{"ticker": {"uuid": "f1247675-fa98-4a0b-b67f-82f35a1840e8", "symbol": "DIS", "name": "The Walt Disney Company", "exchange": "MEX", "asset_type": "equity"}, "latest_week": "2026-08-07", "summary": "DIS closed the latest completed week at 1,800 MXN. The 4-week return is 7.7% and the 12-week return is 1.0%. The trend backdrop is inactive, with activity pressure at -0.13.", "description": "The Walt Disney Company operates as an entertainment company in Americas, Europe, and the Asia Pacific. It operates in three segments: Entertainment, Sports, and Experiences. The company produces and distributes film and television content under the ABC Television Network, Disney, Freeform, FX, Fox, National Geographic, and Star brand television channels, as well as ABC television stations and A+E television networks; and produces original content under the Disney Branded Television, FX Productions, Lucasfilm, Marvel, National Geographic Studios, Pixar, Searchlight Pictures, Twentieth Century Studios, 20th Television, and Walt Disney Pictures banners. It also provides direct-to-consumer streaming services through Disney+, Disney+ Hotstar, and Hulu; sports-related video streaming content through ESPN, ESPN on ABC, ESPN+ DTC, and Star; sale/licensing of film and episodic content to television and video-on-demand services; theatrical, home entertainment, and music distribution services; DVD and Blu-ray discs, electronic home video licenses, and VOD rental services; staging and licensing of live entertainment events; and post-production services. In addition, the company operates theme parks and resorts, such as Walt Disney World Resort, Disneyland Resort, Disneyland Paris, Hong Kong Disneyland Resort, Shanghai Disney Resort, Disney Cruise Line, Disney Vacation Club, National Geographic Expeditions, and Adventures by Disney, as well as Aulani, a Disney resort and spa in Hawaii. Further, it licenses its intellectual property (IP) to a third party that owns and operates Tokyo Disney Resort; licenses trade names, characters, visual, literary, and other IP for use on merchandise, published materials, and games; operates a direct-to-home satellite distribution platform; sells branded merchandise through retail, online, and wholesale businesses; and develops and publishes books, comic books, and magazines. The company was founded in 1923 and is based in Burbank, California.", "setup_signature": "Balanced read", "composite_score": "43", "kpis": [{"label": "Latest Close", "value": "1,800 MXN", "hint": "2026-08-07"}, {"label": "1W Return", "value": "7.9%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "7.7%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "1.0%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "15.4%", "hint": "8 of 52 weeks active"}, {"label": "Volume Ratio", "value": "3.2x", "hint": "vs 13-week average"}], "classification": {"exchange": "MEX", "country": "MX", "sector": "Communication Services", "industry": "Entertainment", "currency": "MXN", "market_cap": "3052.8B"}, "price": {"trend_line": "1,780 MXN", "fair_value": "1,884 MXN", "vs_trend": "1.1%", "vs_fair_value": "-4.5%", "high_52": "2,237 MXN", "low_52": "1,620 MXN", "drawdown": "-19.5%", 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"10 Jul", "return": -1.671767294117645, "return_label": "-1.7%", "return_tone": "negative", "volume_height": 11.731185254234306, "volume": "6.7K"}, {"week": "17 Jul", "return": 2.059132372128059, "return_label": "2.1%", "return_tone": "positive", "volume_height": 16.569639622210104, "volume": "9.4K"}, {"week": "24 Jul", "return": -2.7532222157092603, "return_label": "-2.8%", "return_tone": "negative", "volume_height": 5.4399634169935105, "volume": "3.1K"}, {"week": "31 Jul", "return": 0.5406756263120048, "return_label": "0.5%", "return_tone": "positive", "volume_height": 15.857326274689132, "volume": "9.0K"}, {"week": "7 Aug", "return": 7.913669064748201, "return_label": "7.9%", "return_tone": "positive", "volume_height": 21.52417468385599, "volume": "12.2K"}], "insights": [{"label": "Participation", "value": "3.2x", "detail": "Latest volume versus the 13-week average.", "tone": "positive"}, {"label": "Baseline", "value": "3.8K", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "12.6K", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "3.2%", "volatility_52": "2.9%", "downside_weeks": 29, "upside_weeks": 23, "downside_breadth": "55.8%", "average_gain": "2.2%", "average_loss": "-2.2%", "distribution_scale": "8%", "return_callouts": [{"label": "Weeks higher", "value": "10 of 26", "detail": "16 weeks finished lower.", "tone": "negative"}, {"label": "Best week", "value": "+7.9%", "detail": "Week of 7 Aug.", "tone": "positive"}, {"label": "Worst week", "value": "-5.2%", "detail": "Week of 27 Mar.", "tone": "negative"}, {"label": "Latest week", "value": "+7.9%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 2, "share": 7.6923076923076925, "share_label": "7.7%", "tone": "positive"}, {"label": "Modest gains", "count": 8, "share": 30.76923076923077, "share_label": "30.8%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 14, "share": 53.84615384615385, "share_label": "53.8%", "tone": "negative"}, {"label": "Sharp losses", "count": 2, "share": 7.6923076923076925, "share_label": "7.7%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "3.2%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "2.9%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "23/29", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "negative"}, {"label": "Average skew", "value": "2.2% / -2.2%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Inactive", "tone": "negative"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "1.1%", "tone": "positive"}, {"label": "Volume", "value": "3.2x", "tone": "positive"}], "opportunities": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Volume is elevated versus the 13-week average, confirming attention.