{"ticker": {"uuid": "c91e0b92-65c7-4ece-baa9-2e83a7266c03", "symbol": "PG", "name": "The Procter & Gamble Company", "exchange": "VIE", "asset_type": "equity"}, "latest_week": "2026-10-09", "headline": {"latest_week": "2026-10-09", "latest_close": "134.82 EUR", "weekly_return": "5.2%", "weekly_return_tone": "positive", "four_week_return": "8.8%", "four_week_return_tone": "positive", "twelve_week_return": "2.0%", "twelve_week_return_tone": "positive", "trend_breadth": "19.2%", "trend_breadth_detail": "10 of 52 weeks active", "volume_ratio": "2.1x"}, "summary": "PG closed the latest completed week at 134.82 EUR. The 4-week return is 8.8% and the 12-week return is 2.0%. The trend backdrop is active, with activity pressure at 0.24.", "description": "The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care segments. The company offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; antiperspirants, deodorants, and personal cleansing products under the Native, Old Spice, Safeguard, and Secret brands; and facial moisturizers, cleaners, and treatments under the Olay and SK-II brands. It also provides blades, razors, shave products, appliances, and other grooming products under the Braun, Gillette, and Venus brands. In addition, the company offers toothbrushes, toothpastes, and other oral care products under the Crest and Oral-B brands; and gastrointestinal, pain relief, rapid diagnostics, respiratory, vitamins/minerals/supplements, and other personal health care products under the Metamucil, Neurobion, Pepto-Bismol, and Vicks brands. Further, it provides fabric enhancers, and laundry additives and detergents under the Ariel, Downy, Gain, and Tide brands; and air and dish care, P&G professional, and surface care under the Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer brands. Additionally, the company offers baby wipes, and taped diapers and pants under the Luvs and Pampers brands; adult incontinence and menstrual care products under the Always, Always Discreet, and Tampax brands; and paper towels, tissues, and toilet papers under the Bounty, Charmin, and Puffs brands. It sells its products through mass merchandisers, social and e-commerce channels, grocery and specialty beauty stores, membership club stores, drug and department stores, distributors, wholesalers, airport duty-free and high-frequency stores, pharmacies, electronics stores, and professional channels, as well as directly to consumers. The Procter & Gamble Company was founded in 1837 and is headquartered in Cincinnati, Ohio.", "setup_signature": "Balanced read", "composite_score": "57", "kpis": [{"label": "Latest Close", "value": "134.82 EUR", "hint": "2026-10-09"}, {"label": "1W Return", "value": "5.2%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "8.8%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "2.0%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "19.2%", "hint": "10 of 52 weeks active"}, {"label": "Volume Ratio", "value": "2.1x", "hint": "vs 13-week average"}], "classification": {"exchange": "VIE", "country": "AT", "sector": "Consumer Defensive", "industry": "Household & Personal Products", "currency": "EUR", "market_cap": "295.8B"}, "price": {"trend_line": "126.33 EUR", "fair_value": "135.97 EUR", "vs_trend": "6.7%", "vs_fair_value": "-0.8%", "high_52": "140.26 EUR", "low_52": "116.27 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"return_label": "-0.7%", "return_tone": "negative", "volume_height": 13.455414012738853, "volume": "169"}, {"week": "21 Aug", "return": -1.027128044604523, "return_label": "-1.0%", "return_tone": "negative", "volume_height": 38.455414012738856, "volume": "483"}, {"week": "28 Aug", "return": 0.0810815657882846, "return_label": "0.1%", "return_tone": "positive", "volume_height": 4, "volume": "0"}, {"week": "4 Sep", "return": 2.2521054398557037, "return_label": "2.3%", "return_tone": "positive", "volume_height": 9.235668789808917, "volume": "116"}, {"week": "11 Sep", "return": -1.822217542210279, "return_label": "-1.8%", "return_tone": "negative", "volume_height": 65.04777070063695, "volume": "817"}, {"week": "18 Sep", "return": 2.953521674524225, "return_label": "3.0%", "return_tone": "positive", "volume_height": 57.404458598726116, "volume": "721"}, {"week": "25 Sep", "return": 0.0940547092952726, "return_label": "0.1%", "return_tone": "positive", "volume_height": 46.25796178343949, "volume": "581"}, {"week": "2 Oct", "return": 0.3758778475147496, "return_label": "0.4%", "return_tone": "positive", "volume_height": 11.94267515923567, "volume": "150"}, {"week": "9 Oct", "return": 5.180226527239714, "return_label": "5.2%", "return_tone": "positive", "volume_height": 61.70382165605095, "volume": "775"}], "insights": [{"label": "Participation", "value": "2.1x", "detail": "Latest volume versus the 13-week average.", "tone": "positive"}, {"label": "Baseline", "value": "367", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "411", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "2.4%", "volatility_52": "2.4%", "downside_weeks": 24, "upside_weeks": 28, "downside_breadth": "46.2%", "average_gain": "1.8%", "average_loss": "-1.8%", "distribution_scale": "6%", "return_callouts": [{"label": "Weeks higher", "value": "16 of 26", "detail": "10 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+5.2%", "detail": "Week of 9 Oct.", "tone": "positive"}, {"label": "Worst week", "value": "-3.7%", "detail": "Week of 31 Jul.", "tone": "negative"}, {"label": "Latest week", "value": "+5.2%", "detail": "Week of 9 Oct.