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The Research division provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey service; YouGov Surveys, a panel-powered and self-service survey building platform; and Custom Research, that provides full end-to-end service, including sample framing, questionnaire design, analysis, presentations and more. The CPS division offers household consumer purchasing data, such as Shopper Consumer Tracking, provides regular tracking of purchasing trends for FMCG categories, consumer segments, brands, products and retail channels; and Shopper Advanced Analytics, provides standardized and bespoke solutions based on consumer panel data to help clients understand consumer motivations, opinions and behaviours. It is also involved in the software development and finance services. YouGov plc was incorporated in 1998 and is headquartered in London, the United Kingdom.", "setup_signature": "Deep recovery attempt", "composite_score": "56", "kpis": [{"label": "Latest Close", "value": "277.8 GBP", "hint": "2026-08-07"}, {"label": "1W Return", "value": "8.6%", "tone": "positive", "hint": "latest completed week"}, {"label": "4W Return", "value": "13.0%", "tone": "positive", "hint": "short-term follow-through"}, {"label": "12W Return", "value": "41.0%", "tone": "positive", "hint": "quarterly tape"}, {"label": "Trend Breadth", "value": "11.5%", "hint": "6 of 52 weeks active"}, {"label": "Volume Ratio", "value": "1.5x", "hint": "vs 13-week average"}], "classification": {"exchange": "LSE", "country": "GB", "sector": "Industrials", "industry": "Consulting Services", "currency": "GBP", "market_cap": "251.1M"}, "price": {"trend_line": "212.7 GBP", "fair_value": "508.7 GBP", "vs_trend": "30.6%", "vs_fair_value": "-45.4%", "high_52": "369.9 GBP", "low_52": "135.4 GBP", 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-4.8214285714285765, "return_label": "-4.8%", "return_tone": "negative", "volume_height": 4, "volume": "246.7K"}, {"week": "3 Jul", "return": 11.163227016885559, "return_label": "11.2%", "return_tone": "positive", "volume_height": 6.0498884347639725, "volume": "828.8K"}, {"week": "10 Jul", "return": 3.713080168776376, "return_label": "3.7%", "return_tone": "positive", "volume_height": 19.46039623907487, "volume": "2.7M"}, {"week": "17 Jul", "return": -0.73230268510985, "return_label": "-0.7%", "return_tone": "negative", "volume_height": 15.1669814201983, "volume": "2.1M"}, {"week": "24 Jul", "return": -1.2295081967213115, "return_label": "-1.2%", "return_tone": "negative", "volume_height": 19.616670783572783, "volume": "2.7M"}, {"week": "31 Jul", "return": 6.141078838174279, "return_label": "6.1%", "return_tone": "positive", "volume_height": 36.37443494733572, "volume": "5.0M"}, {"week": "7 Aug", "return": 8.600469116497262, "return_label": "8.6%", "return_tone": "positive", "volume_height": 26.305095737045907, "volume": "3.6M"}], "insights": [{"label": "Participation", "value": "1.5x", "detail": "Latest volume versus the 13-week average.", "tone": "positive"}, {"label": "Baseline", "value": "2.4M", "detail": "13-week average volume.", "tone": "neutral"}, {"label": "One-year base", "value": "3.5M", "detail": "52-week average volume.", "tone": "neutral"}]}, "risk": {"volatility_13": "4.1%", "volatility_52": "5.2%", "downside_weeks": 26, "upside_weeks": 26, "downside_breadth": "50.0%", "average_gain": "3.6%", "average_loss": "-4.1%", "distribution_scale": "14%", "return_callouts": [{"label": "Weeks higher", "value": "16 of 26", "detail": "10 weeks finished lower.", "tone": "positive"}, {"label": "Best week", "value": "+13.7%", "detail": "Week of 17 Apr.", "tone": "positive"}, {"label": "Worst week", "value": "-10.2%", "detail": "Week of 27 Mar.", "tone": "negative"}, {"label": "Latest week", "value": "+8.6%", "detail": "Week of 7 Aug.", "tone": "positive"}], "buckets": [{"label": "Strong gains", "count": 5, "share": 19.230769230769234, "share_label": "19.2%", "tone": "positive"}, {"label": "Modest gains", "count": 11, "share": 42.30769230769231, "share_label": "42.3%", "tone": "positive"}, {"label": "Flat weeks", "count": 0, "share": 0.0, "share_label": "0.0%", "tone": "neutral"}, {"label": "Modest losses", "count": 6, "share": 