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is negative, which weakens the current setup.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "1,800 MXN", "return": null, "return_tone": null, "trend_line": "1,780 MXN", "fair_value": "1,884 MXN", "activity_pressure": "-0.13", "relative_leadership": "-7.58", "volume": "12.2K", "trend_backdrop": null}, {"week": "2026-07-31", "close": "1,668 MXN", "return": null, "return_tone": null, "trend_line": "1,789 MXN", "fair_value": "1,882 MXN", "activity_pressure": "-0.44", "relative_leadership": "-14.86", "volume": "9.0K", "trend_backdrop": null}, {"week": "2026-07-24", "close": "1,659 MXN", "return": null, "return_tone": null, "trend_line": "1,801 MXN", "fair_value": "1,881 MXN", "activity_pressure": "-0.30", "relative_leadership": "-15.37", "volume": "3.1K", "trend_backdrop": null}, {"week": "2026-07-17", "close": "1,706 MXN", "return": null, "return_tone": null, "trend_line": "1,813 MXN", "fair_value": "1,880 MXN", "activity_pressure": "-0.04", "relative_leadership": "-14.11", "volume": "9.4K", "trend_backdrop": null}, {"week": "2026-07-10", "close": "1,672 MXN", "return": null, "return_tone": null, "trend_line": "1,823 MXN", "fair_value": "1,878 MXN", "activity_pressure": "0.04", "relative_leadership": "-16.45", "volume": "6.7K", "trend_backdrop": null}, {"week": "2026-07-03", "close": "1,700 MXN", "return": null, "return_tone": null, "trend_line": "1,834 MXN", "fair_value": "1,877 MXN", "activity_pressure": "0.10", "relative_leadership": "-16.51", "volume": "58", "trend_backdrop": null}, {"week": "2026-06-26", "close": "1,716 MXN", "return": null, "return_tone": null, "trend_line": "1,841 MXN", "fair_value": "1,876 MXN", "activity_pressure": "0.09", "relative_leadership": "-16.69", "volume": "1.7K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "1,785 MXN", "return": null, "return_tone": null, "trend_line": "1,847 MXN", "fair_value": "1,875 MXN", "activity_pressure": "0.16", "relative_leadership": "-14.74", "volume": "0", "trend_backdrop": null}, {"week": "2026-06-12", "close": "1,717 MXN", "return": null, "return_tone": null, "trend_line": "1,852 MXN", "fair_value": "1,873 MXN", "activity_pressure": "0.17", "relative_leadership": "-18.98", "volume": "507", "trend_backdrop": null}, {"week": "2026-06-05", "close": "1,727 MXN", "return": null, "return_tone": null, "trend_line": "1,860 MXN", "fair_value": "1,872 MXN", "activity_pressure": "0.25", "relative_leadership": "-16.97", "volume": "296", "trend_backdrop": null}, {"week": "2026-05-29", "close": "1,770 MXN", "return": null, "return_tone": null, "trend_line": "1,870 MXN", "fair_value": "1,871 MXN", "activity_pressure": "0.43", "relative_leadership": "-18.49", "volume": "2.7K", "trend_backdrop": null}, {"week": "2026-05-22", "close": "1,789 MXN", "return": null, "return_tone": null, "trend_line": "1,881 MXN", "fair_value": "1,870 MXN", "activity_pressure": "0.39", "relative_leadership": "-17.91", "volume": "2.0K", "trend_backdrop": null}, {"week": "2026-05-15", "close": "1,782 MXN", "return": null, "return_tone": null, "trend_line": "1,890 MXN", "fair_value": "1,868 MXN", "activity_pressure": "0.29", "relative_leadership": "-18.29", "volume": "2.1K", "trend_backdrop": null}, {"week": "2026-05-08", "close": "1,858 MXN", "return": null, "return_tone": null, "trend_line": "1,899 MXN", "fair_value": "1,867 MXN", "activity_pressure": "0.18", "relative_leadership": "-17.68", "volume": "17.4K", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "39", "primary_driver": {"label": "Sentiment", "score": 60.0, "score_label": "60", "tone": "neutral", "summary": "Weighted news tone is positive across 28 relevant articles.", "detail": "Warner Bros. Discovery Says Disney Bundle Is Delivering: \u2018Proof Is in the Data\u2019 as Churn Falls, Subscriber Growth Improves", "metric": "60/100", "url": "/sentiment/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "available": true, "weight": 0.95}, "primary_conflict": {"label": "Indicator analysis", "score": 23.159722222222218, "score_label": "23", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 8/12, relative leadership 0/12.", "detail": "Activity pressure 0.05; No reversal markers", "metric": "23/100", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "available": true, "weight": 1.45}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 35.20750133399635, "score_label": "35", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 