News Sentiment

ADS sentiment intelligence

adidas AG news scored across direct company coverage, industry context, sector read-through, source quality, and freshness.

Chart Weekly report Factors RSS feed
Weighted score 57 Balanced news tone 20 relevant articles
Exchange GER Germany
Sector Consumer Cyclical Market context
Industry Footwear & Accessories Read-through group
Latest close 181.85 Week of 10 Jul 2026
Weighted tone 57/100

Balanced news tone

Market reaction Balanced read

News tone and price action are not far from neutral.

Primary event Market update

80/100 classification confidence.

Company focus 20

directly relevant articles

Source quality 2

high-authority source matches

Trend context Trend active

-1.9% over one week, +3.1% over four weeks, trend active, and near fair-value range.

Latest direct headline Neutral

Adidas stock follows its core business profile. Investors watch the German sportswear maker.

Market Reaction

Balanced read

66/100 confidence

News tone and price action are not far from neutral.

Primary event Market update 80/100 classification
One-week reaction -1.9% Price digesting
Trend fit Trend active 3.1% over four weeks
Fair value -3.6% Near fair-value range

Sentiment Mix

Positive, neutral, negative

Weighted by relevance
Positive 7
Neutral 13
Negative 0

Relevance

Why the article matched

Direct first
Direct company coverage 20
Industry context 0
Sector context 0

Sources

Coverage mix

Publishers
ad-hoc-news.de 11
TradingView 2
Market source 1
simplywall.st 1
Morningstar 1
Sharecast.com 1
The Motley Fool 1
Bloomberg.com 1

Event Lens

What the news is about

Classified themes
Market update 12
Earnings 5
Analyst action 1
Capital return 1
Macro sensitivity 1

Sentiment Trail

Score over time

50 baseline
Above 50 Neutral zone Below 50

News Tape

Relevant headlines

Showing 1-20 of 20