{"ticker": {"uuid": "d34d03ff-fd7e-49d0-b8ce-c529ee85aba8", "symbol": "BORG", "name": "Bj\u00f6rn Borg AB (publ)", "exchange": "STO", "asset_type": "equity"}, "latest_week": "2026-06-12", "summary": "BORG closed the latest completed week at 63.10 SEK. The 4-week return is -2.9% and the 12-week return is 2.5%. Trend Signal is active, Market Dynamics is -0.49.", "description": "Bj\u00f6rn Borg AB (publ), together with its subsidiaries, manufactures, distributes, and sale underwear, sportswear, footwear, bags, eyewear under the Bj\u00f6rn Borg brand. The company operates through Wholesale, Own E-Commerce, Own Stores, Distributor, and Licensing segments. It offers underwear, sleepwear, socks, clothing collections, and sports products for men, women, and children through independent retailers, apparel and sporting goods chains, department and Bj\u00f6rn Borg stores, and e-commerce sites. The company also provides casual and sports designer shoes for men and women through independent retailers, shoe and sports chains, e-tailers, Bj\u00f6rn Borg stores, and www.bjornborg.com; and backpacks, sports, gym, and duffle bags, as well as wallets, gloves, and belts through luggage and sporting goods shops, retail chains, department stores and Bj\u00f6rn Borg stores, shop-in-shops, and e-commerce sites. In addition, it offers boxers, trunks, briefs, loose boxers, multipacks, underwear subscription, and underwear guide; t-shirts, shorts, sweatshirts, hoodies, sweaters, pants, tights, jackets, vests, swimwear, and loungewear; slippers, sneakers, boots, and sandals; socks, beanies and caps, and other accessories; tote, toiletry, and travel bags, and trolleys. Further, the company provides skirts and dresses, tops, sports bra, hipsters, thongs, high-waist briefs, and bras, as well as products for gym and training, recovery, tennis and padel, running, yoga and pilates, and loungewear activities. Additionally, it offers spectacle sunglasses through the licensee's distribution organizations, fashion boutiques, department stores, and Bj\u00f6rn Borg stores. The company sells its products in Sweden, the Netherlands, Finland, Germany, Belgium, Norway, Denmark, England, Switzerland, Austria, Slovenia, France, and Canada. Bj\u00f6rn Borg AB (publ) was founded in 1984 and is headquartered in Solna, Sweden.", "setup_signature": "Balanced read", "composite_score": "43", "kpis": [{"label": "Latest Close", "value": "63.10 SEK", "hint": "2026-06-12"}, {"label": "1W Return", "value": "-0.9%", "tone": "negative", "hint": "latest completed week"}, {"label": "4W Return", "value": "-2.9%", "tone": "negative", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "2.5%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "94.2%", "hint": "49 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.7x", "hint": "vs 13-week average"}], "classification": {"exchange": "STO", "country": "SE", "sector": "Consumer Cyclical", "industry": "Apparel Manufacturing", "currency": "SEK", "market_cap": "1.6B"}, "price": {"trend_line": "61.93 SEK", "fair_value": "50.19 SEK", "vs_trend": "1.9%", "vs_fair_value": "25.7%", "high_52": "74.55 SEK", "low_52": "52.35 SEK", "drawdown": "-15.4%", "range_position": "48.4%"}, "momentum": {"returns": [{"label": "1W", "value": -0.941919922418841, "value_label": "-0.9%", "tone": "negative", "width": 4}, {"label": "4W", "value": -2.9164828016082214, "value_label": "-2.9%", "tone": "negative", "width": 8.332808004594918}, {"label": "12W", "value": 2.5105433965483837, "value_label": "2.5%", "tone": "positive", "width": 7.172981132995382}, {"label": "26W", "value": 9.662445253281756, "value_label": "9.7%", "tone": "positive", "width": 27.606986437947878}, {"label": "52W", "value": 15.577035585950588, "value_label": "15.6%", "tone": "positive", "width": 44.50581595985882}], "trend_streak": 17, "active_weeks": 49, "active_breadth": "94.2%", "peer": {"scope": "SE Consumer Cyclical", "count": 78, "rank": 44, "percentile": 44.15584415584416, "avg_weekly_return": -0.8959863556009044}}, "setup": {"scores": [{"label": "Trend", "value": 96.82692307692308, "value_label": "97", "width": 96.82692307692308, "tone": "positive", "description": "Persistence of active Trend Signal over the last year and current streak."