35/100 tape read.", "detail": "", "metric": "35/100", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 23.159722222222218, "score_label": "23", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 8/12, relative leadership 0/12.", "detail": "Activity pressure 0.05; No reversal markers", "metric": "23/100", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 60.0, "score_label": "60", "tone": "neutral", "summary": "Weighted news tone is positive across 28 relevant articles.", "detail": "Warner Bros. Discovery Says Disney Bundle Is Delivering: \u2018Proof Is in the Data\u2019 as Churn Falls, Subscriber Growth Improves", "metric": "60/100", "url": "/sentiment/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Indicator analysis", "score": 23.159722222222218, "score_label": "23", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 8/12, relative leadership 0/12.", "detail": "Activity pressure 0.05; No reversal markers", "metric": "23/100", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "available": true, "weight": 1.45}, {"label": "Weekly tape", "score": 35.20750133399635, "score_label": "35", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 35/100 tape read.", "detail": "", "metric": "35/100", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "available": true, "weight": 1.6}], "conclusion": ["The strongest supporting evidence is sentiment: Weighted news tone is positive across 28 relevant articles.", "The main constraint is indicator analysis: Latest 12-week confirmation: trend 0/12, activity pressure 8/12, relative leadership 0/12.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "7.9%", "detail": "Latest completed week; four-week move 7.7%.", "tone": "positive", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/"}, {"label": "Indicator stack", "value": "8/15", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "60/100", "detail": "28 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/f1247675-fa98-4a0b-b67f-82f35a1840e8/"}]}, "investor_view": {"stance": "Mixed setup", "stance_tone": "neutral", "setup_score": "43", "bottom_line": "The weekly trend is not active. Price is 1.1% above the Trend Line and sits at 29.2% of its 52-week range. The latest completed week returned 7.9%, after a 7.7% four-week move. The latest news-sentiment score is 60/100.", "price_summary": "The weekly trend is not active. Price is 1.1% above the Trend Line and sits at 29.2% of its 52-week range. The latest completed week returned 7.9%, after a 7.7% four-week move.", "volume_summary": "Latest weekly volume is 3.2x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is 7.7% over four weeks, 1.0% over 12 weeks, and -13.8% over one year. The current trend has remained active for 0 consecutive weeks.", "fundamentals": {"available": false, "summary": "A published fundamentals and factor snapshot is not available for this company.", "rank_scores": [], "groups": []}, "weekly_change": [{"label": "Price follow-through", "value": "7.9%", "detail": "Latest completed week; four-week move 7.7%.", "tone": "positive", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/"}, {"label": "Indicator stack", "value": "8/15", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "60/100", "detail": "28 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/f1247675-fa98-4a0b-b67f-82f35a1840e8/"}], "strengths": ["Price is above the Trend Line, keeping the weekly tape constructive.", "Volume is elevated versus the 13-week average, confirming attention.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["The trend backdrop is inactive, so price action has not confirmed a constructive regime.", "Price is below Fair Value, so the market is still discounting the latest tape.", "Activity pressure is negative, which weakens the current setup.", "Activity pressure is weak, so confirmation is not yet broad enough."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 35.20750133399635, "score_label": "35", "tone": "negative", "summary": "Trend, activity pressure, participation, and risk combine to a 35/100 tape read.", "detail": "", "metric": "35/100", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 23.159722222222218, "score_label": "23", "tone": "negative", "summary": "Latest 12-week confirmation: trend 0/12, activity pressure 8/12, relative leadership 0/12.", "detail": "Activity pressure 0.05; No reversal markers", "metric": "23/100", "url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "available": true, "weight": 1.45}, "factors": {"label": "Factors", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No published factor snapshot is available yet.", "detail": "", "metric": "50/100", "url": "/factors/", "available": false, "weight": 0}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 60.0, "score_label": "60", "tone": "neutral", "summary": "Weighted news tone is positive across 28 relevant articles.", "detail": "Warner Bros. Discovery Says Disney Bundle Is Delivering: \u2018Proof Is in the Data\u2019 as Churn Falls, Subscriber Growth Improves", "metric": "60/100", "url": "/sentiment/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/", "api_path": "/terminal/f1247675-fa98-4a0b-b67f-82f35a1840e8/report/api/"}