{"ticker": {"uuid": "cc50b797-37a5-43e3-acd0-066ce1821d3e", "symbol": "MCD", "name": "McDonald\u2019s Corporation", "exchange": "NYSE", "asset_type": "equity"}, "latest_week": "2026-06-12", "summary": "MCD closed the latest completed week at 284.8 USD. The 4-week return is 3.7% and the 12-week return is -7.8%. Trend Signal is inactive, Market Dynamics is -0.91.", "description": "McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.", "setup_signature": "Risk-first tape", "composite_score": "36", "kpis": [{"label": "Latest Close", "value": "284.8 USD", "hint": "2026-06-12"}, {"label": "1W Return", "value": "1.8%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "3.7%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "-7.8%", "tone": "negative", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "40.4%", "hint": "21 of 52 weeks active"}, {"label": "Volume Ratio", "value": "1.2x", "hint": "vs 13-week average"}], "classification": {"exchange": "NYSE", "country": "US", "sector": "Consumer Cyclical", "industry": "Restaurants", "currency": "USD", "market_cap": "198.4B"}, "price": {"trend_line": "305.1 USD", "fair_value": "284.0 USD", "vs_trend": "-6.6%", "vs_fair_value": "0.3%", "high_52": "341.8 USD", "low_52": "270.2 USD", "drawdown": "-16.7%", "range_position": "20.5%"}, "momentum": {"returns": [{"label": "1W", "value": 1.776014865637517, "value_label": "1.8%", "tone": "positive", "width": 5.074328187535762}, {"label": "4W", "value": 3.739971487079226, "value_label": "3.7%", "tone": "positive", "width": 10.68563282022636}, {"label": "12W", "value": -7.783713776914365, "value_label": "-7.8%", "tone": "negative", "width": 22.239182219755328}, {"label": "26W", "value": -9.571610546729634, "value_label": "-9.6%", "tone": "negative", "width": 27.34745870494181}, {"label": "52W", "value": -4.01944885912517, "value_label": "-4.0%", "tone": "negative", "width": 11.484139597500485}], "trend_streak": 0, "active_weeks": 21, "active_breadth": "40.4%", "peer": {"scope": "US Consumer Cyclical", "count": 537, "rank": 325, "percentile": 39.552238805970156, "avg_weekly_return": 4.447028500701792}}, "setup": {"scores": [{"label": "Trend", "value": 22.211538461538463, "value_label": "22", "width": 22.211538461538463, "tone": "negative", "description": "Persistence of active Trend Signal over the last year and current streak."}, {"label": "Momentum", "value": 51.596592021059294, "value_label": "52", "width": 51.596592021059294, "tone": "neutral", "description": "Blend of 4-week and 12-week follow-through."}, {"label": "Dynamics", "value": 33.640972513454514, "value_label": "34", "width": 33.640972513454514, "tone": "negative", "description": "Latest Market Dynamics and whether pressure has improved over four weeks."}, {"label": "Relative Strength", "value": 7.061198224726919, "value_label": "7", "width": 7.061198224726919, "tone": "negative", "description": "Relative leadership and short-term RS change."}, {"label": "Volume", "value": 50.47823996408919, "value_label": "50", "width": 50.47823996408919, "tone": "neutral", "description": "Participation compared with the 13-week volume baseline."}, {"label": "Risk 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"56.98%"}, "volume": {"latest": "22.0M", "average_13": "18.3M", "average_52": "16.6M", "ratio_13": "1.2x", "ratio_52": "1.3x"}, "risk": {"volatility_13": "2.4%", "volatility_52": "2.1%", "downside_weeks": 22, "upside_weeks": 30, "downside_breadth": "42.3%", "average_gain": "1.4%", "average_loss": "-2.0%"}, "signals": [{"label": "Trend Signal", "value": "Inactive", "tone": "negative"}, {"label": "Market Dynamics", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "-6.6%", "tone": "negative"}, {"label": "Volume", "value": "1.2x", "tone": "neutral"}], "opportunities": ["Price is above Fair Value, showing premium demand versus the model."], "risks": ["Trend Signal is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Market Dynamics is negative, which weakens the current setup."], "watch_points": ["Trend Line remains the key weekly regime level.", "Market Dynamics is the pressure gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-06-12", "close": "284.8 USD", "weekly_return": 1.776014865637517, "weekly_return_label": "1.8%", "weekly_return_tone": "positive", "trend_line": "305.1 USD", "fair_value": "284.0 USD", "market_dynamics": "-0.91", "relative_strength": "-14.95", "volume": "22.0M", "trend_signal": "Off"}, {"week": "2026-06-05", "close": "279.8 USD", "weekly_return": 0.903821898119733, "weekly_return_label": "0.9%", "weekly_return_tone": "positive", "trend_line": "305.7 USD", "fair_value": "284.0 USD", "market_dynamics": "-0.97", "relative_strength": "-16.39", "volume": "22.8M", "trend_signal": "Off"}, {"week": "2026-05-29", "close": "277.3 USD", "weekly_return": -1.087619822749541, "weekly_return_label": "-1.1%", "weekly_return_tone": "negative", "trend_line": "306.3 USD", "fair_value": "283.9 USD", "market_dynamics": "-0.97", 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