News Sentiment

UA sentiment intelligence

Under Armour Inc C news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report Factors RSS feed
Weighted score 54 Balanced news tone 46 relevant articles
Exchange NYSE United States
Sector Consumer Cyclical Market context
Industry Apparel Manufacturing Read-through group
Latest close 6.61 Week of 10 Jul 2026
Weighted tone 54/100

Balanced news tone

Market reaction Balanced read

News tone and price action are not far from neutral.

Primary event Market update

80/100 classification confidence.

Company focus 46

directly relevant articles

Source quality 4

high-authority source matches

Trend context Trend inactive

+2.0% over one week, +12.4% over four weeks, trend inactive, and near fair-value range.

Latest direct headline Neutral

Watch Under Armour Discuss First-Quarter Results Aug. 7

Market Reaction

Balanced read

63/100 confidence

News tone and price action are not far from neutral.

Primary event Market update 80/100 classification
One-week reaction 2.0% Price confirming higher
Trend fit Trend inactive 12.4% over four weeks
Fair value 0.8% Near fair-value range

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 12
Neutral 32
Negative 2

Relevance

Why the article matched

Direct first
Direct company coverage 46
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
Stock Titan 10
Market source 8
The Motley Fool 5
Morningstar 3
Sahm 3
Investing.com Nigeria 2
TradingView 2
PR Newswire 1

Event Lens

What the news is about

Classified themes
Market update 27
Earnings 7
Deals and strategy 5
Balance sheet 3
Analyst action 2
Capital return 2

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-30 of 46
Investing.com Nigeria Direct company coverage

Form 4 Under Armour Inc C For: 6 July By Investing.com

This article reports on a Form 4 filing for Under Armour Inc C, dated July 6, 2026. The brief entry provides a link to view comments and indicates the stock ticker UA. The article is very concise, primarily serving as an announcement of the filing rather than an analysis.

Tone
Neutral 50/100
Event
Market update
Published
07 Jul 2026 10:09
Source
Investing.com Nigeria
Stock Titan Direct company coverage

Under Armour (NYSE: UA) director granted 782 deferred stock units

Under Armour director Carolyn Everson received a grant of 782.47 Class C Common Stock shares as deferred stock units, part of the company’s Fiscal Year 2025 Non-Employee Director Compensation Plan. These shares were granted at no cost in lieu of cash director fees. After this tra

Tone
Neutral 50/100
Event
Balance sheet
Published
06 Jul 2026 22:10
Source
Stock Titan
Stock Titan Direct company coverage

Under Armour (UA) director Whitesell receives 3,912 Class C shares as fees

Under Armour director Patrick Whitesell was granted 3,912.36 Class C Common Stock shares as deferred stock units, replacing cash director fees under the company's Fiscal Year 2025 Non-Employee Director Compensation Plan. The award, valued at $0.00 per share, increases his direct

Tone
Neutral 50/100
Event
Balance sheet
Published
06 Jul 2026 20:56
Source
Stock Titan
TradingView Direct company coverage

A2AF8T Forecast — Price Target — Prediction for 2027

This article provides a forecast and price target for Under Armour, Inc. Class C (A2AF8T) stock for 2027, based on analyst opinions. It includes current stock performance metrics, historical high and low prices, market capitalization, volatility, and details on past and upcoming

Tone
Neutral 50/100
Event
Analyst action
Published
27 Jun 2026 09:10
Source
TradingView
TradingView Direct company coverage

U9RA Forecast — Price Target — Prediction for 2027

This article provides a forecast for Under Armour, Inc. Class C (U9RA) stock, including analyst price targets and future predictions. It details financial information such as past earnings and revenue, upcoming earnings dates, and historical stock performance. Additionally, it ad

Tone
Neutral 50/100
Event
Earnings
Published
25 Jun 2026 21:40
Source
TradingView
Stock Titan Direct company coverage

Under Armour (NYSE: UA) awards Adam Peake 189,013 Class C shares

Under Armour's President of the Americas, Adam Peake, was granted 189,013 Class C Common Stock shares on May 14, 2026, as equity compensation. Following this, 8,422 Class C shares were disposed of through a tax-withholding transaction on May 15, 2026. After these transactions, Pe

Tone
Neutral 50/100
Event
Market update
Published
19 May 2026 01:39
Source
Stock Titan
Morningstar Direct company coverage

Under Armour Earnings: Another Tough Quarter As Restructuring Drags On, but We See Long-Term Value

Under Armour faced a challenging fiscal 2026, with a 7% sales decline in North America and a 1% total sales drop. The company's adjusted gross margin fell significantly due to higher tariffs and markdowns, leading to an adjusted loss per share. Despite these difficulties, the aut

