News Sentiment

KMD sentiment intelligence

KMD Brands Limited news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Weighted score 50 Balanced news tone 26 relevant articles
Exchange NZE New Zealand
Sector Consumer Cyclical Market context
Industry Apparel Manufacturing Read-through group
Latest close 1.68 Week of 10 Jul 2026
Weighted tone 50/100

Balanced news tone

Market reaction Price moving ahead of tone

Price is moving more forcefully than the current news tone suggests.

Primary event Market update

84/100 classification confidence.

Company focus 26

directly relevant articles

Source quality 0

high-authority source matches

Trend context Trend inactive

-9.2% over one week, -18.0% over four weeks, trend inactive, and below fair value.

Latest direct headline Neutral

KMD Brands ‘significantly underperformed’: What went wrong?

Market Reaction

Price moving ahead of tone

59/100 confidence

Price is moving more forcefully than the current news tone suggests.

Primary event Market update 84/100 classification
One-week reaction -9.2% Price reacting lower
Trend fit Trend inactive -18.0% over four weeks
Fair value -73.9% Below fair value
Value support

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 6
Neutral 15
Negative 5

Relevance

Why the article matched

Direct first
Direct company coverage 26
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
Market source 9
SGB Media Online 4
Stocks Down Under 2
Kalkine 2
TradingView 2
Shop Eat Surf Outdoor 2
Investing.com 2
BusinessDesk | NZ 1

Event Lens

What the news is about

Classified themes
Market update 18
Deals and strategy 3
Balance sheet 2
Earnings 2
Guidance 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

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