{"ticker": {"uuid": "cb6c140e-14be-48b3-8e0c-d07800cb3607", "symbol": "NNH", "name": "New Nordic Healthbrands AB (publ)", "exchange": "STO", "asset_type": "equity"}, "latest_week": "2026-07-31", "summary": "NNH closed the latest completed week at 20.60 SEK. The 4-week return is 66.1% and the 12-week return is 24.1%. The trend backdrop is inactive, with activity pressure at -0.67.", "description": "New Nordic Healthbrands AB (publ) manufactures and sells dietary supplements, herbal remedies, and related personal care products in the Nordic countries, rest of Europe, North America, and internationally. The company offers body care, dietary supplements, facial care, assortment, and natural magic trio products; hair volume series, dietary supplements, shampoo and conditioner, hair care, and range products; vitality products, such as vitamins and minerals, body, fish oil and omega-3, menopause, sleep and relaxation, men's health, and magnesium products; detox, digestion, and weight loss products. It sells its products under the NEW NORDIC brand through pharmacies, department stores, travel retailers, health stores, e-commerce, and direct to consumers. New Nordic Healthbrands AB (publ) was founded in 1990 and is headquartered in Malm\u00f6, Sweden.", "setup_signature": "Balanced read", "composite_score": "44", "kpis": [{"label": "Latest Close", "value": "20.60 SEK", "hint": "2026-07-31"}, {"label": "1W Return", "value": "66.8%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "66.1%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "24.1%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "28.8%", "hint": "15 of 52 weeks active"}, {"label": "Volume Ratio", "value": "3.3x", "hint": "vs 13-week average"}], "classification": {"exchange": "STO", "country": "SE", "sector": "Consumer Defensive", "industry": "Packaged Foods", "currency": "SEK", "market_cap": "88.3M"}, "price": {"trend_line": "16.24 SEK", "fair_value": "18.22 SEK", "vs_trend": "26.9%", "vs_fair_value": "13.0%", "high_52": "27.26 SEK", "low_52": "11.65 SEK", "drawdown": "-24.4%", "range_position": "57.3%", "markers": [{"label": "Close", "value": 20.6, "value_label": "20.60", "position": 57.34941022058763, "left": "57.3%", "tone": "positive"}, {"label": "Trend", "value": 16.237057, "value_label": "16.24", "position": 29.39273894952156, "left": "29.4%", "tone": "positive"}, {"label": "Fair", "value": 18.224625, "value_label": "18.22", "position": 42.128588399053726, "left": "42.1%", "tone": "neutral"}], "insights": [{"label": "Range location", "value": "57.3%", "detail": "Shows where the latest close sits between the 52-week low and high.", "tone": "neutral"}, {"label": "Trend distance", "value": "26.9%", "detail": "Price premium or discount versus the weekly Trend Line.", "tone": "positive"}, {"label": "Fair-value gap", "value": "13.0%", "detail": "Premium demand or model discount versus Sharemaestro Fair Value.", "tone": "positive"}, {"label": "High-water gap", "value": "-24.4%", "detail": "Distance from the latest 52-week high.", "tone": 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"125.4K"}], "insights": [{"label": "Participation", "value": "3.3x", "detail": "Latest volume versus the 13-week average.", "tone": "positive"}, {"label": "Baseline", "value": "37.5K", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "32.7K", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "19.1%", "volatility_52": "11.3%", "downside_weeks": 31, "upside_weeks": 20, "downside_breadth": "59.6%", "average_gain": "8.3%", "average_loss": "-5.3%", "distribution_scale": "67%", "return_callouts": [{"label": "Weeks higher", "value": "11 of 26", "detail": "14 weeks finished lower.", "tone": "negative"}, {"label": "Best week", "value": "+66.8%", "detail": "Week of 31 Jul.", "tone": "positive"}, {"label": "Worst week", "value": "-14.6%", "detail": "Week of 22 May.", "tone": "negative"}, {"label": "Latest week", "value": "+66.8%", "detail": "Week of 31 Jul.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 5, "share": 19.230769230769234, "share_label": "19.2%", "tone": "positive"}, {"label": "Modest gains", "count": 6, "share": 23.076923076923077, "share_label": "23.1%", "tone": "positive"}, {"label": "Flat weeks", "count": 1, "share": 3.8461538461538463, "share_label": "3.8%", "tone": "neutral"}, {"label": "Modest losses", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "negative"}, {"label": "Sharp losses", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "19.1%", "detail": "13-week weekly-return volatility.", "tone": "negative"}, {"label": "Base vol", "value": "11.3%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "20/31", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "negative"}, {"label": "Average skew", "value": "8.3% / -5.3%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "26.9%", "tone": "positive"}, {"label": "Volume", "value": "3.3x", "tone": "positive"}], "opportunities": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Volume is elevated versus the 13-week average, confirming attention.