{"ticker": {"uuid": "b4282044-d791-4798-978d-712f776956bd", "symbol": "BKNG34", "name": "Booking Holdings Inc.", "exchange": "SAO", "asset_type": "equity"}, "latest_week": "2026-08-07", "summary": "BKNG34 closed the latest completed week at 6.20 BRL. The 4-week return is 19.2% and the 12-week return is 39.0%. The trend backdrop is inactive, with activity pressure at 1.00.", "description": "Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.", "setup_signature": "Balanced read", "composite_score": "54", "kpis": [{"label": "Latest Close", "value": "6.20 BRL", "hint": "2026-08-07"}, {"label": "1W Return", "value": "11.9%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "19.2%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "39.0%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "15.4%", "hint": "8 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.9x", "hint": "vs 13-week average"}], "classification": {"exchange": "SAO", "country": "BR", "sector": "Consumer Cyclical", "industry": "Travel Services", "currency": "BRL", "market_cap": "660.4B"}, "price": {"trend_line": "5.21 BRL", "fair_value": "5.34 BRL", "vs_trend": "18.9%", "vs_fair_value": "16.0%", "high_52": "7.17 BRL", "low_52": "4.34 BRL", "drawdown": 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4, "volume": "9.4K"}, {"week": "10 Jul", "return": -7.142857142857134, "return_label": "-7.1%", "return_tone": "negative", "volume_height": 17.426915431226497, "volume": "363.8K"}, {"week": "17 Jul", "return": 2.3076923076923097, "return_label": "2.3%", "return_tone": "positive", "volume_height": 10.56738437956554, "volume": "220.6K"}, {"week": "24 Jul", "return": -3.0075187969924837, "return_label": "-3.0%", "return_tone": "negative", "volume_height": 13.579670921849926, "volume": "283.5K"}, {"week": "31 Jul", "return": 7.364341085271316, "return_label": "7.4%", "return_tone": "positive", "volume_height": 16.949392857998227, "volume": "353.8K"}, {"week": "7 Aug", "return": 11.913357400722024, "return_label": "11.9%", "return_tone": "positive", "volume_height": 18.294254305079875, "volume": "381.9K"}], "insights": [{"label": "Participation", "value": "0.9x", "detail": "Latest volume versus the 13-week average.", "tone": "neutral"}, {"label": "Baseline", "value": "434.8K", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "479.6K", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "5.2%", "volatility_52": "5.1%", "downside_weeks": 29, "upside_weeks": 22, "downside_breadth": "55.8%", "average_gain": "4.7%", "average_loss": "-3.6%", "distribution_scale": "13%", "return_callouts": [{"label": "Weeks higher", "value": "12 of 26", "detail": "13 weeks finished lower.", "tone": "negative"}, {"label": "Best week", "value": "+12.7%", "detail": "Week of 6 Mar.", "tone": "positive"}, {"label": "Worst week", "value": "-8.7%", "detail": "Week of 1 May.", "tone": "negative"}, {"label": "Latest week", "value": "+11.9%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 9, "share": 34.61538461538461, "share_label": "34.6%", "tone": "positive"}, {"label": "Modest gains", "count": 3, "share": 11.538461538461538, "share_label": "11.5%", "tone": "positive"}, {"label": "Flat weeks", "count": 1, "share": 3.8461538461538463, "share_label": "3.8%", "tone": "neutral"}, {"label": "Modest losses", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "negative"}, {"label": "Sharp losses", "count": 6, "share": 23.076923076923077, "share_label": "23.1%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "5.2%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "5.1%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "22/29", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "negative"}, {"label": "Average skew", "value": "4.7% / -3.6%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "18.9%", "tone": "positive"}, {"label": "Volume", "value": "0.9x", "tone": "neutral"}], "opportunities": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week.", "Next-week expectancy is positive at 55.73% based on similar historical setup states.