{"ticker": {"uuid": "d983597b-c0f0-4e74-b312-a7ef90938590", "symbol": "SDG", "name": "Sanderson Design Group plc", "exchange": "LSE", "asset_type": "equity"}, "latest_week": "2026-06-12", "summary": "SDG closed the latest completed week at 73.60 GBP. The 4-week return is 9.9% and the 12-week return is 28.0%. Trend Signal is active, Market Dynamics is 1.61.", "description": "Sanderson Design Group plc, together with its subsidiaries, engages in the design, manufacture, marketing, and distribution of interior furnishings, fabrics, and wallpapers worldwide. The company operates in three segments: Brands, Licensing, and Manufacturing. The Brands segment designs, markets, sells, and distributes home accessories, wallcoverings, textiles, wooden printing blocks, bedlinen, paint, tableware, rugs, towels, tableware, bathroom accessories, trimmings, carpets, and furniture under the Morris & Co., Sanderson, Zoffany, Clarke & Clarke, Harlequin, and Scion brands. The Licensing segment engages in the licensing of Morris & Co., Sanderson, Zoffany, Clarke & Clarke, Harlequin, and Scion brands. The Manufacturing segment manufactures wallcoverings and printed fabrics. The company was formerly known as Walker Greenbank PLC and changed its name to Sanderson Design Group plc in November 2020. Sanderson Design Group plc was founded in 1860 and is headquartered in London, the United Kingdom.", "setup_signature": "Leadership continuation", "composite_score": "76", "kpis": [{"label": "Latest Close", "value": "73.60 GBP", "hint": "2026-06-12"}, {"label": "1W Return", "value": "-1.2%", "tone": "negative", "hint": "latest completed week"}, {"label": "4W Return", "value": "9.9%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "28.0%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "50.0%", "hint": "26 of 52 weeks active"}, {"label": "Volume Ratio", "value": "0.7x", "hint": "vs 13-week average"}], "classification": {"exchange": "LSE", "country": "GB", "sector": "Consumer Cyclical", "industry": "Furnishings, Fixtures & Appliances", "currency": "GBP", "market_cap": "52.0M"}, "price": {"trend_line": "55.55 GBP", "fair_value": "74.81 GBP", "vs_trend": "32.5%", "vs_fair_value": "-1.6%", "high_52": "77.00 GBP", "low_52": "40.00 GBP", "drawdown": "-4.4%", "range_position": "90.8%"}, "momentum": {"returns": [{"label": "1W", "value": -1.208056375838927, "value_label": "-1.2%", "tone": "negative", "width": 4}, {"label": "4W", "value": 9.850743283582089, "value_label": "9.9%", "tone": "positive", "width": 28.14498081023454}, {"label": "12W", "value": 27.999996521739128, "value_label": "28.0%", "tone": "positive", "width": 79.99999006211179}, {"label": "26W", "value": 67.27272272727272, "value_label": "67.3%", "tone": "positive", "width": 100}, {"label": "52W", "value": 61.80650548788983, "value_label": "61.8%", "tone": "positive", "width": 100}], "trend_streak": 16, "active_weeks": 26, "active_breadth": "50.0%", "peer": {"scope": "GB Consumer Cyclical", "count": 122, "rank": 95, "percentile": 22.314049586776864, "avg_weekly_return": 1.2603950748708872}}, "setup": {"scores": [{"label": "Trend", "value": 72.5, "value_label": "72", "width": 72.5, "tone": "positive", "description": "Persistence of active Trend Signal over the last year and current streak."}, {"label": "Momentum", "value": 97.856706421804, "value_label": "98", "width": 97.856706421804, "tone": "positive", "description": "Blend of 4-week and 12-week follow-through."}, {"label": "Dynamics", "value": 84.63927044996996, "value_label": "85", "width": 84.63927044996996, "tone": "positive", "description": "Latest Market Dynamics and whether pressure has improved over four weeks."}, {"label": "Relative Strength", "value": 100, "value_label": "100", "width": 100, "tone": "positive", "description": "Relative leadership and short-term RS change."}, {"label": "Volume", "value": 29.85690708111184, "value_label": "30", "width": 29.85690708111184, "tone": "negative", "description": "Participation compared with the 13-week volume baseline."}, {"label": "Risk Control", "value": 73.06378535873597, "value_label": "73", "width": 73.06378535873597, "tone": "positive", "description": "Drawdown and recent weekly volatility 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completed week."], "risks": ["Price is below Fair Value, so the market is still discounting the latest tape."], "watch_points": ["Price is close to its 52-week high; watch for continuation or exhaustion.", "Trend Line remains the key weekly regime level.", "Market Dynamics is the pressure gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-06-12", "close": "73.60 GBP", "weekly_return": -1.208056375838927, "weekly_return_label": "-1.2%", "weekly_return_tone": "negative", "trend_line": "55.55 GBP", "fair_value": "74.81 GBP", "market_dynamics": "1.61", "relative_strength": "29.96", "volume": "478.5K", "trend_signal": "On"}, {"week": "2026-06-05", "close": "74.50 GBP", "weekly_return": 3.4722222222222223, "weekly_return_label": "3.5%", "weekly_return_tone": "positive", "trend_line": "54.62 GBP", "fair_value": "75.16 GBP", "market_dynamics": "1.41", "relative_strength": "33.76", 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