JD LSE Week ended 24 Jul 2026

Weekly Investor Report

JD Sports Fashion Plc · Consumer Cyclical · Apparel Retail

Latest close 0.89 GBP
2.3% latest week
Weekly setup

Constructive, but selective

The weekly trend is active. Price is 13.3% above the Trend Line and sits at 61.9% of its 52-week range. The latest completed week returned 2.3%, after a 4.9% four-week move. The latest factor snapshot indicates quality is middle-of-the-pack; growth is moderate; valuation is neither clearly cheap nor expensive. The latest news-sentiment score is 48/100. Near-term considerations: volume confirmation is below normal.

Setup score 50 out of 100
Latest Close 0.89 GBP 24 Jul 2026
1W Return 2.3% latest completed week
4W Return 4.9% short-term follow-through
12W Return 33.6% quarterly tape
Trend Breadth 34.6% 18 of 52 weeks active
Volume Ratio 0.6x vs 13-week average
What is working
  • The trend backdrop is active with a 2-week active streak.
  • Price is above the Trend Line, keeping the weekly tape constructive.
  • Activity pressure is positive on the latest completed week.
  • Activity pressure is constructive, supporting the smart-money activity read.
What could go wrong
  • Price is below Fair Value, so the market is still discounting the latest tape.
What to watch next
  • Trend Line remains the key weekly regime level.
  • Activity pressure is the gauge to monitor for confirmation or fade.
  • A volume ratio above 1.5x would show stronger participation in the next move.
01 · Price action

Where price is—and whether the trend supports it

The weekly trend is active. Price is 13.3% above the Trend Line and sits at 61.9% of its 52-week range. The latest completed week returned 2.3%, after a 4.9% four-week move.

Study the full chart

52-week price path

Price vs Trend Line and Fair Value
Price Trend Line Fair Value
02 · Volume and demand

Is real participation confirming the move?

Latest weekly volume is 0.6x the 13-week average. Participation is below its recent norm, so price strength is not receiving full volume confirmation.

26-week volume confirmation

Bar height shows volume; colour shows the weekly price direction
30 Jan 6 Feb 13 Feb 20 Feb 27 Feb 6 Mar 13 Mar 20 Mar 27 Mar 3 Apr 10 Apr 17 Apr 24 Apr 1 May 8 May 15 May 22 May 29 May 5 Jun 12 Jun 19 Jun 26 Jun 3 Jul 10 Jul 17 Jul 24 Jul
Up week Down week
Demand beneath price

Activity pressure and institutional-style signals

These indicators assess whether participation is improving beneath the headline price move. They are supporting evidence, not proof of institutional buying.

Activity pressure path

Latest 0.6412-week average 0.30

12-week confirmation

Trend active2/12Active trend-backdrop weeks in the latest 12-week window.
Positive pressure9/12Weeks with constructive activity pressure in the latest 12-week window.
Positive leadership1/12Weeks with positive relative leadership in the latest 12-week window.
Activity pressure0.64Current proprietary activity-pressure read.
Buy signals1Accumulation signal count in the latest 12 weeks.
Reversal markers0No reversal markers

No recent accumulation markers. No reversal markers.

03 · Momentum and leadership

Is performance persistent—and is the stock leading?

Performance is 4.9% over four weeks, 33.6% over 12 weeks, and -2.3% over one year. The current trend has remained active for 2 consecutive weeks.

Performance by holding period

1W2.3%
4W4.9%
12W33.6%
26W8.8%
52W-2.3%
Active trend streak2 weeks
Active weeks in one year18
Trend breadth34.6%

Activity pressure vs relative leadership

Activity pressureRelative leadership
Pressure0.88Latest activity-pressure read.
Pressure change-17.1%Four-week change in activity pressure.
Leadership0.13Latest relative-leadership reading.
RS change103.2%Four-week change in relative leadership.
04 · Fundamentals and valuation

What investors are paying for—and the quality behind it

The latest factor snapshot indicates quality is middle-of-the-pack; growth is moderate; valuation is neither clearly cheap nor expensive.

Open full factor analysis
Factor week 26 Jul 2026 Financial statements through 31 Jan 2026 Field coverage 82% Model confidence 71%

Relative factor standing

Higher display scores are better. Each score is converted from the underlying universe rank, where rank 1 is best.

Overall factor strength54/100Blend of value, momentum, and quality. Underlying universe rank 47; rank 1 is best.
Value51/100Relative valuation strength. Underlying universe rank 50; rank 1 is best.
Quality53/100Profitability and accounting quality. Underlying universe rank 48; rank 1 is best.
Momentum52/100Medium-term price momentum. Underlying universe rank 49; rank 1 is best.
Growth53/100Revenue and earnings growth. Underlying universe rank 48; rank 1 is best.
How to read this

Quality and valuation are separate questions

A strong company can still carry a demanding valuation. This report shows profitability, growth, balance-sheet strength, and the price paid for those characteristics separately.

Value-quality framework78/100Value and quality alignment from the Sharemaestro SVQF framework.

Valuation

How much investors are paying for earnings, sales, and cash flow.