}, {"label": "Momentum", "value": 45.551578613194636, "value_label": "46", "width": 45.551578613194636, "tone": "neutral", "description": "Blend of 4-week and 12-week follow-through."}, {"label": "Dynamics", "value": 22.21943265734576, "value_label": "22", "width": 22.21943265734576, "tone": "negative", "description": "Latest Market Dynamics and whether pressure has improved over four weeks."}, {"label": "Relative Strength", "value": 10.956219313918591, "value_label": "11", "width": 10.956219313918591, "tone": "negative", "description": "Relative leadership and short-term RS change."}, {"label": "Volume", "value": 31.41545859123229, "value_label": "31", "width": 31.41545859123229, "tone": "negative", "description": "Participation compared with the 13-week volume baseline."}, {"label": "Risk Control", "value": 51.276684549181674, "value_label": "51", "width": 51.276684549181674, "tone": "neutral", "description": "Drawdown and recent weekly volatility pressure."}], "timeline": [{"week": "27 Feb", "return": 8.240896761025146, "return_label": "8.2%", "tone": "positive", "trend": true, "buy_signal": false, "positive_md": true, "height": 68.67413967520956}, {"week": "6 Mar", "return": -4.099565498065146, "return_label": "-4.1%", "tone": "negative", "trend": true, "buy_signal": false, "positive_md": true, "height": 34.16304581720955}, {"week": "13 Mar", "return": 0.3053347519610791, "return_label": "0.3%", "tone": "positive", "trend": true, "buy_signal": false, "positive_md": true, "height": 4}, {"week": "20 Mar", "return": -1.9786822020517156, "return_label": "-2.0%", "tone": "negative", "trend": true, "buy_signal": false, "positive_md": true, "height": 16.489018350430964}, {"week": "27 Mar", "return": 9.627321039410804, "return_label": "9.6%", "tone": "positive", "trend": true, "buy_signal": false, "positive_md": true, "height": 80.22767532842336}, {"week": "3 Apr", "return": 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"height": 6.200349041617794}, {"week": "15 May", "return": 0.4431404356054445, "return_label": "0.4%", "tone": "positive", "trend": true, "buy_signal": false, "positive_md": true, "height": 4}, {"week": "22 May", "return": 1.3915084045018942, "return_label": "1.4%", "tone": "positive", "trend": true, "buy_signal": false, "positive_md": true, "height": 11.595903370849118}, {"week": "29 May", "return": -0.4552412608424523, "return_label": "-0.5%", "tone": "negative", "trend": true, "buy_signal": false, "positive_md": false, "height": 4}, {"week": "5 Jun", "return": -2.896336978546858, "return_label": "-2.9%", "tone": "negative", "trend": true, "buy_signal": false, "positive_md": false, "height": 24.136141487890484}, {"week": "12 Jun", "return": -0.941919922418841, "return_label": "-0.9%", "tone": "negative", "trend": true, "buy_signal": false, "positive_md": false, "height": 7.849332686823675}]}, "groups": {"sector": {"scope": "SE Consumer Cyclical", "count": 78, "avg_weekly_return": 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"average_gain": "2.3%", "average_loss": "-2.4%"}, "signals": [{"label": "Trend Signal", "value": "Active", "tone": "positive"}, {"label": "Market Dynamics", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "1.9%", "tone": "positive"}, {"label": "Volume", "value": "0.7x", "tone": "neutral"}], "opportunities": ["Trend Signal is active with a 17-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Price is above Fair Value, showing premium demand versus the model."], "risks": ["Market Dynamics is negative, which weakens the current setup."], "watch_points": ["Trend Line remains the key weekly regime level.", "Market Dynamics is the pressure gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-06-12", "close": "63.10 SEK", "weekly_return": -0.941919922418841, "weekly_return_label": "-0.9%", "weekly_return_tone": 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