NASDAQ Equity Snapshot
DRCT Weekly Equity Report
Direct Digital Holdings Inc
What the company does
Direct Digital Holdings, Inc. is a full-service, end-to-end programmatic advertising platform. The company is headquartered in Houston, Texas.
What the weekly tape is saying
DRCT closed the latest completed week at 3.03 USD. The 4-week return is -23.3% and the 12-week return is -7.5%. Trend Signal is inactive, Market Dynamics is 1.43. Setup signature: Risk-first tape with a 14/100 composite read.
A compressed read of the whole setup
The radar blends trend persistence, momentum, Market Dynamics, Relative Strength, volume confirmation, and risk control into one weekly cockpit.
Scoreboard
16-week signal tape
Price, Trend Line, and Fair Value
Weekly price context with the latest close, trend position, Fair Value gap, drawdown, and 52-week range location.
52-week price path
Price map
- Trend Line
- 8.25 USD
- Vs Trend Line
- -63.3%
- Fair Value
- 745.3 USD
- Vs Fair Value
- -99.6%
- 52W High
- 172.7 USD
- 52W Low
- 2.17 USD
- Drawdown
- -98.2%
- Range Position
- 0.5%
Returns and trend persistence
Return windows separate the latest week from short-term and medium-term follow-through.
Return windows
Trend read
- Active Streak
- 0 weeks
- 52W Active Weeks
- 0
- 52W Active Breadth
- 0.0%
- Sector Scope
- US Communication Services
- Sector Rank
- 69 of 263
- Sector Percentile
- 74.0%
Sector and industry pulse
Peer breadth helps separate a stock-specific move from a broader group rotation.
US Communication Services
- Tracked Peers
- 100
- 4W Rank
- - of 100
- Avg 1W
- 1.7%
- Avg 4W
- 2.4%
- Trend Breadth
- 41.0%
- Positive MD
- 59.0%
US Advertising Agencies
- Tracked Peers
- 39
- 4W Rank
- 36 of 39
- Avg 1W
- 7.9%
- Avg 4W
- 9.5%
- Trend Breadth
- 28.2%
- Positive RS
- 20.5%
Pressure, Relative Strength, and expectation
Market Dynamics and Relative Strength show whether buying pressure and relative leadership are confirming the price move.
Dynamics path
Signal state
- Market Dynamics
- 1.43
- 4W MD Change
- 18.7%
- Relative Strength
- -94.50
- 4W RS Change
- -0.5%
- Expectation
- Negative
- Probability
- 31.00%
Participation and confirmation
Volume tells us whether the latest weekly move is being confirmed by unusual participation.
52-week volume profile
Volume map
- Latest Volume
- 178.3K
- 13W Average
- 1.3M
- 52W Average
- 28.3M
- Vs 13W
- 0.1x
- Vs 52W
- 0.0x
Volatility, downside weeks, and return shape
A compact risk profile shows whether the move is steady, volatile, or being driven by sharp one-week jumps.
26-week return distribution
Risk map
- 13W Volatility
- 21.2%
- 52W Volatility
- 25.9%
- Upside Weeks
- 15
- Downside Weeks
- 37
- Downside Breadth
- 71.2%
- Avg Gain / Loss
- 19.3% / -13.8%
Classification, opportunities, risks, and watch points
Top-level read across company classification, constructive evidence, caution points, and the next things that matter.
Classification
- Exchange
- NASDAQ
- Country
- US
- Sector
- Communication Services
- Industry
- Advertising Agencies
- Currency
- USD
- Market Cap
- 2.0M
Opportunity signals
- Market Dynamics is positive on the latest completed week.
Risk signals
- Trend Signal is inactive, so price action has not confirmed a constructive regime.
- Price is below the Trend Line, which keeps downside pressure in focus.
- Price is below Fair Value, so the market is still discounting the latest tape.
- The share remains more than 20% below its 52-week high.
Watch next
- Trend Line remains the key weekly regime level.
- Market Dynamics is the pressure gauge to monitor for confirmation or fade.
- A volume ratio above 1.5x would show stronger participation in the next move.
Recent completed weeks
The latest weekly rows behind the report snapshot.
| Week | Close | Return | Trend | Fair Value | MD | RS | Volume | Signal |
|---|---|---|---|---|---|---|---|---|
| 12 Jun 2026 | 3.03 USD | 4.8% | 8.25 USD | 745.3 USD | 1.43 | -94.50 | 178.3K | Off |
| 5 Jun 2026 | 2.89 USD | 2.1% | 9.63 USD | 749.6 USD | 1.39 | -94.92 | 1.3M | Off |
| 29 May 2026 | 2.83 USD | -17.5% | 11.04 USD | 754.1 USD | 1.33 | -95.49 | 131.6K | Off |
| 22 May 2026 | 3.43 USD | -13.2% | 13.73 USD | 759.0 USD | 1.22 | -94.64 | 66.8K | Off |
| 15 May 2026 | 3.95 USD | -2.0% | 16.20 USD | 763.7 USD | 1.21 | -94.01 | 247.5K | Off |
| 8 May 2026 | 4.03 USD | 1.0% | 18.49 USD | 769.3 USD | 1.15 | -94.16 | 1.1M | Off |
| 1 May 2026 | 3.99 USD | 63.9% | 20.80 USD | 773.3 USD | 1.09 | -94.23 | 10.4M | Off |
| 24 Apr 2026 | 2.43 USD | -13.2% | 22.99 USD | 777.4 USD | 1.10 | -96.66 | 524.1K | Off |
| 17 Apr 2026 | 2.80 USD | 17.8% | 25.36 USD | 781.8 USD | 0.99 | -96.27 | 608.4K | Off |
| 10 Apr 2026 | 2.38 USD | -21.7% | 28.00 USD | 786.1 USD | 0.92 | -96.80 | 940.4K | Off |
| 2 Apr 2026 | 3.04 USD | -1.0% | 31.00 USD | 789.4 USD | 0.88 | -95.88 | 352.1K | Off |
| 27 Mar 2026 | 3.07 USD | -6.2% | 34.09 USD | 793.4 USD | 0.86 | -95.88 | 392.0K | Off |
| 20 Mar 2026 | 3.28 USD | -16.4% | 37.36 USD | 798.0 USD | 0.84 | -95.94 | 469.8K | Off |
| 13 Mar 2026 | 3.92 USD | -1.6% | 40.54 USD | 802.9 USD | 0.76 | -95.46 | 336.6K | Off |