{"ticker": {"uuid": "cc590365-7017-4d81-bb4d-7513cc1929aa", "symbol": "PDJ", "name": "Pranda Jewelry Public Company Limited", "exchange": "SET", "asset_type": "equity"}, "latest_week": "2026-07-31", "summary": "PDJ closed the latest completed week at 0.98 THB. The 4-week return is -3.9% and the 12-week return is 8.9%. The trend backdrop is inactive, with activity pressure at 1.03.", "description": "Pranda Jewelry Public Company Limited manufactures and distributes jewelry in Thailand, the United States, Hongkong, the United Kingdom, Canada, and internationally. The company offers gold and silver jewelry under the Prima, Prima Gold, Prima Art, Merii, and Gemondo brands. It also engages in dormitory rental activities. The company was founded in 1973 and is headquartered in Bangkok, Thailand.", "setup_signature": "Risk-first tape", "composite_score": "26", "kpis": [{"label": "Latest Close", "value": "0.98 THB", "hint": "2026-07-31"}, {"label": "1W Return", "value": "0.0%", "tone": "neutral", "hint": "latest completed week"}, {"label": "4W Return", "value": "-3.9%", "tone": "negative", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "8.9%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "0.0%", "hint": "0 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.5x", "hint": "vs 13-week average"}], "classification": {"exchange": "SET", "country": "TH", "sector": "Consumer Cyclical", "industry": "Luxury Goods", "currency": "THB", "market_cap": "563.3M"}, "price": {"trend_line": "1.01 THB", "fair_value": "1.57 THB", "vs_trend": "-2.6%", "vs_fair_value": "-37.5%", "high_52": "1.50 THB", "low_52": "0.88 THB", "drawdown": "-34.7%", 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"volume": "24.8K"}, {"week": "26 Jun", "return": 1.0416666666666676, "return_label": "1.0%", "return_tone": "positive", "volume_height": 4, "volume": "15.5K"}, {"week": "3 Jul", "return": 5.154639175257737, "return_label": "5.2%", "return_tone": "positive", "volume_height": 9.04295403165034, "volume": "84.0K"}, {"week": "10 Jul", "return": -3.921568627450984, "return_label": "-3.9%", "return_tone": "negative", "volume_height": 15.868231241253095, "volume": "147.4K"}, {"week": "17 Jul", "return": 2.040816326530614, "return_label": "2.0%", "return_tone": "positive", "volume_height": 37.47443212401765, "volume": "348.1K"}, {"week": "24 Jul", "return": -2.0000000000000018, "return_label": "-2.0%", "return_tone": "negative", "volume_height": 23.317902895898374, "volume": "216.6K"}, {"week": "31 Jul", "return": 0.0, "return_label": "0.0%", "return_tone": "neutral", "volume_height": 10.765421466250404, "volume": "100.0K"}], "insights": [{"label": "Participation", "value": "0.5x", "detail": "Latest volume versus the 13-week average.", "tone": "neutral"}, {"label": "Baseline", "value": "185.1K", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "242.7K", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "2.7%", "volatility_52": "3.5%", "downside_weeks": 26, "upside_weeks": 21, "downside_breadth": "50.0%", "average_gain": "2.6%", "average_loss": "-3.3%", "distribution_scale": "11%", "return_callouts": [{"label": "Weeks higher", "value": "12 of 26", "detail": "13 weeks finished lower.", "tone": "negative"}, {"label": "Best week", "value": "+6.5%", "detail": "Week of 10 Apr.", "tone": "positive"}, {"label": "Worst week", "value": "-10.8%", "detail": "Week of 6 Mar.", "tone": "negative"}, {"label": "Latest week", "value": "+0.0%", "detail": "Week of 31 Jul.", "tone": "neutral"}], "buckets": [{"label": "Strong gains", "count": 5, "share": 19.230769230769234, "share_label": "19.2%", "tone": "positive"}, {"label": "Modest gains", "count": 7, "share": 26.923076923076923, "share_label": "26.9%", "tone": "positive"}, {"label": "Flat weeks", "count": 1, "share": 3.8461538461538463, "share_label": "3.8%", "tone": "neutral"}, {"label": "Modest losses", "count": 8, "share": 30.76923076923077, "share_label": "30.8%", "tone": "negative"}, {"label": "Sharp losses", "count": 5, "share": 19.230769230769234, "share_label": "19.2%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "2.7%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "3.5%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "21/26", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "negative"}, {"label": "Average skew", "value": "2.6% / -3.3%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "-2.6%", "tone": "negative"}, {"label": "Volume", "value": "0.5x", "tone": "neutral"}], "opportunities": ["Activity pressure is positive on the latest completed week."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Next-week expectancy is negative at 38.82% based on similar historical setup states.