{"ticker": {"uuid": "8fd7e578-1070-4e35-9b92-720e9842888b", "symbol": "DGED", "name": "Diageo plc", "exchange": "LSE", "asset_type": "equity"}, "latest_week": "2026-08-07", "summary": "DGED closed the latest completed week at 96.62 USD. The 4-week return is 17.8% and the 12-week return is 18.1%. The trend backdrop is inactive, with activity pressure at 0.91.", "description": "Diageo plc, together with its subsidiaries, engages in the production, marketing, and distribution of alcoholic beverages in North America, Europe, the Asia Pacific, Latin America and Caribbean, and Africa. It offers beer, scotch, gin, vodka, rum, liqueur, raki, wine, Irish and Canadian whisky, US and Indian whisky, Chinese whisky, cacha\u00e7a, tequila, brandy, and Chinese white spirit beverages. The company also provides ready-to-drink and non-alcoholic beverages. Its principal brands include Johnnie Walker, Don Julio, Guinness, Crown Royal, Smirnoff, Baileys, Captain Morgan, Casamigos, Shui Jing Fang, and McDowell's. The company was formerly known as Guinness plc and changed its name to Diageo plc in February 1998. The company was incorporated in 1886 and is headquartered in London, the United Kingdom.", "setup_signature": "Balanced read", "composite_score": "48", "kpis": [{"label": "Latest Close", "value": "96.62 USD", "hint": "2026-08-07"}, {"label": "1W Return", "value": "9.2%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "17.8%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "18.1%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "0.0%", "hint": "0 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.5x", "hint": "vs 13-week average"}], "classification": {"exchange": "LSE", "country": "GB", "sector": "Consumer Defensive", "industry": "Beverages - Wineries & Distilleries", "currency": "USD", "market_cap": "46.5B"}, "price": {"trend_line": "84.33 USD", "fair_value": "111.7 USD", "vs_trend": "14.6%", "vs_fair_value": "-13.5%", "high_52": "112.7 USD", "low_52": "70.98 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{"volatility_13": "3.8%", "volatility_52": "4.5%", "downside_weeks": 24, "upside_weeks": 28, "downside_breadth": "46.2%", "average_gain": "3.3%", "average_loss": "-3.5%", "distribution_scale": "14%", "return_callouts": [{"label": "Weeks higher", "value": "15 of 26", "detail": "11 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+9.2%", "detail": "Week of 7 Aug.", "tone": "positive"}, {"label": "Worst week", "value": "-13.1%", "detail": "Week of 13 Mar.", "tone": "negative"}, {"label": "Latest week", "value": "+9.2%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "positive"}, {"label": "Modest gains", "count": 8, "share": 30.76923076923077, "share_label": "30.8%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "negative"}, {"label": "Sharp losses", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "3.8%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "4.5%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "28/24", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "positive"}, {"label": "Average skew", "value": "3.3% / -3.5%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "14.6%", "tone": "positive"}, {"label": "Volume", "value": "0.5x", "tone": "neutral"}], "opportunities": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "96.62 USD", "return": null, "return_tone": null, "trend_line": "84.33 USD", "fair_value": "111.7 USD", "activity_pressure": "0.91", "relative_leadership": "-0.43", "volume": "6.2K", "trend_backdrop": null}, {"week": "2026-07-31", "close": "88.45 USD", "return": null, "return_tone": null, "trend_line": "83.99 USD", "fair_value": "112.1 USD", "activity_pressure": "0.74", "relative_leadership": "-8.88", "volume": "5.1K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "83.32 USD", "return": null, "return_tone": null, "trend_line": "83.85 USD", "fair_value": "112.6 USD", "activity_pressure": "0.59", "relative_leadership": "-13.69", "volume": "37.8K", "trend_backdrop": null}, {"week": "2026-07-17", "close": "83.48 USD", "return": null, "return_tone": null, "trend_line": "84.03 USD", "fair_value": "113.1 USD", "activity_pressure": "0.59", "relative_leadership": "-13.04", "volume": "3.5K", "trend_backdrop": null}, {"week": "2026-07-10", "close": "82.05 USD", "return": null, "return_tone": null, "trend_line": "84.17 USD", "fair_value": "113.6 USD", "activity_pressure": "0.58", "relative_leadership": "-14.28", "volume": "3.5K", "trend_backdrop": null}, {"week": "2026-07-03", "close": "81.96 USD", "return": null, "return_tone": null, "trend_line": "84.37 USD", "fair_value": "114.1 USD", "activity_pressure": "0.65", "relative_leadership": "-16.46", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-26", "close": "83.25 USD", "return": null, "return_tone": null, "trend_line": "84.66 USD", "fair_value": "114.5 USD", "activity_pressure": "0.44", "relative_leadership": "-14.36", "volume": "639", "trend_backdrop": null}, {"week": "2026-06-19", "close": "80.72 USD", "return": null, "return_tone": null, "trend_line": "84.90 USD", "fair_value": "115.0 USD", "activity_pressure": "0.25", "relative_leadership": "-16.36", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-12", "close": "81.36 USD", "return": null, "return_tone": null, "trend_line": "85.33 USD", "fair_value": "115.5 