News Sentiment

TTD sentiment intelligence

The Trade Desk, Inc. news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report RSS feed
Weighted score 50 Balanced news tone 38 relevant articles
Exchange VIE Austria
Sector Communication Services Market context
Industry Advertising Agencies Read-through group
Latest close 17.28 Week of 10 Jul 2026
Weighted tone 50/100

Balanced news tone

Market reaction Balanced read

News tone and price action are not far from neutral.

Primary event Market update

82/100 classification confidence.

Company focus 38

directly relevant articles

Source quality 1

high-authority source matches

Trend context Trend inactive

+3.7% over one week, +7.1% over four weeks, trend inactive, and below fair value.

Latest direct headline Neutral

Former Amazon and NBCUniversal Executive to Join The Trade Desk July 27

Market Reaction

Balanced read

59/100 confidence

News tone and price action are not far from neutral.

Primary event Market update 82/100 classification
One-week reaction 3.7% Price confirming higher
Trend fit Trend inactive 7.1% over four weeks
Fair value -73.1% Below fair value
Value support

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 6
Neutral 25
Negative 7

Relevance

Why the article matched

Direct first
Direct company coverage 38
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
Traders Union 9
Market source 7
Stock Titan 4
marketscreener.com 4
ad-hoc-news.de 3
The Motley Fool 2
TIKR.com 2
The Globe and Mail 1

Event Lens

What the news is about

Classified themes
Market update 24
Earnings 11
Guidance 2
Analyst action 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-30 of 38