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "6.20 BRL", "return": null, "return_tone": null, "trend_line": "5.21 BRL", "fair_value": "5.34 BRL", "activity_pressure": "1.00", "relative_leadership": "2.07", "volume": "381.9K", "trend_backdrop": null}, {"week": "2026-07-31", "close": "5.54 BRL", "return": null, "return_tone": null, "trend_line": "5.23 BRL", "fair_value": "5.33 BRL", "activity_pressure": "0.82", "relative_leadership": "-12.23", "volume": "353.8K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "5.16 BRL", "return": null, "return_tone": null, "trend_line": "5.26 BRL", "fair_value": "5.31 BRL", "activity_pressure": "0.81", "relative_leadership": "-17.29", "volume": "283.5K", "trend_backdrop": null}, {"week": "2026-07-17", "close": "5.32 BRL", "return": null, "return_tone": null, "trend_line": "5.32 BRL", "fair_value": "5.30 BRL", "activity_pressure": "1.02", "relative_leadership": "-15.64", "volume": "220.6K", "trend_backdrop": null}, {"week": "2026-07-10", "close": "5.20 BRL", "return": null, "return_tone": null, "trend_line": "5.37 BRL", "fair_value": "5.29 BRL", "activity_pressure": "0.88", "relative_leadership": "-20.47", "volume": "363.8K", "trend_backdrop": null}, {"week": "2026-07-03", "close": "5.60 BRL", "return": null, "return_tone": null, "trend_line": "5.42 BRL", "fair_value": "5.27 BRL", "activity_pressure": "0.62", "relative_leadership": "-13.66", "volume": "9.4K", "trend_backdrop": null}, {"week": "2026-06-26", "close": "5.37 BRL", "return": null, "return_tone": null, "trend_line": "5.45 BRL", "fair_value": "5.26 BRL", "activity_pressure": "0.39", "relative_leadership": "-17.45", "volume": "1.7M", "trend_backdrop": null}, {"week": "2026-06-19", "close": "5.10 BRL", "return": null, "return_tone": null, "trend_line": "5.47 BRL", "fair_value": "5.24 BRL", "activity_pressure": "0.13", "relative_leadership": "-20.26", "volume": "3.8K", "trend_backdrop": null}, {"week": "2026-06-12", "close": "4.78 BRL", "return": null, "return_tone": null, "trend_line": "5.49 BRL", "fair_value": "5.22 BRL", "activity_pressure": "0.11", "relative_leadership": "-27.06", "volume": "49.7K", "trend_backdrop": null}, {"week": "2026-06-05", "close": "4.91 BRL", "return": null, "return_tone": null, "trend_line": "5.54 BRL", "fair_value": "5.21 BRL", "activity_pressure": "0.10", "relative_leadership": "-24.88", "volume": "143.2K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "4.94 BRL", "return": null, "return_tone": null, "trend_line": "5.58 BRL", "fair_value": "5.20 BRL", "activity_pressure": "0.04", "relative_leadership": "-27.32", "volume": "481.1K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "4.67 BRL", "return": null, "return_tone": null, "trend_line": "5.62 BRL", "fair_value": "5.19 BRL", "activity_pressure": "-0.14", "relative_leadership": "-33.02", "volume": "1.1M", "trend_backdrop": null}, {"week": "2026-05-15", "close": "4.46 BRL", "return": null, "return_tone": null, "trend_line": "5.67 BRL", "fair_value": "5.18 BRL", "activity_pressure": "-0.30", "relative_leadership": "-37.14", "volume": "537.8K", "trend_backdrop": null}, {"week": "2026-05-08", "close": "4.63 BRL", "return": null, "return_tone": null, "trend_line": "5.74 BRL", "fair_value": "5.17 BRL", "activity_pressure": "-0.28", "relative_leadership": "-37.86", "volume": "1.6M", "trend_backdrop": null}], "intelligence": {"rating": "Neutral", "rating_tone": "neutral", "overall_score": "50", "primary_driver": {"label": "Next-Week Expectancy", "score": 77.8654, "score_label": "78", "tone": "positive", "summary": "Next-week expectancy is positive with a 55.73% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 55.73%", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 1.05}, "primary_conflict": {"label": "Indicator analysis", "score": 33.30555555555554, "score_label": "33", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 11/12, relative leadership 1/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "33/100", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 45.91756756502784, "score_label": "46", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 46/100 tape read.", "detail": "", "metric": "46/100", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 33.30555555555554, "score_label": "33", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 11/12, relative leadership 1/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "33/100", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 77.8654, "score_label": "78", "tone": "positive", "summary": "Next-week expectancy is positive with a 55.73% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 55.73%", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 56.0, "score_label": "56", "tone": "neutral", "summary": "Weighted news tone is neutral across 6 relevant articles.", "detail": "Agoda Reveals Highest Growth in Taiwan Travel Interest from Filipino Travelers in 