P/E
-
Price divided by trailing earnings.
Price / sales
-
Market value relative to trailing revenue.
EV / EBITDA
-
Enterprise value relative to operating cash earnings.
Free-cash-flow yield
-
Free cash flow as a share of enterprise value.

Business quality

Margins and the return generated on invested capital.

Gross margin
47.0%
Gross profit retained from each unit of revenue.
Operating margin
7.6%
Operating profit retained from revenue.
Free-cash-flow margin
7.6%
Free cash flow generated from revenue.
Return on invested capital
12.5%
Operating return generated on invested capital.

Growth and financial strength

Recent business growth and accounting strength.

Revenue growth
10.5%
Latest one-year revenue growth.
EPS growth
-6.3%
Latest one-year earnings-per-share growth.
Free-cash-flow growth
34.1%
Latest one-year free-cash-flow growth.
Piotroski F-score
8/9
Nine-point accounting-strength checklist.

Shareholder return and balance sheet

Cash returned to owners and financial leverage.

Dividend yield
-
Cash dividends relative to market value.
Buyback yield
-
Net share repurchases relative to market value.
Shareholder yield
-
Dividend yield plus net buyback yield.
Net debt / EBITDA
1.6x
Balance-sheet debt relative to operating cash earnings.
05 · Ownership, options, and sentiment

What other market participants are doing

Options, insider transactions, market sentiment, and activity-pressure signals can confirm or challenge the price story. None should be used alone.

Insider activity-

No recent insider transactions are stored for this company.

News sentiment48/100

Weighted news tone is neutral across 27 relevant articles.

1 positive · 24 neutral · 2 negative
Patient CapitalRecent

Activity-pressure buy-signal evidence highlights potential institutional accumulation windows.

Recent buy signal in the last 8 weeks
06 · Catalysts and risk

What can move the shares—and how volatile the path has been

Event timing, options-implied movement, drawdown, and weekly return distribution frame the risk around the current setup.

Next earnings-No event is currently stored.
Options expected move-Nearest-chain priced movement where available.
52-week drawdown-15.1%Distance below the 52-week high.
13-week volatility4.8%Standard deviation of weekly returns.

Weekly gains and losses

Latest 26 completed weeks

Each bar is one week. Gains rise above the zero line; losses fall below it. Taller bars mean a larger weekly move.

Weeks higher14 of 2612 weeks finished lower.
Best week+11.6%Week of 8 May.
Worst week-9.5%Week of 24 Apr.
Latest week+2.3%Week of 24 Jul.

Shape of recent returns

Strong gains5
Modest gains9
Flat weeks0
Modest losses7
Sharp losses5
Recent vol4.8%13-week weekly-return volatility.
Base vol5.5%52-week weekly-return volatility.
Up/down split26/26Count of positive and negative weeks in the 52-week window.
Average skew4.5% / -4.2%Average positive week versus average negative week.
07 · Sector and peer context

Is this stock leading—or simply moving with its group?

Sector and industry breadth distinguish company-specific strength from a broad group move.

IndustryGB Apparel Retail
4-week rank2 / 3
Group average12.6%
Trend breadth66.7%
Trend66.7%active weekly trend signals
MD100.0%positive activity pressure
RS66.7%positive relative leadership

Four-week leaders

08 · Evidence and weekly data

The underlying research record

Every top-level statement above should be traceable to a stored market, fundamental, event, or positioning observation.

WeekCloseReturnTrend LineFair ValuePressureLeadershipVolumeTrend
24 Jul 20260.89 GBP2.3%0.79 GBP1.02 GBP0.880.1351.3MOn
17 Jul 20260.87 GBP3.7%0.78 GBP1.03 GBP0.92-1.2856.6MOn
10 Jul 20260.84 GBP1.3%0.78 GBP1.03 GBP0.92-4.1551.2MOff
3 Jul 20260.83 GBP-2.5%0.78 GBP1.03 GBP0.97-7.3852.2MOff
26 Jun 20260.85 GBP0.4%0.78 GBP1.04 GBP1.06-4.0068.4MOff
19 Jun 20260.84 GBP-2.8%0.78 GBP1.04 GBP1.17-3.4629.7MOff
12 Jun 20260.87 GBP3.9%0.77 GBP1.04 GBP1.07-1.7411.5MOff
5 Jun 20260.84 GBP0.3%0.77 GBP1.05 GBP0.79-4.53116.1MOff
29 May 20260.83 GBP8.5%0.77 GBP1.05 GBP0.57-5.33282.5MOff
22 May 20260.77 GBP7.8%0.77 GBP1.06 GBP-0.12-13.5276.6MOff
15 May 20260.71 GBP-4.1%0.78 GBP1.06 GBP-0.50-18.0090.3MOff
8 May 20260.74 GBP11.6%0.79 GBP1.07 GBP-0.59-15.49178.8MOff
1 May 20260.67 GBP-3.8%0.80 GBP1.07 GBP-0.85-25.6456.6MOff
24 Apr 20260.69 GBP-9.5%0.81 GBP1.08 GBP-0.85-23.3073.7MOff
How to use this report

This is a completed-week research summary. It explains the available evidence and its conflicts; it does not predict a guaranteed outcome or replace your own risk assessment. Fundamental figures may refer to an earlier financial reporting period, which is shown above.