News Sentiment

PUM sentiment intelligence

PUMA SE news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Weighted score 47 Balanced news tone 5 relevant articles
Exchange GER Germany
Sector Consumer Cyclical Market context
Industry Footwear & Accessories Read-through group
Latest close 28.18 Week of 10 Jul 2026
Weighted tone 47/100

Balanced news tone

Market reaction Price moving ahead of tone

Price is moving more forcefully than the current news tone suggests.

Primary event Market update

76/100 classification confidence.

Company focus 5

directly relevant articles

Source quality 0

high-authority source matches

Trend context Trend active

+4.8% over one week, +0.5% over four weeks, trend active, and near fair-value range.

Latest direct headline Negative

PUMA SE stock (DE0006969603): Sportswear group adjusts outlook after weak start to 2026

Market Reaction

Price moving ahead of tone

60/100 confidence

Price is moving more forcefully than the current news tone suggests.

Primary event Market update 76/100 classification
One-week reaction 4.8% Price confirming higher
Trend fit Trend active 0.5% over four weeks
Fair value -17.6% Near fair-value range

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 0
Neutral 4
Negative 1

Relevance

Why the article matched

Direct first
Direct company coverage 5
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
ad-hoc-news.de 3
simplywall.st 1
PUMA 1

Event Lens

What the news is about

Classified themes
Market update 4
Guidance 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-5 of 5