News Sentiment

ADS sentiment intelligence

adidas AG news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report RSS feed
Weighted score 54 Balanced news tone 11 relevant articles
Exchange VIE Austria
Sector Consumer Cyclical Market context
Industry Footwear & Accessories Read-through group
Latest close 181.70 Week of 10 Jul 2026
Weighted tone 54/100

Balanced news tone

Market reaction Balanced read

News tone and price action are not far from neutral.

Primary event Market update

84/100 classification confidence.

Company focus 11

directly relevant articles

Source quality 1

high-authority source matches

Trend context Trend active

-2.0% over one week, +2.9% over four weeks, trend active, and near fair-value range.

Latest direct headline Neutral

adidas (XTRA:ADS) Stock Looks Cheap Relative To Fair Value

Market Reaction

Balanced read

64/100 confidence

News tone and price action are not far from neutral.

Primary event Market update 84/100 classification
One-week reaction -2.0% Price reacting lower
Trend fit Trend active 2.9% over four weeks
Fair value -3.6% Near fair-value range

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 2
Neutral 9
Negative 0

Relevance

Why the article matched

Direct first
Direct company coverage 11
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
marketscreener.com 7
Market source 1
Morningstar 1
Ahram Online 1
GuruFocus 1

Event Lens

What the news is about

Classified themes
Market update 8
Earnings 2
Analyst action 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-11 of 11