Balanced news tone
News Sentiment
PUM sentiment intelligence
PUMA SE news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.
Price is moving more forcefully than the current news tone suggests.
76/100 classification confidence.
directly relevant articles
high-authority source matches
+4.8% over one week, +0.5% over four weeks, trend active, and near fair-value range.
PUMA SE stock (DE0006969603): Sportswear group adjusts outlook after weak start to 2026
Market Reaction
Price moving ahead of tone
Price is moving more forcefully than the current news tone suggests.
Sentiment Mix
Positive, neutral, negative
Relevance
Why the article matched
Sources
Coverage mix
Event Lens
What the news is about
Sentiment Trail
Score over time
News Tape
Relevant headlines
PUMA SE stock (DE0006969603): Sportswear group adjusts outlook after weak start to 2026
- Tone
- Negative 34/100
- Event
- Guidance
- Published
- 28 May 2026 07:00
- Source
- ad-hoc-news.de
PUMA SE stock (DE0006969603): sports brand in focus after recent business update
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 18 May 2026 07:00
- Source
- ad-hoc-news.de
PUMA SE stock (DE0006969603): Sportswear giant navigates competitive market
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 14 May 2026 07:00
- Source
- ad-hoc-news.de
Should You Investigate PUMA SE (ETR:PUM) At €22.40?
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 05 Jan 2026 08:00
- Source
- simplywall.st
Puma se plans share split at a ratio of 1:10
- Tone
- Neutral 50/100
- Event
- Market update
- Published
- 09 Dec 2023 20:39
- Source
- PUMA