Tone
Neutral 50/100
Event
Earnings
Published
13 May 2026 12:09
Source
Morningstar
Sahm Direct company coverage

Full Transcript: Under Armour Q4 2026 Earnings Call

Under Armour reported a 4% decline in fiscal 2026 revenue, with North America down 8% and EMEA up 9%. The company is undergoing a strategic transformation focusing on brand elevation, product innovation, and complexity reduction, including a 25% SKU reduction, with fiscal 2027 pr

Tone
Positive 65/100
Event
Earnings
Published
12 May 2026 10:40
Source
Sahm
Stock Titan Direct company coverage

Under Armour (NYSE: UA) director gets Class C stock unit grant

Under Armour director David W. Gibbs received a grant of 5,133.93 Class C Common Stock shares on April 1, 2026, as deferred compensation under the company's Fiscal Year 2025 Non-Employee Director Compensation Plan. These shares were awarded at $0.00 per share, indicating they are

Tone
Neutral 50/100
Event
Market update
Published
03 Apr 2026 18:10
Source
Stock Titan
Stock Titan Direct company coverage

Under Armour (UA) director receives 4,910-share deferred stock unit award

Under Armour, Inc. director Dawn N. Fitzpatrick was granted 4,910.71 shares of Class C Common Stock as deferred stock units, part of her board compensation under the company's Fiscal Year 2025 Non-Employee Director Compensation Plan. These shares were issued with no cash exercise

Tone
Neutral 50/100
Event
Balance sheet
Published
03 Apr 2026 01:10
Source
Stock Titan
Stock Titan Direct company coverage

Under Armour (UA) director Coltharp receives Class C deferred stock award

Under Armour director Douglas E. Coltharp received an equity award of 6,361.61 Class C Common Stock deferred stock units on April 1, 2026, as part of the company's Fiscal Year 2025 Non-Employee Director Compensation Plan. These units, valued at $0.00 per share, represent deferred

Tone
Neutral 50/100
Event
Market update
Published
03 Apr 2026 01:10
Source
Stock Titan
Stock Titan Direct company coverage

Under Armour (UA) CAO reports tax-related Class C share disposition

Under Armour's Chief Accounting Officer, Eric J. Aumen, reported a disposition of 2,376 Class C Common Stock shares on February 15, 2026. This transaction was for tax withholding purposes and not an open-market sale, with the shares valued at $0.00 each to cover tax obligations.

Tone
Neutral 50/100
Event
Market update
Published
21 Feb 2026 11:51
Source
Stock Titan
Morningstar Direct company coverage

Under Armour Earnings: Small Signs of Progress as Search for Stability Continues; Shares Attractive

Under Armour's third-quarter fiscal 2026 revenue declined by 5%, primarily due to a 10% drop in North American sales. Despite a fall in gross margin to 44.4% and an adjusted operating margin of 2% due to higher tariffs, cost cuts helped mitigate some expenses. The article also su

Tone
Neutral 50/100
Event
Earnings
Published
09 Feb 2026 08:52
Source
Morningstar
Investing.com Nigeria Direct company coverage

Fairfax Financial buys Under Armour (UA) shares worth $49.7 million By Investing.com

Fairfax Financial Holdings and WATSA V PREM ET AL, both ten percent owners of Under Armour, Inc. (NASDAQ:UA), recently acquired an additional $49.7 million worth of Class C Common Shares. These purchases, occurring over three separate days in January 2026, increased their indirec

Tone
Positive 61/100
Event
Market update
Published
22 Jan 2026 11:28
Source
Investing.com Nigeria
Investing.com Direct company coverage

Fairfax Financial buys Under Armour (UA) shares worth $49.7 million

Fairfax Financial Holdings and WATSA V PREM ET AL, identified as significant shareholders, collectively purchased $49.7 million worth of Under Armour (NASDAQ:UA) Class C Common Shares. These transactions occurred over three days in January 2026, increasing their indirect holdings

Tone
Neutral 50/100
Event
Market update
Published
21 Jan 2026 20:10
Source
Investing.com
Morningstar Direct company coverage

Consumer Cyclicals: Firms Prioritizing Value Proposition Enhancements and Innovation Can Thrive Amid Headwinds

Amid persistent economic headwinds, consumer cyclical firms face dampened spending and confidence, yet those focusing on value, innovation, and omnichannel accessibility are expected to succeed. Morningstar highlights Spin Master and Under Armour as attractive investment opportun

Tone
Positive 68/100
Event
Market update
Published
16 Jan 2026 11:58
Source
Morningstar