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Activity pressure is negative, which weakens the current setup.", "Next-week expectancy is negative at 42.67% based on similar historical setup states.", "Activity pressure is weak, so confirmation is not yet broad enough.", "The share remains more than 20% below its 52-week high."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-07-31", "close": "20.60 SEK", "return": null, "return_tone": null, "trend_line": "16.24 SEK", "fair_value": "18.22 SEK", "activity_pressure": "-0.67", "relative_leadership": "-3.16", "volume": "125.4K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "12.35 SEK", "return": null, "return_tone": null, "trend_line": "16.29 SEK", "fair_value": "18.26 SEK", "activity_pressure": "-1.20", "relative_leadership": "-41.79", "volume": "14.5K", "trend_backdrop": null}, {"week": "2026-07-17", "close": "12.10 SEK", "return": null, "return_tone": null, "trend_line": "16.57 SEK", "fair_value": "18.34 SEK", "activity_pressure": "-1.24", "relative_leadership": "-42.87", "volume": "14.7K", "trend_backdrop": null}, {"week": "2026-07-10", "close": "12.40 SEK", "return": null, "return_tone": null, "trend_line": "16.88 SEK", "fair_value": "18.41 SEK", "activity_pressure": "-1.20", "relative_leadership": "-42.72", "volume": "20.0K", "trend_backdrop": null}, {"week": "2026-07-03", "close": "12.40 SEK", "return": null, "return_tone": null, "trend_line": "17.18 SEK", "fair_value": "18.48 SEK", "activity_pressure": "-1.25", "relative_leadership": "-44.58", "volume": "61.9K", "trend_backdrop": null}, {"week": "2026-06-26", "close": "12.00 SEK", "return": null, "return_tone": null, "trend_line": "17.52 SEK", "fair_value": "18.54 SEK", "activity_pressure": "-1.40", "relative_leadership": "-45.38", "volume": "14.0K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "13.00 SEK", "return": null, "return_tone": null, "trend_line": "17.83 SEK", "fair_value": "18.60 SEK", "activity_pressure": "-1.16", "relative_leadership": "-41.90", "volume": "38.9K", "trend_backdrop": null}, {"week": "2026-06-12", "close": "13.05 SEK", "return": null, "return_tone": null, "trend_line": "18.13 SEK", "fair_value": "18.66 SEK", "activity_pressure": "-0.92", "relative_leadership": "-40.97", "volume": "15.7K", "trend_backdrop": null}, {"week": "2026-06-05", "close": "14.10 SEK", "return": null, "return_tone": null, "trend_line": "18.40 SEK", "fair_value": "18.72 SEK", "activity_pressure": "-0.55", "relative_leadership": "-36.89", "volume": "3.5K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "14.70 SEK", "return": null, "return_tone": null, "trend_line": "18.65 SEK", "fair_value": "18.77 SEK", "activity_pressure": "-0.08", "relative_leadership": "-35.33", "volume": "45.5K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "13.75 SEK", "return": null, "return_tone": null, "trend_line": "18.98 SEK", "fair_value": "18.82 SEK", "activity_pressure": "0.16", "relative_leadership": "-40.24", "volume": "67.1K", "trend_backdrop": null}, {"week": "2026-05-15", "close": "16.10 SEK", "return": null, "return_tone": null, "trend_line": "19.28 SEK", "fair_value": "18.87 SEK", "activity_pressure": "0.31", "relative_leadership": "-28.42", "volume": "21.8K", "trend_backdrop": null}, {"week": "2026-05-08", "close": "16.60 SEK", "return": null, "return_tone": null, "trend_line": "19.49 SEK", "fair_value": "18.91 SEK", "activity_pressure": "0.35", "relative_leadership": "-27.77", "volume": "44.1K", "trend_backdrop": null}, {"week": "2026-05-01", "close": "16.10 SEK", "return": null, "return_tone": null, "trend_line": "19.70 SEK", "fair_value": "18.97 SEK", "activity_pressure": "0.17", "relative_leadership": "-30.46", "volume": "80.7K", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "33", "primary_driver": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 2 relevant articles.", "detail": "New Nordic Healthbrands AB (publ) Interim Report Q2 January - June 2026", "metric": "50/100", "url": "/sentiment/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 0.95}, "primary_conflict": {"label": "Indicator analysis", "score": 13.118055555555554, "score_label": "13", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.", "detail": "Activity pressure 0.07; No reversal markers", "metric": "13/100", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 34.145276096018385, "score_label": "34", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 34/100 tape