23.076923076923077, "share_label": "23.1%", "tone": "negative"}, {"label": "Sharp losses", "count": 4, "share": 15.384615384615385, "share_label": "15.4%", "tone": "negative"}], "insights": [{"label": "Recent vol", "value": "4.1%", "detail": "13-week weekly-return volatility.", "tone": "neutral"}, {"label": "Base vol", "value": "5.2%", "detail": "52-week weekly-return volatility.", "tone": "neutral"}, {"label": "Up/down split", "value": "26/26", "detail": "Count of positive and negative weeks in the 52-week window.", "tone": "neutral"}, {"label": "Average skew", "value": "3.6% / -4.1%", "detail": "Average positive week versus average negative week.", "tone": "neutral"}]}, "signals": [{"label": "Trend backdrop", "value": "Active", "tone": "positive"}, {"label": "Activity pressure", "value": "No fresh buy", "tone": "neutral"}, {"label": "Price vs Trend", "value": "30.6%", "tone": "positive"}, {"label": "Volume", "value": "1.5x", "tone": "positive"}], "opportunities": ["The trend backdrop is active with a 2-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Volume is elevated versus the 13-week average, confirming attention.", "Latest weekly return ranks in the strongest part of its sector group."], "risks": ["Price is below Fair Value, so the market is still discounting the latest tape.", "The share remains more than 20% below its 52-week high."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "recent_rows": [{"week": "2026-08-07", "close": "277.8 GBP", "return": null, "return_tone": null, "trend_line": "212.7 GBP", "fair_value": "508.7 GBP", "activity_pressure": "1.44", "relative_leadership": "4.39", "volume": "3.6M", "trend_backdrop": null}, {"week": "2026-07-31", "close": "255.8 GBP", "return": null, "return_tone": null, "trend_line": "211.7 GBP", "fair_value": "512.9 GBP", "activity_pressure": "1.42", "relative_leadership": "-4.48", "volume": "5.0M", "trend_backdrop": null}, {"week": "2026-07-24", "close": "241.0 GBP", "return": null, "return_tone": null, "trend_line": "211.6 GBP", "fair_value": "517.4 GBP", "activity_pressure": "1.29", "relative_leadership": "-9.65", "volume": "2.7M", "trend_backdrop": null}, {"week": "2026-07-17", "close": "244.0 GBP", "return": null, "return_tone": null, "trend_line": "212.1 GBP", "fair_value": "522.0 GBP", "activity_pressure": "1.15", "relative_leadership": "-8.27", "volume": "2.1M", "trend_backdrop": null}, {"week": "2026-07-10", "close": "245.8 GBP", "return": null, "return_tone": null, "trend_line": "212.4 GBP", "fair_value": "527.2 GBP", "activity_pressure": "1.05", "relative_leadership": "-7.57", "volume": "2.7M", "trend_backdrop": null}, {"week": "2026-07-03", "close": "237.0 GBP", "return": null, "return_tone": null, "trend_line": "212.8 GBP", "fair_value": "532.1 GBP", "activity_pressure": "0.93", "relative_leadership": "-13.71", "volume": "828.8K", "trend_backdrop": null}, {"week": "2026-06-26", "close": "213.2 GBP", "return": null, "return_tone": null, "trend_line": "213.4 GBP", "fair_value": "536.9 GBP", "activity_pressure": "0.85", "relative_leadership": "-22.30", "volume": "246.7K", "trend_backdrop": null}, {"week": "2026-06-19", "close": "224.0 GBP", "return": null, "return_tone": null, "trend_line": "214.9 GBP", "fair_value": "542.0 GBP", "activity_pressure": "0.89", "relative_leadership": "-18.56", "volume": "463.6K", "trend_backdrop": null}, {"week": "2026-06-12", "close": "218.4 GBP", "return": null, "return_tone": null, "trend_line": "216.0 GBP", "fair_value": "547.4 GBP", "activity_pressure": "0.87", "relative_leadership": "-22.44", "volume": "540.0K", "trend_backdrop": null}, {"week": "2026-06-05", "close": "211.4 GBP", "return": null, "return_tone": null, "trend_line": "217.2 GBP", "fair_value": "553.2 GBP", "activity_pressure": "0.91", "relative_leadership": "-24.98", "volume": "533.9K", "trend_backdrop": null}, {"week": "2026-05-29", "close": "213.4 GBP", "return": null, "return_tone": null, "trend_line": "218.9 GBP", "fair_value": "559.3 GBP", "activity_pressure": "0.88", "relative_leadership": "-25.55", "volume": "2.5M", "trend_backdrop": null}, {"week": "2026-05-22", "close": "204.6 GBP", "return": null, "return_tone": null, "trend_line": "220.5 GBP", "fair_value": "564.3 