{"ticker": {"uuid": "b786d786-830d-4b1a-a9ff-c4ad2f1d3796", "symbol": "AMZN", "name": "Amazon.com, Inc.", "exchange": "MEX", "asset_type": "equity"}, "latest_week": "2026-07-31", "summary": "AMZN closed the latest completed week at 4,705 MXN. The 4-week return is 10.8% and the 12-week return is 0.2%. The trend backdrop is active, with activity pressure at -0.25.", "description": "Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.", "setup_signature": "Balanced read", "composite_score": "68", "kpis": [{"label": "Latest Close", "value": "4,705 MXN", "hint": "2026-07-31"}, {"label": "1W Return", "value": "15.8%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "10.8%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "0.2%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "51.9%", "hint": "27 of 52 weeks active"}, {"label": "Volume Ratio", "value": "2.3x", "hint": "vs 13-week average"}], "classification": {"exchange": "MEX", "country": "MX", "sector": "Consumer Cyclical", "industry": "Internet Retail", "currency": "MXN", "market_cap": "48978.7B"}, "price": {"trend_line": "4,147 MXN", "fair_value": "3,670 MXN", "vs_trend": "13.5%", "vs_fair_value": "28.2%", "high_52": "4,832 MXN", "low_52": "3,376 MXN", "drawdown": 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"return_tone": "positive", "volume_height": 4, "volume": "352"}, {"week": "26 Jun", "return": -5.127713904627007, "return_label": "-5.1%", "return_tone": "negative", "volume_height": 6.275251914828961, "volume": "18.2K"}, {"week": "3 Jul", "return": 5.628807646201096, "return_label": "5.6%", "return_tone": "positive", "volume_height": 18.953871442285777, "volume": "54.9K"}, {"week": "10 Jul", "return": 1.2466412720848066, "return_label": "1.2%", "return_tone": "positive", "volume_height": 13.020836930472198, "volume": "37.7K"}, {"week": "17 Jul", "return": 0.8813538569227817, "return_label": "0.9%", "return_tone": "positive", "volume_height": 25.322361196483207, "volume": "73.3K"}, {"week": "24 Jul", "return": -6.2922606501662415, "return_label": "-6.3%", "return_tone": "negative", "volume_height": 10.674351306365727, "volume": "30.9K"}, {"week": "31 Jul", "return": 15.79752056764995, "return_label": "15.8%", "return_tone": "positive", "volume_height": 40.41653141424536, "volume": "117.0K"}], "insights": [{"label": "Participation", "value": "2.3x", "detail": "Latest volume versus the 13-week average.", "tone": "positive"}, {"label": "Baseline", "value": "51.4K", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "85.6K", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "6.0%", "volatility_52": "5.0%", "downside_weeks": 24, "upside_weeks": 28, "downside_breadth": "46.2%", "average_gain": "3.9%", "average_loss": "-3.7%", "distribution_scale": "16%", "return_callouts": [{"label": "Weeks higher", "value": "16 of 26", "detail": "10 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+15.8%", "detail": "Week of 31 Jul.", "tone": "positive"}, {"label": "Worst week", "value": "-13.4%", "detail": "Week of 6 Feb.", "tone": "negative"}, {"label": "Latest week", "value": "+15.8%", "detail": "Week of 31 Jul.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "positive"}, {"label": "Modest gains", "count": 9, "share": 34.61538461538461, "share_label": "34.6%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "negative"}, {"label": "Sharp losses", "count": 6, "share": 23.076923076923077, "share_label": "23.1%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "6.0%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "5.0%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "28/24", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "positive"}, {"label": "Average skew", "value": "3.9% / -3.7%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Active", "tone": "positive"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "13.5%", "tone": "positive"}, {"label": "Volume", "value": "2.3x", "tone": "positive"}], "opportunities": ["The trend backdrop is active with a 11-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Volume is elevated versus the 13-week average, confirming attention.