{"ticker": {"uuid": "bf3a2445-458a-4ad5-ae20-f9942ac3cc8c", "symbol": "PAM", "name": "Potter & Moore Plc", "exchange": "LSE", "asset_type": "equity"}, "latest_week": "2026-06-12", "summary": "PAM closed the latest completed week at 23.00 GBP. The 4-week return is -4.2% and the 12-week return is -8.0%. Trend Signal is inactive, Market Dynamics is -0.12.", "description": "Potter & Moore Plc, together with its subsidiaries, develops, manufactures, and markets personal care, beauty care, and fragrance products in the United Kingdom and internationally. The company offers haircare products, including shampoos, conditioners, styling, masks, serums, curl-dedicated, and treatments; skincare products, such as emulsions/moisturizers, toners/waters, cleansing/exfoliation, serums, masks, and balms, as well as skincare treatments and SPF skincare; and bath and body products, including moisturizers and lotions, hand care, footcare, baby care, and self-tan and spa-based products. It also provides grooming products and fragrances. The company offers its products under the Emma Hardie, Feather & Down, The Curl Company, Balance Active, T-Zone, Janina, and Creightons brands. It sells its products through retail and digital outlets, department stores, supermarkets, and drug stores. The company operates in Denmark, Vietnam, Saudi Arabia, Chile, the United States, Ireland, Australia, France, the United Arab Emirates, Nigeria, Germany, China, Georgia, Pakistan, Oman, South Africa, New Zealand, Latvia, and Ecuador markets. The company was formerly known as Creightons Plc and changed its name to Potter & Moore Plc in April 2026. Potter & Moore Plc was founded in 1953 and is based in Peterborough, the United Kingdom.", "setup_signature": "Risk-first tape", "composite_score": "23", "kpis": [{"label": "Latest Close", "value": "23.00 GBP", "hint": "2026-06-12"}, {"label": "1W Return", "value": "0.0%", "tone": "neutral", "hint": "latest completed week"}, {"label": "4W Return", "value": "-4.2%", "tone": "negative", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "-8.0%", "tone": "negative", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "19.2%", "hint": "10 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.9x", "hint": "vs 13-week average"}], "classification": {"exchange": "LSE", "country": "GB", "sector": "Consumer Defensive", "industry": "Household & Personal Products", "currency": "GBP", "market_cap": "16.4M"}, "price": {"trend_line": "26.33 GBP", "fair_value": "28.45 GBP", "vs_trend": "-12.6%", "vs_fair_value": "-19.2%", "high_52": "42.99 GBP", "low_52": "21.10 GBP", "drawdown": "-46.5%", "range_position": "8.7%"}, "momentum": {"returns": [{"label": "1W", "value": 0.0, "value_label": "0.0%", "tone": "neutral", "width": 4}, {"label": "4W", "value": -4.166666666666666, "value_label": "-4.2%", "tone": "negative", "width": 11.904761904761903}, {"label": "12W", "value": -8.0, "value_label": "-8.0%", "tone": "negative", "width": 22.857142857142858}, {"label": "26W", "value": -23.333333333333332, "value_label": "-23.3%", "tone": "negative", "width": 66.66666666666666}, {"label": "52W", "value": -43.894755342713395, "value_label": "-43.9%", "tone": "negative", "width": 100}], "trend_streak": 0, "active_weeks": 10, "active_breadth": "19.2%", "peer": {"scope": "GB Consumer Defensive", "count": 58, "rank": 43, "percentile": 26.315789473684216, "avg_weekly_return": 1.4691036658903323}}, "setup": {"scores": [{"label": "Trend", "value": 10.576923076923078, "value_label": "11", "width": 10.576923076923078, "tone": "negative", "description": "Persistence of active Trend Signal over the last year and current streak."}, {"label": "Momentum", "value": 33.21666666666667, "value_label": "33", "width": 33.21666666666667, "tone": "negative", "description": "Blend of 4-week and 12-week follow-through."}, {"label": "Dynamics", "value": 54.550047130553494, "value_label": "55", "width": 54.550047130553494, "tone": "neutral", "description": "Latest Market Dynamics and whether pressure has improved over four weeks."}, {"label": "Relative Strength", "value": 0, "value_label": "0", "width": 4, "tone": "negative", "description": "Relative leadership and short-term RS change."}, {"label": "Volume", "value": 39.048329805008805, "value_label": "39", "width": 39.048329805008805, "tone": "neutral", "description": "Participation compared with the 13-week volume baseline."}, {"label": "Risk Control", "value": 0, "value_label": "0", "width": 4, "tone": "negative", "description": "Drawdown and recent weekly volatility pressure."}], "timeline": [{"week": "27 Feb", 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true}, {"id": 30517, "symbol": "PZC", "name": "PZ Cussons plc", "exchange": "LSE", "url": "/terminal/7e2b6da1-3159-46b1-8a00-9e1b9ea30a03/report/", "weekly_return": 2.8604118338578526, "weekly_return_label": "2.9%", "weekly_return_tone": "positive", "four_week_return": 15.404364174470754, "four_week_return_label": "15.4%", "four_week_return_tone": "positive", "twelve_week_return": 23.489008647430957, "twelve_week_return_label": "23.5%", "twelve_week_return_tone": "positive", "trend_active": true, "positive_md": true, "positive_rs": true}, {"id": 31379, "symbol": "TBTG", "name": "The Beauty Tech Group plc", "exchange": "LSE", "url": "/terminal/4dafb107-b8f4-45f0-b3c3-122ec17c2cb4/report/", "weekly_return": 0.28169014084507044, "weekly_return_label": "0.3%", "weekly_return_tone": "positive", "four_week_return": 11.25, "four_week_return_label": "11.2%", "four_week_return_tone": "positive", "twelve_week_return": 39.6078431372549, "twelve_week_return_label": "39.6%", "twelve_week_return_tone": "positive", "trend_active": true, "positive_md": true, "positive_rs": false}]}}, "dynamics": {"market_dynamics": "-0.12", "market_dynamics_tone": "negative", "md_4_change": "84.8%", "relative_strength": "-26.82", "rs_4_change": "-2.6%", "expectation": "Negative", "expectation_probability": "29.45%"}, "volume": {"latest": "559.7K", "average_13": "602.1K", "average_52": "645.0K", "ratio_13": "0.9x", "ratio_52": "0.9x"}, "risk": {"volatility_13": "5.1%", "volatility_52": "4.5%", "downside_weeks": 27, "upside_weeks": 13, "downside_breadth": "51.9%", "average_gain": "5.0%", "average_loss": "-4.3%"}, "signals": [{"label": "Trend Signal", "value": "Inactive", "tone": "negative"}, {"label": "Market Dynamics", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "-12.6%", "tone": "negative"}, {"label": "Volume", "value": "0.9x", "tone": "neutral"}], "opportunities": ["No strong opportunity cluster is confirmed yet; monitor trend and Market 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