{"ticker": {"uuid": "b67b875e-1fde-4bf8-860a-1013c318f134", "symbol": "HSY", "name": "The Hershey Company", "exchange": "BUE", "asset_type": "equity"}, "latest_week": "2026-07-24", "summary": "HSY closed the latest completed week at 13,270 ARS. The 4-week return is 1.9% and the 12-week return is 0.4%. The trend backdrop is inactive, with activity pressure at -0.40.", "description": "The Hershey Company, together with its subsidiaries, engages in the manufacture and sale of confectionery products and pantry items in the United States and internationally. It operates through three segments: North America Confectionery, North America Salty Snacks, and International. The company offers chocolate and non-chocolate confectionery products; gum and mint refreshment products, including mints, chewing gums, and bubble gums; protein bars; pantry items, such as baking ingredients, toppings, beverages, and sundae syrups; and snack items comprising spreads, bars, snack bites, mixes, popcorn, and pretzels. It provides its products primarily under the Hershey's, Reese's, Kisses, Jolly Rancher, Almond Joy, Brookside, barkTHINS, Cadbury, Good & Plenty, Heath, Kit Kat, Payday, Rolo, Twizzlers, Sour Strips, Whoppers, York, Ice Breakers, Breath Savers, Bubble Yum, Lily's, SkinnyPop, Pirates Booty, Dot's Homestyle Pretzels, and ONE Bar brands, as well as under the Pelon Pelo Rico, IO-IO, and Sofit brands. The company markets and sells its products to wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, and department stores. It exports its products in approximately 65 countries worldwide. The Hershey Company was founded in 1894 and is based in Hershey, Pennsylvania.", "setup_signature": "Balanced read", "composite_score": "42", "kpis": [{"label": "Latest Close", "value": "13,270 ARS", "hint": "2026-07-24"}, {"label": "1W Return", "value": "3.3%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "1.9%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "0.4%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "21.2%", "hint": "11 of 52 weeks active"}, {"label": "Volume Ratio", "value": "2.7x", "hint": "vs 13-week average"}], "classification": {"exchange": "BUE", "country": "AR", "sector": "Consumer Defensive", "industry": "Confectioners", "currency": "ARS", "market_cap": "889.1B"}, "price": {"trend_line": "14,002 ARS", "fair_value": "13,408 ARS", "vs_trend": "-5.2%", "vs_fair_value": "-1.0%", "high_52": "16,800 ARS", "low_52": "10,350 ARS", "drawdown": "-21.0%", 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15.384615384615385, "share_label": "15.4%", "tone": "positive"}, {"label": "Modest gains", "count": 8, "share": 30.76923076923077, "share_label": "30.8%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 10, "share": 38.46153846153847, "share_label": "38.5%", "tone": "negative"}, {"label": "Sharp losses", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "3.3%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "5.3%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "26/26", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "neutral"}, {"label": "Average skew", "value": "4.5% / -3.7%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "-5.2%", "tone": "negative"}, {"label": "Volume", "value": "2.7x", "tone": "positive"}], "opportunities": ["Volume is elevated versus the 13-week average, confirming attention.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is negative, which weakens the current setup.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-07-24", "close": "13,270 ARS", "return": null, "return_tone": null, "trend_line": "14,002 ARS", "fair_value": "13,408 ARS", "activity_pressure": "-0.40", "relative_leadership": "-20.83", "volume": "1.2K", "trend_backdrop": null}, {"week": "2026-07-17", "close": "12,850 ARS", "return": null, "return_tone": null, "trend_line": "13,996 ARS", "fair_value": "13,411 ARS", "activity_pressure": "-0.64", "relative_leadership": "-21.65", "volume": "264", "trend_backdrop": null}, {"week": "2026-07-10", "close": "13,370 ARS", "return": null, "return_tone": null, "trend_line": "14,032 ARS", "fair_value": "13,422 ARS", "activity_pressure": "-0.75", "relative_leadership": "-20.82", "volume": "184", "trend_backdrop": null}, {"week": "2026-07-03", "close": "13,650 ARS", "return": null, "return_tone": null, "trend_line": "14,022 ARS", "fair_value": "13,423 ARS", "activity_pressure": "-0.92", "relative_leadership": "-", "volume": "314", "trend_backdrop": null}, {"week": "2026-06-26", "close": "13,020 ARS", "return": null, "return_tone": null, "trend_line": "14,003 ARS", "fair_value": "13,418 ARS", "activity_pressure": "-1.08", "relative_leadership": "-", "volume": "446", "trend_backdrop": null}, {"week": "2026-06-19", "close": "12,340 ARS", "return": null, "return_tone": null, "trend_line": "14,023 ARS", "fair_value": "13,427 ARS", "activity_pressure": "-0.98", "relative_leadership": "-", "volume": "292", "trend_backdrop": null}, {"week": "2026-06-12", "close": "12,650 ARS", "return": null, "return_tone": null, "trend_line": "14,032 ARS", "fair_value": "13,449 ARS", "activity_pressure": "-0.98", "relative_leadership": "-", "volume": "116", "trend_backdrop": null}, {"week": "2026-06-05", "close": "13,460 ARS", "return": null, "return_tone": null, "trend_line": "14,034 ARS", "fair_value": "13,466 ARS", "activity_pressure": "-0.94", "relative_leadership": "-", "volume": "314", "trend_backdrop": null}, {"week": "2026-05-29", "close": "13,760 ARS", "return": null, "return_tone": null, "trend_line": "13,983 ARS", "fair_value": "13,466 ARS", "activity_pressure": "-0.90", "relative_leadership": "-", "volume": "1.4K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "13,650 ARS", "return": null, "return_tone": null, "trend_line": "13,931 ARS", "fair_value": "13,460 