GBP", "activity_pressure": "0.70", "relative_leadership": "-29.85", "volume": "3.3M", "trend_backdrop": null}, {"week": "2026-05-15", "close": "197.0 GBP", "return": null, "return_tone": null, "trend_line": "222.5 GBP", "fair_value": "569.4 GBP", "activity_pressure": "0.48", "relative_leadership": "-31.45", "volume": "6.6M", "trend_backdrop": null}, {"week": "2026-05-08", "close": "193.2 GBP", "return": null, "return_tone": null, "trend_line": "224.6 GBP", "fair_value": "574.5 GBP", "activity_pressure": "0.17", "relative_leadership": "-33.79", "volume": "4.9M", "trend_backdrop": null}], "intelligence": {"rating": "Caution", "rating_tone": "negative", "overall_score": "39", "primary_driver": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 6 relevant articles.", "detail": "What Does YouGov plc's (LON:YOU) Share Price Indicate?", "metric": "50/100", "url": "/sentiment/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 0.95}, "primary_conflict": {"label": "Factors", "score": 5.507246376811594, "score_label": "6", "tone": "negative", "summary": "O'Shaughnessy factor stack blends value, quality, momentum, and confidence.", "detail": "Buyback Yield rank 36; Small Cap Core rank 45", "metric": "6/100", "url": "/factors/ticker/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 1.2}, "options_tone": "neutral", "options": null, "evidence": [{"label": "Weekly tape", "score": 48.36024196917286, "score_label": "48", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 48/100 tape read.", "detail": "", "metric": "48/100", "url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 1.6}, {"label": "Indicator analysis", "score": 45.02083333333333, "score_label": "45", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 2/12, activity pressure 12/12, relative leadership 1/12.", "detail": "Activity pressure 0.54; No reversal markers", "metric": "45/100", "url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 1.45}, {"label": "Factors", "score": 5.507246376811594, "score_label": "6", "tone": "negative", "summary": "O'Shaughnessy factor stack blends value, quality, momentum, and confidence.", "detail": "Buyback Yield rank 36; Small Cap Core rank 45", "metric": "6/100", "url": "/factors/ticker/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 1.2}, {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 6 relevant articles.", "detail": "What Does YouGov plc's (LON:YOU) Share Price Indicate?", "metric": "50/100", "url": "/sentiment/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 0.95}, {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}], "positives": [], "negatives": [{"label": "Factors", "score": 5.507246376811594, "score_label": "6", "tone": "negative", "summary": "O'Shaughnessy factor stack blends value, quality, momentum, and confidence.", "detail": "Buyback Yield rank 36; Small Cap Core rank 45", "metric": "6/100", "url": "/factors/ticker/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 1.2}], "conclusion": ["The strongest supporting evidence is sentiment: Weighted news tone is neutral across 6 relevant articles.", "The main constraint is factors: O'Shaughnessy factor stack blends value, quality, momentum, and confidence.", "The combined read is defensive, so risk control and evidence of stabilization matter more than headline upside."], "weekly_changes": [{"label": "Price follow-through", "value": "8.6%", "detail": "Latest completed week; four-week move 13.0%.", "tone": "positive", "url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/"}, {"label": "Indicator stack", "value": "13/79", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "50/100", "detail": "6 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/fe64b6a9-540c-4b89-810a-9da1e69c184f/"}]}, "investor_view": {"stance": "Constructive, but selective", "stance_tone": "positive", "setup_score": "56", "bottom_line": "The weekly trend is active. Price is 30.6% above the Trend Line and sits at 60.7% of its 52-week range. The latest completed week returned 8.6%, after a 13.0% four-week move. The latest factor snapshot indicates quality ranks weakly versus its universe; growth ranks strongly; valuation is expensive relative to peers. The latest news-sentiment score is 50/100.", "price_summary": "The weekly trend is active. Price is 