PPL ASX Week ended 31 Jul 2026

Weekly Investor Report

Pureprofile Ltd · Communication Services · Advertising Agencies

Latest close 0.04 AUD
12.1% latest week
Weekly setup

Mixed setup

The weekly trend is not active. Price is -2.5% below the Trend Line and sits at 36.7% of its 52-week range. The latest completed week returned 12.1%, after a 23.3% four-week move. The latest factor snapshot indicates quality ranks weakly versus its universe; growth ranks strongly; valuation is expensive relative to peers. The latest news-sentiment score is 59/100. Near-term considerations: volume confirmation is below normal.

Setup score 38 out of 100
Latest Close 0.04 AUD 31 Jul 2026
1W Return 12.1% latest completed week
4W Return 23.3% short-term follow-through
12W Return 8.8% quarterly tape
Trend Breadth 48.1% 25 of 52 weeks active
Volume Ratio 0.9x vs 13-week average
What is working
  • Price is above Fair Value, showing premium demand versus the model.
  • Latest weekly return ranks in the strongest part of its sector group.
What could go wrong
  • The trend backdrop is inactive, so price action has not confirmed a constructive regime.
  • Price is below the Trend Line, which keeps downside pressure in focus.
  • Activity pressure is negative, which weakens the current setup.
  • Next-week expectancy is negative at 32.98% based on similar historical setup states.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is not active. Price is -2.5% below the Trend Line and sits at 36.7% of its 52-week range. The latest completed week returned 12.1%, after a 23.3% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 0.9x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul 31 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.0912-week average 0.13

12-week confirmation

Trend active0/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure0/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership0/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.09Current proprietary activity-pressure read.
Buy signals0Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 23.3% over four weeks, 8.8% over 12 weeks, and -15.9% over one year. The current trend has remained active for 0 consecutive weeks.

Performance by holding period

1W12.1%
4W23.3%
12W8.8%
26W-28.8%
52W-15.9%
Active trend streak0 weeks
Active weeks in one year25
Trend breadth48.1%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure-0.04Latest activity-pressure read.
Pressure change96.2%Four-week change in activity pressure.
Leadership-10.50Latest relative-leadership reading.
RS change63.1%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality ranks weakly versus its universe; growth ranks strongly; valuation is expensive relative to peers.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 30 Jun 2025 Field coverage 82% Model confidence 44%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength5/100Blend of value, momentum, and quality. Underlying universe rank 96; rank 1 is best.
Value15/100Relative valuation strength. Underlying universe rank 86; rank 1 is best.
Quality17/100Profitability and accounting quality. Underlying universe rank 84; rank 1 is best.
Momentum7/100Medium-term price momentum. Underlying universe rank 94; rank 1 is best.
Growth89/100Revenue and earnings growth. Underlying universe rank 12; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
25.8x
Price divided by trailing earnings.
Price / sales
0.7x
Market value relative to trailing revenue.
EV / EBITDA
8.1x
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
6.2%
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
55.0%
Gross profit retained from each unit of revenue.
Operating margin
2.9%
Operating profit retained from revenue.
Free-cash-flow margin
4.1%
Free cash flow generated from revenue.
Return on invested capital
21.8%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
18.9%
Latest one-year revenue growth.
EPS growth
-
Latest one-year earnings-per-share growth.
Free-cash-flow growth
98.4%
Latest one-year free-cash-flow growth.
Piotroski F-score
3/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
-
Cash dividends relative to market value.
Buyback yield
-0.2%
Net share repurchases relative to market value.
Shareholder yield
-0.2%
Dividend yield plus net buyback yield.
Net debt / EBITDA
-0.3x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment59/100

Weighted news tone is neutral across 15 relevant articles.

5 positive · 10 neutral · 0 negative
Patient CapitalQuiet

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

No recent buy signal
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-33.9%Distance below the 52-week high.
13-week volatility8.3%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher7 of 2615 weeks finished lower.
Best week+17.9%Week of 24 Jul.
Worst week-13.5%Week of 6 Feb.
Latest week+12.1%Week of 31 Jul.

Shape of recent returns

Strong gains3
Modest gains4
Flat weeks4
Modest losses4
Sharp losses11
Recent vol8.3%13-week weekly-return volatility.
Base vol6.8%52-week weekly-return volatility.
Up/down split19/27Count of positive and negative weeks in the 52-week window.
Average skew7.3% / -5.3%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
31 Jul 20260.04 AUD12.1%0.04 AUD0.03 AUD-0.04-10.502.5MOff
24 Jul 20260.03 AUD17.9%0.04 AUD0.03 AUD-0.35-18.643.8MOff
17 Jul 20260.03 AUD-1.8%0.04 AUD0.03 AUD-0.72-31.709.0MOff
10 Jul 20260.03 AUD-5.0%0.04 AUD0.03 AUD-0.90-31.111.0MOff
3 Jul 20260.03 AUD0.0%0.04 AUD0.03 AUD-0.98-28.455.5MOff
26 Jun 20260.03 AUD-6.3%0.04 AUD0.03 AUD-1.13-28.27508.4KOff
19 Jun 20260.03 AUD3.2%0.04 AUD0.03 AUD-1.19-24.47311.1KOff
12 Jun 20260.03 AUD-11.4%0.04 AUD0.03 AUD-1.28-26.971.1MOff
5 Jun 20260.04 AUD2.9%0.04 AUD0.03 AUD-1.34-16.273.2MOff
29 May 20260.03 AUD11.5%0.04 AUD0.03 AUD-1.44-20.00350.1KOff
22 May 20260.03 AUD-4.7%0.04 AUD0.03 AUD-1.46-27.862.3MOff
15 May 20260.03 AUD-5.9%0.04 AUD0.03 AUD-1.39-24.531.6MOff
8 May 20260.03 AUD-5.6%0.04 AUD0.03 AUD-1.36-21.345.4MOff
1 May 20260.04 AUD-2.7%0.04 AUD0.03 AUD-1.36-17.042.6MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.