.13% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 38.13%", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 1.05}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 47.05196351484099, "score_label": "47", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 47/100 tape read.", "detail": "", "metric": "47/100", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 64.64583333333333, "score_label": "65", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 11/12, activity pressure 12/12, relative leadership 0/12.", "detail": "Activity pressure 0.67; No reversal markers", "metric": "65/100", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 30.93605, "score_label": "31", "tone": "negative", "summary": "Next-week expectancy is negative with a 38.13% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 38.13%", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 4 relevant articles.", "detail": "Aurora Design Public Company Limited Revenue Breakdown \u2013 SET:AURA", "metric": "50/100", "url": "/sentiment/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Next-Week Expectancy", "score": 30.93605, "score_label": "31", "tone": "negative", "summary": "Next-week expectancy is negative with a 38.13% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 38.13%", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 1.05}], "conclusion": ["The strongest supporting evidence is indicator analysis: Latest 12-week confirmation: trend 11/12, activity pressure 12/12, relative leadership 0/12.", "The main constraint is next-week expectancy: Next-week expectancy is negative with a 38.13% historical one-week setup read.", "The combined read is balanced, making the next change in trend, sentiment, or options pressure especially important."], "weekly_changes": [{"label": "Price follow-through", "value": "2.9%", "detail": "Latest completed week; four-week move 2.1%.", "tone": "positive", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/"}, {"label": "Indicator stack", "value": "50/61", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "neutral", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 38.13%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/"}, {"label": "News sentiment", "value": "50/100", "detail": "4 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/861b75ad-d12e-4c9d-9add-473580e74c25/"}]}, "investor_view": {"stance": "Constructive, but selective", "stance_tone": "positive", "setup_score": "49", "bottom_line": "The weekly trend is active. Price is 6.0% above the Trend Line and sits at 69.7% of its 52-week range. The latest completed week returned 2.9%, after a 2.1% four-week move. The latest news-sentiment score is 50/100.", "price_summary": "The weekly trend is active. Price is 6.0% above the Trend Line and sits at 69.7% of its 52-week range. The latest completed week returned 2.9%, after a 2.1% four-week move.", "volume_summary": "Latest weekly volume is 1.2x the 13-week average. Participation is around or above normal and provides reasonable confirmation.", "momentum_summary": "Performance is 2.1% over four weeks, 4.3% over 12 weeks, and 2.5% over one year. The current trend has remained active for 11 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "2.9%", "detail": "Latest completed week; four-week move 2.1%.", "tone": "positive", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/"}, {"label": "Indicator stack", "value": "50/61", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "neutral", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 38.13%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/"}, {"label": "News sentiment", "value": "50/100", "detail": "4 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/861b75ad-d12e-4c9d-9add-473580e74c25/"}], "strengths": ["The trend backdrop is active with a 11-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week."], "risks": ["Next-week expectancy is negative at 38.13% based on similar historical setup states."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 47.05196351484099, "score_label": "47", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 47/100 tape read.", "detail": "", "metric": "47/100", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 64.64583333333333, "score_label": "65", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 11/12, activity pressure 12/12, relative leadership 0/12.", "detail": "Activity pressure 0.67; No reversal markers", "metric": "65/100", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 1.45}, "next-week_expectancy": {"label": "Next-Week Expectancy", "score": 30.93605, "score_label": "31", "tone": "negative", "summary": "Next-week expectancy is negative with a 38.13% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 38.13%", "url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 1.05}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 4 relevant articles.", "detail": "Aurora Design Public Company Limited Revenue Breakdown \u2013 SET:AURA", "metric": "50/100", "url": "/sentiment/861b75ad-d12e-4c9d-9add-473580e74c25/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/", "api_path": "/terminal/861b75ad-d12e-4c9d-9add-473580e74c25/report/api/"}