30.6% above the Trend Line and sits at 60.7% of its 52-week range. The latest completed week returned 8.6%, after a 13.0% four-week move.", "volume_summary": "Latest weekly volume is 1.5x the 13-week average. Participation is unusually strong and confirms that the move is attracting attention.", "momentum_summary": "Performance is 13.0% over four weeks, 41.0% over 12 weeks, and -18.4% over one year. The current trend has remained active for 2 consecutive weeks.", "fundamentals": {"available": true, "summary": "The latest factor snapshot indicates quality ranks weakly versus its universe; growth ranks strongly; valuation is expensive relative to peers.", "week_end": "2026-08-09", "financials_period_end": "2026-01-31", "coverage": "88%", "confidence": "74%", "url": "", "rank_scores": [{"label": "Overall factor strength", "value": "2/100", "width": 2.0, "tone": "negative", "detail": "Blend of value, momentum, and quality. Underlying universe rank 99; rank 1 is best."}, {"label": "Value", "value": "13/100", "width": 13.0, "tone": "negative", "detail": "Relative valuation strength. Underlying universe rank 88; rank 1 is best."}, {"label": "Quality", "value": "7/100", "width": 7.0, "tone": "negative", "detail": "Profitability and accounting quality. Underlying universe rank 94; rank 1 is best."}, {"label": "Momentum", "value": "5/100", "width": 5.0, "tone": "negative", "detail": "Medium-term price momentum. Underlying universe rank 96; rank 1 is best."}, {"label": "Growth", "value": "92/100", "width": 92.0, "tone": "positive", "detail": "Revenue and earnings growth. Underlying universe rank 9; rank 1 is best."}], "groups": [{"title": "Valuation", "summary": "How much investors are paying for earnings, sales, and cash flow.", "metrics": [{"label": "P/E", "value": "-", "detail": "Price divided by trailing earnings.", "tone": "neutral"}, {"label": "Price / sales", "value": "1.0x", "detail": "Market value relative to trailing revenue.", "tone": "neutral"}, {"label": "EV / EBITDA", "value": "10.2x", "detail": "Enterprise value relative to operating cash earnings.", "tone": "neutral"}, {"label": "Free-cash-flow yield", "value": "3.7%", "detail": "Free cash flow as a share of enterprise value.", "tone": "neutral"}]}, {"title": "Business quality", "summary": "Margins and the return generated on invested capital.", "metrics": [{"label": "Gross margin", "value": "80.9%", "detail": "Gross profit retained from each unit of revenue.", "tone": "neutral"}, {"label": "Operating margin", "value": "3.3%", "detail": "Operating profit retained from revenue.", "tone": "neutral"}, {"label": "Free-cash-flow margin", "value": "5.5%", "detail": "Free cash flow generated from revenue.", "tone": "neutral"}, {"label": "Return on invested capital", "value": "2.3%", "detail": "Operating return generated on invested capital.", "tone": "neutral"}]}, {"title": "Growth and financial strength", "summary": "Recent business growth and accounting strength.", "metrics": [{"label": "Revenue growth", "value": "29.8%", "detail": "Latest one-year revenue growth.", "tone": "neutral"}, {"label": "EPS growth", "value": "-", "detail": "Latest one-year earnings-per-share growth.", "tone": "neutral"}, {"label": "Free-cash-flow growth", "value": "-56.0%", "detail": "Latest one-year free-cash-flow growth.", "tone": "neutral"}, {"label": "Piotroski F-score", "value": "4/9", "detail": "Nine-point accounting-strength checklist.", "tone": "neutral"}]}, {"title": "Shareholder return and balance sheet", "summary": "Cash returned to owners and financial leverage.", "metrics": [{"label": "Dividend yield", "value": "3.3%", "detail": "Cash dividends relative to market value.", "tone": "neutral"}, {"label": "Buyback yield", "value": "0.6%", "detail": "Net share repurchases relative to market value.", "tone": "neutral"}, {"label": "Shareholder yield", "value": "3.9%", "detail": "Dividend yield plus net buyback yield.", "tone": "neutral"}, {"label": "Net debt / EBITDA", "value": "3.6x", "detail": "Balance-sheet debt relative to operating cash earnings.", "tone": "neutral"}]}]}, "weekly_change": [{"label": "Price follow-through", "value": "8.6%", "detail": "Latest completed week; four-week move 