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-07-31", "close": "0.98 THB", "return": null, "return_tone": null, "trend_line": "1.01 THB", "fair_value": "1.57 THB", "activity_pressure": "1.03", "relative_leadership": "-26.64", "volume": "100.0K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "0.98 THB", "return": null, "return_tone": null, "trend_line": "1.01 THB", "fair_value": "1.57 THB", "activity_pressure": "1.07", "relative_leadership": "-28.36", "volume": "216.6K", "trend_backdrop": null}, {"week": "2026-07-17", "close": "1.00 THB", "return": null, "return_tone": null, "trend_line": "1.02 THB", "fair_value": "1.58 THB", "activity_pressure": "0.97", "relative_leadership": "-27.53", "volume": "348.1K", "trend_backdrop": null}, {"week": "2026-07-10", "close": "0.98 THB", "return": null, "return_tone": null, "trend_line": "1.03 THB", "fair_value": "1.59 THB", "activity_pressure": "0.82", "relative_leadership": "-29.08", "volume": "147.4K", "trend_backdrop": null}, {"week": "2026-07-03", "close": "1.02 THB", "return": null, "return_tone": null, "trend_line": "1.04 THB", "fair_value": "1.59 THB", "activity_pressure": "0.72", "relative_leadership": "-26.78", "volume": "84.0K", "trend_backdrop": null}, {"week": "2026-06-26", "close": "0.97 THB", "return": null, "return_tone": null, "trend_line": "1.05 THB", "fair_value": "1.60 THB", "activity_pressure": "0.58", "relative_leadership": "-28.19", "volume": "15.5K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "0.96 THB", "return": null, "return_tone": null, "trend_line": "1.06 THB", "fair_value": "1.61 THB", "activity_pressure": "0.46", "relative_leadership": "-31.33", "volume": "24.8K", "trend_backdrop": null}, {"week": "2026-06-12", "close": "0.95 THB", "return": null, "return_tone": null, "trend_line": "1.07 THB", "fair_value": "1.61 THB", "activity_pressure": "0.33", "relative_leadership": "-33.95", "volume": "2.2K", "trend_backdrop": null}, {"week": "2026-06-05", "close": "0.97 THB", "return": null, "return_tone": null, "trend_line": "1.08 THB", "fair_value": "1.62 THB", "activity_pressure": "0.15", "relative_leadership": "-33.17", "volume": "119.4K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "0.95 THB", "return": null, "return_tone": null, "trend_line": "1.09 THB", "fair_value": "1.63 THB", "activity_pressure": "-0.28", "relative_leadership": "-34.93", "volume": "308.7K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "0.96 THB", "return": null, "return_tone": null, "trend_line": "1.10 THB", "fair_value": "1.64 THB", "activity_pressure": "-0.60", "relative_leadership": "-33.93", "volume": "299.6K", "trend_backdrop": null}, {"week": "2026-05-15", "close": "0.91 THB", "return": null, "return_tone": null, "trend_line": "1.11 THB", "fair_value": "1.64 THB", "activity_pressure": "-0.81", "relative_leadership": "-37.30", "volume": "695.3K", "trend_backdrop": null}, {"week": "2026-05-08", "close": "0.90 THB", "return": null, "return_tone": null, "trend_line": "1.12 THB", "fair_value": "1.65 THB", "activity_pressure": "-1.05", "relative_leadership": "-38.02", "volume": "44.6K", "trend_backdrop": null}, {"week": "2026-05-01", "close": "0.92 THB", "return": null, "return_tone": null, "trend_line": "1.14 THB", "fair_value": "1.66 THB", "activity_pressure": "-1.00", "relative_leadership": "-37.17", "volume": "127.8K", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "34", "primary_driver": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 2 relevant articles.", "detail": "Pranda Jewelry Public Co. Ltd. Revenue Breakdown \u2013 SET:PDJ", "metric": "50/100", "url": "/sentiment/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 0.95}, "primary_conflict": {"label": "Weekly tape", "score": 22.74322996753562, "score_label": "23", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 23/100 tape read.", "detail": "", "metric": "23/100", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 1.6}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 22.74322996753562, "score_label": "23", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 23/100 tape read.", "detail": "", "metric": "23/100", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 27.145833333333332, "score_label": "27", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.17; No reversal markers", "metric": "27/100", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 30.58845, "score_label": "31", "tone": "negative", "summary": "Next-week expectancy is negative with a 38.82% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 38.82%", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 1.05}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 2 relevant articles.", "detail": "Pranda