ARS", "activity_pressure": "-1.08", "relative_leadership": "-", "volume": "120", "trend_backdrop": null}, {"week": "2026-05-15", "close": "13,400 ARS", "return": null, "return_tone": null, "trend_line": "13,925 ARS", "fair_value": "13,455 ARS", "activity_pressure": "-1.09", "relative_leadership": "-", "volume": "399", "trend_backdrop": null}, {"week": "2026-05-08", "close": "13,260 ARS", "return": null, "return_tone": null, "trend_line": "13,935 ARS", "fair_value": "13,457 ARS", "activity_pressure": "-1.06", "relative_leadership": "-", "volume": "576", "trend_backdrop": null}, {"week": "2026-05-01", "close": "13,220 ARS", "return": null, "return_tone": null, "trend_line": "13,945 ARS", "fair_value": "13,461 ARS", "activity_pressure": "-0.96", "relative_leadership": "-", "volume": "40", "trend_backdrop": null}, {"week": "2026-04-24", "close": "13,490 ARS", "return": null, "return_tone": null, "trend_line": "13,977 ARS", "fair_value": "13,467 ARS", "activity_pressure": "-0.71", "relative_leadership": "-", "volume": "437", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "35", "primary_driver": {"label": "Sentiment", "score": 54.0, "score_label": "54", "tone": "neutral", "summary": "Weighted news tone is neutral across 20 relevant articles.", "detail": "Hershey (HSY) Heads Into Q2 Earnings Following Softer Demand And A Split Valuation View", "metric": "54/100", "url": "/sentiment/b67b875e-1fde-4bf8-860a-1013c318f134/", "available": true, "weight": 0.95}, "primary_conflict": {"label": "Indicator analysis", "score": 10.208333333333332, "score_label": "10", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.", "detail": "Activity pressure 0.10; No reversal markers", "metric": "10/100", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 37.217202265358104, "score_label": "37", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 37/100 tape read.", "detail": "", "metric": "37/100", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 10.208333333333332, "score_label": "10", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.", "detail": "Activity pressure 0.10; No reversal markers", "metric": "10/100", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 54.0, "score_label": "54", "tone": "neutral", "summary": "Weighted news tone is neutral across 20 relevant articles.", "detail": "Hershey (HSY) Heads Into Q2 Earnings Following Softer Demand And A Split Valuation View", "metric": "54/100", "url": "/sentiment/b67b875e-1fde-4bf8-860a-1013c318f134/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Indicator analysis", "score": 10.208333333333332, "score_label": "10", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.", "detail": "Activity pressure 0.10; No reversal markers", "metric": "10/100", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/", "available": true, "weight": 1.45}, {"label": "Weekly tape", "score": 37.217202265358104, "score_label": "37", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 37/100 tape read.", "detail": "", "metric": "37/100", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/", "available": true, "weight": 1.6}], "conclusion": ["The strongest supporting evidence is sentiment: Weighted news tone is neutral across 20 relevant articles.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "3.3%", "detail": "Latest completed week; four-week move 1.9%.", "tone": "positive", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/"}, {"label": "Indicator stack", "value": "12/48", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "54/100", "detail": "20 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/b67b875e-1fde-4bf8-860a-1013c318f134/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "42", "bottom_line": "The weekly trend is not active. Price is -5.2% below the Trend Line and sits at 45.3% of its 52-week range. The latest completed week returned 3.3%, after a 1.9% four-week move. The latest news-sentiment score is 54/100.", "price_summary": "The weekly trend is not active. Price is -5.2% below the Trend Line and sits at 45.3% of its 52-week range. The latest completed week returned 3.3%, after a 1.9% four-week move.", "volume_summary": "Latest weekly volume is 2.7x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is 1.9% over four weeks, 0.4% over 12 weeks, and 15.9% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "3.3%", "detail": "Latest completed week; four-week move 1.9%.", "tone": "positive", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/"}, {"label": "Indicator stack", "value": "12/48", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "54/100", "detail": "20 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/b67b875e-1fde-4bf8-860a-1013c318f134/"}], "strengths": ["Volume is elevated versus the 13-week average, confirming attention.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is negative, which weakens the current setup."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 37.217202265358104, "score_label": "37", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 37/100 tape read.", "detail": "", "metric": "37/100", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 10.208333333333332, "score_label": "10", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 0/12, relative leadership 0/12.", "detail": "Activity pressure 0.10; No reversal markers", "metric": "10/100", "url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/", "available": true, "weight": 1.45}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 54.0, "score_label": "54", "tone": "neutral", "summary": "Weighted news tone is neutral across 20 relevant articles.", "detail": "Hershey (HSY) Heads Into Q2 Earnings Following Softer Demand And A Split Valuation View", "metric": "54/100", "url": "/sentiment/b67b875e-1fde-4bf8-860a-1013c318f134/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/", "api_path": "/terminal/b67b875e-1fde-4bf8-860a-1013c318f134/report/api/"}