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["Activity pressure is negative, which weakens the current setup.", "3 reversal markers appear in the recent smart-money tape."], "watch_points": ["Price is close to its 52-week high; watch for continuation or exhaustion.", "Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-07-31", "close": "4,705 MXN", "return": null, "return_tone": null, "trend_line": "4,147 MXN", "fair_value": "3,670 MXN", "activity_pressure": "-0.25", "relative_leadership": "9.94", "volume": "117.0K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "4,063 MXN", "return": null, "return_tone": null, "trend_line": "4,125 MXN", "fair_value": "3,655 MXN", "activity_pressure": "-0.36", "relative_leadership": "-4.30", "volume": "30.9K", "trend_backdrop": null}, {"week": "2026-07-17", "close": "4,336 MXN", "return": null, "return_tone": null, "trend_line": "4,128 MXN", "fair_value": "3,643 MXN", "activity_pressure": "-0.26", "relative_leadership": "1.32", "volume": "73.3K", "trend_backdrop": null}, {"week": "2026-07-10", "close": "4,298 MXN", "return": null, "return_tone": null, "trend_line": "4,121 MXN", "fair_value": "3,629 MXN", "activity_pressure": "-0.24", "relative_leadership": "0.34", "volume": "37.7K", "trend_backdrop": null}, {"week": "2026-07-03", "close": "4,245 MXN", "return": null, "return_tone": null, "trend_line": "4,116 MXN", "fair_value": "3,616 MXN", "activity_pressure": "-0.18", "relative_leadership": "-2.01", "volume": "54.9K", "trend_backdrop": null}, {"week": "2026-06-26", "close": "4,019 MXN", "return": null, "return_tone": null, "trend_line": "4,113 MXN", "fair_value": "3,603 MXN", "activity_pressure": "-0.07", "relative_leadership": "-7.69", "volume": "18.2K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "4,236 MXN", "return": null, "return_tone": null, "trend_line": "4,122 MXN", "fair_value": "3,592 MXN", "activity_pressure": "0.27", "relative_leadership": "-3.76", "volume": "352", "trend_backdrop": null}, {"week": "2026-06-12", "close": "4,107 MXN", "return": null, "return_tone": null, "trend_line": "4,117 MXN", "fair_value": "3,579 MXN", "activity_pressure": "0.54", "relative_leadership": "-7.28", "volume": "20.4K", "trend_backdrop": null}, {"week": "2026-06-05", "close": "4,325 MXN", "return": null, "return_tone": null, "trend_line": "4,123 MXN", "fair_value": "3,566 MXN", "activity_pressure": "0.79", "relative_leadership": "0.04", "volume": "4.2K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "4,709 MXN", "return": null, "return_tone": null, "trend_line": "4,130 MXN", "fair_value": "3,552 MXN", "activity_pressure": "1.02", "relative_leadership": "4.91", "volume": "52.8K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "4,620 MXN", "return": null, "return_tone": null, "trend_line": "4,124 MXN", "fair_value": "3,536 MXN", "activity_pressure": "1.05", "relative_leadership": "3.30", "volume": "63.9K", "trend_backdrop": null}, {"week": "2026-05-15", "close": "4,580 MXN", "return": null, "return_tone": null, "trend_line": "4,108 MXN", "fair_value": "3,520 MXN", "activity_pressure": "1.12", "relative_leadership": "2.98", "volume": "55.0K", "trend_backdrop": null}, {"week": "2026-05-08", "close": "4,695 MXN", "return": null, "return_tone": null, "trend_line": "4,086 MXN", "fair_value": "3,504 MXN", "activity_pressure": "1.07", "relative_leadership": "2.67", "volume": "139.2K", "trend_backdrop": null}, {"week": "2026-05-01", "close": "4,638 MXN", "return": null, "return_tone": null, "trend_line": "4,064 MXN", "fair_value": "3,486 MXN", "activity_pressure": "0.91", "relative_leadership": "4.43", "volume": "67.0K", "trend_backdrop": null}], "intelligence": {"rating": "Neutral", "rating_tone": "neutral", "overall_score": "56", "primary_driver": {"label": "Weekly tape", "score": 65.42915057620543, "score_label": "65", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 65/100 tape read.", "detail": "", "metric": "65/100", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/", "available": true, "weight": 1.6}, "primary_conflict": {"label": "Indicator analysis", "score": 56.72916666666666, "score_label": "57", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 11/12, activity pressure 6/12, relative leadership 7/12.", "detail": "Activity pressure 0.54; 3 reversal markers", "metric": "57/100", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 65.42915057620543, "score_label": "65", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 