read.", "detail": "", "metric": "34/100", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 13.118055555555554, "score_label": "13", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.", "detail": "Activity pressure 0.07; No reversal markers", "metric": "13/100", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 28.6639, "score_label": "29", "tone": "negative", "summary": "Next-week expectancy is negative with a 42.67% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 42.67%", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 2 relevant articles.", "detail": "New Nordic Healthbrands AB (publ) Interim Report Q2 January - June 2026", "metric": "50/100", "url": "/sentiment/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Indicator analysis", "score": 13.118055555555554, "score_label": "13", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.", "detail": "Activity pressure 0.07; No reversal markers", "metric": "13/100", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 28.6639, "score_label": "29", "tone": "negative", "summary": "Next-week expectancy is negative with a 42.67% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 42.67%", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 1.05}, {"label": "Weekly tape", "score": 34.145276096018385, "score_label": "34", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 34/100 tape read.", "detail": "", "metric": "34/100", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 1.6}], "conclusion": ["The strongest supporting evidence is sentiment: Weighted news tone is neutral across 2 relevant articles.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "66.8%", "detail": "Latest completed week; four-week move 66.1%.", "tone": "positive", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/"}, {"label": "Indicator stack", "value": "16/42", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 42.67%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/"}, {"label": "News sentiment", "value": "50/100", "detail": "2 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/cb6c140e-14be-48b3-8e0c-d07800cb3607/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "44", "bottom_line": "The weekly trend is not active. Price is 26.9% above the Trend Line and sits at 57.3% of its 52-week range. The latest completed week returned 66.8%, after a 66.1% four-week move. The latest news-sentiment score is 50/100.", "price_summary": "The weekly trend is not active. Price is 26.9% above the Trend Line and sits at 57.3% of its 52-week range. The latest completed week returned 66.8%, after a 66.1% four-week move.", "volume_summary": "Latest weekly volume is 3.3x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is 66.1% over four weeks, 24.1% over 12 weeks, and -22.5% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "66.8%", "detail": "Latest completed week; four-week move 66.1%.", "tone": "positive", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/"}, {"label": "Indicator stack", "value": "16/42", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 42.67%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/"}, {"label": "News sentiment", "value": "50/100", "detail": "2 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/cb6c140e-14be-48b3-8e0c-d07800cb3607/"}], "strengths": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model.", "Volume is elevated versus the 13-week average, confirming attention.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Activity pressure is negative, which weakens the current setup.", "Next-week expectancy is negative at 42.67% based on similar historical setup states.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 34.145276096018385, "score_label": "34", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 34/100 tape read.", "detail": "", "metric": "34/100", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 13.118055555555554, "score_label": "13", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 2/12, relative leadership 0/12.", "detail": "Activity pressure 0.07; No reversal markers", "metric": "13/100", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 1.45}, "next-week_expectancy": {"label": "Next-Week Expectancy", "score": 28.6639, "score_label": "29", "tone": "negative", "summary": "Next-week expectancy is negative with a 42.67% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 42.67%", "url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 1.05}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 2 relevant articles.", "detail": "New Nordic Healthbrands AB (publ) Interim Report Q2 January - June 2026", "metric": "50/100", "url": "/sentiment/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/", "api_path": "/terminal/cb6c140e-14be-48b3-8e0c-d07800cb3607/report/api/"}