Jewelry Public Co. Ltd. Revenue Breakdown \u2013 SET:PDJ", "metric": "50/100", "url": "/sentiment/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Weekly tape", "score": 22.74322996753562, "score_label": "23", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 23/100 tape read.", "detail": "", "metric": "23/100", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 27.145833333333332, "score_label": "27", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.17; No reversal markers", "metric": "27/100", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 1.45}, {"label": "Next-Week Expectancy", "score": 30.58845, "score_label": "31", "tone": "negative", "summary": "Next-week expectancy is negative with a 38.82% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 38.82%", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 1.05}], "conclusion": ["The strongest supporting evidence is sentiment: Weighted news tone is neutral across 2 relevant articles.", "The main constraint is weekly tape: Trend, activity pressure, participation, and risk combine to a 23/100 tape read.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "0.0%", "detail": "Latest completed week; four-week move -3.9%.", "tone": "neutral", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/"}, {"label": "Indicator stack", "value": "0/72", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 38.82%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/"}, {"label": "News sentiment", "value": "50/100", "detail": "2 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/cc590365-7017-4d81-bb4d-7513cc1929aa/"}]}, "investor_view": {"stance": "Weak trend", "stance_tone": "negative", "setup_score": "26", "bottom_line": "The weekly trend is not active. Price is -2.6% below the Trend Line and sits at 16.1% of its 52-week range. The latest completed week returned 0.0%, after a -3.9% four-week move. The latest news-sentiment score is 50/100. Near-term considerations: volume confirmation is below normal.", "price_summary": "The weekly trend is not active. Price is -2.6% below the Trend Line and sits at 16.1% of its 52-week range. The latest completed week returned 0.0%, after a -3.9% four-week move.", "volume_summary": "Latest weekly volume is 0.5x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.", "momentum_summary": "Performance is -3.9% over four weeks, 8.9% over 12 weeks, and -29.5% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "0.0%", "detail": "Latest completed week; four-week move -3.9%.", "tone": "neutral", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/"}, {"label": "Indicator stack", "value": "0/72", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "Next-Week Expectancy", "value": "Negative 38.82%", "detail": "Historical one-week expectancy contributes to the evidence score when direction is confirmed.", "tone": "negative", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/"}, {"label": "News sentiment", "value": "50/100", "detail": "2 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/cc590365-7017-4d81-bb4d-7513cc1929aa/"}], "strengths": ["Activity pressure is positive on the latest completed week."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below the Trend Line, which keeps downside pressure in focus.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Next-week expectancy is negative at 38.82% based on similar historical setup states."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 22.74322996753562, "score_label": "23", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 23/100 tape read.", "detail": "", "metric": "23/100", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 27.145833333333332, "score_label": "27", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 9/12, relative leadership 0/12.", "detail": "Activity pressure 0.17; No reversal markers", "metric": "27/100", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 1.45}, "next-week_expectancy": {"label": "Next-Week Expectancy", "score": 30.58845, "score_label": "31", "tone": "negative", "summary": "Next-week expectancy is negative with a 38.82% historical one-week setup read.", "detail": "Adds short-term historical context without overriding trend, activity, or relative leadership.", "metric": "Negative 38.82%", "url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 1.05}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 2 relevant articles.", "detail": "Pranda Jewelry Public Co. Ltd. Revenue Breakdown \u2013 SET:PDJ", "metric": "50/100", "url": "/sentiment/cc590365-7017-4d81-bb4d-7513cc1929aa/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/", "api_path": "/terminal/cc590365-7017-4d81-bb4d-7513cc1929aa/report/api/"}