LSE Equity Snapshot

AO Weekly Equity Report

AO World plc

Interactive chart JSON snapshot
Latest Close 92.70 GBP 12 Jun 2026
1W Return 3.5% latest completed week
4W Return 7.2% short-term follow-through
12W Return 6.1% quarterly tape
Trend Breadth 30.8% 16 of 52 weeks active
Volume Ratio 0.6x vs 13-week average
Company Brief

What the company does

AO World plc, together with its subsidiaries, engages in the online retailing of domestic appliances and ancillary services in the United Kingdom and Germany. It retails fridges and freezers, laundry products, and dishwashers, as well as smart tech, computing, and TV and entertainment products through its e-commerce platforms. The company also engages in the production of content, including imagery, videos, how-to guides and lifestyle contents, and energy efficiency ratings; and operation of waste electrical and electronic equipment (WEEE) and plastics recycling facilities, as well as distribution centers. In addition, the company offers musicMagpie, a reverse …

Snapshot

What the weekly tape is saying

AO closed the latest completed week at 92.70 GBP. The 4-week return is 7.2% and the 12-week return is 6.1%. Trend Signal is inactive, Market Dynamics is 0.04. Setup signature: Risk-first tape with a 38/100 composite read.

Trend Signal Inactive
Market Dynamics No fresh buy
Price vs Trend -5.5%
Volume 0.6x
Setup Cockpit

A compressed read of the whole setup

The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.

Composite setup radar

Scoreboard

Trend 17 Persistence of active Trend Signal over the last year and current streak.
Momentum 72 Blend of 4-week and 12-week follow-through.
Dynamics 59 Latest Market Dynamics and whether pressure has improved over four weeks.
Relative Strength 20 Relative leadership and short-term RS change.
Volume 25 Participation compared with the 13-week volume baseline.
Risk Control 37 Drawdown and recent weekly volatility pressure.

16-week signal tape

27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun
Weekly return bar Trend Signal dot Positive Market Dynamics dot
Price Action

Price, Trend Line, and Fair Value

Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.

52-week price path

Price Trend Line Fair Value

Price map

Trend Line
98.14 GBP
Vs Trend Line
-5.5%
Fair Value
98.29 GBP
Vs Fair Value
-5.7%
52W High
117.4 GBP
52W Low
82.50 GBP
Drawdown
-21.0%
Range Position
29.2%
Momentum

Returns and trend persistence

Return windows separate the latest week from short-term and medium-term follow-through.

Return windows

1W 3.5%
4W 7.2%
12W 6.1%
26W -13.2%
52W -2.7%

Trend read

Active Streak
0 weeks
52W Active Weeks
16
52W Active Breadth
30.8%
Sector Scope
GB Consumer Cyclical
Sector Rank
35 of 122
Sector Percentile
71.9%
Peer Context

Sector and industry pulse

Peer breadth helps separate a stock-specific move from a broader group rotation.

Market Dynamics

Pressure, Relative Strength, and expectation

Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.

Dynamics path

Market Dynamics Relative Strength

Signal state

Market Dynamics
0.04
4W MD Change
104.0%
Relative Strength
-10.94
4W RS Change
33.1%
Expectation
Undecided
Probability
46.10%
Volume

Participation and confirmation

Volume tells us whether the latest weekly move is being confirmed by unusual participation.

52-week volume profile

Volume map

Latest Volume
1.3M
13W Average
2.3M
52W Average
2.2M
Vs 13W
0.6x
Vs 52W
0.6x
Risk Anatomy

Volatility, downside weeks, and return shape

A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.

26-week return distribution

Risk map

13W Volatility
4.2%
52W Volatility
4.6%
Upside Weeks
21
Downside Weeks
31
Downside Breadth
59.6%
Avg Gain / Loss
3.8% / -2.5%
Context

Classification, opportunities, risks, and watch points

Top-level read across company classification, constructive evidence, caution points, and the next things that matter.

Classification

Exchange
LSE
Country
GB
Sector
Consumer Cyclical
Industry
Specialty Retail
Currency
GBP
Market Cap
520.0M

Opportunity signals

  • Market Dynamics is positive on the latest completed week.

Risk signals

  • Trend Signal is inactive, so price action has not confirmed a constructive regime.
  • Price is below the Trend Line, which keeps downside pressure in focus.
  • Price is below Fair Value, so the market is still discounting the latest tape.
  • The share remains more than 20% below its 52-week high.

Watch next

  • Trend Line remains the key weekly regime level.
  • Market Dynamics is the pressure gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
Weekly Tape

Recent completed weeks

The latest weekly rows behind the report snapshot.

Week Close Return Trend Fair Value MD RS Volume Signal
12 Jun 2026 92.70 GBP 3.5% 98.14 GBP 98.29 GBP 0.04 -10.94 1.3M Off
5 Jun 2026 89.60 GBP -4.3% 98.50 GBP 98.21 GBP -0.28 -13.38 1.2M Off
29 May 2026 93.60 GBP 2.5% 98.95 GBP 98.08 GBP -0.52 -10.35 1.3M Off
22 May 2026 91.30 GBP 5.5% 99.38 GBP 97.93 GBP -0.82 -13.46 990.8K Off
15 May 2026 86.50 GBP -1.6% 99.85 GBP 97.76 GBP -0.92 -16.35 1.4M Off
8 May 2026 87.90 GBP -0.3% 100.1 GBP 97.63 GBP -0.79 -15.79 1.7M Off
1 May 2026 88.20 GBP -2.0% 100.4 GBP 97.56 GBP -0.70 -17.00 933.6K Off
24 Apr 2026 90.00 GBP -2.7% 101.0 GBP 97.49 GBP -0.80 -15.89 3.6M Off
17 Apr 2026 92.50 GBP -2.6% 101.3 GBP 97.41 GBP -1.00 -16.30 9.1M Off
10 Apr 2026 95.00 GBP 10.7% 101.5 GBP 97.29 GBP -1.24 -13.96 2.4M Off
3 Apr 2026 85.80 GBP -0.5% 101.1 GBP 97.17 GBP -1.42 -21.47 1.4M Off
27 Mar 2026 86.20 GBP -1.4% 101.1 GBP 97.04 GBP -1.37 -17.86 1.4M Off
20 Mar 2026 87.40 GBP -5.0% 101.1 GBP 96.90 GBP -1.25 -16.73 2.4M Off
13 Mar 2026 92.00 GBP -0.9% 101.2 GBP 96.74 GBP -1.13 -15.64 1.7M Off