13.0%.", "tone": "positive", "url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/"}, {"label": "Indicator stack", "value": "13/79", "detail": "Trend and activity pressure are weighted against the latest 12-week confirmation window.", "tone": "negative", "url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/"}, {"label": "Trend backdrop", "value": "Active", "detail": "The trend backdrop defines the current weekly regime.", "tone": "positive", "url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/"}, {"label": "Patient Capital", "value": "Quiet", "detail": "Activity-pressure buy-signal status for institutional accumulation timing.", "tone": "neutral", "url": "/patient-capital/"}, {"label": "News sentiment", "value": "50/100", "detail": "6 relevant articles in the latest sentiment read.", "tone": "neutral", "url": "/sentiment/fe64b6a9-540c-4b89-810a-9da1e69c184f/"}], "strengths": ["The trend backdrop is active with a 2-week active streak.", "Price is above the Trend Line, keeping the weekly tape constructive.", "Activity pressure is positive on the latest completed week.", "Volume is elevated versus the 13-week average, confirming attention."], "risks": ["Price is below Fair Value, so the market is still discounting the latest tape.", "The share remains more than 20% below its 52-week high."], "watch_points": ["Trend Line remains the key weekly regime level.", "Activity pressure is the gauge to monitor for confirmation or fade.", "A volume ratio above 1.5x would show stronger participation in the next move."], "evidence": {"weekly_tape": {"label": "Weekly tape", "score": 48.36024196917286, "score_label": "48", "tone": "neutral", "summary": "Trend, activity pressure, participation, and risk combine to a 48/100 tape read.", "detail": "", "metric": "48/100", "url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 1.6}, "indicator_analysis": {"label": "Indicator analysis", "score": 45.02083333333333, "score_label": "45", "tone": "neutral", "summary": "Latest 12-week confirmation: trend 2/12, activity pressure 12/12, relative leadership 1/12.", "detail": "Activity pressure 0.54; No reversal markers", "metric": "45/100", "url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 1.45}, "factors": {"label": "Factors", "score": 5.507246376811594, "score_label": "6", "tone": "negative", "summary": "O'Shaughnessy factor stack blends value, quality, momentum, and confidence.", "detail": "Buyback Yield rank 36; Small Cap Core rank 45", "metric": "6/100", "url": "/factors/ticker/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 1.2}, "patient_capital": {"label": "Patient Capital", "score": 48.0, "score_label": "48", "tone": "neutral", "summary": "Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.", "detail": "No recent buy signal", "metric": "Quiet", "url": "/patient-capital/", "available": true, "weight": 1}, "sentiment": {"label": "Sentiment", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "Weighted news tone is neutral across 6 relevant articles.", "detail": "What Does YouGov plc's (LON:YOU) Share Price Indicate?", "metric": "50/100", "url": "/sentiment/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "available": true, "weight": 0.95}, "insiders": {"label": "Insiders", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No recent insider transaction evidence is stored.", "detail": "", "metric": "50/100", "url": "/insider-activity/", "available": false, "weight": 0}, "earnings": {"label": "Earnings", "score": 50.0, "score_label": "50", "tone": "neutral", "summary": "No stored earnings event is currently attached to this ticker.", "detail": "", "metric": "50/100", "url": "/earnings-calendar/", "available": false, "weight": 0}}, "section_nav": [{"id": "overview", "label": "Overview"}, {"id": "price-action", "label": "Price"}, {"id": "volume-demand", "label": "Volume"}, {"id": "momentum", "label": "Momentum"}, {"id": "fundamentals", "label": "Fundamentals"}, {"id": "ownership-flow", "label": "Ownership & Flow"}, {"id": "catalysts-risk", "label": "Catalysts & Risk"}, {"id": "peer-context", "label": "Peer Context"}, {"id": "weekly-data", "label": "Weekly Data"}]}, "chart_url": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/", "api_path": "/terminal/fe64b6a9-540c-4b89-810a-9da1e69c184f/report/api/"}