2026", "metric": "56/100", "url": "/sentiment/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [{"label": "Next-Week Expectancy", "score": 77.8654, "score_label": "78", "tone": "positive", "summary": "Next-week expectancy is positive with a 55.73% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 55.73%", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 1.05}], "negatives": [{"label": "Indicator analysis", "score": 33.30555555555554, "score_label": "33", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 11/12, relative leadership 1/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "33/100", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 1.45}], "conclusion": ["The strongest supporting evidence is next-week expectancy: Next-week expectancy is positive with a 55.73% historical one-week setup read.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 11/12, relative leadership 1/12.", "The combined read is balanced, making the next change in trend, sentiment, or options pressure especially important."], "weekly_changes": [{"label": "Price follow-through", "value": "11.9%", "detail": "Latest completed week; four-week move 19.2%.", "tone": "positive", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/"}, {"label": "Indicator stack", "value": "8/69", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Positive 55.73%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "positive", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/"}, {"label": "News sentiment", "value": "56/100", "detail": "6 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/b4282044-d791-4798-978d-712f776956bd/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "54", "bottom_line": "The weekly trend is not active. Price is 18.9% above the Trend Line and sits at 65.7% of its 52-week range. The latest completed week returned 11.9%, after a 19.2% four-week move. The latest news-sentiment score is 56/100. Near-term considerations: volume confirmation is below normal.", "price_summary": "The weekly trend is not active. Price is 18.9% above the Trend Line and sits at 65.7% of its 52-week range. The latest completed week returned 11.9%, after a 19.2% four-week move.", "volume_summary": "Latest weekly volume is 0.9x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.", "momentum_summary": "Performance is 19.2% over four weeks, 39.0% over 12 weeks, and -6.8% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "11.9%", "detail": "Latest completed week; four-week move 19.2%.", "tone": "positive", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/"}, {"label": "Indicator stack", "value": "8/69", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Positive 55.73%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "positive", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/"}, {"label": "News sentiment", "value": "56/100", "detail": "6 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/b4282044-d791-4798-978d-712f776956bd/"}], "strengths": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Activity pressure is positive on the latest completed week.", "Next-week expectancy is positive at 55.73% based on similar historical setup states."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 45.91756756502784, "score_label": "46", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 46/100 tape read.", "detail": "", "metric": "46/100", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 33.30555555555554, "score_label": "33", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 11/12, relative leadership 1/12.", "detail": "Activity pressure 0.23; No reversal markers", "metric": "33/100", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 1.45}, "next-week_expectancy": {"label": "Next-Week Expectancy", "score": 77.8654, "score_label": "78", "tone": "positive", "summary": "Next-week expectancy is positive with a 55.73% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Positive 55.73%", "url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 1.05}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 56.0, "score_label": "56", "tone": "neutral", "summary": "Weighted news tone is neutral across 6 relevant articles.", "detail": "Agoda Reveals Highest Growth in Taiwan Travel Interest from Filipino Travelers in 2026", "metric": "56/100", "url": "/sentiment/b4282044-d791-4798-978d-712f776956bd/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/b4282044-d791-4798-978d-712f776956bd/", "api_path": "/terminal/b4282044-d791-4798-978d-712f776956bd/report/api/"}