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 1, "share": 3.8461538461538463, "share_label": "3.8%", "tone": "positive"}, {"label": "Modest gains", "count": 15, "share": 57.692307692307686, "share_label": "57.7%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 10, "share": 38.46153846153847, "share_label": "38.5%", "tone": "negative"}, {"label": "Sharp losses", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "2.4%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "2.4%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "28/24", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "positive"}, {"label": "Average skew", "value": "1.8% / -1.8%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Active", "tone": "positive"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "6.7%", "tone": "positive"}, {"label": "Volume", "value": "2.1x", "tone": "positive"}], "opportunities": ["The trend backdrop is active with a 1-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Volume is elevated versus the 13-week average, confirming attention.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Price is close to its 52-week high; watch for continuation or exhaustion.", "Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-10-09", "close": "134.82 EUR", "return": null, "return_tone": null, "trend_line": "126.33 EUR", "fair_value": "135.97 EUR", "activity_pressure": "0.24", "relative_leadership": "-6.28", "volume": "775", "trend_backdrop": null}, {"week": "2026-10-02", "close": "128.18 EUR", "return": null, "return_tone": null, "trend_line": "126.20 EUR", "fair_value": "135.92 EUR", "activity_pressure": "-0.14", "relative_leadership": "-13.70", "volume": "150", "trend_backdrop": null}, {"week": "2026-09-25", "close": "127.70 EUR", "return": null, "return_tone": null, "trend_line": "126.29 EUR", "fair_value": "135.90 EUR", "activity_pressure": "-0.14", "relative_leadership": "-17.36", "volume": "581", "trend_backdrop": null}, {"week": "2026-09-18", "close": "127.58 EUR", "return": null, "return_tone": null, "trend_line": "126.67 EUR", "fair_value": "135.90 EUR", "activity_pressure": "-0.31", "relative_leadership": "-16.30", "volume": "721", "trend_backdrop": null}, {"week": "2026-09-11", "close": "123.92 EUR", "return": null, "return_tone": null, "trend_line": "126.90 EUR", "fair_value": "135.93 EUR", "activity_pressure": "-0.33", "relative_leadership": "-20.37", "volume": "817", "trend_backdrop": null}, {"week": "2026-09-04", "close": "126.22 EUR", "return": null, "return_tone": null, "trend_line": "127.29 EUR", "fair_value": "135.99 EUR", "activity_pressure": "-0.30", "relative_leadership": "-19.28", "volume": "116", "trend_backdrop": null}, {"week": "2026-08-28", "close": "123.44 EUR", "return": null, "return_tone": null, "trend_line": "127.53 EUR", "fair_value": "136.03 EUR", "activity_pressure": "-0.24", "relative_leadership": "-20.93", "volume": "0", "trend_backdrop": null}, {"week": "2026-08-21", "close": "123.34 EUR", "return": null, "return_tone": null, "trend_line": "127.59 EUR", "fair_value": "136.08 EUR", "activity_pressure": "-0.01", "relative_leadership": "-19.83", "volume": "483", "trend_backdrop": null}, {"week": "2026-08-14", "close": "124.62 EUR", "return": null, "return_tone": null, "trend_line": "127.70 EUR", "fair_value": "136.13 EUR", "activity_pressure": "0.16", "relative_leadership": "-20.81", "volume": "169", "trend_backdrop": null}, {"week": "2026-08-07", "close": "125.56 EUR", "return": null, "return_tone": null, "trend_line": "127.62 EUR", "fair_value": "136.16 EUR", "activity_pressure": "0.44", "relative_leadership": "-19.78", "volume": "161", "trend_backdrop": null}, {"week": "2026-07-31", "close": "124.84 EUR", "return": null, "return_tone": null, "trend_line": "127.42 EUR", "fair_value": "136.21 EUR", "activity_pressure": "0.56", "relative_leadership": "-18.38", "volume": "430", "trend_backdrop": null}, {"week": "2026-07-24", "close": "129.70 EUR", "return": null, "return_tone": null, "trend_line": "127.22 EUR", "fair_value": "136.24 EUR", "activity_pressure": "0.77", "relative_leadership": "-15.82", "volume": "213", "trend_backdrop": null}, {"week": "2026-07-17", "close": "132.17 EUR", "return": null, "return_tone": null, "trend_line": "126.89 EUR", "fair_value": "136.25 EUR", "activity_pressure": "0.84", "relative_leadership": "-13.57", "volume": "156", "trend_backdrop": null}, {"week": "2026-07-10", "close": "127.97 EUR", "return": null, "return_tone": null, "trend_line": "126.53 EUR", "fair_value": "136.22 EUR", "activity_pressure": "0.68", "relative_leadership": "-18.41", "volume": "0", "trend_backdrop": null}], "intelligence": {"rating": "Neutral", "rating_tone": "neutral", "overall_score": "43", "primary_driver": {"label": "Weekly