USD", "activity_pressure": "0.11", "relative_leadership": "-17.20", "volume": "76.5K", "trend_backdrop": null}, {"week": "2026-06-05", "close": "80.18 USD", "return": null, "return_tone": null, "trend_line": "85.61 USD", "fair_value": "116.0 USD", "activity_pressure": "-0.18", "relative_leadership": "-18.20", "volume": "2.5K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "83.64 USD", "return": null, "return_tone": null, "trend_line": "85.96 USD", "fair_value": "116.5 USD", "activity_pressure": "-0.16", "relative_leadership": "-15.73", "volume": "7.6K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "86.15 USD", "return": null, "return_tone": null, "trend_line": "86.36 USD", "fair_value": "116.9 USD", "activity_pressure": "-0.20", "relative_leadership": "-14.37", "volume": "5.1K", "trend_backdrop": null}, {"week": "2026-05-15", "close": "81.84 USD", "return": null, "return_tone": null, "trend_line": "86.71 USD", "fair_value": "117.4 USD", "activity_pressure": "-0.22", "relative_leadership": "-17.24", "volume": "2.6K", "trend_backdrop": null}, {"week": "2026-05-08", "close": "84.48 USD", "return": null, "return_tone": null, "trend_line": "87.05 USD", "fair_value": "117.9 USD", "activity_pressure": "-0.14", "relative_leadership": "-15.72", "volume": "7.5K", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "38", "primary_driver": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "primary_conflict": {"label": "Indicator analysis", "score": 28.270833333333325, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "28/100", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 38.67018921647056, "score_label": "39", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 39/100 tape read.", "detail": "", "metric": "39/100", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 28.270833333333325, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "28/100", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 43.0, "score_label": "43", "tone": "neutral", "summary": "Weighted news tone is neutral across 15 relevant articles.", "detail": "Diageo Number of Employees 2026 | Employee Count & Headcount Data", "metric": "43/100", "url": "/sentiment/8fd7e578-1070-4e35-9b92-720e9842888b/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Indicator analysis", "score": 28.270833333333325, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "28/100", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/", "available": true, "weight": 1.45}, {"label": "Weekly tape", "score": 38.67018921647056, "score_label": "39", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 39/100 tape read.", "detail": "", "metric": "39/100", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/", "available": true, "weight": 1.6}], "conclusion": ["The strongest supporting evidence is patient capital: Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "9.2%", "detail": "Latest completed week; four-week move 17.8%.", "tone": "positive", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/"}, {"label": "Indicator stack", "value": "0/71", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "43/100", "detail": "15 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/8fd7e578-1070-4e35-9b92-720e9842888b/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "48", "bottom_line": "The weekly trend is not active. Price is 14.6% above the Trend Line and sits at 61.5% of its 52-week range. The latest completed week returned 9.2%, after a 17.8% four-week move. The latest news-sentiment score is 43/100. Near-term considerations: volume confirmation is below normal.", "price_summary": "The weekly trend is not active. Price is 14.6% above the Trend Line and sits at 61.5% of its 52-week range. The latest completed week returned 9.2%, after a 17.8% four-week move.", "volume_summary": "Latest weekly volume is 0.5x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.", "momentum_summary": "Performance is 17.8% over four weeks, 18.1% over 12 weeks, and 2.3% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "9.2%", "detail": "Latest completed week; four-week move 17.8%.", "tone": "positive", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/"}, {"label": "Indicator stack", "value": "0/71", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "43/100", "detail": "15 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/8fd7e578-1070-4e35-9b92-720e9842888b/"}], "strengths": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 38.67018921647056, "score_label": "39", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 39/100 tape read.", "detail": "", "metric": "39/100", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 28.270833333333325, "score_label": "28", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "28/100", "url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/", "available": true, "weight": 1.45}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 43.0, "score_label": "43", "tone": "neutral", "summary": "Weighted news tone is neutral across 15 relevant articles.", "detail": "Diageo Number of Employees 2026 | Employee Count & Headcount Data", "metric": "43/100", "url": "/sentiment/8fd7e578-1070-4e35-9b92-720e9842888b/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/", "api_path": "/terminal/8fd7e578-1070-4e35-9b92-720e9842888b/report/api/"}