News Sentiment

UAA sentiment intelligence

Under Armour, Inc. news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report RSS feed
Weighted score 51 Balanced news tone 36 relevant articles
Exchange MEX Mexico
Sector Consumer Cyclical Market context
Industry Apparel Manufacturing Read-through group
Latest close 127.90 Week of 17 Jul 2026
Weighted tone 51/100

Balanced news tone

Market reaction Price moving ahead of tone

Price is moving more forcefully than the current news tone suggests.

Primary event Market update

78/100 classification confidence.

Company focus 36

directly relevant articles

Source quality 4

high-authority source matches

Trend context Trend inactive

+7.5% over one week, +24.2% over four weeks, trend inactive, and near fair-value range.

Latest direct headline Neutral

Under Armour: A Money-Losing Business Selling At A Premium (NYSE:UAA)

Market Reaction

Price moving ahead of tone

58/100 confidence

Price is moving more forcefully than the current news tone suggests.

Primary event Market update 78/100 classification
One-week reaction 7.5% Price confirming higher
Trend fit Trend inactive 24.2% over four weeks
Fair value 0.2% Near fair-value range

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 5
Neutral 28
Negative 3

Relevance

Why the article matched

Direct first
Direct company coverage 36
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
PR Newswire 12
Market source 8
MarketBeat 3
Seeking Alpha 2
Quiver Quantitative 2
Under Armour 2
Stock Titan 1
TIKR.com 1

Event Lens

What the news is about

Classified themes
Market update 19
Earnings 11
Capital return 2
Analyst action 1
Deals and strategy 1
Guidance 1
Macro sensitivity 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-30 of 36