News Sentiment

WPP sentiment intelligence

WPP plc news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report Factors RSS feed
Weighted score 50 Balanced news tone 12 relevant articles
Exchange LSE United Kingdom
Sector Communication Services Market context
Industry Advertising Agencies Read-through group
Latest close 274.60 Week of 10 Jul 2026
Weighted tone 50/100

Balanced news tone

Market reaction Price moving ahead of tone

Price is moving more forcefully than the current news tone suggests.

Primary event Market update

86/100 classification confidence.

Company focus 12

directly relevant articles

Source quality 0

high-authority source matches

Trend context Trend inactive

+9.5% over one week, -2.4% over four weeks, trend inactive, and below fair value.

Latest direct headline Neutral

WPP PLC (WPP) Stock Down 3.5% -- Now Undervalued? GF Score: 55/1

Market Reaction

Price moving ahead of tone

60/100 confidence

Price is moving more forcefully than the current news tone suggests.

Primary event Market update 86/100 classification
One-week reaction 9.5% Price confirming higher
Trend fit Trend inactive -2.4% over four weeks
Fair value -53.2% Below fair value
Market Dynamics buy signal Value support

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 2
Neutral 8
Negative 2

Relevance

Why the article matched

Direct first
Direct company coverage 12
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
ad-hoc-news.de 4
Market source 3
GuruFocus 1
Stock Titan 1
simplywall.st 1
Kalkine Media 1
Investment Week 1

Event Lens

What the news is about

Classified themes
Market update 9
Earnings 2
Analyst action 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-12 of 12