tape", "score": 50.5915132458385, "score_label": "51", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 51/100 tape read.", "detail": "", "metric": "51/100", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/", "available": true, "weight": 1.6}, "primary_conflict": {"label": "Indicator analysis", "score": 26.99305555555555, "score_label": "27", "tone": "negative", "summary": "Latest 12-week confirmation: trend 2/12, activity pressure 5/12, relative leadership 0/12.", "detail": "Activity pressure 0.31; No reversal markers", "metric": "27/100", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 50.5915132458385, "score_label": "51", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 51/100 tape read.", "detail": "", "metric": "51/100", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 26.99305555555555, "score_label": "27", "tone": "negative", "summary": "Latest 12-week confirmation: trend 2/12, activity pressure 5/12, relative leadership 0/12.", "detail": "Activity pressure 0.31; No reversal markers", "metric": "27/100", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 4 relevant articles.", "detail": "Procter & Gamble Company: Konsensus der Analysten und Kursziel | 852062 | US7427181091", "metric": "50/100", "url": "/sentiment/c91e0b92-65c7-4ece-baa9-2e83a7266c03/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Indicator analysis", "score": 26.99305555555555, "score_label": "27", "tone": "negative", "summary": "Latest 12-week confirmation: trend 2/12, activity pressure 5/12, relative leadership 0/12.", "detail": "Activity pressure 0.31; No reversal markers", "metric": "27/100", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/", "available": true, "weight": 1.45}], "conclusion": ["The strongest supporting evidence is weekly tape: Trend, activity pressure, participation, and risk combine to a 51/100 tape read.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 2/12, activity pressure 5/12, relative leadership 0/12.", "The combined read is balanced, making the next change in trend, sentiment, or options pressure especially important."], "weekly_changes": [{"label": "Price follow-through", "value": "5.2%", "detail": "Latest completed week; four-week move 8.8%.", "tone": "positive", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/"}, {"label": "Indicator stack", "value": "14/68", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "50/100", "detail": "4 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/c91e0b92-65c7-4ece-baa9-2e83a7266c03/"}]}, "investor_view": {"stance": "Constructive, but selective", "stance_tone": "positive", "setup_score": "57", "bottom_line": "The weekly trend is active. Price is 6.7% above the Trend Line and sits at 77.3% of its 52-week range. The latest completed week returned 5.2%, after a 8.8% four-week move. The latest news-sentiment score is 50/100.", "price_summary": "The weekly trend is active. Price is 6.7% above the Trend Line and sits at 77.3% of its 52-week range. The latest completed week returned 5.2%, after a 8.8% four-week move.", "volume_summary": "Latest weekly volume is 2.1x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is 8.8% over four weeks, 2.0% over 12 weeks, and 6.7% over one year. The current trend has remained active for 1 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "5.2%", "detail": "Latest completed week; four-week move 8.8%.", "tone": "positive", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/"}, {"label": "Indicator stack", "value": "14/68", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "50/100", "detail": "4 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/c91e0b92-65c7-4ece-baa9-2e83a7266c03/"}], "strengths": ["The trend backdrop is active with a 1-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Volume is elevated versus the 13-week average, confirming attention."], "risks": ["Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Price is close to its 52-week high; watch for continuation or exhaustion.", "Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 50.5915132458385, "score_label": "51", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 51/100 tape read.", "detail": "", "metric": "51/100", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 26.99305555555555, "score_label": "27", "tone": "negative", "summary": "Latest 12-week confirmation: trend 2/12, activity pressure 5/12, relative leadership 0/12.", "detail": "Activity pressure 0.31; No reversal markers", "metric": "27/100", "url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/", "available": true, "weight": 1.45}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 4 relevant articles.", "detail": "Procter & Gamble Company: Konsensus der Analysten und Kursziel | 852062 | US7427181091", "metric": "50/100", "url": "/sentiment/c91e0b92-65c7-4ece-baa9-2e83a7266c03/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/", "api_path": "/terminal/c91e0b92-65c7-4ece-baa9-2e83a7266c03/report/api/"}