Dividend compounder review

WPP

WPP plc · LSE · GB

Communication Services · Advertising Agencies

Chart Factor Intelligence Back to Screener

Score46.00/100

Confidence96.00/100

DecisionReject

RatingAvoid

Scoring

Quality breakdown

Dividend Reliability 16.5 / 25 Payment history, cuts, growth, and regularity.

Dividend Sustainability 10.0 / 20 Payout, free cash flow, dividend cover, and debt.

Business Quality 9.5 / 25 Scale, cash generation, growth, margins, and returns.

Valuation Discipline 10.0 / 15 Yield, P/E, and price stretch versus long-term trend.

Long-Term Trend 0.0 / 15 Trend line, long return history, and drawdown control.

Metrics

Dividend and business context

Dividend Years23

Dividend Yield5.48%

Payout Ratio113.9%

Dividend Cut 5YYes

Net Income£-215.0M

Free Cash Flow£538.0M

FCF Covers DividendYes

Debt / Equity2.46

P/E-

Revenue Growth 5Y-2.1%

Net Margin-1.6%

ROE-5.3%

Price vs Trend-0.7%

3Y Return-66.5%

5Y Return-71.9%

CurrencyGBP

Warnings

Review flags

Dividend cut or material annual decrease detected in the last five completed years.

Payout ratio is elevated at 113.9%.

Debt to equity is elevated at 2.46.

Dividend diary

Activity record

12 Jun 2026 WPP dividend review warning Warning · Warning

Debt to equity is elevated at 2.46.

4 Jun 2026 WPP dividend payment 7.5 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

9 Oct 2025 Dividend cut -69.3% Dividend Cut · Negative

Payment changed from 24.4 to 7.5.

9 Oct 2025 WPP dividend payment 7.5 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

5 Jun 2025 Dividend increased 62.7% Dividend Increase · Positive

Payment changed from 15 to 24.4.

5 Jun 2025 WPP dividend payment 24.4 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

10 Oct 2024 Dividend decreased -38.5% Dividend Decrease · Negative

Payment changed from 24.4 to 15.

10 Oct 2024 WPP dividend payment 15 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

6 Jun 2024 Dividend increased 62.7% Dividend Increase · Positive

Payment changed from 15 to 24.4.

6 Jun 2024 WPP dividend payment 24.4 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

12 Oct 2023 Dividend decreased -38.5% Dividend Decrease · Negative

Payment changed from 24.4 to 15.

12 Oct 2023 WPP dividend payment 15 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

8 Jun 2023 Dividend increased 62.7% Dividend Increase · Positive

Payment changed from 15 to 24.4.

8 Jun 2023 WPP dividend payment 24.4 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

13 Oct 2022 WPP dividend payment 15 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

9 Jun 2022 WPP dividend payment 18.7 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

14 Oct 2021 WPP dividend payment 12.5 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

10 Jun 2021 WPP dividend payment 14 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.

8 Oct 2020 WPP dividend payment 10 GBP Dividend Payment · Info

Recorded dividend payment for WPP plc.