65/100 tape read.", "detail": "", "metric": "65/100", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 56.72916666666666, "score_label": "57", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 11/12, activity pressure 6/12, relative leadership 7/12.", "detail": "Activity pressure 0.54; 3 reversal markers", "metric": "57/100", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 1 relevant articles.", "detail": "Amazon.com, Inc. (AMZN): An AI Stock That Broke The Internet This Week", "metric": "50/100", "url": "/sentiment/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [{"label": "Weekly tape", "score": 65.42915057620543, "score_label": "65", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 65/100 tape read.", "detail": "", "metric": "65/100", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/", "available": true, "weight": 1.6}], "negatives": [], "conclusion": ["The strongest supporting evidence is weekly tape: Trend, activity pressure, participation, and risk combine to a 65/100 tape read.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 11/12, activity pressure 6/12, relative leadership 7/12.", "The combined read is balanced, making the next change in trend, sentiment, or options pressure especially important."], "weekly_changes": [{"label": "Price follow-through", "value": "15.8%", "detail": "Latest completed week; four-week move 10.8%.", "tone": "positive", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/"}, {"label": "Indicator stack", "value": "67/43", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "neutral", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "50/100", "detail": "1 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/"}]}, "investor_view": {"stance": "Constructive, but selective", "stance_tone": "positive", "setup_score": "68", "bottom_line": "The weekly trend is active. Price is 13.5% above the Trend Line and sits at 91.3% of its 52-week range. The latest completed week returned 15.8%, after a 10.8% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: price is close to its 52-week high.", "price_summary": "The weekly trend is active. Price is 13.5% above the Trend Line and sits at 91.3% of its 52-week range. The latest completed week returned 15.8%, after a 10.8% four-week move.", "volume_summary": "Latest weekly volume is 2.3x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is 10.8% over four weeks, 0.2% over 12 weeks, and 15.7% over one year. The current trend has remained active for 11 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "15.8%", "detail": "Latest completed week; four-week move 10.8%.", "tone": "positive", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/"}, {"label": "Indicator stack", "value": "67/43", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "neutral", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "50/100", "detail": "1 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/"}], "strengths": ["The trend backdrop is active with a 11-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Volume is elevated versus the 13-week average, confirming attention."], "risks": ["Activity pressure is negative, which weakens the current setup.", "3 reversal markers appear in the recent smart-money tape."], "watch_points": ["Price is close to its 52-week high; watch for continuation or exhaustion.", "Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 65.42915057620543, "score_label": "65", "tone": "positive", "summary": "Trend, activity pressure, participation, and risk combine to a 65/100 tape read.", "detail": "", "metric": "65/100", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 56.72916666666666, "score_label": "57", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 11/12, activity pressure 6/12, relative leadership 7/12.", "detail": "Activity pressure 0.54; 3 reversal markers", "metric": "57/100", "url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/", "available": true, "weight": 1.45}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 1 relevant articles.", "detail": "Amazon.com, Inc. (AMZN): An AI Stock That Broke The Internet This Week", "metric": "50/100", "url": "/sentiment/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/", "api_path": "/terminal/b786d786-830d-4b1a-a9ff-c4ad2f1d3796/report/api/"}