News Sentiment

UAA sentiment intelligence

Under Armour Inc A news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report Factors RSS feed
Weighted score 50 Balanced news tone 62 relevant articles
Exchange NYSE United States
Sector Consumer Cyclical Market context
Industry Apparel Manufacturing Read-through group
Latest close 6.79 Week of 10 Jul 2026
Weighted tone 50/100

Balanced news tone

Market reaction Balanced read

News tone and price action are not far from neutral.

Primary event Market update

84/100 classification confidence.

Company focus 62

directly relevant articles

Source quality 6

high-authority source matches

Trend context Trend inactive

+2.4% over one week, +12.2% over four weeks, trend inactive, and near fair-value range.

Latest direct headline Neutral

Bleakley Financial Group LLC Purchases 237,957 Shares of Under Armour, Inc. $UAA

Market Reaction

Balanced read

59/100 confidence

News tone and price action are not far from neutral.

Primary event Market update 84/100 classification
One-week reaction 2.4% Price confirming higher
Trend fit Trend inactive 12.2% over four weeks
Fair value -1.8% Near fair-value range

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 9
Neutral 43
Negative 10

Relevance

Why the article matched

Direct first
Direct company coverage 62
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
Stock Titan 11
Market source 8
TradingView 8
The Motley Fool 5
Investing.com 4
CNBC 3
MarketBeat 2
simplywall.st 2

Event Lens

What the news is about

Classified themes
Market update 43
Earnings 11
Analyst action 5
Deals and strategy 2
Guidance 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 31-60 of 62
Stock Titan Direct company coverage

Under Armour (UA) CEO Kevin Plank logs tax-withheld shares and updates indirect holdings

Under Armour President and CEO Kevin A. Plank filed a Form 4, primarily to update his indirect holdings across various entities and trusts and to report a routine tax-related disposition of shares. The filing indicates that 61,636 shares of Class C Common Stock were disposed of f

Tone
Neutral 50/100
Event
Market update
Published
20 May 2026 01:40
Source
Stock Titan
Stock Titan Direct company coverage

Under Armour (UA) CMO Eric Liedtke uses 34,233 shares for tax withholding

Under Armour's Chief Marketing Officer, Eric Liedtke, reported a tax-related disposition of 34,233 Class C common shares for tax withholding purposes. Following this transaction, Liedtke directly holds 274,669 Class C shares and indirectly holds 15,232 Class C shares through his

Tone
Neutral 50/100
Event
Market update
Published
20 May 2026 01:40
Source
Stock Titan
Stock Titan Direct company coverage

Under Armour (UA) legal chief logs 23,490-share tax withholding in Form 4

Under Armour's Chief Legal Officer, Shadman Mehri, reported a routine tax-withholding disposition of 23,490 Class C Common Stock shares, as detailed in a recent Form 4 filing. This adjustment covers tax obligations and is not an open-market transaction. Following this, Mehri dire

Tone
Neutral 50/100
Event
Market update
Published
20 May 2026 01:40
Source
Stock Titan
Stock Titan Direct company coverage

[Form 4] Under Armour, Inc. Insider Trading Activity

Under Armour's Chief Merchandising Officer, Trent Kara, reported routine equity compensation activities. He received 226,815 shares of Class C Common Stock as an award on May 14, 2026, and subsequently disposed of 54,907 shares on May 15, 2026, to cover tax obligations. After the

Tone
Neutral 50/100
Event
Market update
Published
19 May 2026 02:10
Source
Stock Titan
TradingView Direct company coverage

Under Armour, Inc. Class C Trade Ideas — LS:A2AF8T

This article compiles various trade ideas for Under Armour, Inc. Class C stock (LS:A2AF8T) from different traders on TradingView. The ideas include long and short positions based on technical analysis such as MACD, RSI, chart patterns like cup and handle, double bottom, and deep

Tone
Positive 59/100
Event
Market update
Published
16 May 2026 17:10
Source
TradingView
Stock Titan Direct company coverage

Fairfax group details 45.3M Under Armour (UA) Class A shares

Fairfax Financial Holdings Limited and its affiliates have reported a beneficial ownership of 45,300,872 Class A Shares in Under Armour, Inc., which constitutes 24.0% of the class. This updated Schedule 13D/A filing details that this stake is based on 188,834,386 Class A Shares o

Tone
Neutral 50/100
Event
Deals and strategy
Published
16 May 2026 01:09
Source
Stock Titan
Investing.com Direct company coverage

Fairfax Financial and Prem Watsa buy $5.87m in Under Armour shares

Fairfax Financial Holdings Ltd. and its CEO, Prem Watsa, both significant 10% owners of Under Armour, Inc. (NASDAQ:UA), recently purchased Class A Common Shares totaling approximately $5.87 million. These transactions, occurring between May 12 and May 14, 2026, were made as Under

Tone
Neutral 50/100
Event
Market update
Published
15 May 2026 11:39
Source
Investing.com
Sahm Direct company coverage

Under Armour's Middle East Warning Sparks Nearly 20% Stock Meltdown

Under Armour's shares dropped nearly 20% after the company reported disappointing fourth-quarter results and warned that ongoing supply chain disruptions in the Middle East would negatively impact margins in fiscal 2027. The company's adjusted loss per share missed analyst estima

Tone
Neutral 50/100
Event
Earnings
Published
14 May 2026 00:39
Source
Sahm
Sahm Direct company coverage

This Under Armour Analyst Is No Longer Bullish On Delayed Turnaround

Stifel analyst Peter McGoldrick downgraded Under Armour (UAA) from Buy to Hold, citing concerns over delayed turnaround, higher-than-anticipated SG&A expenses, and continued challenges to topline growth. Truist Securities and Guggenheim Securities maintained their ratings but hig

Tone
Negative 30/100
Event
Analyst action
Published
13 May 2026 11:09
Source
Sahm
The Motley Fool Direct company coverage

Is Under Armour Inc. a Buy?

Tone
Positive 66/100
Event
Market update
Published
29 Jun 2018 07:00
Source
The Motley Fool